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Product library

Shampoo

The wash step. What each formula lifts off, and how much conditioning it leaves behind.

Common preferences
Curly Girl Method
What this filters

The curly-method rules, as a formula reading: no sulfate detergent, and no silicone that needs a detergent to remove.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Fragrance-sensitive
What this filters

No added fragrance on the label, and none of the common essential oils we detect. Our essential-oil list is fixed, so it can miss an unusual botanical.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids common sensitizers
What this filters

No added fragrance, no isothiazolinone preservatives, and no formaldehyde-releasing preservatives. These are the ingredients most often named in contact-allergy reporting.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids parabens & formaldehyde-releasers
What this filters

No parabens and no formaldehyde-releasing preservatives on the label.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Vegan & cruelty-free
What this filters

The brand states both vegan and cruelty-free, and we recorded where it says so.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Good valueMane 'n Tail Spirit Untamed Kids Shampoo — front of package
Mane 'n Tail · ShampooSpirit Untamed Kids Shampoo
  • Deep clean
  • Protein
$7.99 · 11.2 fl oz · $0.71/oz · OnlineBest for: Scalps that oil up within a day
CleansingMoisture
Same job, lessMethod repairing shampoo - island mist — 14 oz container
Method · Shampoorepairing shampoo - island mist
  • Sulfate-free
  • Protein-free
about $10 · 14.0 fl oz · $0.71/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Good valuePacifica Rosemary Mint Scalp Love Shampoo — 12 oz container
Pacifica · ShampooRosemary Mint Scalp Love Shampoo
  • Sulfate-free
  • Deep clean
$8.80 · 12 fl oz (354 ml) · $0.73/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Good valueLUSETA Rosemary Mint Complex Shampoo — 16.9 oz container
LUSETA · ShampooRosemary Mint Complex Shampoo
  • Sulfate-free
  • Protein-free
$12.49 · 16.9oz · $0.74/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Same job, lessBigen Moisture Plus Shampoo — 12 oz container
Bigen · ShampooMoisture Plus Shampoo
  • Sulfate-free
  • Protein-free
$8.99 · 12 FL OZ / 354 mL · $0.75/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
High slipPacifica Pineapple Papaya Curl Love Shampoo — 12 oz container
Pacifica · ShampooPineapple Papaya Curl Love Shampoo
  • Sulfate-free
  • Deep clean
$8.99 · 12 fl oz (354 ml) · $0.75/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Good valueMane 'n Tail Repair 'n Replenish Shampoo — 11.2 oz container
Mane 'n Tail · ShampooRepair 'n Replenish Shampoo
  • Sulfate-free
  • Deep clean
$8.49 · 11.2 oz · $0.78/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Good valueORS Curlshow Opening Act Curl Shampoo — container
ORS · ShampooCurlshow Opening Act Curl Shampoo
  • Sulfate-free
  • Protein-free
$9.99 · 12.5 fl oz · $0.80/oz · DrugstoreBest for: Wavy–Coily hair
CleansingMoisture
Good valueGibs Grooming Birchwood Man Wash — front of package
Gibs Grooming · ShampooBirchwood Man Wash
  • Sulfate-free
  • Protein-free
$10 · 12 oz · $0.83/oz · SalonBest for: Colour-treated hair
CleansingMoisture
TIGI Bed Head Urban Antidotes Re-Energize Shampoo — 8.45 oz container
TIGI Bed Head · ShampooUrban Antidotes Re-Energize Shampoo
  • Protein-free
  • Deep clean
$6.99 · 8.45 fl oz · $0.83/oz · DrugstoreBest for: Hair that stiffens on protein
CleansingMoisture
Same job, lessEveryone EO Essentials Sweet Orange Shampoo — front of package
Everyone · ShampooEO Essentials Sweet Orange Shampoo
  • Deep clean
  • Hard water
$26.99 · 32 FL OZ · $0.84/oz · OnlineBest for: Scalps that oil up within a day
CleansingMoisture
Good valueAlba Botanica Ocean Surf Repair & Refresh Shampoo — front of package
Alba Botanica · ShampooOcean Surf Repair & Refresh Shampoo
  • Sulfate-free
  • Gentle cleanse
$9.99 · 12 fl oz · $0.85/oz · PrestigeBest for: Colour-treated hair
CleansingMoisture
Good valuePaul Mitchell Calming Lavender Mint Shampoo — 16.9 oz container
Paul Mitchell · ShampooCalming Lavender Mint Shampoo
  • Sulfate-free
  • Protein-free
$12–16 · 16.9 fl. oz. · $0.85/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Good valueLUSETA Biotin & Collagen Shampoo — 16.9 oz container
LUSETA · ShampooBiotin & Collagen Shampoo
  • Sulfate-free
  • Moisture-rich
$13.08 · 16.9oz · $0.86/oz · OnlineBest for: Colour-treated hair
CleansingMoisture

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Our process & standards

  • Every product here was researched against manufacturer, regulatory, and retailer sources, with the ingredient list captured as printed.
  • We use sources in that order: the manufacturer first, then regulatory records, then retailers. A claim only counts as the brand’s when the brand makes it.
  • Formula readings come from that ingredient list through a fixed set of rules, the same ones the consultation uses to match products to people.
  • Cost per ounce is computed from dated price observations and compared only against products of the same type and size class.
  • We sell nothing here. Nothing on these pages is paid placement, and no brand can buy a position, a badge, or a chip.

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  • Formula-based product picks
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