Side by side
Joico Blonde Life Brightening Masque vs Ouai Fine To Medium Hair Treatment Masque
98% function match · 9 of the 10 functions we compared match Formula overlap 65%. Joico Blonde Life Brightening Masque and Ouai Fine To Medium Hair Treatment Masque share 4 ingredients among each other's most prominent.
Which of these fits your hair?
We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.
Your profile at a glance
- Your answers appear here
- Your answers appear here
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When each one is the right call
What each formula is built for, from its own ingredient list.
- Blonde Life Brightening Masque — maximum slip
- Fine To Medium Hair Treatment Masque — maximum slip
Side by side
Every trait, aligned
One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.
- Maximum slipfor hair that tangles the moment it is wet
- Dry, thirsty hairhumectants and emollients both sit up front
- Short shower windowsit works in ten minutes or less
- Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
- Maximum slipfor hair that tangles the moment it is wet
- Sun and colour fadea UV filter is in the list
- Short shower windowsit works in ten minutes or less
- Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
- Scents bother youthis product carries a scent
- Curly-method routinesthese silicones need a detergent to remove
- Very dry or damaged hairit contains fast-drying alcohol
- Scents bother youthis product carries a scent
- Curly-method routinesthese silicones need a detergent to remove
- Very dry or damaged hairit contains fast-drying alcohol
More facts about each one
- sulfate-free
- sulfate-free
Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".
The bottom line
The bottom line depends on your hair
Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.
$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
The detail behind the table
Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.
Shared and distinct ingredients
Shared and distinct ingredients
Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.
What both formulas carry
What only one of them carries
Blonde Life Brightening Masque
Fine To Medium Hair Treatment Masque
- Stearamidopropyl Dimethylamine
- Cetyl Esters
- Hydrogenatedethylhexylolivate
- Amodimethicone
- Jojoba Esters
- Laurdimoniumhydroxypropyl Hydrolyzed Keratin
- Hydrolyzed Rice Protein
- Hydrolyzed Corn Protein
Full ingredient list — Blonde Life Brightening Masque (39)
-
1
Water
- solvent
-
2
Cetearyl Alcohol
- fatty alcohol
- emollient
- thickener
-
3
Cetyl Alcohol
- fatty alcohol
- emollient
- thickener
-
4
Behentrimonium Chloride
- conditioning agent
- cleanser
-
5
Dimethicone
- silicone
- emollient
- conditioning agent
-
6
Steareth-2
- emulsifier
-
7
Divinyldimethicone/Dimethicone Copolymer
- silicone
- film former
-
8
Dipropylene Glycol
- humectant
- solvent
-
9
Cocos Nucifera (Coconut) Oil
- oil
- emollient
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
10
Phenoxyethanol
- preservative
-
11
Sorbitol
- humectant
-
12
Laurdimonium Hydroxypropyl Hydrolyzed Keratin
- conditioning agent
- film former
- protein
- hydrolysed protein
-
13
Calophyllum Inophyllum Seed Oil
- oil
- emollient
-
14
Arginine Hcl
- amino acid
- humectant
-
15
Rosa Canina Fruit Oil
- oil
- emollient
- antioxidant
-
16
Gardenia Taitensis Flower Extract
- botanical extract
-
17
Quaternium-91
- conditioning agent
-
18
Diisopropyl Sebacate
- light ester
- emollient
-
19
Dimethiconol
- silicone
- emollient
-
20
Silicone Quaternium-18
- silicone
- conditioning agent
- film former
-
21
Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone
- silicone
- conditioning agent
-
22
PPG-3 Benzyl Ether Myristate
- light ester
- emollient
-
23
Guar Hydroxypropyltrimonium Chloride
- conditioning agent
- polymer
- gum
-
24
Peg-4 Laurate
- emulsifier
-
25
Phosphatidylcholine
- emulsifier
- emollient
-
26
Trideceth-6
- emulsifier
- solubilizer
- 27 Deceth-7
-
28
Lecithin
- emulsifier
- emollient
-
29
Tetrasodium Glutamate Diacetate
- hard-water chelator
-
30
C12-13 Pareth-23
- emulsifier
-
31
C12-13 Pareth-3
- emulsifier
-
32
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
33
Citric Acid
- pH adjuster
- hard-water chelator
-
34
Isopropyl Alcohol
- drying alcohol
- solvent
-
35
Iodopropynyl Butylcarbamate
- preservative
-
36
Butylphenyl Methylpropional
- fragrance
- named fragrance allergen
-
37
Limonene
- fragrance
- named fragrance allergen
-
38
Geraniol
- fragrance
- named fragrance allergen
-
39
Fragrance
- fragrance
- declared fragrance
Full ingredient list — Fine To Medium Hair Treatment Masque (87)
-
1
Water
- solvent
-
2
Cetearyl Alcohol
- fatty alcohol
- emollient
- thickener
-
3
Behentrimonium Chloride
- conditioning agent
- cleanser
-
4
Cetyl Alcohol
- fatty alcohol
- emollient
- thickener
-
5
Stearamidopropyl Dimethylamine
- conditioning agent
-
6
Cetyl Esters
- light ester
- emollient
- thickener
-
7
Hydrogenatedethylhexylolivate
- light ester
- emollient
-
8
Amodimethicone
- silicone
- conditioning agent
- film former
-
9
Isododecane
- solvent
- emollient
-
10
Jojoba Esters
- wax
- light ester
- emollient
-
11
Glycerin
- humectant
-
12
Butyrospermum Parkii (Shea) Butter
- butter
- emollient
- sealant
-
13
Oryza Sativa (Rice) Bran Oil
- oil
- emollient
-
14
Cocos Nucifera (Coconut) Water
- botanical extract
-
15
Panthenol
- humectant
- conditioning agent
- vitamin
-
16
Phyllostachys Bambusoides Juice
- botanical extract
-
17
Tamarindus Indica Seed Gum
- gum
- thickener
-
18
Laureth-9
- emulsifier
- solubilizer
-
19
Daucus Carota Sativa (Carrot) Root Extract
- botanical extract
-
20
Hydrolyzed Hibiscus Esculentus Extract
- botanical extract
-
21
Jasminum Officinale (Jasmine) Flower Extract
- botanical extract
-
22
Nasturtium Officinale Extract
- botanical extract
-
23
Helianthus Annuus (Sunflower) Seed Oil
- oil
- emollient
-
24
Zingiber Officinale (Ginger) Root Extract
- botanical extract
-
25
Amaranthus Caudatus Seed Extract
- botanical extract
-
26
Moringa Oleifera Seed Extract
- botanical extract
-
27
Hydrolyzed Linseed Extract
- botanical extract
- film former
- gum
- thickener
-
28
Pisum Sativum (Pea) Extract
- botanical extract
-
29
Cynara Scolymus (Artichoke) Leaf Extract
- botanical extract
-
30
Arginine
- amino acid
- humectant
-
31
Alanine
- amino acid
-
32
Glycine
- amino acid
-
33
Histidine
- amino acid
-
34
Isoleucine
- amino acid
-
35
Phenylalanine
- amino acid
-
36
Serine
- amino acid
-
37
Valine
- amino acid
-
38
Proline
- amino acid
-
39
Threonine
- amino acid
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
40
Aspartic Acid
- amino acid
- pH adjuster
-
41
Laurdimoniumhydroxypropyl Hydrolyzed Keratin
- conditioning agent
- film former
- protein
- hydrolysed protein
-
42
Hydrolyzed Rice Protein
- film former
- protein
- hydrolysed protein
-
43
Hydrolyzed Corn Protein
- film former
- protein
- hydrolysed protein
-
44
Hydrolyzed Yeast Protein
- film former
- protein
- hydrolysed protein
-
45
Ethylhexylglycerin
- preservative
- emollient
-
46
Propanediol
- humectant
- solvent
-
47
Pentylene Glycol
- humectant
- solvent
- preservative
-
48
Fragrance
- fragrance
- declared fragrance
-
49
Cetrimonium Chloride
- conditioning agent
- cleanser
-
50
Trideceth-12
- emulsifier
- solubilizer
-
51
C11-15 Pareth-7
- emulsifier
- solubilizer
-
52
Polysilicone-15
- silicone
- UV filter
-
53
Hydrolyzed Vegetable Protein PG-Propyl Silanetriol
- film former
- protein
- hydrolysed protein
-
54
Cystine Bis-PG-Propyl Silanetriol
- amino acid
- protein
-
55
Sodium PCA
- humectant
-
56
Sodium PCA
- humectant
- 57 Diisostearyl Malate
-
58
Polysorbate 60
- emulsifier
- solubilizer
-
59
Hydrogenated Olive Oil Unsaponifiables
- emollient
- sealant
-
60
Leuconostoc/Radish Root Ferment Filtrate
- preservative
-
61
Sodium Lactate
- humectant
- pH adjuster
-
62
Guar Hydroxypropyltrimonium Chloride
- conditioning agent
- polymer
- gum
-
63
Hydroxyethylcellulose
- gum
- thickener
- film former
-
64
BHT
- antioxidant
-
65
Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
- antioxidant
-
66
Disodium EDTA
- hard-water chelator
-
67
Disodium Phosphate
- pH adjuster
- salt
-
68
Sodium Phosphate
- pH adjuster
- salt
-
69
Isopropyl Alcohol
- drying alcohol
- solvent
-
70
Tocopherol
- antioxidant
- vitamin
-
71
Rosmarinus Officinalis (Rosemary) Leaf Extract
- botanical extract
- antioxidant
-
72
Sodium Benzoate
- preservative
-
73
Gluconolactone
- humectant
- exfoliant
- hard-water chelator
-
74
Calcium Gluconate
- hard-water chelator
- salt
-
75
Potassium Sorbate
- preservative
-
76
Trideceth-3
- emulsifier
-
77
Trideceth-15
- emulsifier
- solubilizer
-
78
Acetic Acid
- pH adjuster
-
79
Citric Acid
- pH adjuster
- hard-water chelator
-
80
Phenoxyethanol
- preservative
-
81
Caprylyl Glycol
- preservative
- humectant
-
82
Chlorphenesin
- preservative
-
83
Benzoic Acid
- preservative
-
84
Sorbic Acid
- preservative
-
85
Benzyl Alcohol
- preservative
- solvent
-
86
Citronellol
- fragrance
- named fragrance allergen
-
87
Linalool
- fragrance
- named fragrance allergen
Claims check
What each brand says, against what each formula shows
Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.
Blonde Life Brightening Masque
keeps blondes bright and on-tone for up to 8 weeks
Stated by brandCan’t be confirmed from label.neutralizes chlorine and removes trace minerals
SupportedHandles mineral-heavy water.reduces breakage via elasticity-boosting amino acids
Partly supportedSupports the surface, not a treatment.
Fine To Medium Hair Treatment Masque
Restores hydration
Partly supportedSome hydration, at a low level.Fights frizz
SupportedSmoother strands, less frizz.Strengthens fine to medium strands
Partly supportedSupports the surface, not a treatment.Does not weigh hair down
Stated by brandCan’t be confirmed from label.
What owners say
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.
Both praised for the scent. Joico Blonde Life Brightening Masque draws complaints about weight.
Blonde Life Brightening Masque
Brightens lightened/highlighted hair noticeably after a single 5-minute application, with results lasting weeks
Ulta verified-purchase review summary, 5-star highlightSmells great, hydrates well, and is reasonably priced versus competitors
Ulta verified-purchase review theme summary (positive themes)Left hair excessively greasy for some users, requiring more frequent washing with no visible brightening
Ulta verified-purchase review summary, 1-star highlightFine To Medium Hair Treatment Masque
Granddaughter loves it, makes her hair look great
Walmart Top Reviewer, verified purchaser, 5/5 starsThick, smooth texture stays on strands working its magic; reduced frizz on curly, frizz-prone hair
Walmart verified purchaser, curly hair prone to frizz, 5/5 starsLeaves hair soft, shiny, curls bouncy and smells good
Tina, verified Walmart purchaser, 5/5 starsPrice check
Cost per ounce, in context
Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.
$4.63/oz vs $4.75/oz — within about the same cost per ounce.
Every mark sits on one distribution because these are compared against the same set: 347 masks and treatments with a computable unit price.
Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.
Compare with something else
Close formulas to each of these, as their own comparison pages.
Blonde Life Brightening Masque · Fine To Medium Hair Treatment Masque · All masks and treatments in the library
How this page was made
- This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
- We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
- The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 9 sources were consulted across the products on this page.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Still unsure? Take your consultation or browse more products.
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