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Side by side

Not Your Mother's Way to Grow Shampoo vs Pureology Pureology Hydrate Sheer Shampoo

94% function match · 11 of the 13 functions we compared match Formula overlap 49%. Not Your Mother's Way to Grow Shampoo and Pureology Pureology Hydrate Sheer Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Way to Grow Shampoo — colour-treated hair
  • Pureology Hydrate Sheer Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Not Your Mother's Way to Grow Shampoo — 8 oz container Not Your Mother's

Way to Grow Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Silicone-free
Pureology Pureology Hydrate Sheer Shampoo — 9 oz container Pureology

Pureology Hydrate Sheer Shampoo

  • Shampoo
  • Salon
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$7.99 8 oz · $1.00/oz
$33.95 9 oz · $3.77/oz
Value / price positioning
Priced with its peers $$$$$ Drugstore tier · costs less than 67% of the 805 shampoos we’ve priced
Same job for less elsewhere $$$$$ Salon tier · costs more than 83% of the 805 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
Moderate Humectants in the working part of the formula. Your hair
Moderate Humectants in the working part of the formula. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Expected lather Same
Moderate An ordinary shampoo lather. Your hair
Moderate An ordinary shampoo lather. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Differs
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
None No chelating agent in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curly-method routinesno sulfates and no water-insoluble silicones
Why you might skip it
  • Scents bother youthis product carries a scent
  • Dry or damaged haira strong detergent system strips as it cleans
  • Vegan and cruelty-freeour record does not support both claims here
  • Scents bother youthis product carries a strong scent
  • Dry or damaged haira strong detergent system strips as it cleans
  • Hard waterno chelator here to bind the minerals
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
Way To Grow
Where to buy
Grocery / mass · Brand website
Target
Free of
  • sulfate-free
  • silicone-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • curly-method compatible
Vegan
Not vegan · ingredient list
Cruelty-free
Cruelty-free · PETA-listed
Scent
Fruity
Woody & earthyStrong

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientWay to Grow ShampooPureology Hydrate Sheer Shampoo
Water
Neutral
#1Leading
#1Leading
Sodium Cocoyl Isethionate
Cleanses
#3Leading
#2Leading
Cocamidopropyl Betaine
Cleanses
#4Supporting
#5Supporting
Glycol Distearate
Softens
#5Supporting
#7Supporting
Glycereth-26
Moisturizes
#7Supporting
#8Supporting
Fragrance
Fragrance
#8Below the 1% line
#14Below the 1% line
Phenoxyethanol
Stabilizes
#14Below the 1% line
#39Below the 1% line

What only one of them carries

Full ingredient list — Way to Grow Shampoo (16)
Full ingredient list — Pureology Hydrate Sheer Shampoo (41)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsWay to Grow ShampooPureology Hydrate Sheer Shampoo
Supported
3
3
Partly supported
0
0
Stated by brand
2
0
Potential conflict
0
0

Way to Grow Shampoo

  • Gentle shampoo that leaves hair softer, shinier and feeling healthierStated by brandCan’t be confirmed from label.
  • Formulated with Vitamin B5, Keratin, and BiotinSupportedThe named ingredient is really there.
  • Sulfate surfactant-freeStated by brandCan’t be confirmed from label.
  • Paraben-freeSupportedPreserved without parabens.
  • Color-safeSupportedLess fade per wash.

Pureology Hydrate Sheer Shampoo

  • Keep color-treated hair vibrant with AntiFade ComplexSupportedLess fade per wash.
  • Lightweight formula is great for fine hairSupportedLess likely to weigh hair down.
  • Moisturizes and softens while repairing damageSupportedHelps hair feel hydrated.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Not Your Mother's Way to Grow Shampoo draws complaints about irritation.

Way to Grow Shampoo

Long-time users (some using since 2016 or citing 11 years of use) credit it with visibly faster hair growth and healthier, shinier hair over time

long-term repeat users

Reduced hair shedding/fallout noted by several reviewers, described as less hair in the shower drain

reviewers concerned with hair loss/thinning

A vocal minority is irritated by frequent post-purchase review-request prompts/emails, unrelated to product performance

general reviewers

Apple scent well liked; several reviewers mention missing a discontinued companion formula (Blue Sea Kale) but accept the current formulation as a good alternative

general reviewers, long-time NYM customers

Some reviewers find it slightly stripping/drying, leaving hair a bit tangled right after rinsing, though satisfied with growth results overall

reviewers with drier hair types

Pureology Hydrate Sheer Shampoo

Noticeable texture and volume improvement after initial use

general

Allows more days between washes and leaves hair smooth/soft without heaviness

fine/thin hair

Hair reported strong and shiny after color and highlights

color-treated hair

Some long-time users report a reformulation that feels watered down/less effective

long-time repeat buyers

Fragrance is polarizing -- some love it, others find it overpowering (patchouli-like)

general

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$1.00/oz vs $3.77/oz — Pureology Pureology Hydrate Sheer Shampoo costs about 3.8× more per ounce than Not Your Mother's Way to Grow Shampoo.

$0.00/oz median $1.47/oz $17.29/oz $1.00/oz Way to Grow Shampoo $3.77/oz Pureology Hydrate Sheer Sh

Every mark sits on one distribution because these are compared against the same set: 805 shampoos with a computable unit price.

Value readWay to Grow ShampooPureology Hydrate Sheer Shampoo
Label
Priced with its peersSits in the middle of the range for shampoos per ounce.
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Way to Grow Shampoo · Pureology Hydrate Sheer Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 8 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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