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Product library

Shampoo

The wash step. What each formula lifts off, and how much conditioning it leaves behind.

Common preferences
Curly Girl Method
What this filters

The curly-method rules, as a formula reading: no sulfate detergent, and no silicone that needs a detergent to remove.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Fragrance-sensitive
What this filters

No added fragrance on the label, and none of the common essential oils we detect. Our essential-oil list is fixed, so it can miss an unusual botanical.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids common sensitizers
What this filters

No added fragrance, no isothiazolinone preservatives, and no formaldehyde-releasing preservatives. These are the ingredients most often named in contact-allergy reporting.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids parabens & formaldehyde-releasers
What this filters

No parabens and no formaldehyde-releasing preservatives on the label.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Vegan & cruelty-free
What this filters

The brand states both vegan and cruelty-free, and we recorded where it says so.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

It's a 10 Potion Miracle Daily Shampoo — front of package
It's a 10 · ShampooPotion Miracle Daily Shampoo
  • Sulfate-free
  • Deep clean
$53.81 · 10 fl oz · $5.38/ozBest for: Colour-treated hair
CleansingMoisture
Great for curlsBed Head Dense Up Shampoo — front of package
Bed Head · ShampooDense Up Shampoo
  • Sulfate-free
  • Protein-free
$45.75 · 8.45 fl oz (250 ml) · $5.41/oz · DrugstoreBest for: Curly–Coily hair
CleansingMoisture
Kerastase Kerastase Densifique Bain Densite Shampoo — 8.5 oz container
Kerastase · ShampooDensifique Bain Densite Shampoo
  • Deep clean
  • Moisture-rich
$45.99 · 8.5 fl oz (250 ml) · $5.41/oz · SalonBest for: Scalps that oil up within a day
CleansingMoisture
Oribe Shampoo for Beautiful Color — 8.5 oz container
Oribe · ShampooShampoo for Beautiful Color
  • Sulfate-free
  • Deep clean
$44–47 · 8.5 fl oz · $5.41/oz · PrestigeBest for: Colour-treated hair
CleansingMoisture
Virtue Labs Recovery Shampoo — 8 oz container
Virtue Labs · ShampooRecovery Shampoo
  • Sulfate-free
  • Deep clean
$34–44 · 8 fl oz · $5.46/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Virtue Labs Full Shampoo — container, alternate view
Virtue Labs · ShampooFull Shampoo
  • Sulfate-free
  • Deep clean
$44 · 8 fl oz · $5.50/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Virtue Labs Scalp Remedy Shampoo — front of package
Virtue Labs · ShampooScalp Remedy Shampoo
  • Fragrance-free
  • Sulfate-free
$44 · 8 fl oz · $5.50/oz · OnlineBest for: People sensitive to fragrance
CleansingMoisture
Virtue Labs Smooth Shampoo — 8 fl oz
Virtue Labs · ShampooSmooth Shampoo
  • Sulfate-free
  • Deep clean
$44 · 8 fl oz · $5.50/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Pureology Pureology Nanoworks Gold Shampoo — 9 oz container
Pureology · ShampooNanoworks Gold Shampoo
  • Sulfate-free
  • Deep clean
$50 · 9 fl oz · $5.56/oz · SalonBest for: Colour-treated hair
CleansingMoisture
Divi Scalp Reset Shampoo — front of package
Divi · ShampooScalp Reset Shampoo
  • Sulfate-free
  • Protein-free
$28 · 5 oz · $5.60/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
UNITE Hair BLONDA Purple Shampoo — front of package
UNITE Hair · ShampooBLONDA Purple Shampoo
  • Deep clean
  • Moisture-rich
$40.60 · 8oz/236ml · $5.66/oz · OnlineBest for: Scalps that oil up within a day
CleansingMoisture
Drybar Blonde Ale Brightening Shampoo — front of package
Drybar · ShampooBlonde Ale Brightening Shampoo
  • Sulfate-free
  • Deep clean
$32 · Full Size: 236mL/8 fl oz. · $5.75/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Virtue ColorKick De-Brassing Shampoo — 8 oz container
Virtue · ShampooColorKick De-Brassing Shampoo
  • Sulfate-free
  • Deep clean
about $46 · 8 fl oz · $5.75/oz · PrestigeBest for: Colour-treated hair
CleansingMoisture
Virtue Labs Curl Shampoo — 8 fl oz
Virtue Labs · ShampooCurl Shampoo
  • Sulfate-free
  • Deep clean
$39–46 · 8 fl oz · $5.75/oz · OnlineBest for: Wavy–Coily hair
CleansingMoisture
Great for curlsOribe Run-Through Detangling Shampoo — 8.5 oz
Oribe · ShampooRun-Through Detangling Shampoo
  • Sulfate-free
  • Deep clean
about $49 · 8.5 oz · $5.77/oz · OnlineBest for: Curly–Coily hair
CleansingMoisture
Oribe Shampoo for Magnificent Volume — front of package
Oribe · ShampooShampoo for Magnificent Volume
  • Sulfate-free
  • Deep clean
$49 · 8.5 fl oz · $5.77/oz · SalonBest for: Colour-treated hair
CleansingMoisture
Oribe Signature Shampoo — 8.5 fl oz
Oribe · ShampooSignature Shampoo
  • Sulfate-free
  • Deep clean
$49 · 8.5 fl oz · $5.77/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Oribe Silverati Shampoo — 8.5 oz
Oribe · ShampooSilverati Shampoo
  • Sulfate-free
  • Deep clean
about $49 · 8.5 oz · $5.77/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Oribe Supershine Hydrating Shampoo — 8.5 fl oz
Oribe · ShampooSupershine Hydrating Shampoo
  • Sulfate-free
  • Deep clean
$49 · 8.5 fl oz · $5.77/oz · PrestigeBest for: Colour-treated hair
CleansingMoisture
R+Co BLONDED BRIGHTENING SHAMPOO — 8.5 oz container
R+Co · ShampooBLONDED BRIGHTENING SHAMPOO
  • Sulfate-free
  • Deep clean
about $49 · 8.5 fl oz · $5.77/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
R+Co INGENIOUS THICKENING SHAMPOO — 8.5 oz container
R+Co · ShampooINGENIOUS THICKENING SHAMPOO
  • Sulfate-free
  • Deep clean
about $49 · 8.5 fl oz · $5.77/oz · PrestigeBest for: Colour-treated hair
CleansingMoisture

Can’t find a product you own? Ask us to add it to the library

Our process & standards

  • Every product here was researched against manufacturer, regulatory, and retailer sources, with the ingredient list captured as printed.
  • We use sources in that order: the manufacturer first, then regulatory records, then retailers. A claim only counts as the brand’s when the brand makes it.
  • Formula readings come from that ingredient list through a fixed set of rules, the same ones the consultation uses to match products to people.
  • Cost per ounce is computed from dated price observations and compared only against products of the same type and size class.
  • We sell nothing here. Nothing on these pages is paid placement, and no brand can buy a position, a badge, or a chip.

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