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SheaMoisture

Manuka Honey & Mafura Oil Intensive Hydration Hair Mask

Mask / Moisture treatment, rich

  • Mask / treatment
  • moisture
  • Sulfate-free
  • Silicone-free
  • Not vegan · ingredient list
Size12 fl ozusual store size · 2 sizes
Price$13–15commonly seen · 12 oz
Price / oz$1.30/ozat 12 oz
Where to buy4 stores · $11.69–15.99

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.

Listing used for research: target.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

  • About 20 minutes, and your answers save as you go.
  • Every product matched against your hair across the 22 factors we check.
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  • Find products that do the same job at a lower cost.
  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49 with 60 days of follow-up questions and plan updates

$99 with 12 months. Pay once; the year renews only if you choose.

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Lower cost than most masks and treatments

$1.30/oz at 12 oz, less than 84% of the 576 masks and treatments , which mostly run $1.80–5.62/oz. The cost less.

Price and stores

Great for

no fragrance (parfum) on the label
free of strong smells
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Coarse or dry hairthat absorbs everything you give it
Silicone-free routinesno silicones appear in the list

Maybe skip if

Oily scalp or fine hairthat gets weighed down
Dry or very humid airwhere heavy humectants work against you
Vegan and cruelty-freeour record does not support both claims here
If scent matters to younothing is added here
Picking it up locallywe’ve only seen it sold in one channel

Whether your hair needs moisture, protein or bond repair right now depends on its damage history and how it behaves wet. The consultation finds out which.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oils and butters Rich

Butters near the top: a heavy, softening formula.

Weight on the hair Rich

Heavy butters and waxes in the first eight ingredients.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Water-binding (humectants) High

Humectants near the top: binding water is one of its main jobs.

Slip and detangling Little

Nothing here is built to reduce combing force.

Time on the hair 5 min

A short wait that fits inside an ordinary shower.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance None listed

No fragrance is listed.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Water solvent The base everything else is dissolved in Neutral
Cetearyl Alcohol fatty alcohol Thickens and conditions (not a drying alcohol) Softens
Cocos Nucifera (Coconut) OilCoconut Oil oil Coats and softens the strand Softens
GlycerinVegetable Glycerin humectant Pulls water into the hair Moisturizes
Butyrospermum Parkii (Shea) ButterShea Butter (Fair Trade) butter The richness a deep treatment is built on Heavy
Panthenol humectant Pulls water into the hair Detangles
Mangifera Indica (Mango) Seed ButterMango Seed Butter butter The richness a deep treatment is built on Heavy
Mafura Seed Butter butter The richness a deep treatment is built on Heavy
Rice Protein protein A small amount of protein Protein
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Contains heavier butters.
Full ingredient list (14)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Cetearyl Alcohol
    General function

    A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 3 Cocos Nucifera (Coconut) Oil · Coconut Oil
    General function

    One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May suitVery dry or highly damaged hair

    The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.

    International Journal of Trichology
    • oil
    • emollient
  • 4 Glycerin · Vegetable Glycerin
    General function

    Glycerin, also called glycerol, attracts moisture and mixes completely with water.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 5 Butyrospermum Parkii (Shea) Butter · Shea Butter (Fair Trade)
    General function

    A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitVery dry or highly damaged hair

    A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

    • butter
    • emollient
    • sealant
  • 6 Panthenol
    General function

    Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    It hydrates without adding oil or a film, which is the combination fine hair usually needs.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

    PubChem
    • humectant
    • conditioning agent
    • vitamin
  • 7 Mangifera Indica (Mango) Seed Butter · Mango Seed Butter
    General function

    A plant butter that is slightly lighter than shea, used in curl creams.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitVery dry or highly damaged hair

    A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

    • butter
    • emollient
  • 8 Mafura Seed Butter
    General function

    A rich African seed butter used for sealing and softening dry hair.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitVery dry or highly damaged hair

    A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

    • butter
    • emollient
  • 9 Baobab Seed Oil
    General function

    The oil pressed from Baobab. It is one of the lighter plant oils, absorbing faster and leaving less residue.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 10 Rice Protein
    • protein
  • 11 Persea Gratissima (Avocado) Oil · Avocado Oil
    General function

    A rich oil used in masks and heavier creams for softness on coarse or dry hair.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 12 Honey
    General function

    A natural sugar-based humectant that holds water against the strand.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFine or easily flattened hair

    Hydration with no oil attached, so it adds very little weight even high on a list.

    May suitVery dry or highly damaged hair

    Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    • humectant
    • botanical extract
  • 13 Fig Fruit Extract
    • botanical extract
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 14 Tocopherol
    • antioxidant
    • vitamin

What the whole list adds up to

  • 7 emollients
  • 3 oils
  • 3 humectants
  • 3 butters
  • 2 vitamins
  • 2 botanical extracts
  • 1 solvent
  • 1 fatty alcohol
  • 1 thickener
  • 1 sealant
  • 1 conditioning agent
  • 1 protein
  • 1 antioxidant

Ingredient list captured 2026-08-24. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 12 oz

Commonly seen $13–15 Midpoint $14.99 · 3 stores · checked Aug 30
Good value under $12 Under $1.02/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $12 line; products that do this job typically go for about $16 at this size.

Show the price ladder
Where we’ve seen it3 listings · 3 stores
  • Target
    $11.69
    11.5 oz · $1.02/oz
    Aug 30Lowest per ozSale · was $12.99
  • Ulta Beauty
    $14.99
    11.5 oz · $1.30/oz
    Aug 30
  • CVS
    $15.99
    12 oz · $1.33/oz
    Aug 30

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 2 listings we don’t count, from grey-market or unverified sellers.

How we work this out
  1. 12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 12 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
  3. Good value under $12 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.02/oz; at 12 oz that is $12. Under that line you are paying less than most of them.
  4. About $16 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 12 oz.

Formula

Formula score
8 of 10

This formula covers the systems a treatment is built around, and it costs less per ounce than most of the masks and treatments we have researched.

How the score is counted
  • 2 products we score as doing the same job cost less per ounce
  • Costs less per ounce than 84% of the 576 masks and treatments we’ve priced
  • Covers 5 of the 6 things a treatment should do
  • Reviewers mention 3 things they like about how it performs
  • Rich emollientsThe depth a treatment step is built around.3 pts
  • Conditioning agents up frontWhat makes wet hair comb through.2 pts
  • Protein or amino acidsThe strengthening side of a treatment.2 pts
  • A humectantBinds water into the hair.1 pt
  • A stated dwell timeThe brand says how long to leave it on.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

California NaturalsLowest cost per oz Deep Repair Hair Mask $0.71/oz $0.59/oz less
  • Protein-free
  • Curly method
  • Rich
· Close function
Function
  • Slip and detangling
  • Protein
Also
  • Floral scent, not unscented
  • Value tier
  • 10.5 oz bottle
Compare
Taliah WaajidClose function Repair and Restore Hair Strengthening Masque $0.92/oz $0.38/oz less
  • Protein-free
  • Curly method
  • Rich
Function
  • Slip and detangling
  • Protein
Also
  • 12 oz bottle
  • Sold online
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Built for curly to coily hair

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

People sensitive to fragrance who want a formula with no added fragrance and a product with no scent

Biggest tradeoff

Less suited to oily scalps and fine hair, very dry or very humid climates, or vegan and cruelty-free shopping

Best alternative if not

California Naturals Deep Repair Hair Mask, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
paraben-free

No parabens appear in the ingredient list.

—

Supported

Preserved without parabens.

sulfate-free

No sulfate detergents appear in the ingredient list.

—

Supported

Gentler on colour and coils.

phthalate-free

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

mineral-oil-free

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

petrolatum-free

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Reduces frizz and strengthens the look of damaged strands

General reviewer feedback

Effective for curly and textured hair types

Curly-hair reviewer

Deep hydration and moisture restoration on dry hair

Reviewer with dry/damaged hair

More from SheaMoisture

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (4 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 4 of 10 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-08-25.

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