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Side by side

Carol's Daughter Coco Crème Sulfate Free Shampoo vs It's a 10 Potion 10 Miracle Repair Shampoo

94% function match · 11 of the 13 functions we compared match Formula overlap 80%. Carol's Daughter Coco Crème Sulfate Free Shampoo and It's a 10 Potion 10 Miracle Repair Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Coco Crème Sulfate Free Shampoo — colour-treated hair
  • Potion 10 Miracle Repair Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Carol's Daughter Coco Crème Sulfate Free Shampoo — 12 oz container Carol's Daughter

Coco Crème Sulfate Free Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Protein-free
It's a 10 Potion 10 Miracle Repair Shampoo — 10 oz container It's a 10

Potion 10 Miracle Repair Shampoo

  • Shampoo
  • Salon
  • Sulfate-free
  • Protein-free
Price, size & price per ounce
$13.99 12 oz · $1.17/oz
$25 10 oz · $2.50/oz
Value / price positioning
Priced with its peers $$$$$ Drugstore tier · costs less than 60% of the 805 shampoos we’ve priced
Upper-mid price for a shampoo $$$$$ Salon tier · costs more than 68% of the 805 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
Moderate Humectants in the working part of the formula. Your hair
Low Humectants appear, but low enough to be a minor part. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Expected lather Same
Moderate An ordinary shampoo lather. Your hair
Moderate An ordinary shampoo lather. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
None No chelating agent in the list. Your hair
None No chelating agent in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Fine hairthat flattens under most products
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Fine hairthat flattens under most products
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Very dry or damaged hairit contains fast-drying alcohol
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Dry or damaged haira strong detergent system strips as it cleans
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
Coco Crème
—
Where to buy
Brand website
Grocery / mass · Specialty beauty · Salons
Free of
  • sulfate-free
  • protein-free
  • sulfate-free
  • protein-free
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · brand states
Scent
Sweet & vanilla
Scented, not described
How often
—
every wash

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientCoco Crème Sulfate Free ShampooPotion 10 Miracle Repair Shampoo
Water
Neutral
#1Leading
#1Leading
Sodium Cocoyl Isethionate
Cleanses
#2Leading
#2Leading
Disodium Laureth Sulfosuccinate
Cleanses
#3Leading
#4Supporting
Sodium Lauryl Sulfoacetate
Cleanses
#4Supporting
#3Leading
Cocamidopropyl Betaine
Cleanses
#6Supporting
#6Supporting
Glycol Distearate
Softens
#7Supporting
#13Below the 1% line
Fragrance
Fragrance
#8Below the 1% line
#7Below the 1% line
Amodimethicone
Buildup
#18Below the 1% line
#14Below the 1% line
Decyl Glucoside
Cleanses
#11Below the 1% line
#8Below the 1% line
Linalool
Fragrance
#37Below the 1% line
#26Below the 1% line

What only one of them carries

Coco Crème Sulfate Free Shampoo

Potion 10 Miracle Repair Shampoo

Full ingredient list — Coco Crème Sulfate Free Shampoo (49)
Full ingredient list — Potion 10 Miracle Repair Shampoo (30)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsCoco Crème Sulfate Free ShampooPotion 10 Miracle Repair Shampoo
Supported
2
2
Partly supported
1
2
Stated by brand
1
4
Potential conflict
0
0

Coco Crème Sulfate Free Shampoo

  • Deeply Moisturizes, Softens, Restores Shine.Partly supportedSome hydration, at a low level.
  • Sulfate Free.SupportedGentler on colour and coils.
  • No Parabens, Silicones, Petrolatum, Mineral Oil, Artificial Colors.SupportedPreserved without parabens.
  • Bottle made from 100% recycled material.Stated by brandOnly the brand’s testing shows this.

Potion 10 Miracle Repair Shampoo

  • Gently Cleanses & DetanglesPartly supportedA little slip, not a lot.
  • Color Safe FormulaSupportedLess fade per wash.
  • Suitable for All Hair TypesStated by brandSee the fit panel instead.
  • Protects from Styling DamageStated by brandCan’t be confirmed from label.
  • Repairs EndsStated by brandCan’t be confirmed from label.
  • Prevents Moisture LossPartly supportedSome hydration, at a low level.
  • Enhances Body and ShineSupportedLeaves room for lift.
  • Rich Explosive LatherStated by brandCan’t be confirmed from label.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Carol's Daughter Coco Crème Sulfate Free Shampoo draws complaints about the scent; It's a 10 Potion 10 Miracle Repair Shampoo draws complaints about dryness and weight.

Coco Crème Sulfate Free Shampoo

Reviewers with 4B/4C and generally dry/coily hair report good lather despite being sulfate-free, with hair left soft and clean without stripping.

4B/4C, coily/dry hair

Detangling and ease of combing through hair (including with a pressing comb) are called out as a strength.

general

Some reviewers perceive a formula/scent change over time, describing the fragrance as harsher or more sneeze-inducing than they remember.

returning customers

Moisturizing effect is reported as variable by hair type; some 3C-4A reviewers found it only average rather than exceptional.

3C-4A hair

Potion 10 Miracle Repair Shampoo

Several reviewers describe pairing it with the matching conditioner as a full routine that keeps gray or fine hair feeling strong and voluminous.

reviewers with gray or fine hair on the Ulta review widget

Reviewers with bleached or heavily colour-processed hair repeatedly credit this shampoo with noticeably healthier-feeling hair over continued use.

colour-treated and bleached-hair reviewers on the Ulta review widget

A recurring complaint is that the shampoo's heavy moisture leaves hair feeling weighed down or oily at the roots for some users.

dissatisfied reviewers on the Ulta review widget

Some long-time buyers say the current formula feels different from an earlier version and no longer performs the same.

repeat buyers comparing the shampoo to a past purchase, on the Ulta review widget

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$1.17/oz vs $2.50/oz — It's a 10 Potion 10 Miracle Repair Shampoo costs about 2.1× more per ounce than Carol's Daughter Coco Crème Sulfate Free Shampoo.

$0.00/oz median $1.47/oz $17.29/oz $1.17/oz Coco Crème Sulfate Free Sh $2.50/oz Potion 10 Miracle Repair S

Every mark sits on one distribution because these are compared against the same set: 805 shampoos with a computable unit price.

Value readCoco Crème Sulfate Free ShampooPotion 10 Miracle Repair Shampoo
Label
Priced with its peersSits in the middle of the range for shampoos per ounce.
Upper-mid price for a shampooSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Coco Crème Sulfate Free Shampoo vs Coco Creme Curl Quenching ShampooCarol's Daughter · 100% function matchPotion 10 Miracle Repair Shampoo vs EverPure Sulfate Free Bond Repair+ ShampooL'Oréal · 95% function matchCoco Crème Sulfate Free Shampoo vs CASSETTE Curl Defining ShampooR+Co · 96% function matchPotion 10 Miracle Repair Shampoo vs Color Care ShampooMoroccanoil · 95% function matchCoco Crème Sulfate Free Shampoo vs Goddess Strength Fortifying Shampoo With Castor OilCarol's Daughter · 95% function matchPotion 10 Miracle Repair Shampoo vs Coco Creme Curl Quenching ShampooCarol's Daughter · 94% function matchCoco Crème Sulfate Free Shampoo vs Smooth Perfection ShampooPureology · 95% function matchPotion 10 Miracle Repair Shampoo vs Frizz Dismiss Sulfate-Free ShampooRedken · 94% function match

Coco Crème Sulfate Free Shampoo · Potion 10 Miracle Repair Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 12 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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