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Side by side

It's a 10 Miracle Volumizing Daily Shampoo vs It's a 10 Potion 10 Miracle Repair Shampoo

52% function match · 4 of the 13 functions we compared match Formula overlap 29%. It's a 10 Miracle Volumizing Daily Shampoo and It's a 10 Potion 10 Miracle Repair Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Miracle Volumizing Daily Shampoo — colour-treated hair
  • Potion 10 Miracle Repair Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
It's a 10 Miracle Volumizing Daily Shampoo — 10 oz container It's a 10

Miracle Volumizing Daily Shampoo

  • Shampoo
  • Salon
  • Sulfate-free
  • Silicone-free
It's a 10 Potion 10 Miracle Repair Shampoo — 10 oz container It's a 10

Potion 10 Miracle Repair Shampoo

  • Shampoo
  • Salon
  • Sulfate-free
  • Protein-free
Price, size & price per ounce
$13 10 oz · $1.30/oz
$25 10 oz · $2.50/oz
Value / price positioning
Priced with its peers $$$$$ Salon tier · costs less than 56% of the 835 shampoos we’ve priced
Upper-mid price for a shampoo $$$$$ Salon tier · costs more than 67% of the 835 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
Moderate Humectants in the working part of the formula. Your hair
Low Humectants appear, but low enough to be a minor part. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Protein Differs
Minor Protein appears, low enough to be a supporting ingredient. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Differs
None Nothing here needs a detergent wash to remove. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Low Your hair
Moderate Your hair
Expected lather Differs
High Thick foam that spreads quickly through the hair. Your hair
Moderate An ordinary shampoo lather. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Differs
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
None No chelating agent in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Hard waterand swimmers dealing with mineral deposit
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Fine hairthat flattens under most products
Why you might skip it
  • Scents bother youthis product carries a scent
  • Dry or damaged haira strong detergent system strips as it cleans
  • Tight budgetsit sits in the upper price tiers
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Dry or damaged haira strong detergent system strips as it cleans
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Where to buy
Brand website
Grocery / mass · Specialty beauty · Salons
Free of
  • sulfate-free
  • silicone-free
  • curly-method compatible
  • sulfate-free
  • protein-free
Cruelty-free
—
Cruelty-free · brand states
Scent
Scented, not described
Scented, not described
How often
—
every wash

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientMiracle Volumizing Daily ShampooPotion 10 Miracle Repair Shampoo
Water
Neutral
#1Leading
#1Leading
Decyl Glucoside
Cleanses
#4Supporting
#8Below the 1% line
Disodium Laureth Sulfosuccinate
Cleanses
#6Supporting
#4Supporting
Fragrance
Fragrance
#7Below the 1% line
#7Below the 1% line
Glycerin
Moisturizes
#8Below the 1% line
#23Below the 1% line
Linalool
Fragrance
#52Below the 1% line
#26Below the 1% line
Cocamide MIPA
Cleanses
#12Below the 1% line
#5Supporting
Cocamidopropyl Betaine
Cleanses
#9Below the 1% line
#6Supporting

What only one of them carries

Miracle Volumizing Daily Shampoo

Potion 10 Miracle Repair Shampoo

Full ingredient list — Miracle Volumizing Daily Shampoo (52)
Full ingredient list — Potion 10 Miracle Repair Shampoo (30)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsMiracle Volumizing Daily ShampooPotion 10 Miracle Repair Shampoo
Supported
2
2
Partly supported
0
2
Stated by brand
0
4
Potential conflict
0
0

Miracle Volumizing Daily Shampoo

  • frees your hair of residue buildup and brings out its natural beauty and volumeSupportedLeaves room for lift.
  • lightweight and ideal for delicate, fine, thinning, or short hairSupportedLess likely to weigh hair down.

Potion 10 Miracle Repair Shampoo

  • Gently Cleanses & DetanglesPartly supportedA little slip, not a lot.
  • Color Safe FormulaSupportedLess fade per wash.
  • Suitable for All Hair TypesStated by brandSee the fit panel instead.
  • Protects from Styling DamageStated by brandCan’t be confirmed from label.
  • Repairs EndsStated by brandCan’t be confirmed from label.
  • Prevents Moisture LossPartly supportedSome hydration, at a low level.
  • Enhances Body and ShineSupportedLeaves room for lift.
  • Rich Explosive LatherStated by brandCan’t be confirmed from label.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

It's a 10 Potion 10 Miracle Repair Shampoo draws complaints about dryness and weight.

Miracle Volumizing Daily Shampoo

Described as clean-rinsing and lightweight rather than weighing hair down, consistent with its clarifying positioning

general reviewers

Multiple reviewers praise the scent alongside the lightweight, bouncy feel it leaves

general reviewers

Reviewers note only a small amount (pea-sized/one pump) is needed per wash to notice a volume difference

reviewer with fine hair comparing to the regular-hair variant

Reviewers with fine or thin hair report a genuine volumizing/lift effect without feeling heavy

reviewers self-describing fine or thinning hair

Potion 10 Miracle Repair Shampoo

Several reviewers describe pairing it with the matching conditioner as a full routine that keeps gray or fine hair feeling strong and voluminous.

reviewers with gray or fine hair on the Ulta review widget

Reviewers with bleached or heavily colour-processed hair repeatedly credit this shampoo with noticeably healthier-feeling hair over continued use.

colour-treated and bleached-hair reviewers on the Ulta review widget

A recurring complaint is that the shampoo's heavy moisture leaves hair feeling weighed down or oily at the roots for some users.

dissatisfied reviewers on the Ulta review widget

Some long-time buyers say the current formula feels different from an earlier version and no longer performs the same.

repeat buyers comparing the shampoo to a past purchase, on the Ulta review widget

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$1.30/oz vs $2.50/oz — It's a 10 Potion 10 Miracle Repair Shampoo costs about 1.9× more per ounce than It's a 10 Miracle Volumizing Daily Shampoo.

$0.00/oz median $1.51/oz $17.29/oz $1.30/oz Miracle Volumizing Daily S $2.50/oz Potion 10 Miracle Repair S

Every mark sits on one distribution because these are compared against the same set: 835 shampoos with a computable unit price.

Value readMiracle Volumizing Daily ShampooPotion 10 Miracle Repair Shampoo
Label
Priced with its peersSits in the middle of the range for shampoos per ounce.
Upper-mid price for a shampooSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Miracle Volumizing Daily Shampoo vs Amino Bond Shampoo For DamagedNexxus · 100% function matchPotion 10 Miracle Repair Shampoo vs EverPure Sulfate Free Bond Repair+ ShampooL'Oréal · 95% function matchMiracle Volumizing Daily Shampoo vs Luxe Shine ShampooKenra Platinum · 98% function matchPotion 10 Miracle Repair Shampoo vs Color Care ShampooMoroccanoil · 95% function matchMiracle Volumizing Daily Shampoo vs Royal Treatment Volume ShampooCHI · 98% function matchPotion 10 Miracle Repair Shampoo vs Coco Creme Curl Quenching ShampooCarol's Daughter · 94% function matchMiracle Volumizing Daily Shampoo vs Hard Water Wellness ShampooMalibu C · 96% function matchPotion 10 Miracle Repair Shampoo vs Coco Crème Sulfate Free ShampooCarol's Daughter · 94% function match

Miracle Volumizing Daily Shampoo · Potion 10 Miracle Repair Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 11 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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