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Side by side

As I Am Long & Luxe Growash vs Urban Hydration Breath of Fresh Hair Kids Co-Wash & Conditioner

71% function match · 6 of the 12 functions we compared match Formula overlap 38%. As I Am Long & Luxe Growash and Urban Hydration Breath of Fresh Hair Kids Co-Wash & Conditioner share 3 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Long & Luxe Growash — flaking scalps
  • Breath of Fresh Hair Kids Co-Wash & Conditioner — fragrance-free

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
As I Am Long & Luxe Growash — 8 oz container As I Am

Long & Luxe Growash

  • Co-wash
  • Drugstore
  • Sulfate-free
  • Silicone-free
Urban Hydration Breath of Fresh Hair Kids Co-Wash & Conditioner — container Urban Hydration

Breath of Fresh Hair Kids Co-Wash & Conditioner

  • Co-wash
  • Drugstore
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$10.95 8 oz · $1.37/oz
$9.99 12 oz · $0.83/oz
Value / price positioning
Priced with its peers $$$$$ Drugstore tier · costs less than 71% of the 95 co-washes we’ve priced
Lower cost than most co-washes $$$$$ Drugstore tier · costs less than 82% of the 95 co-washes we’ve priced
Best for hair types
Wavy–Coily Co-washes, curl creams, and gels are built around wave and curl. Your hair
Wavy–Coily Co-washes, curl creams, and gels are built around wave and curl. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Cleansing strength Same
None No detergent — the conditioners do the cleaning. Your hair
None No detergent — the conditioners do the cleaning. Your hair
Slip / detangling Differs
Little Nothing here is built to reduce combing force. Your hair
Some Some slip, mostly from esters or silicones rather than conditioners. Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
None listed No fragrance is listed. Your hair
Protein Differs
Minor Protein appears, low enough to be a supporting ingredient. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
High Your hair
High Your hair
Oils and butters Differs
Rich Butters near the top: a heavy, softening formula. Your hair
Present, high in the list Oils sit high in the list — a softening, coating formula. Your hair
Formula completeness
out of 10
Covers the core
out of 10
Covers the core
Who should choose this
  • Flaking scalpsthis carries an over-the-counter active
  • Colour-treated hairthat fades faster in a sulfate wash
  • Frequent washerswho want gentler cleansing
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Fragrance-freeno fragrance (parfum) on the label — scented
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Frequent washerswho want gentler cleansing
Why you might skip it
  • Scents bother youthis product carries a scent
  • A squeaky-clean feelthis deliberately leaves conditioning behind
  • Regular clarifyingthere is no detergent here to clear residue
  • Scents bother youthis product carries a scent
  • Oily scalp or fine hairthat gets weighed down
  • A squeaky-clean feelthis deliberately leaves conditioning behind
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Co-wash
Co-washcream
Line
Long & Luxe
—
Where to buy
Brand website
Brand website · Walmart · Drugstore …
Free of
  • sulfate-free
  • silicone-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • fragrance-free
  • protein-free
  • curly-method compatible
Vegan
Not vegan · ingredient list
—
Cruelty-free
Cruelty-free · PETA-listed
—
Scent
Scented, not described
—

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientLong & Luxe GrowashBreath of Fresh Hair Kids Co-Wash & Conditioner
Glycerin
Moisturizes
#2Leading
#1Leading
Beeswax
Buildup
#12Secondary
#2Leading
Caprylyl Glycol
Moisturizes
#28Below the 1% line
#5Below the 1% line
Ethylhexylglycerin
Softens
#33Below the 1% line
#6Below the 1% line

What only one of them carries

Long & Luxe Growash

Breath of Fresh Hair Kids Co-Wash & Conditioner

Full ingredient list — Long & Luxe Growash (43)
Full ingredient list — Breath of Fresh Hair Kids Co-Wash & Conditioner (15)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsLong & Luxe GrowashBreath of Fresh Hair Kids Co-Wash & Conditioner
Supported
0
2
Partly supported
0
0
Stated by brand
3
3
Potential conflict
0
0

Long & Luxe Growash

  • Improves scalp moisture by 57%.Stated by brandOnly the brand’s testing shows this.
  • 88% removal of Impurities in One Wash.Stated by brandOnly the brand’s testing shows this.
  • Increase Hair Strength by 7%.Stated by brandOnly the brand’s testing shows this.

Breath of Fresh Hair Kids Co-Wash & Conditioner

  • tear-free and gentle on young scalpsStated by brandCan’t be confirmed from label.
  • Deep HydrationSupportedHelps hair feel hydrated.
  • Proprietary Hydration BoostingSupportedHelps hair feel hydrated.
  • Plant Based IngredientsStated by brandA brand’s own definition.
  • Recommended By DoctorsStated by brandCan’t be confirmed from label.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for how it cleanses. Urban Hydration Breath of Fresh Hair Kids Co-Wash & Conditioner draws complaints about the packaging.

Long & Luxe Growash

Reviewers with a dry scalp specifically report moisture relief from this product.

Reviewers with dry scalp

Several reviewers describe it as a staple in their regular co-wash routine for curly/textured hair, valuing that it cleanses without stripping moisture.

Regular co-wash users, curly/textured hair

Reviewers report it delivers a genuinely hydrating cleanse, getting hair truly clean without the dryness they associate with regular shampoo.

General reviewer base, several noting weekly wash-day use

At least one reviewer liked the scent but found the consistency thinner and less foaming/lathering than they expected from a cleansing conditioner.

Single reviewer, first-time in this sub-line

Breath of Fresh Hair Kids Co-Wash & Conditioner

Parents repeatedly say it gets their child's hair genuinely clean without the dried-out, stripped feeling they get from kids' shampoos

brand-site reviewers who are parents of curly and 3C-haired children

Reviewers describe the hair as noticeably soft after rinsing and easier to comb through, which they tie to less struggle at detangling time

brand-site reviewers washing thick curly kids' hair

A repeat buyer flags the packaging rather than the formula: the rigid, slippery bottle is awkward to handle wet given how thick the product is

brand-site 4-star reviewer, parent of a child with 3C hair, who says she will keep buying it anyway

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.83/oz vs $1.37/oz — As I Am Long & Luxe Growash costs about 1.7× more per ounce than Urban Hydration Breath of Fresh Hair Kids Co-Wash & Conditioner.

$0.37/oz median $2.00/oz $8.63/oz $1.37/oz Long & Luxe Growash $0.83/oz Breath of Fresh Hair Kids

Every mark sits on one distribution because these are compared against the same set: 95 co-washes with a computable unit price.

Value readLong & Luxe GrowashBreath of Fresh Hair Kids Co-Wash & Conditioner
Label
Priced with its peersSits in the middle of the range for co-washes per ounce.
Lower cost than most co-washesCosts less per ounce than most co-washes we have researched.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Long & Luxe Growash vs CoWash Me Cleansing ConditionerAlikay Naturals · 74% function matchBreath of Fresh Hair Kids Co-Wash & Conditioner vs Curl Drench Cleansing Co-WashJane Carter Solution · 88% function matchLong & Luxe Growash vs KeraCare CurlEssence Coconut Co-WashAvlon · 74% function matchBreath of Fresh Hair Kids Co-Wash & Conditioner vs Co-Wash Cleansing ConditionerMopTop · 85% function matchLong & Luxe Growash vs Co-Wash Cleansing ConditionerGeologie · 71% function matchBreath of Fresh Hair Kids Co-Wash & Conditioner vs New Wash Original Fragrance-FreeHairstory · 85% function matchLong & Luxe Growash vs Coconut Shea Cleansing CoWashEden BodyWorks · 71% function matchBreath of Fresh Hair Kids Co-Wash & Conditioner vs Co-WashLion Locs · 85% function match

Long & Luxe Growash · Breath of Fresh Hair Kids Co-Wash & Conditioner · All co-washes in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 9 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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