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Product library

Shampoo

The wash step. What each formula lifts off, and how much conditioning it leaves behind.

Common preferences
Curly Girl Method
What this filters

The curly-method rules, as a formula reading: no sulfate detergent, and no silicone that needs a detergent to remove.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Fragrance-sensitive
What this filters

No added fragrance on the label, and none of the common essential oils we detect. Our essential-oil list is fixed, so it can miss an unusual botanical.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids common sensitizers
What this filters

No added fragrance, no isothiazolinone preservatives, and no formaldehyde-releasing preservatives. These are the ingredients most often named in contact-allergy reporting.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids parabens & formaldehyde-releasers
What this filters

No parabens and no formaldehyde-releasing preservatives on the label.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Vegan & cruelty-free
What this filters

The brand states both vegan and cruelty-free, and we recorded where it says so.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Same job, lessCantu Grapeseed Strengthening Shampoo — 13.5 oz container
Cantu · ShampooGrapeseed Strengthening Shampoo
  • Sulfate-free
  • Protein-free
$5.99 · 13.5 fl oz · $0.44/oz · OnlineBest for: Wavy–Coily hair
CleansingMoisture
Dove Men Care Striker Swag Shampoo — front of package
Dove · ShampooMen Care Striker Swag Shampoo
  • Protein-free
  • Deep clean
$7–8 · 18 fl oz · $0.44/oz · OnlineBest for: Hair that stiffens on protein
CleansingMoisture
Same job, lessHead & Shoulders Oil Relief Dandruff Shampoo — front of package
Head & Shoulders · ShampooOil Relief Dandruff Shampoo
  • Scalp active
  • Protein-free
$12.47 · 28.2 fl oz · $0.44/oz · OnlineBest for: Flaking scalps
CleansingMoisture
Good valueKirkland Signature Moisture Shampoo — 33.8 oz container
Kirkland Signature · ShampooMoisture Shampoo
  • Sulfate-free
  • Deep clean
$14.98 · 33.8 fl oz (1 L) · $0.44/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Old Spice Wavy Curly Hair Shampoo for Men — front of package
Old Spice · ShampooWavy Curly Hair Shampoo for Men
  • Protein-free
  • Deep clean
$8.97 · 21.9 oz · $0.44/oz · OnlineBest for: Hair that stiffens on protein
CleansingMoisture
Same job, lessOld Spice TigerClaw Shampoo for Men — front of package
Old Spice · ShampooTigerClaw Shampoo for Men
  • Protein-free
  • Deep clean
$9.87 · 21.9 oz (650 ml) · $0.45/oz · OnlineBest for: Hair that stiffens on protein
CleansingMoisture
Same job, lessCreme of Nature Plex Breakage Defense Restoring Shampoo — 12 oz container
Creme of Nature · ShampooPlex Breakage Defense Restoring Shampoo
  • Protein-free
  • Deep clean
$5.52 · 12 fl oz · $0.46/oz · PrestigeBest for: Hair that stiffens on protein
CleansingMoisture
Good valueLUSETA Castor & Hemp Oil Shampoo — front of package
LUSETA · ShampooCastor & Hemp Oil Shampoo
  • Sulfate-free
  • Protein-free
$8 · 16.9oz · $0.47/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Good valueLUSETA Charcoal Detox Shampoo — front of package
LUSETA · ShampooCharcoal Detox Shampoo
  • Sulfate-free
  • Protein-free
$8 · 16.9oz · $0.47/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Same job, lessLUSETA Macadamia & Argan Oil Shampoo — 33.8 oz container
LUSETA · ShampooMacadamia & Argan Oil Shampoo
  • Hard water
  • Low lather
16.9oz · OnlineBest for: People on hard water and swimmers
Moisture
Scalp activeLUSETA Tangle Free Argan Oil Shampoo — front of package
LUSETA · ShampooTangle Free Argan Oil Shampoo
  • Scalp active
  • Deep clean
$8 · 16.9oz · $0.47/oz · OnlineBest for: Flaking scalps
CleansingMoisture
Mane 'n Tail Color Protect Shampoo Max Hold — 12 oz container
Mane 'n Tail · ShampooColor Protect Shampoo Max Hold
  • Deep clean
  • Protein
$5.69 · 12 oz · $0.47/oz · OnlineBest for: Scalps that oil up within a day
CleansingMoisture
Good valueGarnier Fructis Whole Blends Smoothing Shampoo — 12.5 oz container
Garnier Fructis · ShampooWhole Blends Smoothing Shampoo
  • Protein-free
  • Deep clean
$6.49 · 12.5 fl oz · $0.52/oz · OnlineBest for: Hair that stiffens on protein
CleansingMoisture
Good valueMane 'n Tail Moisture Balance Shampoo — front of package
Mane 'n Tail · ShampooMoisture Balance Shampoo
  • Sulfate-free
  • Deep clean
$10.39 · 20 fl oz · $0.53/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Good valueMaui Moisture Gentle Lightweight Shampoo — front of package
Maui Moisture · ShampooGentle Lightweight Shampoo
  • Sulfate-free
  • Protein-free
$6.99 · 13 fl oz · $0.54/oz · OnlineBest for: Colour-treated hair
CleansingMoisture

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Our process & standards

  • Every product here was researched against manufacturer, regulatory, and retailer sources, with the ingredient list captured as printed.
  • We use sources in that order: the manufacturer first, then regulatory records, then retailers. A claim only counts as the brand’s when the brand makes it.
  • Formula readings come from that ingredient list through a fixed set of rules, the same ones the consultation uses to match products to people.
  • Cost per ounce is computed from dated price observations and compared only against products of the same type and size class.
  • We sell nothing here. Nothing on these pages is paid placement, and no brand can buy a position, a badge, or a chip.

Hair Care Consultation

A care plan made for your hair and goals, then follow-up questions and plan updates.

  • Answers to your hair concerns
  • Formula-based product picks
  • Routines for your lifestyle and preferences
  • Updates for weather, needs and goals

$49with 60 days of follow-ups

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