Heat-Style Approved
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
Mask / Moisture treatment, rich
Scent:
No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.
Manufacturer page: patternbeauty.com
Personal fit
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The rest of what your plan weighs on this product.
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Your avoid-list
Priced with its peers
$2.50/oz at 10 oz — less than 61% of the 347 masks and treatments , which mostly run $1.63–5.74/oz. The cost less.
Great for
Maybe skip if
Wash day
Read from the product’s own directions on the date shown. A step the label leaves out is shown as not stated, never filled in.
Browse technique guides (general — not matched to this product’s directions)
Source: brand page · checked 2026-09-16
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Butters near the top: a heavy, softening formula.
Heavy butters and waxes in the first eight ingredients.
Protein high in the list — a strengthening formula, not a moisture one.
Humectants in the working part of the formula.
Some slip, mostly from esters or silicones rather than conditioners.
Long enough that it is a planned step, not a shower add-on.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
No fragrance is listed.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater/Aqua/Eau | solvent | The base everything else is dissolved in | Neutral |
| Murumuru Seed Butter | butter | The richness a deep treatment is built on | Heavy |
| Avena Sativa (Oat) Kernel ExtractOat Extract | botanical extract | A plant extract, marketed as much as functional | Neutral |
| Hibiscus Sabdariffa Flower ExtractHibiscus Flower Extract | botanical extract | A plant extract, marketed as much as functional | Neutral |
| Simmondsia Chinensis (Jojoba) Seed OilJojoba Oil | emollient | Softens and smooths the strand | Buildup |
| Hydrolyzed Vegetable Protein | film former | Lays down the film that holds a shape | Protein |
| Panthenol | humectant | Pulls water into the hair | Detangles |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A very rich Amazonian butter used for sealing coarse and coily hair.
Listed in the first three ingredients, it is likely a structural part of this formula.
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
Oat extract, used for a soothing claim on irritated scalps.
Listed in the first three ingredients, it is likely a structural part of this formula.
Hibiscus extract, used at low levels in curl products for slip and label appeal.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Not chemically an oil: about 97% of it is liquid wax esters, which is why it resists going rancid and sits close to the scalp's own sebum. It smooths without a heavy finish.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
A general plant protein blend used for strength and body; the silanetriol form binds more firmly.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
It hydrates without adding oil or a film, which is the combination fine hair usually needs.
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
Ingredient list captured 2026-08-24. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 10 oz
Priced above the products that do the same job. Stores sell it above the $11 line; products that do this job typically go for about $14 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
The formula carries the systems a treatment is built around, and it sits in the middle of the range for masks and treatments per ounce.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision
People sensitive to fragrance who want a formula with no added fragrance and a product with no scent
Less suited to hair that stiffens on protein, oily scalps and fine hair, or anyone stretching time between washes
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
Heat-Style Approved
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
Promotes elasticity
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
Revitalizes curls after heat styling or protective styles
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Restores bounce and elasticity to curls after heat styling
curly-hair customers using after heat stylingLeaves hair soft and hydrated rather than dried out during pre-wash prep
general reviewersProvides slip that eases detangling without added dryness
general reviewers