Side by side
Not Your Mother's Way to Grow Shampoo vs Virtue Labs Flourish Shampoo for Thinning Hair
96% function match · 12 of the 13 functions we compared match Formula overlap 52%. Not Your Mother's Way to Grow Shampoo and Virtue Labs Flourish Shampoo for Thinning Hair share 2 ingredients among each other's most prominent.
Which of these fits your hair?
We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.
Your profile at a glance
- Your answers appear here
- Your answers appear here
- Your answers appear here
- Your answers appear here
When each one is the right call
What each formula is built for, from its own ingredient list.
- Way to Grow Shampoo — colour-treated hair
- Flourish Shampoo for Thinning Hair — colour-treated hair
Side by side
Every trait, aligned
One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.
- Colour-treated hairthat fades faster in a sulfate wash
- Fast-oiling scalpsthat need a real reset wash
- Dry, thirsty hairhumectants and emollients both sit up front
- Curly-method routinesno sulfates and no water-insoluble silicones
- Colour-treated hairthat fades faster in a sulfate wash
- Fast-oiling scalpsthat need a real reset wash
- Curly-method routinesno sulfates and no water-insoluble silicones
- Hard waterand swimmers dealing with mineral deposit
- Scents bother youthis product carries a scent
- Dry or damaged haira strong detergent system strips as it cleans
- Vegan and cruelty-freeour record does not support both claims here
- Scents bother youthis product carries a scent
- Dry or damaged haira strong detergent system strips as it cleans
- Vegan and cruelty-freeour record does not support both claims here
More facts about each one
- sulfate-free
- silicone-free
- curly-method compatible
- sulfate-free
- silicone-free
- curly-method compatible
Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".
The bottom line
The bottom line depends on your hair
Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.
$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
The detail behind the table
Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.
Shared and distinct ingredients
Shared and distinct ingredients
Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.
What both formulas carry
What only one of them carries
Way to Grow Shampoo
Full ingredient list — Way to Grow Shampoo (16)
-
1
Water
- solvent
-
2
Sodium Lauroyl Methyl Isethionate
- mild anionic cleanser
- cleanser
-
3
Sodium Cocoyl Isethionate
- mild anionic cleanser
- cleanser
-
4
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
5
Glycol Distearate
- opacifier
- emollient
-
6
PEG-150 Distearate
- thickener
- emulsifier
-
7
Glycereth-26
- humectant
- solvent
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
8
Fragrance
- fragrance
- declared fragrance
-
9
Hydrolyzed Keratin
- film former
- protein
- hydrolysed protein
-
10
Panthenol
- humectant
- conditioning agent
- vitamin
-
11
Biotin
- vitamin
-
12
Polyquaternium-10
- conditioning agent
- film former
- polymer
-
13
Disodium EDTA
- hard-water chelator
-
14
Phenoxyethanol
- preservative
-
15
Ethylhexylglycerin
- preservative
- emollient
-
16
Citric Acid
- pH adjuster
- hard-water chelator
Full ingredient list — Flourish Shampoo for Thinning Hair (47)
-
1
Water
- solvent
-
2
Sodium Lauroyl Methyl Isethionate
- mild anionic cleanser
- cleanser
-
3
Sodium Cocoyl Isethionate
- mild anionic cleanser
- cleanser
-
4
Lauryl Glucoside
- nonionic cleanser
- cleanser
-
5
Acrylates Copolymer
- film former
- polymer
-
6
Keratin
- protein
-
7
Trifolium Pratense (Clover) Flower Extract
- botanical extract
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
8
Camellia Sinensis (Green Tea) Leaf Extract
- botanical extract
- antioxidant
-
9
Larix Europaea Wood Extract
- botanical extract
-
10
Sodium Hyaluronate
- humectant
-
11
Tocopherol
- antioxidant
- vitamin
- 12 Acetyl Tetrapeptide-3
-
13
Rice Oil Glycereth-8 Esters
- light ester
- emulsifier
- emollient
-
14
Sodium Phytate
- hard-water chelator
-
15
Cocamide MIPA
- secondary cleanser
- nonionic cleanser
- thickener
-
16
Polysorbate 20
- solubilizer
- emulsifier
- 17 Hydrogenated Coconut Acid
-
18
Sodium Isethionate
- cleanser
-
19
Sodium Methyl Cocoyl Taurate
- mild anionic cleanser
- cleanser
-
20
Caprylyl Glycol
- preservative
- humectant
-
21
Guar Hydroxypropyltrimonium Chloride
- conditioning agent
- polymer
- gum
-
22
Trisodium Ethylenediamine Disuccinate
- hard-water chelator
-
23
Ethylhexylglycerin
- preservative
- emollient
-
24
Hexylene Glycol
- solvent
- humectant
-
25
Glycerin
- humectant
-
26
Butylene Glycol
- humectant
- solvent
-
27
Sodium Dilauramidoglutamide Lysine
- amino acid
- 28 Isopropanolamine
-
29
Coconut Acid
- emulsifier
- salt
- 30 Dextran
-
31
Chondrus Crispus Extract
- gum
- thickener
- botanical extract
-
32
Ethylhexyl Salicylate
- UV filter
-
33
Sodium Metabisulfite
- antioxidant
- preservative
-
34
Glycine
- amino acid
-
35
Gluconolactone
- humectant
- exfoliant
- hard-water chelator
- 36 Zinc Chloride
-
37
Phenoxyethanol
- preservative
-
38
Fragrance
- fragrance
- declared fragrance
-
39
Potassium Sorbate
- preservative
-
40
Sodium Hydroxide
- pH adjuster
-
41
Citric Acid
- pH adjuster
- hard-water chelator
-
42
Sodium Benzoate
- preservative
-
43
Sodium Chloride
- salt
- thickener
-
44
Linalool
- fragrance
- named fragrance allergen
-
45
Geraniol
- fragrance
- named fragrance allergen
-
46
Limonene
- fragrance
- named fragrance allergen
-
47
Citronellol
- fragrance
- named fragrance allergen
Claims check
What each brand says, against what each formula shows
Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.
Way to Grow Shampoo
Gentle shampoo that leaves hair softer, shinier and feeling healthier
Stated by brandCan’t be confirmed from label.Formulated with Vitamin B5, Keratin, and Biotin
SupportedThe named ingredient is really there.Sulfate surfactant-free
Stated by brandCan’t be confirmed from label.Paraben-free
SupportedPreserved without parabens.Color-safe
SupportedLess fade per wash.
Flourish Shampoo for Thinning Hair
Discover Virtue Flourish Shampoo, sulfate-free and designed to combat thinning hair
SupportedGentler on colour and coils.Gentle cleansing for stronger, fuller hair
Stated by brandNot something a label can show.
What owners say
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.
Not Your Mother's Way to Grow Shampoo draws complaints about irritation.
Way to Grow Shampoo
Long-time users (some using since 2016 or citing 11 years of use) credit it with visibly faster hair growth and healthier, shinier hair over time
long-term repeat usersReduced hair shedding/fallout noted by several reviewers, described as less hair in the shower drain
reviewers concerned with hair loss/thinningA vocal minority is irritated by frequent post-purchase review-request prompts/emails, unrelated to product performance
general reviewersApple scent well liked; several reviewers mention missing a discontinued companion formula (Blue Sea Kale) but accept the current formulation as a good alternative
general reviewers, long-time NYM customersSome reviewers find it slightly stripping/drying, leaving hair a bit tangled right after rinsing, though satisfied with growth results overall
reviewers with drier hair typesFlourish Shampoo for Thinning Hair
Long-term users with fine/thinning hair report visible improvement in fullness and thickness over weeks of continued use
reviewers with thinning hair, extended useGentle on scalp/skin, no reported irritation even for sensitive users
Scent is called out as a standout, rich and pleasant
Requires only a small amount per wash, giving a rich lather
At least one reviewer reports thinning resumed after stopping use, then improved again on restarting
reviewer with thinning-hair concernPrice check
Cost per ounce, in context
Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.
$1.00/oz vs $5.75/oz — Virtue Labs Flourish Shampoo for Thinning Hair costs about 5.8× more per ounce than Not Your Mother's Way to Grow Shampoo.
Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.
Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.
Compare with something else
Close formulas to each of these, as their own comparison pages.
Way to Grow Shampoo · Flourish Shampoo for Thinning Hair · All shampoos in the library
How this page was made
- This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
- We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
- The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 10 sources were consulted across the products on this page.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
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