Lifts at the roots for all-over body and fullness
It reads light on the strand, which is what volume claims depend on.
- VP/VA Copolymer
- Carbomer
Supported
Leaves room for lift.
Sexy Hair
Style Sexy Hair Blow It Up Volumizing Gel Foam
Styler / Mousse, polymer-set
- Styler
- mousse
- foam
- Sulfate-free
- Protein-free
- Curly-method
- Cruelty-free · PETA-listed
Size5 fl oz
Price$21.95seen at one store · 5 oz
Price / oz$4.39/ozat 5 oz
Where to buy1 store · $21.95–21.95
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: ulta.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 23 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
High
Not in your profile
Hold system
High
Not in your profile
Slip / detangling
Some
Not in your profile
Weight on hair
Light
Not in your profile
Fragrance
Present
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
Low
Not in your profile
Clarifying wash needed
Low
Not in your profile
Parabens / preservatives
Present
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pressurised can
Not in your profile
Needs heat to set
Not determined
Not in your profile
Humidity resistance
High
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
High
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
29 ingredientsAbout average
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
Ulta · Brand website
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Same job for less elsewhere
$4.39/oz at 5 oz, more than 79% of the 201 mousses , which mostly run $1.54–4.14/oz.
Great for
Protein-sensitive hairthat stiffens when protein is added
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Fine hairthat flattens under most products
Humid climatesthe brand claims humidity resistance
Very dry hairno fast-drying alcohol in the list
Maybe skip if
this product has a scent
Anyone who dislikes a castthe film formers here can set firm
Dry or very humid airwhere heavy humectants work against you
Silicone-free routinesit does contain silicones, the water-soluble kind
Aerosol avoidancethis is a pressurised can
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold system
Synthetic polymer
Synthetic hold polymers, the firmest kind of hold.
Cast risk
Likely
Film formers with little to soften them, so expect a cast to scrunch out.
Weight on the hair
Light
Water-first and light: unlikely to flatten fine hair.
Humidity resistance
Claimed
The brand claims humidity resistance; the ingredient list cannot confirm it.
Oil absorption
None
No absorbent powders or starches.
Oils and butters
None
No oils or butters in the list.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
Rinses with water
The silicones here are the water-soluble kind.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater/Aqua/Eau | solvent | The base everything else is dissolved in | Neutral |
| Isopentane | solvent | The base everything else is dissolved in | Neutral |
| VP/VA Copolymer | film former | Lays down the film that holds a shape | Holds |
| Propylene Glycol | humectant | Pulls water into the hair | Moisturizes |
| Isobutane | propellant | Pushes the product out of the can | Neutral |
| Carbomer | thickener | Sets the texture | Holds |
| Methylparaben | paraben | — | Stabilizes |
| Diazolidinyl Urea | formaldehyde releaser | — | Stabilizes |
| PEG-12 Dimethicone | emollient | A softening touch, low in the list | Shine |
| Hexyl Cinnamal | fragrance | The scent | Fragrance |
| Citronellol | fragrance | The scent | Fragrance |
| Alpha-Isomethyl Ionone | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesNo sulfates or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Pressurised aerosol.
Full ingredient list (29)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· Water/Aqua/Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Isopentane
General function
A very fast-evaporating carrier used in aerosols to make the spray dry almost instantly.
Leading ingredientPubChemListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
3
VP/VA Copolymer
General function
A hold polymer that dries to a clear film. It sets the style and washes out with water.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
4
Propylene Glycol
General function
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it adds less weight than oils or butters do.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
5
Isobutane
General function
A pressurised gas that pushes an aerosol out of the can and evaporates on contact.
Supporting ingredientPubChemListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- propellant
-
6
Carbomer
General function
A thickener that turns a liquid into a clear gel. It also contributes a light hold.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- thickener
- polymer
- film former
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
7
Methylparaben
General function
A long-established preservative. Many brands have replaced parabens with newer systems for marketing rather than safety reasons.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- paraben
- preservative
-
8
Diazolidinyl Urea
General function
A formaldehyde-releasing preservative used at low levels; some brands avoid it for that reason.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- formaldehyde releaser
- preservative
-
9
Oleth-20
- emulsifier
- solubilizer
-
10
PEG-12 Dimethicone
General function
A water-soluble silicone that smooths without the build-up concern of standard silicones.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitBuild-up-sensitive routinesThe PEG- and PPG-modified silicones disperse in water, so ordinary washing carries them off instead of leaving a film to accumulate.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairDelivers the slip and surface smoothing of a silicone without needing a detergent wash to remove it afterwards.
- emollient
- silicone
- water-soluble silicone
-
11
Sodium Hydroxide
General function
A strong base used in trace amounts to raise pH; fully neutralised in the finished product.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyDependsFrizz-prone, damaged, or high-friction hairThe alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.
- pH adjuster
-
12
Tetrasodium EDTA
General function
Binds the metal ions in hard water so they cannot dull hair or destabilise the formula.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
13
Melissa Officinalis Leaf Extract
- botanical extract
-
14
Althaea Officinalis Root Extract
- botanical extract
-
15
Salvia Officinalis (Sage) Leaf Extract
- botanical extract
-
16
Thymus Vulgaris (Thyme) Flower/Leaf Extract
- botanical extract
-
17
Phenoxyethanol
- preservative
- 18 Superoxide Dismutase
-
19
Ethylparaben
- paraben
- preservative
-
20
Disodium EDTA
General function
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
21
Hexyl Cinnamal
General function
A jasmine-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
22
Citronellol
General function
A rose-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
23
Alpha-Isomethyl Ionone
General function
A violet-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
24
Amyl Cinnamal
General function
A jasmine-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
25
Benzyl Salicylate
General function
A soft floral fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
26
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
27
Fragrance
· Fragrance/Parfum
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
28
Blue 1 (CI 42090)
General function
A certified colour used to tint the product itself, not the hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitGray, silver, or brass-prone hairA violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
- direct dye
- blue dye
-
29
Yellow 5
· Yellow 5 (CI 19140)
General function
A certified colour added to tint the product itself. It does not colour hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitGray, silver, or brass-prone hairA violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
What the whole list adds up to
- 7 fragrances
- 6 named fragrance allergens
- 4 preservatives
- 4 botanical extracts
- 3 solvents
- 2 film formers
- 2 polymers
- 2 parabens
- 2 hard-water chelators
- 2 colourants
- 1 humectant
- 1 propellant
- 1 thickener
- 1 formaldehyde releaser
Ingredient list captured 2026-10-01. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 5 oz
Seen at
$21.95
Good value under
$14
Priced above the products that do the same job. Stores sell it above the $14 line; products that do this job typically go for about $17 at this size.
Show the price ladder
Where we’ve seen it2 listings · 1 store
How we work this out
- 5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $21.95 is the price we have observed for the 5 oz. We need three stores before we call a price commonly seen.
- Good value under $14 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $2.86/oz; at 5 oz that is $14. Under that line you are paying less than most of them.
- About $17 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 5 oz.
Formula
10
Formula score
10 of 10
The formula carries what a mouss is built around, and 3 products we score as close matches cost at least a quarter less per ounce. The difference is the label, not the formula.
How the score is counted
- 3 products we score as doing the same job cost less per ounce
- Costs more per ounce than 79% of the 201 mousses we’ve priced
- Covers 6 of the 6 things a mouss should do
- Reviewers mention 2 things they like about how it performs
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
L'Oreal ParisLowest cost per oz
Studio Line Clear Minded Clean Gel Strong Hold
$0.73/oz $3.66/oz less
- Protein-free
- Curly method
- Lightweight
- Function
- Also
CHIClose function
Royal Treatment White Truffle Foaming Mousse
$3.15/oz $1.24/oz less
- Curly method
- Lightweight
- Alcohol-free
- Function
- Also
Sexy HairClose function
Big Sexy Hair Root Pump Plus Humidity Resistant Volumizing Spray Mousse
$2.00/oz $2.39/oz less
- Protein-free
- Curly method
- Lightweight
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Similar results available for lessBest user
Hair that stiffens on protein, looking for a protein-free formula and a curly-method-compatible formula
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance, anyone who will not scrunch out a cast, or very dry or very humid climates
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Up to 72 hours humidity resistance
Humidity resistance is measured in a lab, not read off a label; film formers can help.
- VP/VA Copolymer
- Carbomer
- PEG-12 Dimethicone
Stated by brand
May help, but not measurable here.
Heat protection up to 450°F
Heat protection is a performance claim; an ingredient list cannot confirm it.
- VP/VA Copolymer
- Carbomer
- PEG-12 Dimethicone
Stated by brand
Only lab testing can show this.
Provides up to 50% more volume
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Works well on thin/fine hair, adds body and texture without being sticky, heavy, or greasy
reviewer with thin, fine hairLong-term user says it gives fine hair texture and body and is the best product she's found for it
long-term user (Austin, TX)Reviewer says the reformulated version dispenses much more product than before and is harder to control
fine-haired repeat customer noting a formula/pump changeOne customer received a defective bottle that would not stop dispensing product
customer reporting a defective unitMore from Sexy Hair
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 2 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
- Ingredient references are linked for 10 of 16 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-09-02.
