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Side by side

Not Your Mother's Aura Boost Thickening Conditioner vs Pantene Pro-V Curl Perfection Conditioner

98% function match · 9 of the 10 functions we compared match Formula overlap 61%. Not Your Mother's Aura Boost Thickening Conditioner and Pantene Pro-V Curl Perfection Conditioner share 3 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Aura Boost Thickening Conditioner — protein-sensitive hair
  • Pro-V Curl Perfection Conditioner — protein-sensitive hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Not Your Mother's Aura Boost Thickening Conditioner — 13 oz container Not Your Mother's

Aura Boost Thickening Conditioner

  • Conditioner
  • Drugstore
  • Sulfate-free
  • Protein-free
Pantene Pro-V Curl Perfection Conditioner — 21.4 oz container Pantene

Pro-V Curl Perfection Conditioner

  • Conditioner
  • Drugstore
  • Sulfate-free
  • Protein-free
Price, size & price per ounce
$10–11 13 oz · $0.85/oz
$4.97 21.4 oz · $0.55/oz
Value / price positioning
Lower cost than most conditioners $$$$$ Drugstore tier · costs less than 77% of the 689 conditioners we’ve priced
Lower cost than most conditioners $$$$$ Drugstore tier · costs less than 87% of the 689 conditioners we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Wavy–Coily The brand’s own claims name curly or textured hair. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Oils and butters Same
None No oils or butters in the list. Your hair
None No oils or butters in the list. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair Same
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
High Your hair
High Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Very dry hairno fast-drying alcohol in the list
  • Protein-sensitive hairthat stiffens when protein is added
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Very dry hairno fast-drying alcohol in the list
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Hair that needs proteinthere is none in this list
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Hair that needs proteinthere is none in this list
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Conditioner
Conditioner
Line
Aura Boost Thickening
Pro-V Curl Perfection
Where to buy
Grocery / mass · Target
Target · Grocery / mass
Free of
  • sulfate-free
  • protein-free
  • sulfate-free
  • protein-free
Cruelty-free
—
Not cruelty-free · PETA-listed
Scent
Scented, not described
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientAura Boost Thickening ConditionerPro-V Curl Perfection Conditioner
Water
Neutral
#1Leading
#1Leading
Cetyl Alcohol
Softens
#3Leading
#2Leading
Stearamidopropyl Dimethylamine
Detangles
#4Supporting
#3Leading
Glycerin
Moisturizes
#5Supporting
#4Supporting
Fragrance
Fragrance
#24Below the 1% line
#9Below the 1% line
Phenoxyethanol
Stabilizes
#21Below the 1% line
#13Below the 1% line

What only one of them carries

Aura Boost Thickening Conditioner

Pro-V Curl Perfection Conditioner

Full ingredient list — Aura Boost Thickening Conditioner (25)
Full ingredient list — Pro-V Curl Perfection Conditioner (18)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsAura Boost Thickening ConditionerPro-V Curl Perfection Conditioner
Supported
1
2
Partly supported
1
0
Stated by brand
1
2
Potential conflict
0
0

Aura Boost Thickening Conditioner

  • Volumizes and thickens fine or thinning hairPartly supportedNeutral on lift.
  • Strengthens and reduces breakageStated by brandCan’t be confirmed from label.
  • Nourishes without weighing hair downSupportedHelps hair feel hydrated.

Pro-V Curl Perfection Conditioner

  • 72-HR CURL DEFINITION: shampoo & conditioning system defines curls for 72 hoursSupportedHolds a clump together.
  • nourishes and protects with pro-vitamin B5 and antioxidantsSupportedHelps hair feel hydrated.
  • strengthens & builds new hair bondsStated by brandCan’t be confirmed from label.
  • 0% parabens & colorants: nutrient rich, color safe, gentle nourishment, no weigh downStated by brandOnly the brand’s testing shows this.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Not Your Mother's Aura Boost Thickening Conditioner draws complaints about irritation.

Aura Boost Thickening Conditioner

Reviewers with fine, curly hair report less breakage and smoother, softer strands.

fine/curly hair

Pairs well with the matching shampoo for a fuller, softer overall result.

A reviewer described the conditioner as greasy, needing a large amount to smooth hair.

One reviewer reported an itchy scalp and hair weighed down after use.

Several reviewers say hair felt softer but not noticeably thicker.

Pro-V Curl Perfection Conditioner

Frizz control is repeatedly cited as lasting through humid conditions.

humid-climate users

Reviewers report soft, detangled, well-defined curls after use, especially paired with the matching shampoo.

naturally curly hair

A few reviewers note it can feel slightly heavy on fine curly hair if over-applied.

fine, curly hair

Some reviewers feel it does little beyond a standard conditioner for their specific curl pattern.

looser wave/curl patterns

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.55/oz vs $0.85/oz — Not Your Mother's Aura Boost Thickening Conditioner costs about 1.5× more per ounce than Pantene Pro-V Curl Perfection Conditioner.

$0.09/oz median $1.60/oz $56.25/oz $0.85/oz Aura Boost Thickening Cond $0.55/oz Pro-V Curl Perfection Cond

Every mark sits on one distribution because these are compared against the same set: 689 conditioners with a computable unit price.

Value readAura Boost Thickening ConditionerPro-V Curl Perfection Conditioner
Label
Lower cost than most conditionersCosts less per ounce than most conditioners we have researched.
Lower cost than most conditionersCosts less per ounce than most conditioners we have researched.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Aura Boost Thickening Conditioner vs Pro-V Radiant Color Shine ConditionerPantene · 98% function matchPro-V Curl Perfection Conditioner vs Pro-V Radiant Color Shine ConditionerPantene · 100% function matchAura Boost Thickening Conditioner vs Pro-V Repair & Protect ConditionerPantene · 98% function matchPro-V Curl Perfection Conditioner vs Pro-V Repair & Protect ConditionerPantene · 100% function matchAura Boost Thickening Conditioner vs Pro-V Daily Moisture Renewal ConditionerPantene · 98% function matchPro-V Curl Perfection Conditioner vs Pro-V Daily Moisture Renewal ConditionerPantene · 100% function matchAura Boost Thickening Conditioner vs Aussie Miracle Repairer Conditioner with AloeAussie · 98% function matchPro-V Curl Perfection Conditioner vs Aussie Miracle Repairer Conditioner with AloeAussie · 100% function match

Aura Boost Thickening Conditioner · Pro-V Curl Perfection Conditioner · All conditioners in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 10 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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