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Product library

Shampoo

The wash step. What each formula lifts off, and how much conditioning it leaves behind.

Common preferences
Curly Girl Method
What this filters

The curly-method rules, as a formula reading: no sulfate detergent, and no silicone that needs a detergent to remove.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Fragrance-sensitive
What this filters

No added fragrance on the label, and none of the common essential oils we detect. Our essential-oil list is fixed, so it can miss an unusual botanical.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids common sensitizers
What this filters

No added fragrance, no isothiazolinone preservatives, and no formaldehyde-releasing preservatives. These are the ingredients most often named in contact-allergy reporting.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids parabens & formaldehyde-releasers
What this filters

No parabens and no formaldehyde-releasing preservatives on the label.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Vegan & cruelty-free
What this filters

The brand states both vegan and cruelty-free, and we recorded where it says so.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Aphogee Deep Moisture Shampoo — container, alternate view
Aphogee · ShampooDeep Moisture Shampoo
  • Protein-free
  • Deep clean
$6.99 · 16 fl oz · $0.52/oz · OnlineBest for: Hair that stiffens on protein
CleansingMoisture
Aussie Total Miracle 7n1 Shampoo — front of package
Aussie · ShampooTotal Miracle 7n1 Shampoo
  • Protein-free
  • Deep clean
$6.30 · 12.1 FL OZ (360 mL) · $0.52/oz · OnlineBest for: Hair that stiffens on protein
CleansingMoisture
Good valueCantu Cantu Weightless Smoothing Hair Shampoo — 13.5 oz container
Cantu · ShampooWeightless Smoothing Hair Shampoo
  • Sulfate-free
  • Deep clean
about $7 · 13.5 fl oz · $0.52/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
Good valueL'Oréal Paris Elvive Hyaluron Plump Hydrating Shampoo — front of package
L'Oreal Paris · ShampooElvive Hyaluron Plump Hydrating Shampoo
  • Protein-free
  • Deep clean
$6.49 · 12.6 fl oz · $0.52/oz · DrugstoreBest for: Hair that stiffens on protein
CleansingMoisture
Good valuePalmer's Coconut Oil Shampoo — front of package
Palmer's · ShampooCoconut Oil Shampoo
  • Sulfate-free
  • Moisture-rich
$6–7 · 13.5 fl oz (400 ml) · $0.52/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Same job, lessPantene Pro-V Radiant Color Shine Shampoo — 12.17 fl oz
Pantene · ShampooPro-V Radiant Color Shine Shampoo
  • Protein-free
  • Deep clean
$6.19 · 12.17 fl oz · $0.52/oz · DrugstoreBest for: Hair that stiffens on protein
CleansingMoisture
Same job, lessJohn Frieda Frizz Ease Miraculous Recovery Shampoo — 8.45 oz container
John Frieda · ShampooFrizz Ease Miraculous Recovery Shampoo
  • Protein-free
  • Deep clean
$4.47 · 8.45 fl oz (250 ml) · $0.53/oz · DrugstoreBest for: Hair that stiffens on protein
CleansingMoisture
Same job, lessHask Hydrate + Coconut Oil Shampoo — front of package
Hask · ShampooHydrate + Coconut Oil Shampoo
  • Sulfate-free
  • Protein-free
$8.57 · 16 fl oz · $0.54/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
Same job, lessMarc Anthony Strictly Curls 3x Moisture Shampoo — 16 oz container
Marc Anthony · ShampooStrictly Curls 3x Moisture Shampoo
  • Sulfate-free
  • Deep clean
about $9 · 16 fl oz · $0.54/oz · DrugstoreBest for: Wavy–Coily hair
CleansingMoisture

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Our process & standards

  • Every product here was researched against manufacturer, regulatory, and retailer sources, with the ingredient list captured as printed.
  • We use sources in that order: the manufacturer first, then regulatory records, then retailers. A claim only counts as the brand’s when the brand makes it.
  • Formula readings come from that ingredient list through a fixed set of rules, the same ones the consultation uses to match products to people.
  • Cost per ounce is computed from dated price observations and compared only against products of the same type and size class.
  • We sell nothing here. Nothing on these pages is paid placement, and no brand can buy a position, a badge, or a chip.

Hair Care Consultation

A care plan made for your hair and goals, then follow-up questions and plan updates.

  • Answers to your hair concerns
  • Formula-based product picks
  • Routines for your lifestyle and preferences
  • Updates for weather, needs and goals

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