Apply on clean damp hair lengths and ends. Leave on for 5 mins. Rinse thoroughly. Use every 1-2 weeks.
These are the brand’s directions for use, not a claim about the formula.
—
Stated by brand
How to use it, not a claim.
Wella Professionals
ColorMotion+ Structure Mask
Mask / Bond treatment, lightly emollient
- Mask / treatment
- bond repair
- Sulfate-free
- Protein-free
- Moisture-rich
- Not cruelty-free · PETA-listed
Size5 fl ozmost listed · 2 sizes
Price$25seen at one store · 5 oz · from $1.66/oz in the 16.9 oz
Price / oz$1.66/ozat 5 oz
Where to buy2 stores · 2 sizes
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: wella.com
Personal fit
Is this right for you?
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Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
Moderate
Not in your profile
Time on the hair
Short
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
Prominent
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
High
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Parabens / preservatives
Present
Not in your profile
Show all 21 factors we check
The rest of what your plan weighs on this product.
Essential oils
None listed
Not in your profile
Fast-drying alcohol
Moderate
Not in your profile
Vegan / cruelty-free
Not cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
High
Not in your profile
UV filter
Present
Not in your profile
pH adjusted
Adjusted
Not in your profile
Ingredient list
24 ingredientsAbout average
Not in your profile
Price tier
Salon
Not in your profile
Where to buy it
UltaOne channel
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Priced with its peers
$1.66/oz at 5 oz — less than 74% of the 341 masks and treatments , which mostly run $1.63–5.59/oz. The cost less.
Great for
Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Sun and colour fadea UV filter is in the list
Short shower windowsit works in ten minutes or less
Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
Maybe skip if
this product carries a scent
Curly-method routinesthese silicones need a detergent to remove
Very dry or damaged hairit contains fast-drying alcohol
Hair that needs proteinthere is none in this list
Vegan and cruelty-freeour record does not support both claims here
Tight budgetsit sits in the upper price tiers
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Oils and butters
Present, lower down
Oils are present, but low enough to be a finishing touch.
Weight on the hair
Medium
Middle of the range — noticeable on fine hair, light on coarse hair.
Protein
None
No protein or amino acids in the list.
Water-binding (humectants)
Moderate
Humectants in the working part of the formula.
Slip and detangling
High
Conditioning agents sit high in the list — this is a detangling formula.
Time on the hair
5 min
A short wait — it fits inside an ordinary shower.
Needs detergent to remove
Yes
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance
Prominent
Fragrance sits in the first eight ingredients — a larger share of the formula.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water/Eau | solvent | The base everything else is dissolved in | Neutral |
| Stearyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Bis-Hydroxy/Methoxy Amodimethicone | conditioning agent | Reduces combing force | Buildup |
| Behentrimonium Chloride | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| Cetyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| FragranceParfum/Fragrance | fragrance | The scent | Fragrance |
| Panthenol | humectant | Adds a little water-binding | Detangles |
| Malic Acid | pH adjuster | Fine-tunes the pH | pH balancer |
| Isopropyl Alcohol | drying alcohol | A small amount, for fast drying | Drying |
| Linalool | fragrance | The scent | Fragrance |
| Limonene | fragrance | The scent | Fragrance |
| Geraniol | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesThe list carries no sulfates. No protein — a moisture formula, not a repair one. Fragrance is on the label. Water-insoluble silicones — needs a detergent wash to remove.
Full ingredient list (24)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
· Aqua/Water/Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Stearyl Alcohol
General function
A fatty alcohol that thickens conditioners and helps them coat the hair evenly.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
3
Bis-Hydroxy/Methoxy Amodimethicone
General function
A silicone. Silicones coat the strand for slip, shine and frizz control; unless the name carries PEG or PPG, removing one takes a detergent rather than water.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairAmino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- silicone
-
4
Behentrimonium Chloride
General function
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
International Journal of Cosmetic ScienceMay suitDry, coarse, or high-porosity hairElectrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
- cleanser
-
5
Cetyl Alcohol
General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
6
Fragrance
· Parfum/Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
7
Panthenol
General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairIt hydrates without adding oil or a film, which is the combination fine hair usually needs.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairA humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
- humectant
- conditioning agent
- vitamin
-
8
Malic Acid
General function
An apple-derived acid used to bring the formula to an acidic pH.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemDependsFrizz-prone, damaged, or high-friction hairpH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
- pH adjuster
- exfoliant
-
9
Isopropyl Alcohol
General function
A fast-evaporating alcohol used as a solvent and to speed drying. Well down the list it is a processing aid; near the top it can leave hair feeling dry.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairEvaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.
- drying alcohol
- solvent
-
10
Phenoxyethanol
- preservative
- 11 Octocrylene
-
12
Ethylhexyl Methoxycinnamate
General function
A UV filter added to protect the product's colour and, in leave-ins, to slow colour fade.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitGray, silver, or brass-prone hairSunlight oxidises hair pigment, and on gray, silver or lightened hair that shows up as yellowing. A UV filter on the label absorbs some of the light that drives it.
- UV filter
-
13
Aminomethyl Propanol
General function
A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemDependsFrizz-prone, damaged, or high-friction hairpH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
- pH adjuster
-
14
Methylparaben
- paraben
- preservative
-
15
Propylparaben
- paraben
- preservative
-
16
Disodium EDTA
General function
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
17
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
18
Limonene
General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
19
Geraniol
General function
A rose-scented fragrance component, listed on its own because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
20
Citronellol
General function
A rose-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
21
Histidine
General function
One of the amino acids that make up hair protein, added for moisture binding.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitVery dry or highly damaged hairAmino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
DependsProtein-sensitive hairThe lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
- amino acid
-
22
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
23
trimethylsiloxysilicate
General function
A silicone. Silicones coat the strand for slip, shine and frizz control; unless the name carries PEG or PPG, removing one takes a detergent rather than water.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairLays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
- silicone
- conditioning agent
-
24
Persea Gratissima (Avocado) Oil
General function
A rich oil used in masks and heavier creams for softness on coarse or dry hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
What the whole list adds up to
- 5 fragrances
- 4 named fragrance allergens
- 3 emollients
- 3 conditioning agents
- 3 pH adjusters
- 3 preservatives
- 2 solvents
- 2 fatty alcohols
- 2 thickeners
- 2 silicones
- 2 parabens
- 2 hard-water chelators
- 1 film former
- 1 conditioning agent
Ingredient list captured 2026-08-24. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 5 oz
Seen at
$25
Good value under
$6
Priced above the products that do the same job. Stores sell it above the $6 line; products that do this job typically go for about $8 at this size.
Sizes
5 ozmost listed
$25
$5.00/oz
16.9 oz
$28
$1.66/oz
The 16.9 oz costs 67% less per ounce than the 5 oz.
Show the price ladder
Where we’ve seen it2 listings · 2 stores
5 ozmost listed
-
Ulta Beauty
$25.005 ozAug 24
16.9 ozBest per ounce
-
United Salon Supplies
$28.0016.9 oz · $1.66/ozAug 30Lowest per ozSale · was $56.00
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $25 is the price we have observed for the 5 oz. We need three stores before we call a price commonly seen.
- Good value under $6 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.22/oz; at 5 oz that is $6. Under that line you are paying less than most of them.
- Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
- About $8 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 5 oz.
Formula
6
Formula score
6 of 10
Nothing separates this from the middle of the range for masks and treatments, on formula or on cost per ounce.
How the score is counted
- 2 products that do the same job cost less per ounce
- Costs less per ounce than 74% of the 341 masks and treatments we’ve priced
- No rich emollients in the formula
- Reviewers mention 2 things they like about how it performs
- Rich emollientsThe depth a treatment step is built around.3 pts
- Conditioning agents up frontWhat makes wet hair comb through.2 pts
- Protein or amino acidsThe strengthening side of a treatment.2 pts
- A humectantBinds water into the hair.1 pt
- A stated dwell timeThe brand says how long to leave it on.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
Wella ProfessionalsSame function
Nutricurls Deep Treatment Waves & Curls Mask
$1.01/oz $0.65/oz less
- Protein-free
- Quick
- Medium weight
Wella ProfessionalsLowest cost per oz
Invigo Brilliance Vibrant Color Mask for Fine & Normal Hair
$0.39/oz $1.27/oz less
- Protein-free
- Alcohol-free
- Quick
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
Good for the right personBest user
Hair that stiffens on protein — for a protein-free formula and real detangling slip
Biggest tradeoff
Not ideal for anyone sensitive to fragrance, curly-method routines, or very dry or high-damage hair
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Up to 8 weeks color protection
It avoids sulfate detergents, which are the usual cause of fast fade.
- Behentrimonium Chloride
- Ethylhexyl Methoxycinnamate
Supported
Less fade per wash.
Vibrant shine
The formula carries a recognised shine system — silicone, oil, or light ester.
- Bis-Hydroxy/Methoxy Amodimethicone
Supported
Reflects light for visible shine.
Stronger hair versus no treatment
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Hair feels extremely soft after a 5-minute treatment and quick blow dry
Ulta verified reviewerRestored softness to over-processed, damaged hair
Ulta verified reviewerSome found it weighed hair down and left a residue feeling even after rinsing thoroughly
Ulta reviewer, 3-starSome reviewers felt it was not as hydrating as other Wella treatments and unremarkable overall
Ulta reviewer, 3-starMore from Wella Professionals
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 4 sources consulted for this product (3 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-25.
- Ingredient references are linked for 14 of 19 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-25.