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Product library

Shampoo

The wash step. What each formula lifts off, and how much conditioning it leaves behind.

Common preferences
Curly Girl Method
What this filters

The curly-method rules, as a formula reading: no sulfate detergent, and no silicone that needs a detergent to remove.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Fragrance-sensitive
What this filters

No added fragrance on the label, and none of the common essential oils we detect. Our essential-oil list is fixed, so it can miss an unusual botanical.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids common sensitizers
What this filters

No added fragrance, no isothiazolinone preservatives, and no formaldehyde-releasing preservatives. These are the ingredients most often named in contact-allergy reporting.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids parabens & formaldehyde-releasers
What this filters

No parabens and no formaldehyde-releasing preservatives on the label.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Vegan & cruelty-free
What this filters

The brand states both vegan and cruelty-free, and we recorded where it says so.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Good valueL'Oreal Paris EverPure Sulfate Free Purple Shampoo — 6.8 oz container
L'Oreal Paris · ShampooEverPure Sulfate-Free Purple Shampoo
  • Sulfate-free
  • Protein-free
$10.79 · 6.8 fl oz · $1.60/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
Acure Ultra Hydrating Shampoo — 8 oz container
Acure · ShampooUltra Hydrating Shampoo
  • Sulfate-free
  • Protein-free
$10–11 · 8 fl oz · $1.29/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
BioSilk Hydrating Therapy Shampoo — 12 fl oz
BioSilk · ShampooHydrating Therapy Shampoo
  • Sulfate-free
  • Deep clean
$14–17 · 12 fl oz · $1.29/ozBest for: Colour-treated hair
CleansingMoisture
Same job, lessL'Oréal Paris EverPure Silver Care Shampoo — front of package
L'Oreal Paris · ShampooEverPure Silver Care Shampoo
  • Sulfate-free
  • Protein-free
about $11 · 8.5 fl oz · $1.29/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
Same job, lessL'Oréal Paris EverPure Sulfate-Free Moisture Shampoo — front of package
L'Oreal Paris · ShampooEverPure Sulfate-Free Moisture Shampoo
  • Sulfate-free
  • Protein-free
$10.99 · 8.5 fl oz · $1.29/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
Same job, lessL'Oréal Paris EverPure Sulfate-Free Volume Shampoo — front of package
L'Oreal Paris · ShampooEverPure Sulfate-Free Volume Shampoo
  • Sulfate-free
  • Protein-free
$10.99 · 8.5 fl oz · $1.29/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
Great for curlsMixed Chicks Sulfate Free Color Safe Shampoo — 10 oz container
Mixed Chicks · ShampooSulfate Free Color Safe Shampoo
  • Sulfate-free
  • Deep clean
$10 · 10 fl oz (300 ml) · $1.29/oz · OnlineBest for: Curly–Coily hair
CleansingMoisture
TIGI Bed Head Recovery Moisturizing Shampoo — 13.53 oz container
TIGI Bed Head · ShampooRecovery Moisturizing Shampoo
  • Protein-free
  • Deep clean
$17.50 · 13.53 fl oz · $1.29/ozBest for: Hair that stiffens on protein
CleansingMoisture
Good valueTIGI Bed Head Serial Blonde Purple Shampoo — 13.53 oz container
TIGI Bed Head · ShampooSerial Blonde Purple Shampoo
  • Sulfate-free
  • Deep clean
$17.50 · 13.53 fl oz · $1.29/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Eva NYC Frizz Fixer Smoothing Shampoo — 10 oz container
Eva NYC · ShampooFrizz Fixer Smoothing Shampoo
  • Sulfate-free
  • Moisture-rich
$13–14 · 10oz · $1.30/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Good valueIt's a 10 Miracle Volumizing Daily Shampoo — 10 oz container
It's a 10 · ShampooMiracle Volumizing Daily Shampoo
  • Sulfate-free
  • Deep clean
$13 · 10 fl oz · $1.30/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Same job, lessAs I Am Bond Shampoo — front of package
As I Am · ShampooBond Shampoo
  • Sulfate-free
  • Protein-free
$9.99 · 8 fl oz · $1.31/oz · SalonBest for: Colour-treated hair
CleansingMoisture
Same job, lessJohn Frieda Ultra Filler+ Shampoo — 8.3 oz container
John Frieda · ShampooUltra Filler+ Shampoo
  • Protein-free
  • Deep clean
$10.99 · 8.3 fl oz · $1.32/oz · DrugstoreBest for: Hair that stiffens on protein
CleansingMoisture
Biolage Biolage Ultra HydraSource Shampoo — 13.5 fl oz (400 ml)
Biolage · ShampooUltra HydraSource Shampoo
  • Protein-free
  • Deep clean
13.5 fl oz (400 ml) · SalonBest for: Hair that stiffens on protein
CleansingMoisture
Nexxus Clean & Pure Detox Shampoo — front of package
Nexxus · ShampooClean & Pure Detox Shampoo
  • Sulfate-free
  • Protein-free
$17.99 · 13.5 fl oz · $1.33/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
Same job, lessNexxus Color Assure Vibrancy Shampoo — 8.5 fl oz
Nexxus · ShampooColor Assure Vibrancy Shampoo
  • Sulfate-free
  • Protein-free
8.5 fl oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
Same job, lessNexxus Hy-Volume Lift Shampoo — 13.5 fl oz
Nexxus · ShampooHy-Volume Lift Shampoo
  • Sulfate-free
  • Protein-free
$15.97 · 13.5 fl oz · $1.33/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
High slipJohn Frieda Lightweight Shampoo — front of package
John Frieda · ShampooLightweight Shampoo
  • Protein-free
  • Deep clean
$11–12 · 8.45 fl oz · $1.35/oz · OnlineBest for: Hair that stiffens on protein
CleansingMoisture
Fairy Tales Curly-Q Hydrating Shampoo — front of package
Fairy Tales · ShampooCurly-Q Hydrating Shampoo
  • Sulfate-free
  • Deep clean
12.0 oz · DrugstoreBest for: Wavy–Coily hair
CleansingMoisture

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Our process & standards

  • Every product here was researched against manufacturer, regulatory, and retailer sources, with the ingredient list captured as printed.
  • We use sources in that order: the manufacturer first, then regulatory records, then retailers. A claim only counts as the brand’s when the brand makes it.
  • Formula readings come from that ingredient list through a fixed set of rules, the same ones the consultation uses to match products to people.
  • Cost per ounce is computed from dated price observations and compared only against products of the same type and size class.
  • We sell nothing here. Nothing on these pages is paid placement, and no brand can buy a position, a badge, or a chip.

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