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American Crew

Daily Moisturizing Conditioner

Conditioner / Light rinse-out, detangling

  • Conditioner
  • Sulfate-free
  • Silicone-free
  • Protein-free
  • Vegan · label states
Size33.8 fl ozmost listed · 3 sizes
Price$10 Good valueseen at one store · 33.8 oz
Price / oz$1.56/ozat 33.8 oz
Where to buy2 stores · 3 sizes

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: americancrew.com

Personal fit

Is this right for you?

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Priced with its peers

$1.56/oz at 33.8 oz — less than 51% of the 689 conditioners , which mostly run $0.91–3.10/oz.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Fine hairthat flattens under most products
Silicone-free routinesno silicones appear in the list

Maybe skip if

this product carries a scent
Very dry or damaged hairit contains fast-drying alcohol
Hair that needs proteinthere is none in this list
Dry or very humid airwhere heavy humectants work against you
Coarse, very dry hairthis is a light formula for its category

Whether this much richness is right for you depends on your strand thickness, porosity, and how easily your hair flattens — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Oils and butters None

No oils or butters in the list.

Weight on the hair Light

Water-first and light: unlikely to flatten fine hair.

Water-binding (humectants) High

Humectants near the top — water-binding is a headline mechanism here.

Protein None

No protein or amino acids in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Hard-water defence Chelators present

Chelators are present — they bind hard-water and pool minerals.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterAQUA/WATER/EAU solvent The base everything else is dissolved in Neutral
Cetearyl Alcohol fatty alcohol Thickens and conditions — not a drying alcohol Softens
Glycerin humectant Pulls water into the hair Moisturizes
Behentrimonium Chloride conditioning agent Conditions and softens — this is what makes it comb through Detangles
Stearamidopropyl Dimethylamine conditioning agent Conditions and softens — this is what makes it comb through Detangles
Dicetyldimonium Chloride conditioning agent Conditions and softens — this is what makes it comb through Detangles
Isopropyl Myristate light ester Light slip without much weight Softens
Caprylyl Glycol preservative Keeps the product from spoiling Moisturizes
Isopropyl Alcohol drying alcohol A small amount, for fast drying Drying
Menthol fragrance The scent Fragrance
FragrancePARFUM (FRAGRANCE) fragrance The scent Fragrance
Limonene fragrance The scent Fragrance
What the list leaves out, and what it carriesNo sulfates or silicones. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Chelators for hard water.
Full ingredient list (20)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Water · AQUA/WATER/EAU
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Cetearyl Alcohol
    General function

    A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

    Role in this product type

    In conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    May suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Consider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.

    BASF
    • fatty alcohol
    • emollient
    • thickener
  • 3 Glycerin
    General function

    A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 4 Behentrimonium Chloride
    General function

    A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    International Journal of Cosmetic Science
    • conditioning agent
    • cleanser
  • 5 Stearamidopropyl Dimethylamine
    General function

    A gentle conditioning agent activated by the acid in the formula. It smooths the cuticle without much build-up.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    May suitVery dry or highly damaged hair

    The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    PubChem
    • conditioning agent
  • 6 Dicetyldimonium Chloride
    General function

    A conditioning agent used for slip in thick creams and masks.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    May suitVery dry or highly damaged hair

    The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    PubChem
    • conditioning agent
  • 7 Isopropyl Myristate
    General function

    A very light ester that makes products glide and disappear quickly on the hair.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    PubChem
    • light ester
    • emollient
  • ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 8 Caprylyl Glycol
    General function

    A gentle preservative helper that also holds a little moisture.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitVery dry or highly damaged hair

    Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • preservative
    • humectant
  • 9 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator
  • 10 Dicaprylyl Carbonate
    General function

    A very light ester that spreads instantly and leaves a dry, silky finish.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    PubChem
    • light ester
    • emollient
  • 11 Disodium EDTA
    General function

    Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 12 Hydroxyethylcellulose
    General function

    A cellulose thickener that gives gels and conditioners their body and adds a soft, flexible film.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

    May suitFrizz-prone, damaged, or high-friction hair

    A soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.

    May not suitMaximum-hold styling

    Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.

    PubChem
    • gum
    • thickener
    • film former
  • 13 Isopropyl Alcohol
    General function

    A fast-evaporating alcohol used as a solvent and to speed drying. Well down the list it is a processing aid; near the top it can leave hair feeling dry.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.

    PubChem
    • drying alcohol
    • solvent
  • 14 Lauryl Glucoside
    General function

    A mild sugar-derived cleanser with a soft, low lather.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May suitVery dry or highly damaged hair

    A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.

    May not suitBuild-up-sensitive routines

    Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.

    PubChem
    • nonionic cleanser
    • cleanser
  • 15 Menthol
    General function

    Produces the cooling, tingling feeling on the scalp. The sensation is real; it is not evidence that anything else is happening.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    PubChem
    • fragrance
    • active
  • 16 Panthenol
    General function

    Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    It hydrates without adding oil or a film, which is the combination fine hair usually needs.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

    PubChem
    • humectant
    • conditioning agent
    • vitamin
  • 17 Polyquaternium-37
    General function

    A thickening polymer that gives creams and curl products their bounce and helps them cling to the strand.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    • conditioning agent
    • film former
    • polymer
    • thickener
  • 18 Fragrance · PARFUM (FRAGRANCE)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 19 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 20 Phenoxyethanol
    • preservative

What the whole list adds up to

  • 4 conditioning agents
  • 3 emollients
  • 3 thickeners
  • 3 humectants
  • 3 fragrances
  • 2 solvents
  • 2 cleansers
  • 2 light esters
  • 2 preservatives
  • 2 hard-water chelators
  • 2 film formers
  • 1 fatty alcohol
  • 1 pH adjuster
  • 1 gum

Ingredient list captured 2026-08-21. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 33.8 oz

Seen at $10 1 store · checked Aug 29
Good value under $33 Under $0.97/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $33 line, and products that do this job typically go for about $57 at this size.

Sizes

8.4 oz
$12.97
$1.54/oz
15.2 oz
$24
$1.58/oz
33.8 ozmost listed
$40
$1.18/oz

The 33.8 oz costs 23% less per ounce than the 8.4 oz.

Show the price ladder
Where we’ve seen it4 listings · 2 stores

33.8 ozmost listedBest per ounce

3.3 oz

8.4 oz

15.2 oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 33.8 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $10 is the price we have observed for the 33.8 oz. We need three stores before we call a price commonly seen.
  3. Good value under $33 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.97/oz; at 33.8 oz that is $33. Under that line you are paying less than most of them.
  4. Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
  5. About $57 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 33.8 oz.

Formula

Formula score
10 of 10

The formula carries the systems a conditioner is built around, and it sits in the middle of the range for conditioners per ounce.

How the score is counted
  • 3 products we score as doing the same job cost less per ounce
  • Costs less per ounce than 51% of the 689 conditioners we’ve priced
  • Covers 6 of the 6 things a conditioner should do
  • Reviewers mention 2 things they like about how it performs
  • Conditioning agents up frontWhat makes wet hair comb through.3 pts
  • Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

SuaveLowest cost per oz Essentials Daily Clarifying Conditioner $0.10/oz $1.46/oz less
  • Protein-free
  • Curly method
  • Lightweight
· Close function
Function
  • Film formers
Also
  • Value tier
  • 22.5 oz bottle
Compare
Not Your Mother'sFragrance-free Kids Daily Care Moisturizing Fragrance-Free Tear-Free Conditioner $0.87/oz $0.69/oz less
  • Fragrance-free
  • Protein-free
  • Curly method
· Close function
Function
  • Weight on the hair
  • Film formers
Also
  • Drugstore tier
  • 8 oz bottle
Compare
Pura d'orClose function Apple Cider Vinegar Thin2Thick Clarifying and Detoxing Conditioner $1.00/oz $0.56/oz less
  • Vegan & CF
  • Widely sold
Function
  • Film formers
Also
  • Cruelty-free
  • 16 oz bottle
  • Sold in drugstores and mass retail
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Suits every hair pattern

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Hair that stiffens on protein — for a protein-free formula and real detangling slip

Biggest tradeoff

Less suited to anyone sensitive to fragrance, very dry or high-damage hair, or soft, over-stretchy hair that needs protein

Best alternative if not

Consider Suave Essentials Daily Clarifying Conditioner, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Detangles and moisturizes without added weight

Humectants or rich emollients sit in the first eight ingredients.

  • Cetearyl Alcohol
  • Glycerin
  • Isopropyl Myristate
Supported

Helps hair feel hydrated.

Reduces hair breakage from combing by 86%

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Users report the conditioner supports scalp health and hair nourishment, some noting dandruff control

long-time users, normal-to-dry hair

General satisfaction with how hair feels after use, described positively but without much specificity

general user base

A subset of reviewers reported the product feeling more drying than earlier purchases, suspected reformulation

repeat purchasers comparing to prior stock

More from American Crew

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (4 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 16 of 18 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-25.

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