REUZEL® Blue Pomade is a water-soluble pomade that provides a strong hold with a high shine finish.
Synthetic hold polymers are present.
- AMP-Acrylates/Allyl Methacrylate Copolymer
Supported
Structure that lasts the day.
REUZEL
Blue Pomade Strong Hold
Styler / Paste, polymer-set
- Styler
- paste
- wax
- Sulfate-free
- Silicone-free
- Protein-free
- Vegan · label states
- Cruelty-free · brand states
Size3.38 fl ozusual store size · 2 sizes
Price$19.95seen at one store · 3.38 oz
Price / oz$5.90/ozat 3.38 oz
Where to buy1 store
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
Notes: citrus, coconut, florals.
“Bright citrus and creamy coconut with soft florals and a smooth, clean finish” (Brand page)
Strength: Strong
Manufacturer page: reuzel.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 23 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
Wavy–Coily
Not in your profile
Moisture level
Moderate
Not in your profile
Hold system
High
Not in your profile
Slip / detangling
Little
Not in your profile
Weight on hair
Light
Not in your profile
Fragrance
Prominent
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Scent
Coconut & tropical · CitrusStrong strength
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Vegan · label statesCruelty-free · brand states
Not in your profile
Animal-derived ingredients
Vegan · label states
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Not determined
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
16 ingredientsAbout average
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
Brand website · Grocery / mass +1Widely sold
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Priced with its peers
$5.90/oz at 3.38 oz, less than 63% of the 197 pastes , which mostly run $4.92–11.75/oz. The cost less.
Great for
Protein-sensitive hairthat stiffens when protein is added
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Fine hairthat flattens under most products
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove
Maybe skip if
this product has a strong scent
Anyone who dislikes a castthe film formers here can set firm
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold system
Synthetic polymer
Synthetic hold polymers, the firmest kind of hold.
Cast risk
Likely
Film formers with little to soften them, so expect a cast to scrunch out.
Weight on the hair
Light
Water-first and light: unlikely to flatten fine hair.
Oil absorption
None
No absorbent powders or starches.
Oils and butters
None
No oils or butters in the list.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
Prominent
Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater (Aqua) | solvent | The base everything else is dissolved in | Neutral |
| Ceteareth-25 | emulsifier | Keeps oil and water mixed | Stabilizes |
| Ceteareth-20 | emulsifier | Keeps oil and water mixed | Stabilizes |
| PEG-7 Glyceryl Cocoate | emulsifier | Keeps oil and water mixed | Softens |
| Peg-25 Hydrogenated Castor Oil | solubilizer | Keeps oils dissolved in water | Stabilizes |
| Polysorbate 20Polysorbate-20 | solubilizer | Keeps oils dissolved in water | Stabilizes |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| Phenoxyethanol | preservative | Keeps the product from spoiling | Stabilizes |
| Hexyl Cinnamal | fragrance | The scent | Fragrance |
| lilial | fragrance | The scent | Fragrance |
| lyral | fragrance | The scent | Fragrance |
| Linalool | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein: a moisture formula, not a repair one. Fragrance is on the label. Vegan and cruelty-free.
Full ingredient list (16)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· Water (Aqua)
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Ceteareth-25
General function
An emulsifier used to keep rich creams from separating.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- emulsifier
-
3
Ceteareth-20
General function
An emulsifier that holds oil and water together in a conditioner or cream.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- emulsifier
-
4
PEG-7 Glyceryl Cocoate
General function
A coconut-derived emulsifier that softens a cleanser and reduces the stripped feeling.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emulsifier
- emollient
-
5
Peg-25 Hydrogenated Castor Oil
General function
An ethoxylated castor-oil derivative. It dissolves fragrance and oils into a water-based formula, which is what keeps a clear liquid from separating.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- solubilizer
- emulsifier
-
6
Polysorbate 20
· Polysorbate-20
General function
Keeps fragrance and oils dissolved in a watery formula so it stays clear.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- solubilizer
- emulsifier
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
7
Fragrance
· Fragrance (Parfum)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
8
Phenoxyethanol
General function
The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- preservative
-
9
Caprylyl Glycol
General function
A gentle preservative helper that also holds a little moisture.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitVery dry or highly damaged hairHumectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- preservative
- humectant
-
10
AMP-Acrylates/Allyl Methacrylate Copolymer
General function
A hold polymer used for strong, humidity-resistant set in hairsprays.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
11
Hexyl Cinnamal
General function
A jasmine-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
12
Sorbic Acid
- preservative
-
13
lilial
- fragrance
-
14
lyral
General function
An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
-
15
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
16
Ci 15510
- colourant
What the whole list adds up to
- 5 emulsifiers
- 5 fragrances
- 3 preservatives
- 2 solubilizers
- 2 named fragrance allergens
- 1 solvent
- 1 emollient
- 1 declared fragrance
- 1 humectant
- 1 film former
- 1 polymer
- 1 colourant
Ingredient list captured 2026-09-05. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 3.38 oz
Seen at
$19.95
Good value under
$5
Priced above the products that do the same job. Stores sell it above the $5 line; products that do this job typically go for about $9 at this size.
Show the price ladder
Where we’ve seen it1 listing · 1 store
-
REUZEL (reuzel.com)
$19.953.38 oz · $5.90/ozSep 5Lowest per oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 3.38 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $19.95 is the price we have observed for the 3.38 oz. We need three stores before we call a price commonly seen.
- Good value under $5 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.43/oz; at 3.38 oz that is $5. Under that line you are paying less than most of them.
- About $9 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 3.38 oz.
Formula
9
Formula score
9 of 10
A complete formula at an ordinary price: mid-range per ounce among pastes, with the working systems in place.
How the score is counted
- 7 products that do the same job cost less per ounce
- Costs less per ounce than 63% of the 197 pastes we’ve priced
- Covers 5 of the 6 things a paste should do
- Reviewers mention 3 things they like about how it performs
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
Gibs GroomingSame function
Tea Tree Pomade Plus
$2.75/oz $3.15/oz less
- Protein-free
- Curly method
- Lightweight
- Differs
Not Your Mother'sLowest cost per oz
Beach Babe Texturizing Foam
$1.54/oz $4.36/oz less
- Protein-free
- Curly method
- Lightweight
- Differs
It's a 10Same function
He's a 10 Miracle Defining Styling Gel
$4.09/oz $1.81/oz less
- Protein-free
- Curly method
- Lightweight
- Differs
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Hair that stiffens on protein, for a protein-free formula and a curly-method-compatible formula
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance or anyone who will not scrunch out a cast
Best alternative if not
Consider Gibs Grooming Tea Tree Pomade Plus, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
3
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Formulated to rinse out easily, it leaves no residue or buildup behind.
The film is built from water-soluble polymers, not wax.
- Water
- AMP-Acrylates/Allyl Methacrylate Copolymer
Supported
Comes out in a normal wash.
This versatile styling product is ideal for creating sleek, controlled looks on most hair types.
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Super concentrated formula
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Great for highly textured hair
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Vegan
Our researched record has this brand or product as vegan.
—
Supported
Matches our researched record.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Many reviewers highlight that, unlike an oil-based pomade, this one washes out completely with water and leaves no residue.
reviewers comparing it to other pomade typesReviewers note that only a small amount is needed to style effectively, calling the formula concentrated.
general reviewersReviewers repeatedly praise the strong, all-day hold that keeps a style in place from morning to night.
Ulta/PowerReviews buyers of the water-soluble Blue PomadeA recurring complaint is the fragrance: several reviewers describe the scent as overwhelming or unpleasant even when they are satisfied with performance, and some with sensitive scalps say they cannot tolerate it.
reviewers who otherwise liked the hold and washabilityMore from REUZEL
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 5 sources consulted for this product (1 manufacturer or regulatory, 4 retailer, 0 editorial), last checked 2026-09-05.
- Ingredient references are linked for 3 of 7 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-09-06.
