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REUZEL

Fiber Pomade Flexible Hold Low Shine

Styler / Paste, strong-hold

  • Styler
  • paste
  • Sulfate-free
  • Silicone-free
  • Protein-free
  • Not vegan · label states
  • Cruelty-free · brand states
Size3.38 fl oz
Price$10.50 Good valueseen at one store · 3.38 oz
Price / oz$3.11/ozat 3.38 oz

Scent:

Reviewers describe it as mint.

Listing used for research: ulta.com

Personal fit

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Lower cost than most pastes

$3.11/oz at 3.38 oz — less than 91% of the 90 pastes , which mostly run $5.59–10.34/oz.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Coarse or dry hairthat absorbs everything you give it
Silicone-free routinesno silicones appear in the list

Maybe skip if

this product carries a scent
Oily scalp or fine hairthat gets weighed down
Stretching wash dayswaxes stay until a detergent wash removes them
Dry or very humid airwhere heavy humectants work against you
Soft, touchable finishesthe brand states a firm hold
Vegan and cruelty-freeour record does not support both claims here

Whether this hold level is right for you depends on your density, porosity, and how long your style has to last — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold (as stated) Strong

A strong hold, as stated by the brand.

Hold system Mixed

Gums and synthetic polymers together.

Cast risk Unlikely

Softening ingredients sit alongside the film formers, so a hard shell is unlikely.

Weight on the hair Rich

Heavy butters and waxes in the first eight ingredients.

Oil absorption Some

Absorbents appear, low in the list.

Oils and butters None

No oils or butters in the list.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterWater (Aqua) solvent The base everything else is dissolved in Neutral
Lanolin Wax film former Lays down the film that holds a shape Buildup
BeeswaxCera Alba (Beeswax) wax Holds shape and adds weight Buildup
Cetearyl Alcohol fatty alcohol Thickens and conditions — not a drying alcohol Softens
Ceteareth-25 emulsifier Keeps oil and water mixed Stabilizes
Glycerin humectant Pulls water into the hair Moisturizes
PVP film former Lays down the film that holds a shape Holds
Maltodextrin/VP Copolymer film former Lays down the film that holds a shape Holds
Tribehenin wax Adds a little grip Buildup
FragranceFragrance (Parfum) fragrance The scent Fragrance
Benzyl Benzoate fragrance The scent Fragrance
Limonene fragrance The scent Fragrance
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Contains heavier butters.
Full ingredient list (28)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Water · Water (Aqua)
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Lanolin Wax
    General function

    The solid fraction of lanolin, used to give balms body and hold.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitMaximum-hold styling

    A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

    May suitVery dry or highly damaged hair

    Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.

    May not suitBuild-up-sensitive routines

    It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.

    • film former
    • sealant
    • wax
  • 3 Beeswax · Cera Alba (Beeswax)
    General function

    A firm natural wax that grips and holds hair in place. It resists water and can take repeated washing to remove.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitMaximum-hold styling

    A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

    May suitVery dry or highly damaged hair

    Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.

    May not suitBuild-up-sensitive routines

    It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.

    • wax
    • film former
    • sealant
  • 4 Cetearyl Alcohol
    General function

    A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 5 Ceteareth-25
    General function

    An emulsifier used to keep rich creams from separating.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • emulsifier
  • 6 Glycerin
    General function

    A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 7 PVP
    General function

    A classic hairspray polymer. It gives firm hold but attracts moisture, so humidity can soften the set.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    May not suitClimate-sensitive or frizz-prone hair

    The film takes up water from the air. The patent work that produced the VP/VA copolymers describes a PVP film turning sticky after time in a humid atmosphere, and being dependable only where humidity is low — so hold and feel both move with the weather.

    PubChem
    • film former
    • polymer
  • 8 Maltodextrin/VP Copolymer
    General function

    A starch-based hold polymer that sets softly and washes out with water.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 9 Tribehenin
    General function

    A plant-derived wax used to thicken balms and give a firm, smooth feel.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitMaximum-hold styling

    A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

    May not suitBuild-up-sensitive routines

    Waxes do not dissolve in water. They need a detergent wash to come off, and they are the classic cause of a coated feel.

    PubChem
    • wax
    • emollient
  • 10 PEG-40 Hydrogenated Castor Oil
    • solubilizer
    • emulsifier
  • Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 11 Phenoxyethanol
    • preservative
  • 12 Dipentaerythrityl Hexacaprylate/Hexacaprate
    General function

    A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 13 Tridecyl Trimellitate
    General function

    A cushiony ester used for a rich, long-lasting glide.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 14 Fragrance · Fragrance (Parfum)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 15 Caprylyl Glycol
    General function

    A gentle preservative helper that also holds a little moisture.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitVery dry or highly damaged hair

    Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • preservative
    • humectant
  • 16 Aminomethyl Propanol
    General function

    A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsFrizz-prone, damaged, or high-friction hair

    pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

    PubChem
    • pH adjuster
  • 17 Carbomer
    General function

    A thickener that turns a liquid into a clear gel. It also contributes a light hold.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • thickener
    • polymer
    • film former
  • 18 Sodium Anisate
  • 19 Disodium EDTA
    General function

    Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 20 PEG-45m
    • thickener
  • 21 Tridecyl Stearate
    General function

    A waxy ester that thickens and leaves a smooth, non-greasy finish.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    PubChem
    • light ester
    • emollient
  • 22 Neopentyl Glycol Dicaprylate/Dicaprate
    General function

    A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 23 Sorbic Acid
    • preservative
  • 24 Ethylhexylglycerin
    General function

    A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • preservative
    • emollient
  • 25 Silica
    General function

    A fine mineral powder that absorbs oil and adds grip. It is what makes texture powders and matte pastes feel dry to the touch.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A dry powder takes up oil and adds friction between strands, which is most of what root lift in fine hair actually is.

    PubChem
    • powder
    • thickener
    • mineral
  • 26 BHT
    • antioxidant
  • 27 Benzyl Benzoate
    General function

    A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 28 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen

What the whole list adds up to

  • 7 emollients
  • 5 film formers
  • 4 thickeners
  • 4 preservatives
  • 4 light esters
  • 3 waxs
  • 3 polymers
  • 3 fragrances
  • 2 sealants
  • 2 emulsifiers
  • 2 humectants
  • 2 named fragrance allergens
  • 1 solvent
  • 1 fatty alcohol

Ingredient list captured 2026-08-26. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 3.38 oz

Seen at $10.50 1 store · checked Aug 30
Good value under $17 Under $5.06/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $17 line, and products that do this job typically go for about $20 at this size.

Show the price ladder
Where we’ve seen it4 listings · 2 stores

3.38 ozmost listedBest per ounce

1.3 oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 3 listings we don’t count — grey-market or unverified sellers.

How we work this out
  1. 3.38 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $10.50 is the price we have observed for the 3.38 oz. We need three stores before we call a price commonly seen.
  3. Good value under $17 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $5.06/oz; at 3.38 oz that is $17. Under that line you are paying less than most of them.
  4. About $20 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 3.38 oz.

Formula

Formula score
10 of 10

This formula covers the systems a paste is built around, and it costs less per ounce than most of the pastes we have researched.

How the score is counted
  • Costs less per ounce than 91% of the 90 pastes we’ve priced
  • Covers 6 of the 6 things a paste should do
  • Reviewers mention 2 things they like about how it performs
  • Reviewers mention 2 recurring complaints
  • A hold systemThe polymer, gum, or wax that holds the shape.3 pts
  • Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
  • No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
  • A humectantBinds water into the hair.1 pt
  • A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

Harry'sLowest cost per oz Harry's Texturizing Putty $5.60/oz $2.49/oz more
  • Protein-free
  • Curly method
  • Rich
· Same function
Differs
  • 2.5 oz bottle
  • Sold in drugstores and mass retail
Compare
Bed HeadClose function Manipulator Matte Hair Wax Paste With Strong Hold $10.45/oz $7.34/oz more
  • Protein-free
  • Curly method
  • Rich
Function
  • Slip and detangling
Also
  • 2 oz bottle
  • Sold in drugstores and mass retail
Compare
18.21 Man MadeClose function Sweet Tobacco Medium Hold, No Shine Hair Styling Clay $13.00/oz $9.89/oz more
  • Curly method
  • Rich
  • Silicone-free
Function
  • Protein
Also
  • Amber scent, not mint
  • Salon tier
  • 2 oz bottle
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Built for curly to coily hair

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Hair that stiffens on protein, looking for a protein-free formula and moisture that stays in

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, oily scalps and fine hair, or anyone stretching time between washes

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

1
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
2
Potential conflictFormula works against claim
texture and volume

Heavy emollients sit high in the list, which usually works against lift.

  • Lanolin Wax
  • Beeswax
Potential conflict

Likely to weigh hair down.

firm/flexible hold

Softening ingredients sit alongside the hold polymers, which is what keeps a film flexible.

  • Lanolin Wax
  • Beeswax
  • Cetearyl Alcohol
Supported

Natural movement without stiffness.

low shine

Light esters can add a little gloss without a full shine system.

  • Lanolin Wax
  • Beeswax
  • Dipentaerythrityl Hexacaprylate/Hexacaprate
Partly supported

A hint of gloss.

water soluble

Waxes or occlusives sit high in the list, and those do not rinse out in water alone.

  • Lanolin Wax
  • Beeswax
  • Tribehenin
Potential conflict

Expect to need a real cleanse.

easy to rework

This is a marketing claim; an ingredient list cannot speak to it.

Stated by brand

Can’t be confirmed from label.

washes easily from hair

This is a marketing claim; an ingredient list cannot speak to it.

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Easy shampoo washout is a repeated positive experience, even among users who had other complaints about application.

Ulta written reviews, including both positive and critical reviewers.

Reviewers praise the pomade for dependable hold that keeps their style presentable through a long day, including summer heat.

Ulta's written customer-review corpus, including the most-helpful positive review.

One application concern is tugging or hair pull on dry hair; that reviewer also found the mint scent unpleasant as the product aged.

Ulta's most-helpful critical written review.

Some recent users say the formula now feels weaker in hold and that the tin contains less product than before.

Ulta written review submitted eight months ago that identifies a perceived formula change.

More from REUZEL

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 2 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-26.
  • Ingredient references are linked for 12 of 20 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-26.