Side by side
Not Your Mother's Way to Grow Shampoo vs Pureology Pureology Hydrate Sheer Shampoo
94% function match · 11 of the 13 functions we compared match Formula overlap 49%. Not Your Mother's Way to Grow Shampoo and Pureology Pureology Hydrate Sheer Shampoo share 4 ingredients among each other's most prominent.
Which of these fits your hair?
We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.
Your profile at a glance
- Your answers appear here
- Your answers appear here
- Your answers appear here
- Your answers appear here
When each one is the right call
What each formula is built for, from its own ingredient list.
- Way to Grow Shampoo — colour-treated hair
- Pureology Hydrate Sheer Shampoo — colour-treated hair
Side by side
Every trait, aligned
One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.
- Colour-treated hairthat fades faster in a sulfate wash
- Fast-oiling scalpsthat need a real reset wash
- Dry, thirsty hairhumectants and emollients both sit up front
- Curly-method routinesno sulfates and no water-insoluble silicones
- Colour-treated hairthat fades faster in a sulfate wash
- Fast-oiling scalpsthat need a real reset wash
- Dry, thirsty hairhumectants and emollients both sit up front
- Curly-method routinesno sulfates and no water-insoluble silicones
- Scents bother youthis product carries a scent
- Dry or damaged haira strong detergent system strips as it cleans
- Vegan and cruelty-freeour record does not support both claims here
- Scents bother youthis product carries a strong scent
- Dry or damaged haira strong detergent system strips as it cleans
- Hard waterno chelator here to bind the minerals
More facts about each one
- sulfate-free
- silicone-free
- curly-method compatible
- sulfate-free
- silicone-free
- curly-method compatible
Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".
The bottom line
The bottom line depends on your hair
Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.
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The detail behind the table
Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.
Shared and distinct ingredients
Shared and distinct ingredients
Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.
What both formulas carry
What only one of them carries
Way to Grow Shampoo
Pureology Hydrate Sheer Shampoo
Full ingredient list — Way to Grow Shampoo (16)
-
1
Water
- solvent
-
2
Sodium Lauroyl Methyl Isethionate
- mild anionic cleanser
- cleanser
-
3
Sodium Cocoyl Isethionate
- mild anionic cleanser
- cleanser
-
4
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
5
Glycol Distearate
- opacifier
- emollient
-
6
PEG-150 Distearate
- thickener
- emulsifier
-
7
Glycereth-26
- humectant
- solvent
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
8
Fragrance
- fragrance
- declared fragrance
-
9
Hydrolyzed Keratin
- film former
- protein
- hydrolysed protein
-
10
Panthenol
- humectant
- conditioning agent
- vitamin
-
11
Biotin
- vitamin
-
12
Polyquaternium-10
- conditioning agent
- film former
- polymer
-
13
Disodium EDTA
- hard-water chelator
-
14
Phenoxyethanol
- preservative
-
15
Ethylhexylglycerin
- preservative
- emollient
-
16
Citric Acid
- pH adjuster
- hard-water chelator
Full ingredient list — Pureology Hydrate Sheer Shampoo (41)
-
1
Water
- solvent
-
2
Sodium Cocoyl Isethionate
- mild anionic cleanser
- cleanser
-
3
Disodium Laureth Sulfosuccinate
- mild anionic cleanser
- cleanser
-
4
Sodium Lauryl Sulfoacetate
- mild anionic cleanser
- cleanser
-
5
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
6
Sodium Lauroyl Sarcosinate
- mild anionic cleanser
- cleanser
-
7
Glycol Distearate
- opacifier
- emollient
-
8
Glycereth-26
- humectant
- solvent
-
9
Decyl Glucoside
- nonionic cleanser
- cleanser
-
10
Coconut Acid
- emulsifier
- salt
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
11
Sodium Hydroxide
- pH adjuster
-
12
PPG-5-Ceteth-20
- emulsifier
- solubilizer
-
13
Sodium Isethionate
- cleanser
-
14
Fragrance
- fragrance
- declared fragrance
-
15
Sodium Chloride
- salt
- thickener
-
16
Citric Acid
- pH adjuster
- hard-water chelator
-
17
Coco-Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
18
Polyquaternium-7
- conditioning agent
- film former
- polymer
-
19
PEG-55 Propylene Glycol Oleate
- emulsifier
- emollient
-
20
Propylene Glycol
- humectant
- solvent
-
21
Polyquaternium-10
- conditioning agent
- film former
- polymer
-
22
Linalool
- fragrance
- named fragrance allergen
-
23
Carbomer
- thickener
- polymer
- film former
-
24
Benzoic Acid
- preservative
-
25
Glycerin
- humectant
-
26
Butylene Glycol
- humectant
- solvent
-
27
Limonene
- fragrance
- named fragrance allergen
-
28
Geraniol
- fragrance
- named fragrance allergen
-
29
Tocopherol
- antioxidant
- vitamin
-
30
Salicylic Acid
- active
- exfoliant
-
31
Hydroxypropyltrimonium Hydrolyzed Wheat Protein
- conditioning agent
- film former
- protein
- hydrolysed protein
-
32
Helianthus Annuus Seed Extract
- botanical extract
-
33
Benzyl Alcohol
- preservative
- solvent
-
34
Magnesium Nitrate
- salt
-
35
Sodium Benzoate
- preservative
-
36
Benzophenone-4
- UV filter
-
37
Eucalyptus Globulus Leaf Extract
- botanical extract
-
38
Methylchloroisothiazolinone
- isothiazolinone
- preservative
-
39
Phenoxyethanol
- preservative
-
40
Magnesium Chloride
- salt
-
41
Methylisothiazolinone
- isothiazolinone
- preservative
Claims check
What each brand says, against what each formula shows
Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.
Way to Grow Shampoo
Gentle shampoo that leaves hair softer, shinier and feeling healthier
Stated by brandCan’t be confirmed from label.Formulated with Vitamin B5, Keratin, and Biotin
SupportedThe named ingredient is really there.Sulfate surfactant-free
Stated by brandCan’t be confirmed from label.Paraben-free
SupportedPreserved without parabens.Color-safe
SupportedLess fade per wash.
Pureology Hydrate Sheer Shampoo
Keep color-treated hair vibrant with AntiFade Complex
SupportedLess fade per wash.Lightweight formula is great for fine hair
SupportedLess likely to weigh hair down.Moisturizes and softens while repairing damage
SupportedHelps hair feel hydrated.
What owners say
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.
Not Your Mother's Way to Grow Shampoo draws complaints about irritation.
Way to Grow Shampoo
Long-time users (some using since 2016 or citing 11 years of use) credit it with visibly faster hair growth and healthier, shinier hair over time
long-term repeat usersReduced hair shedding/fallout noted by several reviewers, described as less hair in the shower drain
reviewers concerned with hair loss/thinningA vocal minority is irritated by frequent post-purchase review-request prompts/emails, unrelated to product performance
general reviewersApple scent well liked; several reviewers mention missing a discontinued companion formula (Blue Sea Kale) but accept the current formulation as a good alternative
general reviewers, long-time NYM customersSome reviewers find it slightly stripping/drying, leaving hair a bit tangled right after rinsing, though satisfied with growth results overall
reviewers with drier hair typesPureology Hydrate Sheer Shampoo
Noticeable texture and volume improvement after initial use
generalAllows more days between washes and leaves hair smooth/soft without heaviness
fine/thin hairHair reported strong and shiny after color and highlights
color-treated hairSome long-time users report a reformulation that feels watered down/less effective
long-time repeat buyersFragrance is polarizing -- some love it, others find it overpowering (patchouli-like)
generalPrice check
Cost per ounce, in context
Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.
$1.00/oz vs $3.77/oz — Pureology Pureology Hydrate Sheer Shampoo costs about 3.8× more per ounce than Not Your Mother's Way to Grow Shampoo.
Every mark sits on one distribution because these are compared against the same set: 805 shampoos with a computable unit price.
Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.
Compare with something else
Close formulas to each of these, as their own comparison pages.
Way to Grow Shampoo · Pureology Hydrate Sheer Shampoo · All shampoos in the library
How this page was made
- This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
- We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
- The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 8 sources were consulted across the products on this page.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
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