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Side by side

Not Your Mother's Aura Boost Hydrate Conditioner vs Wella Professionals Fusion Intense Repair Conditioner

98% function match · 9 of the 10 functions we compared match Formula overlap 45%. Not Your Mother's Aura Boost Hydrate Conditioner and Wella Professionals Fusion Intense Repair Conditioner share 3 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Aura Boost Hydrate Conditioner — maximum slip
  • Fusion Intense Repair Conditioner — maximum slip

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Not Your Mother's Aura Boost Hydrate Conditioner — 13 oz container Not Your Mother's

Aura Boost Hydrate Conditioner

  • Conditioner
  • Drugstore
  • Sulfate-free
  • Moisture-rich
Wella Professionals Fusion Intense Repair Conditioner — container, alternate view Wella Professionals

Fusion Intense Repair Conditioner

  • Conditioner
  • Salon
  • Sulfate-free
Price, size & price per ounce
$10–11 13 oz · $0.85/oz
$16.05 6.76 oz · $2.61/oz
Value / price positioning
Lower cost than most conditioners $$$$$ Drugstore tier · costs less than 77% of the 689 conditioners we’ve priced
Upper-mid price for a conditioner $$$$$ Salon tier · costs more than 67% of the 689 conditioners we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
Moderate Humectants in the working part of the formula. Your hair
Moderate Humectants in the working part of the formula. Your hair
Oils and butters Same
None No oils or butters in the list. Your hair
None No oils or butters in the list. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair Same
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Protein Same
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
High Your hair
High Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
  • Vegan and cruelty-freeour researched record has it as both
  • Maximum slipfor hair that tangles the moment it is wet
  • Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
  • A wide range of haira middle-of-the-range weight
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Very dry or damaged hairit contains fast-drying alcohol
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Very dry or damaged hairit contains fast-drying alcohol
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Conditioner
Conditioner
Line
Aura Boost Hydrate
Fusion Intense Repair
Where to buy
Grocery / mass · Ulta
Salons · Brand website
Free of
  • sulfate-free
  • sulfate-free
Vegan
Vegan · label states
Not vegan · ingredient list
Cruelty-free
Cruelty-free · label states
Not cruelty-free · PETA-listed
Scent
Woody & earthy · Fruity
Fresh & airy

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientAura Boost Hydrate ConditionerFusion Intense Repair Conditioner
Water
Neutral
#1Leading
#1Leading
Cetyl Alcohol
Softens
#3Leading
#4Supporting
Behentrimonium Chloride
Detangles
#4Supporting
#3Leading
Quaternium-80
Buildup
#15Below the 1% line
#12Below the 1% line
Isopropyl Alcohol
Drying
#20Below the 1% line
#6Below the 1% line
Fragrance
Fragrance
#30Below the 1% line
#5Below the 1% line
Phenoxyethanol
Stabilizes
#25Below the 1% line
#7Below the 1% line
Linalool
Fragrance
#34Below the 1% line
#14Below the 1% line

What only one of them carries

Aura Boost Hydrate Conditioner

Fusion Intense Repair Conditioner

Full ingredient list — Aura Boost Hydrate Conditioner (34)
Full ingredient list — Fusion Intense Repair Conditioner (23)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsAura Boost Hydrate ConditionerFusion Intense Repair Conditioner
Supported
2
0
Partly supported
0
1
Stated by brand
0
2
Potential conflict
0
0

Aura Boost Hydrate Conditioner

  • Smooths and hydrates, while strengthening to reduce breakageSupportedHelps hair feel hydrated.
  • All of the nourishment, none of the build upSupportedHelps hair feel hydrated.

Fusion Intense Repair Conditioner

  • helps protect hair against breakage from combing and mechanical damage, detangles, leaves hair feeling smoothPartly supportedSupports the surface, not a treatment.
  • up to 95% more resilience against breakage* vs non conditioning shampooStated by brandOnly the brand’s testing shows this.
  • formulated without microplasticsStated by brandCheck the position, not the name.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for strength and repair. Not Your Mother's Aura Boost Hydrate Conditioner draws complaints about dryness and the scent; Wella Professionals Fusion Intense Repair Conditioner draws complaints about the packaging.

Aura Boost Hydrate Conditioner

Noticeable hydration with reduced frizz/poof and added shine reported

general reviewers

Softening and detangling performance called out repeatedly as a strength

general reviewers

New apple-wood fragrance polarizes some longtime users who found it too masculine versus the prior scent

longtime brand customers

A subset of reviewers report the reformulated conditioner leaves a sticky film or under-moisturizes compared to the previous formula

reviewers comparing to a prior formula version

Fusion Intense Repair Conditioner

Mild, pleasant fragrance noted favorably, not overpowering

general reviewers

Repairs breakage from brushing/combing and heat styling, leaving damaged hair softer, smoother, and stronger over 1-2 weeks of use

reviewers with heat-damaged or previously color-processed hair

Works well as part of the full Fusion system paired with the matching shampoo, especially for very damaged or frequently heat-styled hair

reviewers using shampoo+conditioner together

Large tub-style packaging on bigger sizes lacks a pump, seen as inconvenient by some

reviewers who purchased larger backbar sizes

Some reviewers report it did not noticeably reduce frizz or outperform their prior high-end conditioner despite the repair claims

reviewers comparing against another salon conditioner brand

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.85/oz vs $2.61/oz — Wella Professionals Fusion Intense Repair Conditioner costs about 3.1× more per ounce than Not Your Mother's Aura Boost Hydrate Conditioner.

$0.09/oz median $1.60/oz $56.25/oz $0.85/oz Aura Boost Hydrate Conditi $2.61/oz Fusion Intense Repair Cond

Every mark sits on one distribution because these are compared against the same set: 689 conditioners with a computable unit price.

Value readAura Boost Hydrate ConditionerFusion Intense Repair Conditioner
Label
Lower cost than most conditionersCosts less per ounce than most conditioners we have researched.
Upper-mid price for a conditionerSits in the middle of the range for conditioners per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Aura Boost Hydrate Conditioner vs Aura Boost Restore ConditionerNot Your Mother's · 100% function matchFusion Intense Repair Conditioner vs I Want Moisture Moisturizing ConditionerSexy Hair · 100% function matchAura Boost Hydrate Conditioner vs Clean Up ConditionerBed Head · 100% function matchFusion Intense Repair Conditioner vs TRESemme Keratin Smooth Conditioner for Frizzy HairTRESemme · 100% function matchAura Boost Hydrate Conditioner vs Conditioner for Beautiful ColorOribe · 98% function matchFusion Intense Repair Conditioner vs Color Extend Magnetics ConditionerRedken · 100% function matchAura Boost Hydrate Conditioner vs I Want Moisture Moisturizing ConditionerSexy Hair · 98% function matchFusion Intense Repair Conditioner vs Aura Boost Restore ConditionerNot Your Mother's · 98% function match

Aura Boost Hydrate Conditioner · Fusion Intense Repair Conditioner · All conditioners in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 9 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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