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Product library

Shampoo

The wash step. What each formula lifts off, and how much conditioning it leaves behind.

Common preferences
Curly Girl Method
What this filters

The curly-method rules, as a formula reading: no sulfate detergent, and no silicone that needs a detergent to remove.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Fragrance-sensitive
What this filters

No added fragrance on the label, and none of the common essential oils we detect. Our essential-oil list is fixed, so it can miss an unusual botanical.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids common sensitizers
What this filters

No added fragrance, no isothiazolinone preservatives, and no formaldehyde-releasing preservatives. These are the ingredients most often named in contact-allergy reporting.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids parabens & formaldehyde-releasers
What this filters

No parabens and no formaldehyde-releasing preservatives on the label.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Vegan & cruelty-free
What this filters

The brand states both vegan and cruelty-free, and we recorded where it says so.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Kevin Murphy MAXI.WASH — 8.45 oz container
Kevin Murphy · ShampooMAXI.WASH
  • Sulfate-free
  • Protein-free
$34 · 8.45 fl oz (250 ml) · $4.05/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Nexxus HydraLight Hydrating Shampoo — front of package
Nexxus · ShampooHydraLight Hydrating Shampoo
  • Sulfate-free
  • Protein-free
$54.95 · 13.5 fl oz · $4.07/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
High slipdpHUE Apple Cider Vinegar Hair Rinse — 8.5 fl oz
dpHUE · ShampooApple Cider Vinegar Hair Rinse
  • Fragrance-free
  • Sulfate-free
$34.70 · 8.5 fl oz · $4.08/oz · OnlineBest for: People sensitive to fragrance
CleansingMoisture
Scalp activeOuai Anti-Dandruff Hair Shampoo — 10 oz container
Ouai · ShampooAnti-Dandruff Hair Shampoo
  • Scalp active
  • Sulfate-free
$38–44 · 10.14 fl oz (300 ml) · $4.09/oz · OnlineBest for: Flaking scalps
CleansingMoisture
Rahua Classic Shampoo — 9.3 fl oz
Rahua · ShampooClassic Shampoo
  • Fragrance-free
  • Unscented
$38 · 9.3 fl oz · $4.09/oz · OnlineBest for: People sensitive to fragrance
CleansingMoisture
Rahua Enchanted Island Shampoo — 9.3 oz container
Rahua · ShampooEnchanted Island Shampoo
  • Sulfate-free
  • Deep clean
$38 · 9.3 fl oz · $4.09/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Rahua Hydration Shampoo — front of package
Rahua · ShampooHydration Shampoo
  • Sulfate-free
  • Curly method
$35–38 · 9.3 fl oz · $4.09/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
High slipKerastase Kerastase Chronologiste Revitalizing Shampoo — 8.45 oz container
Kerastase · ShampooChronologiste Revitalizing Shampoo
  • Protein-free
  • Deep clean
$26–41 · 8.45 fl oz · $4.11/oz · SalonBest for: Hair that stiffens on protein
CleansingMoisture
Bumble and bumble Sunday Clarifying Shampoo — 8.5 oz container
Bumble and bumble · ShampooSunday Clarifying Shampoo
  • Protein-free
  • Deep clean
$35 · 8.5 fl oz · $4.14/oz · OnlineBest for: Hair that stiffens on protein
CleansingMoisture
High slipMoroccanoil Blonde Perfecting Purple Shampoo — 6.7 oz container
Moroccanoil · ShampooBlonde Perfecting Purple Shampoo
  • Sulfate-free
  • Protein-free
$23–31 · 6.7 fl oz · $4.14/oz · SalonBest for: Colour-treated hair
CleansingMoisture
Nexxus Amino Bond Repair Shampoo — 13.5 fl oz
Nexxus · ShampooAmino Bond Repair Shampoo
  • Sulfate-free
  • Protein-free
$55.95 · 13.5 fl oz · $4.14/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
Wella Professionals Ultimate Smooth Shampoo — 33.8 oz container
Wella Professionals · ShampooUltimate Smooth Shampoo
  • Protein-free
  • Deep clean
$35 · 8.45 fl oz (250 ml) · $4.16/oz · SalonBest for: Hair that stiffens on protein
CleansingMoisture
Fanola Botugen Shampoo — 10.14 fl oz (300 ml)
Fanola · ShampooBotugen Shampoo
  • Sulfate-free
  • Alcohol-free
$33.99 · 10.14 fl oz (300 ml) · $4.17/oz · SalonBest for: Colour-treated hair
CleansingMoisture
Act+Acre Plant Based Stem Cell Shampoo™ — 10 oz container
Act+Acre · ShampooPlant Based Stem Cell Shampoo™
  • Sulfate-free
  • Protein-free
about $42 · 10 fl oz · $4.20/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Rahua Voluminous Shampoo — 9.3 oz container
Rahua · ShampooVoluminous Shampoo
  • Fragrance-free
  • Sulfate-free
$32.30 · 9.3 fl oz · $4.21/oz · OnlineBest for: People sensitive to fragrance
CleansingMoisture
Pureology Pureology Strength Cure Shampoo — 9 fl oz
Pureology · ShampooStrength Cure Shampoo
  • Sulfate-free
  • Deep clean
$38 · 9 fl oz · $4.22/oz · SalonBest for: Colour-treated hair
CleansingMoisture
Bumble and bumble Creme De Coco Coconut Shampoo — 8.5 oz container
Bumble and bumble · ShampooCreme De Coco Coconut Shampoo
  • Deep clean
  • Silicone-free
$36 · 8.5 fl oz · $4.24/ozBest for: Scalps that oil up within a day
CleansingMoisture
Bumble and bumble Gentle Shampoo — 8.5 oz container
Bumble and bumble · ShampooGentle Shampoo
  • Protein-free
  • Deep clean
about $36 · 8.5 fl oz · $4.24/ozBest for: Hair that stiffens on protein
CleansingMoisture
Bumble and bumble Surf Foam Wash Texturizing Shampoo — 8.5 oz container
Bumble and bumble · ShampooSurf Foam Wash Texturizing Shampoo
  • Protein-free
  • Deep clean
$36–37 · 8.5 fl oz · $4.24/oz · OnlineBest for: Hair that stiffens on protein
CleansingMoisture
R+Co METAL DETECTOR Detox Shampoo — 8.5 oz container
R+Co · ShampooMETAL DETECTOR Detox Shampoo
  • Sulfate-free
  • Deep clean
about $36 · 8.5 fl oz · $4.24/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Same job, lessR+Co SUPER GARDEN Shampoo — 8.5 oz container
R+Co · ShampooSUPER GARDEN Shampoo
  • Sulfate-free
  • Deep clean
6 fl oz · OnlineBest for: Colour-treated hair
CleansingMoisture
High slipBounce Curl Gentle Clarifying Shampoo — 8 fl oz
Bounce Curl · ShampooGentle Clarifying Shampoo
  • Sulfate-free
  • Deep clean
$33.92 · 8 fl oz · $4.25/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Bounce Curl Weightless Shampoo — container
Bounce Curl · ShampooWeightless Shampoo
  • Sulfate-free
  • Protein-free
$33.92 · 7.98 fl oz · $4.25/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
High slipUNITE Hair WEEKENDER Shampoo — 8 oz container
UNITE Hair · ShampooWEEKENDER Shampoo
  • Sulfate-free
  • Deep clean
$31–34 · 8oz/236ml · $4.25/oz · OnlineBest for: Colour-treated hair
CleansingMoisture

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Our process & standards

  • Every product here was researched against manufacturer, regulatory, and retailer sources, with the ingredient list captured as printed.
  • We use sources in that order: the manufacturer first, then regulatory records, then retailers. A claim only counts as the brand’s when the brand makes it.
  • Formula readings come from that ingredient list through a fixed set of rules, the same ones the consultation uses to match products to people.
  • Cost per ounce is computed from dated price observations and compared only against products of the same type and size class.
  • We sell nothing here. Nothing on these pages is paid placement, and no brand can buy a position, a badge, or a chip.

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