paraben-free
No parabens appear in the ingredient list.
—
Supported
Preserved without parabens.
SheaMoisture
Manuka Honey & Yogurt Hydrate + Repair Protein Strong Treatment Masque
Mask / Deep treatment, rich
- Mask / treatment
- multi
- Sulfate-free
- Silicone-free
- Not vegan · ingredient list
Size8 fl oz
Price$12–13commonly seen · 8 oz
Price / oz$1.56/ozat 8 oz
Where to buy4 stores · $8.39–12.99
Scent:
No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.
Listing used for research: target.com
Personal fit
Is this right for you?
Complete the consultation to see exactly how well this product fits your hair and your goals. With 2,400+ products in our library we can match exactly the right products to you.
- In 10 minutes we can identify your exact hair condition and traits.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine for your daily life — your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49.00 one-time consultation, no subscription
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Factor
Your profile
Fit
Best for hair types
Curly–Coily
Not in your profile
Moisture level
High
Not in your profile
Time on the hair
Moderate
Not in your profile
Slip / detangling
Some
Not in your profile
Weight on hair
Rich
Not in your profile
Fragrance
None listed
Not in your profile
Protein
Prominent
Not in your profile
Silicone / wax buildup
High
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Scent
Unscented
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Not vegan · ingredient list
Not in your profile
Animal-derived ingredients
Not vegan · ingredient list
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
No adjuster listed
Not in your profile
Ingredient list
12 ingredientsA short list
Not in your profile
Price tier
Drugstore
Not in your profile
Where to buy it
TargetOne channel
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
Start your consultation$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
Your avoid-list
Lower cost than most masks and treatments
$1.56/oz at 8 oz — less than 78% of the 341 masks and treatments , which mostly run $1.63–5.59/oz. The cost less.
Great for
no fragrance (parfum) on the label
free of strong smells
Protein-hungry hairthat stretches and stays stretched when wet
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Coarse or dry hairthat absorbs everything you give it
Maybe skip if
Protein-sensitive hairthat goes stiff or straw-like on protein
Oily scalp or fine hairthat gets weighed down
Stretching wash dayswaxes stay until a detergent wash removes them
Hair that tangles wetnothing here reduces combing force
Dry or very humid airwhere heavy humectants work against you
Vegan and cruelty-freeour record does not support both claims here
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Oils and butters
Rich
Butters near the top: a heavy, softening formula.
Weight on the hair
Rich
Heavy butters and waxes in the first eight ingredients.
Protein
Prominent
Protein high in the list — a strengthening formula, not a moisture one.
Water-binding (humectants)
Moderate
Humectants in the working part of the formula.
Slip and detangling
Some
Some slip, mostly from esters or silicones rather than conditioners.
Time on the hair
10–15 min
Long enough that it is a planned step, not a shower add-on.
Needs detergent to remove
Yes
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance
None listed
No fragrance is listed.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Water | solvent | The base everything else is dissolved in | Neutral |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Caprylic/Capric Triglyceride | light ester | Light slip without much weight | Softens |
| Ricinus Communis (Castor) Seed OilCastor Seed Oil | oil | Coats and softens the strand | Softens |
| Butyrospermum Parkii (Shea) ButterShea Butter (Certified Organic) | butter | The richness a deep treatment is built on | Heavy |
| Honey | humectant | Pulls water into the hair | Moisturizes |
| Yogurt Powder | botanical extract | A plant extract, marketed as much as functional | Protein |
| Yogurt Extract | botanical extract | A plant extract, marketed as much as functional | Protein |
| Beeswax | wax | Adds a little grip | Buildup |
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. Protein sits high: this is a strengthening step rather than a moisture one. Heavier butters sit in the working part of the list.
Full ingredient list (12)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Cetearyl Alcohol
General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
3
Caprylic/Capric Triglyceride
General function
A light, refined coconut-derived oil that spreads easily and does not go rancid. It gives slip without a heavy feel.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
4
Ricinus Communis (Castor) Seed Oil
· Castor Seed Oil
General function
A thick, tacky oil used for sealing ends and for slick, held-down styles.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
5
Butyrospermum Parkii (Shea) Butter
· Shea Butter (Certified Organic)
General function
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitVery dry or highly damaged hairA solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
-
6
Honey
General function
A natural sugar-based humectant that holds water against the strand.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairHydration with no oil attached, so it adds very little weight even high on a list.
May suitVery dry or highly damaged hairAloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- botanical extract
-
7
Yogurt Powder
General function
Dried yogurt, carrying protein and lactic acid. Used for conditioning claims; animal-derived.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May not suitProtein-sensitive hairA large surface-depositing protein. If protein reliably makes your hair feel rigid, this is the form most likely to do it.
DependsVery dry or highly damaged hairUnhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.
- botanical extract
- protein
-
8
Yogurt Extract
General function
A dairy extract carrying protein and lactic acid, used for conditioning claims. It is animal-derived.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May not suitProtein-sensitive hairA large surface-depositing protein. If protein reliably makes your hair feel rigid, this is the form most likely to do it.
DependsVery dry or highly damaged hairUnhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.
- botanical extract
- protein
-
9
Baobab Seed Oil
General function
The oil pressed from Baobab. It is one of the lighter plant oils, absorbing faster and leaving less residue.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
10
Glycine Soja (Soybean) Oil
· Soybean Oil
General function
A light plant oil used to soften and carry other oil-based ingredients.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
11
Mafura Seed Butter
General function
A rich African seed butter used for sealing and softening dry hair.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitDry, coarse, or high-porosity hairCoarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitVery dry or highly damaged hairA solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
-
12
Beeswax
General function
A firm natural wax that grips and holds hair in place. It resists water and can take repeated washing to remove.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitMaximum-hold stylingA wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
May suitVery dry or highly damaged hairForms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
May not suitBuild-up-sensitive routinesIt does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
- wax
- film former
- sealant
What the whole list adds up to
- 7 emollients
- 3 oils
- 3 botanical extracts
- 2 butters
- 2 sealants
- 2 proteins
- 1 solvent
- 1 fatty alcohol
- 1 thickener
- 1 light ester
- 1 humectant
- 1 wax
- 1 film former
Ingredient list captured 2026-08-24. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 8 oz
Commonly seen
$12–13
Good value under
$7
Priced above the products that do the same job. Stores sell it above the $7 line; products that do this job typically go for about $15 at this size.
Show the price ladder
Where we’ve seen it3 listings · 3 stores
-
Target
$12.498 oz · $1.56/ozAug 30Lowest per oz
-
Ulta Beauty
$12.498 oz · $1.56/ozAug 30
-
Walmart
$12.998 oz · $1.62/ozAug 30
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 2 listings we don’t count — grey-market or unverified sellers.
How we work this out
- 8 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 8 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
- Good value under $7 comes from the 6 products we score as doing the same job as this one. A quarter of them cost less than $0.84/oz; at 8 oz that is $7. Under that line you are paying less than most of them.
- About $15 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 8 oz.
Formula
8
Formula score
8 of 10
It carries the working systems a treatment needs and still sits in the lower part of the price range for masks and treatments per ounce.
How the score is counted
- Costs less per ounce than 78% of the 341 masks and treatments we’ve priced
- Covers 5 of the 6 things a treatment should do
- Reviewers mention 3 things they like about how it performs
- Drugstore tier, sold at Target
- Rich emollientsThe depth a treatment step is built around.3 pts
- Conditioning agents up frontWhat makes wet hair comb through.2 pts
- Protein or amino acidsThe strengthening side of a treatment.2 pts
- A humectantBinds water into the hair.1 pt
- A stated dwell timeThe brand says how long to leave it on.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
Pattern BeautyClosest function
Bounce Back Pre-Poo
$2.50/oz $0.94/oz more
- Fragrance-free
- Unscented
- Protein
- Function
- Also
OuidadClose function
Curl Therapy Intense Repair Mask
- Fragrance-free
- Unscented
- Protein
- Function
- Also
CantuLowest cost per oz
Acai Berry Revitalizing Treatment Masque
$0.73/oz $0.83/oz less
- Curly method
- Rich
- Silicone-free
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
People sensitive to fragrance, looking for a formula with no added fragrance and a product with no scent
Biggest tradeoff
Not ideal for hair that stiffens on protein, oily scalps and fine hair, or anyone stretching time between washes
Best alternative if not
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
phthalate-free
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
mineral-oil-free
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
sulfate-free
No sulfate detergents appear in the ingredient list.
—
Supported
Gentler on colour and coils.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Color-safe formula reassures customers with color-treated hair
Reviewer with dyed/color-treated hairVersatile as either a pre-shampoo or post-shampoo treatment
General reviewer feedbackNoticeable moisture boost on dry, textured hair
Reviewer with textured/curly hairMore from SheaMoisture
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 4 sources consulted for this product (4 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-25.
- Ingredient references are linked for 1 of 11 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-25.