Sizes & containers

Photo coming4 oztub Photo coming2.3 ozTravel size · tub

4 oz · tub · $14.99 at one store · UPC 700645602392

Suavecito

Clay Pomade

Styler / Paste, strong-hold

Styler
paste
Sulfate-free
Silicone-free
Protein-free

Size4 ozusual store size · 2 sizes

Price$14.99 Good valueseen at one store · 4 oz

Price / oz$3.75/ozat 4 oz

Where to buy1 store · $14.99–14.99

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

“The original Suavecito fragrance” (Brand page)

Strength: Strong

Manufacturer page: fendrihan.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types Curly–Coily Not in your profile

Moisture level Moderate Not in your profile

Hold (as stated) Strong Not in your profile

Slip / detangling Some Not in your profile

Weight on hair Rich Not in your profile

Fragrance Present Not in your profile

Protein None Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed Moderate Not in your profile

Scent ScentedStrong strength Not in your profile

Show all 23 factors we check

The rest of what your plan weighs on this product.

Parabens / preservatives None of these listed Not in your profile

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Not yet verified Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Aerosol can Pump or tube Not in your profile

Needs heat to set Not determined Not in your profile

Heavy humectants Not heavy Not in your profile

Hard-water defence None Not in your profile

UV filter None listed Not in your profile

Ingredient list 28 ingredientsAbout average Not in your profile

Price tier Masstige Not in your profile

Where to buy it Brand website · Specialty beauty Not in your profile

The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.

Start your consultation

$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.

Lower cost than most pastes

$3.75/oz at 4 oz, less than 86% of the 197 pastes , which mostly run $4.92–11.75/oz.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added

Curly-method routinesno sulfates and no water-insoluble silicones

Curl definitionfilm formers hold a clump together

Coarse or dry hairthat absorbs everything you give it

Silicone-free routinesno silicones appear in the list

Matte, textured stylesabsorbent powders do the mattifying

Maybe skip if

this product has a strong scent

Oily scalp or fine hairthat gets weighed down

Stretching wash dayswaxes stay until a detergent wash removes them

Soft, touchable finishesthe brand states a firm hold

Whether this hold suits you depends on your density, porosity and how long your style needs to last. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold (as stated) Strong

A strong hold, as stated by the brand.

Hold system Mixed

Gums and synthetic polymers together.

Cast risk Unlikely

Softening ingredients sit alongside the film formers, so a hard shell is unlikely.

Weight on the hair Rich

Heavy butters and waxes in the first eight ingredients.

Oil absorption High

Absorbent powders or starches high in the list.

Oils and butters Present, high in the list

Oils sit high in the list: a softening, coating formula.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
Paraffinum Liquidum	emollient	Softens and smooths the strand	Heavy
Beeswax	wax	Holds shape and adds weight	Buildup
Bentonite	clay	Absorbs oil and adds texture	Neutral
Ethylhexyl Stearate	light ester	Light slip without much weight	Softens
Hydrogenated Castor Oil	wax	Holds shape and adds weight	Buildup
Ricinus Communis (Castor) Seed Oil	oil	Softens the film so it does not set hard	Softens
VP/VA Copolymer	film former	Lays down the film that holds a shape	Holds
WaterWater (Aqua)	solvent	The base everything else is dissolved in	Neutral
FragranceFragrance (Parfum)	fragrance	The scent	Fragrance
Jojoba Esters	wax	Adds a little grip	Buildup
Copernicia Cerifera (Carnauba) Wax	wax	Adds a little grip	Buildup

What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Contains heavier butters.

Full ingredient list (28)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

1 Paraffinum Liquidum

General function
Mineral oil under its European name. It seals the surface and adds slip, and takes a detergent to remove.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May not suitBuild-up-sensitive routines
It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.

International Journal of Trichology
- emollient
- sealant
- oil
2 Beeswax

General function
A firm natural wax that grips and holds hair in place. It resists water and can take repeated washing to remove.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitMaximum-hold styling
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

May suitVery dry or highly damaged hair
Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.

May not suitBuild-up-sensitive routines
It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
- wax
- film former
- sealant
3 Bentonite

General function
A clay that absorbs oil and gives a matte, gritty texture.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitFine or easily flattened hair
Absorbs oil and adds texture, which is what gives fine hair grip at the root instead of slip.

May not suitVery dry or highly damaged hair
An absorbent solid takes up oil, and hair already short of it has less to give.
- clay
- powder
4 Ethylhexyl Stearate

General function
A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

PubChem
- light ester
- emollient
5 Hydrogenated Castor Oil

General function
Castor oil hardened into a wax. It thickens balms and gives a firm, sealing feel.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

May suitMaximum-hold styling
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

May suitVery dry or highly damaged hair
Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
- wax
- emollient
- sealant
6 Ricinus Communis (Castor) Seed Oil

General function
A thick, tacky oil used for sealing ends and for slick, held-down styles.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May not suitFine or easily flattened hair
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
7 VP/VA Copolymer

General function
A hold polymer that dries to a clear film. It sets the style and washes out with water.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitClimate-sensitive or frizz-prone hair
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

May suitMaximum-hold styling
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

DependsBuild-up-sensitive routines
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
8 Water · Water (Aqua)

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- solvent
9 PEG-7 Glyceryl Cocoate

General function
A coconut-derived emulsifier that softens a cleanser and reduces the stripped feeling.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emulsifier
- emollient
10 Kaolin

General function
A soft white clay that absorbs oil and adds body without much grit.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFine or easily flattened hair
Absorbs oil and adds texture, which is what gives fine hair grip at the root instead of slip.

May not suitVery dry or highly damaged hair
An absorbent solid takes up oil, and hair already short of it has less to give.
- clay
- powder
11 Ceteareth-25
- emulsifier
12 Glycerin

General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
13 PVP

General function
A classic hairspray polymer. It gives firm hold but attracts moisture, so humidity can soften the set.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitMaximum-hold styling
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

DependsBuild-up-sensitive routines
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

May not suitClimate-sensitive or frizz-prone hair
The film takes up water from the air. The patent work that produced the VP/VA copolymers describes a PVP film turning sticky after time in a humid atmosphere, and being dependable only where humidity is low — so hold and feel both move with the weather.

PubChem
- film former
- polymer
▾Below about here, the order stops meaning much. These are usually used at 1% or less.
14 Fragrance · Fragrance (Parfum)

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
15 Phenoxyethanol
- preservative
16 Silica

General function
A fine mineral powder that absorbs oil and adds grip. It is what makes texture powders and matte pastes feel dry to the touch.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
A dry powder takes up oil and adds friction between strands, which is most of what root lift in fine hair actually is.

PubChem
- powder
- thickener
- mineral
17 Caprylyl Glycol

General function
A gentle preservative helper that also holds a little moisture.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitVery dry or highly damaged hair
Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- preservative
- humectant
18 Peg-16 Macadamia Glycerides

General function
A plant fat made water-dispersible by ethoxylation. It softens the formula and helps the oil and water phases stay together.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emulsifier
- emollient
19 Diatomaceous Earth
- absorbent
- powder
- mineral
20 Propanediol

General function
A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it adds less weight than oils or butters do.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- solvent
21 Titanium Dioxide

General function
A white mineral pigment that makes a product opaque or pearly.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitGray, silver, or brass-prone hair
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
- opacifier
- mineral
22 Mica

General function
A mineral that adds shimmer or opacity to the product. It affects how the bottle looks, not how hair behaves.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitGray, silver, or brass-prone hair
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

PubChem
- colourant
- mineral
- opacifier
23 Jojoba Esters

General function
A jojoba-derived wax that gives a soft, cushioned finish and light hold in balms.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

May suitMaximum-hold styling
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
- wax
- light ester
- emollient
24 Copernicia Cerifera (Carnauba) Wax

General function
A hard palm wax that gives firm hold and shine.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitMaximum-hold styling
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

DependsCurls or waves needing flexible hold
How rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
- wax
- film former
25 Tocopherol
- antioxidant
- vitamin
26 Caesalpinia Sappan Bark Extract
27 Tin Oxide
28 Iron Oxide

What the whole list adds up to

7 emollients
4 waxs
4 film formers
4 powders
4 minerals
3 sealants
3 emulsifiers
3 humectants
2 oils
2 clays
2 light esters
2 polymers
2 solvents
2 preservatives

Ingredient list captured 2026-10-12. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 4 oz

Seen at $14.99 1 store · checked Oct 11

Good value under $33 Under $8.17/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $33 line, and products that do this job typically go for about $42 at this size.

Show the price ladder

Price for 4 ozlower is better

Where we’ve seen it2 listings · 1 store

Suavecito (brand site)
$14.99

4 oz · $3.75/oz

Oct 7Lowest per oz
Suavecito (brand site)
$14.99

4 oz · $3.75/oz

Oct 11

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

4 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $14.99 is the price we have observed for the 4 oz. We need three stores before we call a price commonly seen.
Good value under $33 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $8.17/oz; at 4 oz that is $33. Under that line you are paying less than most of them.
About $42 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 4 oz.

Formula

Formula score

10 of 10

This formula covers the systems a paste is built around, and it costs less per ounce than most of the pastes we have researched.

How the score is counted

Costs less per ounce than 86% of the 197 pastes we’ve priced
Covers 6 of the 6 things a paste should do
Reviewers mention 2 recurring complaints
Masstige tier, sold at Brand website and Specialty beauty

A hold systemThe polymer, gum, or wax that holds the shape.3 pts
Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
A humectantBinds water into the hair.1 pt
A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Sexy HairLowest cost per oz Style Sexy Hair Matte Clay (Matte Texturizing Clay) $8.78/oz $5.03/oz more

Protein-free
Curly method
Rich

· Close function

Function: Oils and butters
Also: Cruelty-free
2.5 oz bottle

Compare

L'Oreal ProfessionnelClose function [Homme] Clay $11.54/oz $7.79/oz more

Protein-free
Curly method
Rich

Function: Oil absorption
Also: 1.7 oz bottle
Sold online

Compare

Leonor GreylClose function Baume Bois de Rose $37.87/oz $34.12/oz more

Protein-free
Curly method
Rich

Function: Film formers
Slip and detangling
Oils and butters
Also: Prestige tier
1.7 oz bottle

Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision

Should you buy it?

A solid pick for the hair it suits

Best user

Hair that stiffens on protein, for a protein-free formula and a curly-method-compatible formula

Biggest tradeoff

Less suited to anyone sensitive to fragrance, oily scalps and fine hair, or anyone stretching time between washes

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Clay based

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Low Shine

The formula carries a recognised shine system — silicone, oil, or light ester.

Paraffinum Liquidum
Beeswax
Ethylhexyl Stearate

Supported

Reflects light for visible shine.

Strong Hold

Synthetic hold polymers are present.

Beeswax
Hydrogenated Castor Oil
VP/VA Copolymer

Supported

Structure that lasts the day.

Great for fine, short, or stubborn hair

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Reviewers repeatedly praise the strong, all-day hold with a low-shine matte look, especially on thick, short or curly hair.

Mostly men with thick, short or curly hair writing on the brand's own store

A recurring complaint is that the clay is hard to wash out of hair and hands, needing repeated washes and not rinsing with water alone.

Several reviewers rating it 3 stars or below, even those who like the hold

Some users find it leaves hair greasy, leaves visible residue particles after a few hours, or feels thick and sticky to work with, and one felt a later batch was oilier and less clay-like.

A handful of lower-rated reviews, including one mentioning an apparent formula change

Scent draws split reactions: several like the classic Suavecito original fragrance while one wants other scent options and another disliked it strongly.

Scattered comments across high and low ratings

How this page was made

Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
6 sources consulted for this product (3 manufacturer or regulatory, 2 retailer, 1 editorial), last checked 2026-10-13.
Ingredient references are linked for 8 of 20 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v23. Record last updated 2026-10-12.

Clay Pomade

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, and what the formula shows

What people report

More from Suavecito

How this page was made

Hair Care Consultation