Side by side
Pureology Pureology Hydrate Sheer Shampoo vs Virtue Labs Flourish Shampoo for Thinning Hair
94% function match · 11 of the 13 functions we compared match Formula overlap 26%. Pureology Pureology Hydrate Sheer Shampoo and Virtue Labs Flourish Shampoo for Thinning Hair share 3 ingredients among each other's most prominent.
Which of these fits your hair?
We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.
Your profile at a glance
- Your answers appear here
- Your answers appear here
- Your answers appear here
- Your answers appear here
When each one is the right call
What each formula is built for, from its own ingredient list.
- Pureology Hydrate Sheer Shampoo — colour-treated hair
- Flourish Shampoo for Thinning Hair — colour-treated hair
Side by side
Every trait, aligned
One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.
- Colour-treated hairthat fades faster in a sulfate wash
- Fast-oiling scalpsthat need a real reset wash
- Dry, thirsty hairhumectants and emollients both sit up front
- Curly-method routinesno sulfates and no water-insoluble silicones
- Colour-treated hairthat fades faster in a sulfate wash
- Fast-oiling scalpsthat need a real reset wash
- Curly-method routinesno sulfates and no water-insoluble silicones
- Hard waterand swimmers dealing with mineral deposit
- Scents bother youthis product carries a strong scent
- Dry or damaged haira strong detergent system strips as it cleans
- Hard waterno chelator here to bind the minerals
- Scents bother youthis product carries a scent
- Dry or damaged haira strong detergent system strips as it cleans
- Vegan and cruelty-freeour record does not support both claims here
More facts about each one
- sulfate-free
- silicone-free
- curly-method compatible
- sulfate-free
- silicone-free
- curly-method compatible
Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".
The bottom line
The bottom line depends on your hair
Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.
$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
The detail behind the table
Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.
Shared and distinct ingredients
Shared and distinct ingredients
Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.
What both formulas carry
What only one of them carries
Pureology Hydrate Sheer Shampoo
Full ingredient list — Pureology Hydrate Sheer Shampoo (41)
-
1
Water
- solvent
-
2
Sodium Cocoyl Isethionate
- mild anionic cleanser
- cleanser
-
3
Disodium Laureth Sulfosuccinate
- mild anionic cleanser
- cleanser
-
4
Sodium Lauryl Sulfoacetate
- mild anionic cleanser
- cleanser
-
5
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
6
Sodium Lauroyl Sarcosinate
- mild anionic cleanser
- cleanser
-
7
Glycol Distearate
- opacifier
- emollient
-
8
Glycereth-26
- humectant
- solvent
-
9
Decyl Glucoside
- nonionic cleanser
- cleanser
-
10
Coconut Acid
- emulsifier
- salt
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
11
Sodium Hydroxide
- pH adjuster
-
12
PPG-5-Ceteth-20
- emulsifier
- solubilizer
-
13
Sodium Isethionate
- cleanser
-
14
Fragrance
- fragrance
- declared fragrance
-
15
Sodium Chloride
- salt
- thickener
-
16
Citric Acid
- pH adjuster
- hard-water chelator
-
17
Coco-Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
18
Polyquaternium-7
- conditioning agent
- film former
- polymer
-
19
PEG-55 Propylene Glycol Oleate
- emulsifier
- emollient
-
20
Propylene Glycol
- humectant
- solvent
-
21
Polyquaternium-10
- conditioning agent
- film former
- polymer
-
22
Linalool
- fragrance
- named fragrance allergen
-
23
Carbomer
- thickener
- polymer
- film former
-
24
Benzoic Acid
- preservative
-
25
Glycerin
- humectant
-
26
Butylene Glycol
- humectant
- solvent
-
27
Limonene
- fragrance
- named fragrance allergen
-
28
Geraniol
- fragrance
- named fragrance allergen
-
29
Tocopherol
- antioxidant
- vitamin
-
30
Salicylic Acid
- active
- exfoliant
-
31
Hydroxypropyltrimonium Hydrolyzed Wheat Protein
- conditioning agent
- film former
- protein
- hydrolysed protein
-
32
Helianthus Annuus Seed Extract
- botanical extract
-
33
Benzyl Alcohol
- preservative
- solvent
-
34
Magnesium Nitrate
- salt
-
35
Sodium Benzoate
- preservative
-
36
Benzophenone-4
- UV filter
-
37
Eucalyptus Globulus Leaf Extract
- botanical extract
-
38
Methylchloroisothiazolinone
- isothiazolinone
- preservative
-
39
Phenoxyethanol
- preservative
-
40
Magnesium Chloride
- salt
-
41
Methylisothiazolinone
- isothiazolinone
- preservative
Full ingredient list — Flourish Shampoo for Thinning Hair (47)
-
1
Water
- solvent
-
2
Sodium Lauroyl Methyl Isethionate
- mild anionic cleanser
- cleanser
-
3
Sodium Cocoyl Isethionate
- mild anionic cleanser
- cleanser
-
4
Lauryl Glucoside
- nonionic cleanser
- cleanser
-
5
Acrylates Copolymer
- film former
- polymer
-
6
Keratin
- protein
-
7
Trifolium Pratense (Clover) Flower Extract
- botanical extract
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
8
Camellia Sinensis (Green Tea) Leaf Extract
- botanical extract
- antioxidant
-
9
Larix Europaea Wood Extract
- botanical extract
-
10
Sodium Hyaluronate
- humectant
-
11
Tocopherol
- antioxidant
- vitamin
- 12 Acetyl Tetrapeptide-3
-
13
Rice Oil Glycereth-8 Esters
- light ester
- emulsifier
- emollient
-
14
Sodium Phytate
- hard-water chelator
-
15
Cocamide MIPA
- secondary cleanser
- nonionic cleanser
- thickener
-
16
Polysorbate 20
- solubilizer
- emulsifier
- 17 Hydrogenated Coconut Acid
-
18
Sodium Isethionate
- cleanser
-
19
Sodium Methyl Cocoyl Taurate
- mild anionic cleanser
- cleanser
-
20
Caprylyl Glycol
- preservative
- humectant
-
21
Guar Hydroxypropyltrimonium Chloride
- conditioning agent
- polymer
- gum
-
22
Trisodium Ethylenediamine Disuccinate
- hard-water chelator
-
23
Ethylhexylglycerin
- preservative
- emollient
-
24
Hexylene Glycol
- solvent
- humectant
-
25
Glycerin
- humectant
-
26
Butylene Glycol
- humectant
- solvent
-
27
Sodium Dilauramidoglutamide Lysine
- amino acid
- 28 Isopropanolamine
-
29
Coconut Acid
- emulsifier
- salt
- 30 Dextran
-
31
Chondrus Crispus Extract
- gum
- thickener
- botanical extract
-
32
Ethylhexyl Salicylate
- UV filter
-
33
Sodium Metabisulfite
- antioxidant
- preservative
-
34
Glycine
- amino acid
-
35
Gluconolactone
- humectant
- exfoliant
- hard-water chelator
- 36 Zinc Chloride
-
37
Phenoxyethanol
- preservative
-
38
Fragrance
- fragrance
- declared fragrance
-
39
Potassium Sorbate
- preservative
-
40
Sodium Hydroxide
- pH adjuster
-
41
Citric Acid
- pH adjuster
- hard-water chelator
-
42
Sodium Benzoate
- preservative
-
43
Sodium Chloride
- salt
- thickener
-
44
Linalool
- fragrance
- named fragrance allergen
-
45
Geraniol
- fragrance
- named fragrance allergen
-
46
Limonene
- fragrance
- named fragrance allergen
-
47
Citronellol
- fragrance
- named fragrance allergen
Claims check
What each brand says, against what each formula shows
Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.
Pureology Hydrate Sheer Shampoo
Keep color-treated hair vibrant with AntiFade Complex
SupportedLess fade per wash.Lightweight formula is great for fine hair
SupportedLess likely to weigh hair down.Moisturizes and softens while repairing damage
SupportedHelps hair feel hydrated.
Flourish Shampoo for Thinning Hair
Discover Virtue Flourish Shampoo, sulfate-free and designed to combat thinning hair
SupportedGentler on colour and coils.Gentle cleansing for stronger, fuller hair
Stated by brandNot something a label can show.
What owners say
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.
Both praised for volume.
Pureology Hydrate Sheer Shampoo
Noticeable texture and volume improvement after initial use
generalAllows more days between washes and leaves hair smooth/soft without heaviness
fine/thin hairHair reported strong and shiny after color and highlights
color-treated hairSome long-time users report a reformulation that feels watered down/less effective
long-time repeat buyersFragrance is polarizing -- some love it, others find it overpowering (patchouli-like)
generalFlourish Shampoo for Thinning Hair
Long-term users with fine/thinning hair report visible improvement in fullness and thickness over weeks of continued use
reviewers with thinning hair, extended useGentle on scalp/skin, no reported irritation even for sensitive users
Scent is called out as a standout, rich and pleasant
Requires only a small amount per wash, giving a rich lather
At least one reviewer reports thinning resumed after stopping use, then improved again on restarting
reviewer with thinning-hair concernPrice check
Cost per ounce, in context
Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.
$3.77/oz vs $5.75/oz — Virtue Labs Flourish Shampoo for Thinning Hair costs about 1.5× more per ounce than Pureology Pureology Hydrate Sheer Shampoo.
Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.
Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.
Compare with something else
Close formulas to each of these, as their own comparison pages.
Pureology Hydrate Sheer Shampoo · Flourish Shampoo for Thinning Hair · All shampoos in the library
How this page was made
- This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
- We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
- The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 8 sources were consulted across the products on this page.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Still unsure? Take your consultation or browse more products.
Your personalized hair plan
Tell us what’s going on with your hair, see what we understand, and get a plan built around it — with the reason behind every recommendation.
Free to start · $49.00 for your consultation and hair profile · No subscription · Nothing you must buy
Start your consultation
