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Side by side

As I Am Long & Luxe Growash vs Avlon KeraCare CurlEssence Coconut Co-Wash

74% function match · 7 of the 12 functions we compared match Formula overlap 45%. As I Am Long & Luxe Growash and Avlon KeraCare CurlEssence Coconut Co-Wash share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Long & Luxe Growash — flaking scalps
  • KeraCare CurlEssence Coconut Co-Wash — flaking scalps

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
As I Am Long & Luxe Growash — 8 oz container As I Am

Long & Luxe Growash

  • Co-wash
  • Drugstore
  • Sulfate-free
  • Silicone-free
Avlon

KeraCare CurlEssence Coconut Co-Wash

  • Co-wash
  • Drugstore
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$10.95 8 oz · $1.37/oz
$8.99 12 oz · $0.75/oz
Value / price positioning
Priced with its peers $$$$$ Drugstore tier · costs less than 71% of the 95 co-washes we’ve priced
Lower cost than most co-washes $$$$$ Drugstore tier · costs less than 86% of the 95 co-washes we’ve priced
Best for hair types
Wavy–Coily Co-washes, curl creams, and gels are built around wave and curl. Your hair
Wavy–Coily Co-washes, curl creams, and gels are built around wave and curl. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Cleansing strength Same
None No detergent — the conditioners do the cleaning. Your hair
None No detergent — the conditioners do the cleaning. Your hair
Slip / detangling Differs
Little Nothing here is built to reduce combing force. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Differs
Minor Protein appears, low enough to be a supporting ingredient. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Differs
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
High Your hair
Moderate Your hair
Oils and butters Differs
Rich Butters near the top: a heavy, softening formula. Your hair
Present, high in the list Oils sit high in the list — a softening, coating formula. Your hair
Formula completeness
out of 10
Covers the core
out of 10
Complete for its job
Who should choose this
  • Flaking scalpsthis carries an over-the-counter active
  • Colour-treated hairthat fades faster in a sulfate wash
  • Frequent washerswho want gentler cleansing
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Flaking scalpsthis carries an over-the-counter active
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Frequent washerswho want gentler cleansing
Why you might skip it
  • Scents bother youthis product carries a scent
  • A squeaky-clean feelthis deliberately leaves conditioning behind
  • Regular clarifyingthere is no detergent here to clear residue
  • Scents bother youthis product carries a scent
  • A squeaky-clean feelthis deliberately leaves conditioning behind
  • Regular clarifyingthere is no detergent here to clear residue
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Co-wash
Co-washcream
Line
Long & Luxe
—
Where to buy
Brand website
Brand website
Free of
  • sulfate-free
  • silicone-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
Vegan
Not vegan · ingredient list
—
Cruelty-free
Cruelty-free · PETA-listed
—
Scent
Scented, not described
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientLong & Luxe GrowashKeraCare CurlEssence Coconut Co-Wash
Water
Neutral
#1Leading
#1Leading
Glycerin
Moisturizes
#2Leading
#4Supporting
Ricinus Communis (Castor) Seed Oil
Softens
#6Supporting
#8Supporting
Cetearyl Alcohol
Softens
#7Supporting
#2Leading
Piroctone Olamine
Active
#29Below the 1% line
#19Below the 1% line
Betaine
Moisturizes
#16Secondary
#3Leading
Cocos Nucifera (Coconut) Oil
Softens
#10Secondary
#7Supporting
Fragrance
Fragrance
#30Below the 1% line
#12Below the 1% line
Phenoxyethanol
Stabilizes
#27Below the 1% line
#20Below the 1% line
Caprylyl Glycol
Moisturizes
#28Below the 1% line
#21Below the 1% line

What only one of them carries

Long & Luxe Growash

KeraCare CurlEssence Coconut Co-Wash

Full ingredient list — Long & Luxe Growash (43)
Full ingredient list — KeraCare CurlEssence Coconut Co-Wash (27)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsLong & Luxe GrowashKeraCare CurlEssence Coconut Co-Wash
Supported
0
3
Partly supported
0
0
Stated by brand
3
3
Potential conflict
0
0

Long & Luxe Growash

  • Improves scalp moisture by 57%.Stated by brandOnly the brand’s testing shows this.
  • 88% removal of Impurities in One Wash.Stated by brandOnly the brand’s testing shows this.
  • Increase Hair Strength by 7%.Stated by brandOnly the brand’s testing shows this.

KeraCare CurlEssence Coconut Co-Wash

  • 106% improvement in hair's elastic strengthStated by brandOnly the brand’s testing shows this.
  • Provides 37% easier combing and 36% easier detanglingStated by brandOnly the brand’s testing shows this.
  • Removes 85.5% of oil buildupStated by brandOnly the brand’s testing shows this.
  • Sulfate-freeSupportedGentler on colour and coils.
  • Gently cleanses without stripping natural moisture from curls and coilsSupportedHelps hair feel hydrated.
  • Free of Sulfates, Parabens, Mineral Oil, Phthalates and PetrolatumSupportedGentler on colour and coils.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for moisture and how it cleanses. Avlon KeraCare CurlEssence Coconut Co-Wash draws complaints about weight and how it cleanses.

Long & Luxe Growash

Reviewers with a dry scalp specifically report moisture relief from this product.

Reviewers with dry scalp

Several reviewers describe it as a staple in their regular co-wash routine for curly/textured hair, valuing that it cleanses without stripping moisture.

Regular co-wash users, curly/textured hair

Reviewers report it delivers a genuinely hydrating cleanse, getting hair truly clean without the dryness they associate with regular shampoo.

General reviewer base, several noting weekly wash-day use

At least one reviewer liked the scent but found the consistency thinner and less foaming/lathering than they expected from a cleansing conditioner.

Single reviewer, first-time in this sub-line

KeraCare CurlEssence Coconut Co-Wash

Reviewers with thick, coarse, dry type-4 hair say it cleanses without stripping and leaves hair moisturized but not sticky or filmy, with no residue left behind

Amazon US reviewers, 4c and coily low-porosity hair

It is most often used as a between-shampoo or post-shampoo wash rather than a sole cleanser, with reviewers crediting it for frizz control and manageability on long curly hair

Amazon US reviewers describing their wash-day routine

The main complaint is weight: several reviewers with thick coarse or fine hair report it left hair greasy-looking, heavy and even itchy, one returning it after two washes

Amazon US critical reviewers, including a former RENPURE cleansing-conditioner user

Reviewers repeatedly say it takes a lot of product and needs mixing with water to work up any lather, with more than one wishing the bottle were bigger

Amazon US 4- and 2-star reviewers

The scent splits the corpus sharply — some praise it as not overwhelming or simply good, while critical reviewers describe it as off-putting, one calling it bad pineapple and another a gross vomit smell

Amazon US reviewers on both sides of the rating split

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.75/oz vs $1.37/oz — As I Am Long & Luxe Growash costs about 1.8× more per ounce than Avlon KeraCare CurlEssence Coconut Co-Wash.

$0.37/oz median $2.00/oz $8.63/oz $1.37/oz Long & Luxe Growash $0.75/oz KeraCare CurlEssence Cocon

Every mark sits on one distribution because these are compared against the same set: 95 co-washes with a computable unit price.

Value readLong & Luxe GrowashKeraCare CurlEssence Coconut Co-Wash
Label
Priced with its peersSits in the middle of the range for co-washes per ounce.
Lower cost than most co-washesCosts less per ounce than most co-washes we have researched.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Long & Luxe Growash vs CoWash Me Cleansing ConditionerAlikay Naturals · 74% function matchKeraCare CurlEssence Coconut Co-Wash vs Genius Wash Cleansing Conditioner for Coarse HairRedken · 85% function matchLong & Luxe Growash vs Co-Wash Cleansing ConditionerGeologie · 71% function matchKeraCare CurlEssence Coconut Co-Wash vs Bye-Bye Buildup Cleansing ConditionerUncle Funky's Daughter · 85% function matchLong & Luxe Growash vs Coconut Shea Cleansing CoWashEden BodyWorks · 71% function matchKeraCare CurlEssence Coconut Co-Wash vs Jamaican Black Castor Oil CoWashAs I Am · 83% function matchLong & Luxe Growash vs Breath of Fresh Hair Kids Co-Wash & ConditionerUrban Hydration · 71% function matchKeraCare CurlEssence Coconut Co-Wash vs Hydra Drench Cleansing ConditionerBounce Curl · 81% function match

Long & Luxe Growash · KeraCare CurlEssence Coconut Co-Wash · All co-washes in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 11 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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