Apply on clean damp hair lengths and ends. Leave on for 5 mins. Rinse thoroughly. Use every 1-2 weeks.
These are the brand’s directions for use, not a claim about the formula.
—
How to use it, not a claim.
Mask / Bond treatment, lightly emollient
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: wella.com
Personal fit
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a treatment
$5.00/oz at 5 oz, more than 66% of the 576 masks and treatments , which mostly run $1.80–5.62/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Oils are present, but low enough to be a finishing touch.
Middle of the range: noticeable on fine hair, light on coarse hair.
No protein or amino acids in the list.
Humectants in the working part of the formula.
Conditioning agents sit high in the list, so this is a detangling formula.
A short wait that fits inside an ordinary shower.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water/Eau | solvent | The base everything else is dissolved in | Neutral |
| Stearyl Alcohol | fatty alcohol | Thickens and conditions (not a drying alcohol) | Softens |
| Bis-Hydroxy/Methoxy Amodimethicone | conditioning agent | Reduces combing force | Buildup |
| Behentrimonium Chloride | conditioning agent | Conditions and softens so hair combs through | Detangles |
| Cetyl Alcohol | fatty alcohol | Thickens and conditions (not a drying alcohol) | Softens |
| FragranceParfum/Fragrance | fragrance | The scent | Fragrance |
| Panthenol | humectant | Adds a little water-binding | Detangles |
| Malic Acid | pH adjuster | Fine-tunes the pH | pH balancer |
| Isopropyl Alcohol | drying alcohol | A small amount, for fast drying | Drying |
| Linalool | fragrance | The scent | Fragrance |
| Limonene | fragrance | The scent | Fragrance |
| Geraniol | fragrance | The scent | Fragrance |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A fatty alcohol that thickens conditioners and helps them coat the hair evenly.
Listed in the first three ingredients, it is likely a structural part of this formula.
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
A silicone. Silicones coat the strand for slip, shine and frizz control; unless the name carries PEG or PPG, removing one takes a detergent rather than water.
Listed in the first three ingredients, it is likely a structural part of this formula.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
It hydrates without adding oil or a film, which is the combination fine hair usually needs.
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
An apple-derived acid used to bring the formula to an acidic pH.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
A fast-evaporating alcohol used as a solvent and to speed drying. Well down the list it is a processing aid; near the top it can leave hair feeling dry.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.
A UV filter added to protect the product's colour and, in leave-ins, to slow colour fade.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Sunlight oxidises hair pigment, and on gray, silver or lightened hair that shows up as yellowing. A UV filter on the label absorbs some of the light that drives it.
A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A rose-scented fragrance component, listed on its own because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A rose-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
One of the amino acids that make up hair protein, added for moisture binding.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
A silicone. Silicones coat the strand for slip, shine and frizz control; unless the name carries PEG or PPG, removing one takes a detergent rather than water.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
A rich oil used in masks and heavier creams for softness on coarse or dry hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
Ingredient list captured 2026-08-24. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 5 oz
Priced above the products that do the same job. Stores sell it above the $4 line; products that do this job typically go for about $7 at this size.
Sizes
The 16.9 oz costs 67% less per ounce than the 5 oz.
5 ozusual store size
16.9 ozBest per ounce
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
Nothing separates this from the middle of the range for masks and treatments, on formula or on cost per ounce.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget



Final decision
Hair that stiffens on protein, for a protein-free formula and real detangling slip
Not ideal for anyone sensitive to fragrance, curly-method routines, or very dry or high-damage hair
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
Apply on clean damp hair lengths and ends. Leave on for 5 mins. Rinse thoroughly. Use every 1-2 weeks.
These are the brand’s directions for use, not a claim about the formula.
—
How to use it, not a claim.
Up to 8 weeks color protection
It avoids sulfate detergents, which are the usual cause of fast fade.
Less fade per wash.
Vibrant shine
The formula carries a recognised shine system — silicone, oil, or light ester.
Reflects light for visible shine.
Stronger hair versus no treatment
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Many reviewers feel the mask keeps color looking fresh and bright between dye sessions.
Reviewers with color-treated hairSeveral reviewers say the mask leaves hair softer, shinier and easier to comb through.
Reviewers with color-treated hairReviewers describe the scent as pleasant and delicate, though one notes it fades quickly on hair.
Reviewers across hair typesReviewers split on weight: some with oily scalps find it heavy while others say it stays light.
Reviewers with oily scalp