Pro Pure Damage Recovery Shampoo

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

• 1 Water · Water (Aqua)
  General function

  The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  • solvent
• 2 Cocamidopropyl Betaine
  General function

  A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitDry, coarse, or high-porosity hair

  Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

  May not suitBuild-up-sensitive routines

  The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

  DependsVery dry or highly damaged hair

  Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

  Indian Journal of Dermatology
  • amphoteric cleanser
  • secondary cleanser
  • cleanser
• 3 Sodium Methyl Cocoyl Taurate
  General function

  A mild cleanser that keeps foaming in hard water and rinses cleanly.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitCurls or waves needing flexible hold

  The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

  May suitDry, coarse, or high-porosity hair

  A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

  May suitVery dry or highly damaged hair

  Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

  • mild anionic cleanser
  • cleanser
• 4 Sodium Chloride
  General function

  Table salt. In shampoo it is used to thicken the liquid, not to treat the hair.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  PubChem
  • salt
  • thickener
• ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
• 5 Fragrance · Fragrance (Parfum)
  General function

  An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

  • fragrance
  • declared fragrance
• 6 Sodium Benzoate
  General function

  A food-grade preservative that works only in acidic formulas, which is why it usually appears alongside citric acid.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  PubChem
  • preservative
• 7 Citric Acid
  General function

  Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

  May suitFrizz-prone, damaged, or high-friction hair

  The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

  May suitGray, silver, or brass-prone hair

  Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

  International Journal of Trichology
  • pH adjuster
  • hard-water chelator
• 8 Coconut Acid
  General function

  The fatty acid fraction of coconut oil, used to build cleansers and stabilise foam.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  • emulsifier
  • salt
• 9 Polyquaternium-10
  General function

  A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitCurls or waves needing flexible hold

  Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

  May suitFrizz-prone, damaged, or high-friction hair

  A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

  May suitMaximum-hold styling

  Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

  • conditioning agent
  • film former
  • polymer
• 10 Stearamidopropyl Dimethylamine
  General function

  A gentle conditioning agent activated by the acid in the formula. It smooths the cuticle without much build-up.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFrizz-prone, damaged, or high-friction hair

  A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

  May suitVery dry or highly damaged hair

  The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

  DependsBuild-up-sensitive routines

  Substantive by design. A routine with no detergent wash gives it nothing to leave with.

  PubChem
  • conditioning agent
• 11 Disodium EDTA
  General function

  Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

  May suitGray, silver, or brass-prone hair

  Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

  PubChem
  • hard-water chelator
• 12 PPG-9
  General function

  A light carrier that keeps a formula flexible and helps other ingredients spread.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  Light and water-binding rather than oily, so it hydrates without contributing weight.

  May suitVery dry or highly damaged hair

  A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

  DependsClimate-sensitive or frizz-prone hair

  A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

  • humectant
  • solvent
• 13 Benzyl Salicylate
  General function

  A soft floral fragrance component listed separately as a recognised allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 14 Hexyl Cinnamal
  General function

  A jasmine-like fragrance component named separately as a recognised allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 15 Limonene
  General function

  A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 16 Linalool
  General function

  A floral fragrance component listed separately as a recognised contact allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen

What the whole list adds up to

• 5 fragrances
• 4 named fragrance allergens
• 2 solvents
• 2 cleansers
• 2 salts
• 2 hard-water chelators
• 2 conditioning agents
• 1 amphoteric cleanser
• 1 secondary cleanser
• 1 mild anionic cleanser
• 1 thickener
• 1 declared fragrance
• 1 preservative
• 1 pH adjuster

Ingredient list captured 2026-08-25. Formulas change — check the package in your hand when an ingredient matters to you.