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Side by side

Nexxus Nexxus Keraphix Conditioner for Damaged Hair vs Not Your Mother's Aura Boost Thickening Conditioner

95% function match · 9 of the 10 functions we compared match Formula overlap 58%. Nexxus Nexxus Keraphix Conditioner for Damaged Hair and Not Your Mother's Aura Boost Thickening Conditioner share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Nexxus Keraphix Conditioner for Damaged Hair — protein-sensitive hair
  • Aura Boost Thickening Conditioner — protein-sensitive hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Nexxus Nexxus Keraphix Conditioner for Damaged Hair — 33.8 oz container Nexxus

Nexxus Keraphix Conditioner for Damaged Hair

  • Conditioner
  • Masstige
  • Sulfate-free
  • Protein-free
Not Your Mother's Aura Boost Thickening Conditioner — 13 oz container Not Your Mother's

Aura Boost Thickening Conditioner

  • Conditioner
  • Drugstore
  • Sulfate-free
  • Protein-free
Price, size & price per ounce
$28–32 33.8 oz · $0.95/oz
$10–11 13 oz · $0.85/oz

Compared at different sizes — 33.8 oz against 13 oz. Per-ounce prices favour the larger bottle.

Value / price positioning
Priced with its peers $$$$$ Masstige tier · costs less than 73% of the 689 conditioners we’ve priced
Lower cost than most conditioners $$$$$ Drugstore tier · costs less than 77% of the 689 conditioners we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Oils and butters Same
None No oils or butters in the list. Your hair
None No oils or butters in the list. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair Same
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
High Your hair
High Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Very dry hairno fast-drying alcohol in the list
  • Protein-sensitive hairthat stiffens when protein is added
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Very dry hairno fast-drying alcohol in the list
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Hair that needs proteinthere is none in this list
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Hair that needs proteinthere is none in this list
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Conditioner
Conditioner
Line
Keraphix
Aura Boost Thickening
Where to buy
Target
Grocery / mass · Target
Free of
  • sulfate-free
  • protein-free
  • sulfate-free
  • protein-free
Scent
Scented, not described
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientNexxus Keraphix Conditioner for Damaged HairAura Boost Thickening Conditioner
Water
Neutral
#1Leading
#1Leading
Cetearyl Alcohol
Softens
#2Leading
#2Leading
Stearamidopropyl Dimethylamine
Detangles
#4Supporting
#4Supporting
Lactic Acid
Moisturizes
#5Below the 1% line
#23Below the 1% line
Glycerin
Moisturizes
#7Below the 1% line
#5Supporting
Fragrance
Fragrance
#13Below the 1% line
#24Below the 1% line

What only one of them carries

Nexxus Keraphix Conditioner for Damaged Hair

Aura Boost Thickening Conditioner

Full ingredient list — Nexxus Keraphix Conditioner for Damaged Hair (25)
Full ingredient list — Aura Boost Thickening Conditioner (25)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsNexxus Keraphix Conditioner for Damaged HairAura Boost Thickening Conditioner
Supported
1
1
Partly supported
0
1
Stated by brand
3
1
Potential conflict
0
0

Nexxus Keraphix Conditioner for Damaged Hair

  • 24X stronger hairStated by brandOnly the brand’s testing shows this.
  • 12.6% KRT Technology: Keratin Resistance TherapyStated by brandOnly the brand’s testing shows this.
  • Instant Repair + Damage Shield SystemStated by brandCan’t be confirmed from label.
  • Deep Moisture + SoftnessSupportedHelps hair feel hydrated.

Aura Boost Thickening Conditioner

  • Volumizes and thickens fine or thinning hairPartly supportedNeutral on lift.
  • Strengthens and reduces breakageStated by brandCan’t be confirmed from label.
  • Nourishes without weighing hair downSupportedHelps hair feel hydrated.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Nexxus Nexxus Keraphix Conditioner for Damaged Hair draws complaints about dryness; Not Your Mother's Aura Boost Thickening Conditioner draws complaints about weight and irritation.

Nexxus Keraphix Conditioner for Damaged Hair

A large 33.8oz bottle is reported to last a long time even with thick, long hair, seen as good value

thick/long hair

Reviewers with damaged, bleached, color-treated, or heat-damaged hair report noticeable improvement and softness

damaged/bleached/color-treated hair

Effective as a detangler and works well on 4C curl patterns, especially when left on longer like a mask

4C curly hair

Multiple reviewers report a recent reformulation reduced the conditioner's moisturizing effectiveness compared to the prior formula

longtime users comparing to earlier formula

Reviewers note the scent changed from the original formula, described as different though still pleasant

longtime users

Aura Boost Thickening Conditioner

Reviewers with fine, curly hair report less breakage and smoother, softer strands.

fine/curly hair

Pairs well with the matching shampoo for a fuller, softer overall result.

A reviewer described the conditioner as greasy, needing a large amount to smooth hair.

One reviewer reported an itchy scalp and hair weighed down after use.

Several reviewers say hair felt softer but not noticeably thicker.

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.85/oz vs $0.95/oz — within about the same cost per ounce.

$0.09/oz median $1.60/oz $56.25/oz $0.95/oz Nexxus Keraphix Conditione $0.85/oz Aura Boost Thickening Cond

Every mark sits on one distribution because these are compared against the same set: 689 conditioners with a computable unit price.

Value readNexxus Keraphix Conditioner for Damaged HairAura Boost Thickening Conditioner
Label
Priced with its peersSits in the middle of the range for conditioners per ounce.
Lower cost than most conditionersCosts less per ounce than most conditioners we have researched.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Nexxus Keraphix Conditioner for Damaged Hair vs Curls Rock Hydrating Conditioner for Juicy Curls and WavesBed Head · 95% function matchAura Boost Thickening Conditioner vs Pro-V Curl Perfection ConditionerPantene · 98% function matchNexxus Keraphix Conditioner for Damaged Hair vs Resurrection Repair ConditionerTIGI Bed Head · 95% function matchAura Boost Thickening Conditioner vs Pro-V Radiant Color Shine ConditionerPantene · 98% function matchNexxus Keraphix Conditioner for Damaged Hair vs Ultralight Smooth Conditioner WeightlessNexxus · 95% function matchAura Boost Thickening Conditioner vs Pro-V Repair & Protect ConditionerPantene · 98% function matchNexxus Keraphix Conditioner for Damaged Hair vs Instacure Build-A-Bond Mighty Care Conditioner for Very Damaged HairMatrix · 95% function matchAura Boost Thickening Conditioner vs Pro-V Daily Moisture Renewal ConditionerPantene · 98% function match

Nexxus Keraphix Conditioner for Damaged Hair · Aura Boost Thickening Conditioner · All conditioners in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 8 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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