Defining Paste

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

• 1 Water · Aqua/Water/Eau
  General function

  The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  • solvent
• 2 Lanolin Wax · Lanolin Cera (Lanolin Wax)
  General function

  The solid fraction of lanolin, used to give balms body and hold.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitMaximum-hold styling

  A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

  May suitVery dry or highly damaged hair

  Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.

  May not suitBuild-up-sensitive routines

  It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.

  • film former
  • sealant
  • wax
• 3 Cetearyl Alcohol
  General function

  A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitDry, coarse, or high-porosity hair

  The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

  May suitFrizz-prone, damaged, or high-friction hair

  Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

  DependsFine or easily flattened hair

  Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

  PubChem
  • fatty alcohol
  • emollient
  • thickener
• 4 Glycerin
  General function

  A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

  May suitVery dry or highly damaged hair

  Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

  DependsClimate-sensitive or frizz-prone hair

  Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

  Scientific Reports
  • humectant
• 5 Tribehenin
  General function

  A plant-derived wax used to thicken balms and give a firm, smooth feel.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitFrizz-prone, damaged, or high-friction hair

  Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

  May suitMaximum-hold styling

  A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

  May not suitBuild-up-sensitive routines

  Waxes do not dissolve in water. They need a detergent wash to come off, and they are the classic cause of a coated feel.

  PubChem
  • wax
  • emollient
• 6 Beeswax · Cera Alba (Beeswax)
  General function

  A firm natural wax that grips and holds hair in place. It resists water and can take repeated washing to remove.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitMaximum-hold styling

  A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

  May suitVery dry or highly damaged hair

  Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.

  May not suitBuild-up-sensitive routines

  It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.

  • wax
  • film former
  • sealant
• 7 Tridecyl Stearate
  General function

  A waxy ester that thickens and leaves a smooth, non-greasy finish.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitFine or easily flattened hair

  A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

  May suitFrizz-prone, damaged, or high-friction hair

  Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

  PubChem
  • light ester
  • emollient
• 8 Ceteareth-25
  General function

  An emulsifier used to keep rich creams from separating.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  • emulsifier
• 9 Tridecyl Trimellitate
  General function

  A cushiony ester used for a rich, long-lasting glide.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitFine or easily flattened hair

  A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

  May suitFrizz-prone, damaged, or high-friction hair

  Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

  • light ester
  • emollient
• 10 Alcohol Denat.
  General function

  Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitFine or easily flattened hair

  Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.

  PubChem
  • drying alcohol
  • solvent
• 11 VP/VA Copolymer
  General function

  A hold polymer that dries to a clear film. It sets the style and washes out with water.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitClimate-sensitive or frizz-prone hair

  A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

  May suitMaximum-hold styling

  Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

  DependsBuild-up-sensitive routines

  Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

  • film former
  • polymer
• 12 Dipentaerythrityl Hexacaprylate/Hexacaprate
  General function

  A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitFine or easily flattened hair

  A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

  May suitFrizz-prone, damaged, or high-friction hair

  Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

  • light ester
  • emollient
• 13 Acrylates/C10-30 Alkyl Acrylate Crosspolymer
  General function

  A gel-forming thickener that also keeps oils suspended. It contributes a little hold.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitClimate-sensitive or frizz-prone hair

  A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

  May suitMaximum-hold styling

  Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

  DependsBuild-up-sensitive routines

  Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

  • thickener
  • polymer
  • film former
• ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
• 14 Melaleuca Alternifolia (Tea Tree) Leaf Oil
  General function

  Tea tree essential oil, used in scalp products for its sharp scent and traditional clarifying reputation.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.

  • botanical extract
  • essential oil
  • fragrance
• 15 Triethanolamine
  General function

  A base used in trace amounts to neutralise acidic polymers so a gel thickens.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  DependsFrizz-prone, damaged, or high-friction hair

  pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

  PubChem
  • pH adjuster
• 16 Tetrasodium EDTA
  General function

  Binds the metal ions in hard water so they cannot dull hair or destabilise the formula.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

  May suitGray, silver, or brass-prone hair

  Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

  PubChem
  • hard-water chelator
• 17 Salvia Hispanica Seed Extract
  • botanical extract
• 18 Echinacea Angustifolia Extract
  • botanical extract
• 19 Chondrus Crispus Extract
  General function

  Irish moss, a seaweed gum that thickens and gives a slippery, cushioned feel.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitCurls or waves needing flexible hold

  Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

  • gum
  • thickener
  • botanical extract
• 20 Camellia Sinensis (Green Tea) Leaf Extract · Camellia Sinensis Leaf Extract
  • botanical extract
  • antioxidant
• 21 Urtica Dioica (Nettle) Extract
  • botanical extract
• 22 Sambucus Nigra Flower Extract
  • botanical extract
• 23 Benzophenone-3
  • UV filter
• 24 Fragrance · Parfum (Fragrance)
  General function

  An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

  • fragrance
  • declared fragrance
• 25 Benzyl Benzoate
  General function

  A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 26 Benzyl Salicylate
  General function

  A soft floral fragrance component listed separately as a recognised allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 27 Limonene
  General function

  A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 28 Linalool
  General function

  A floral fragrance component listed separately as a recognised contact allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 29 Alpha-Isomethyl Ionone
  General function

  A violet-like fragrance component named separately as a recognised allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 30 Eugenol
  General function

  A clove-scented fragrance component listed separately as a recognised allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 31 Citral
  General function

  A lemon-scented fragrance component listed separately as a recognised allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 32 Phenoxyethanol
  • preservative
• 33 Methylparaben
  • paraben
  • preservative
• 34 Ethylparaben
  • paraben
  • preservative
• 35 Bentonite
  General function

  A clay that absorbs oil and gives a matte, gritty texture.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  Absorbs oil and adds texture, which is what gives fine hair grip at the root instead of slip.

  • clay
  • powder
• 36 Mica
  General function

  A mineral that adds shimmer or opacity to the product. It affects how the bottle looks, not how hair behaves.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitGray, silver, or brass-prone hair

  A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

  PubChem
  • colourant
  • mineral
  • opacifier
• 37 Titanium Dioxide
  General function

  A white mineral pigment that makes a product opaque or pearly.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitGray, silver, or brass-prone hair

  A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

  • colourant
  • opacifier
  • mineral
• 38 Iron Oxides
  General function

  Mineral pigments that tint the product itself.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitGray, silver, or brass-prone hair

  A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

  • colourant
  • mineral

What the whole list adds up to

• 9 fragrances
• 7 botanical extracts
• 7 named fragrance allergens
• 5 emollients
• 4 film formers
• 3 waxs
• 3 thickeners
• 3 light esters
• 3 preservatives
• 3 colourants
• 3 minerals
• 2 solvents
• 2 sealants
• 2 polymers

Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.