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Rahua · Aloe Vera

Aloe Vera Shampoo

Shampoo / Clarifying, deep-cleaning

  • Shampoo
  • Sulfate-free
  • Silicone-free
  • Moisture-rich
Size9.3 fl ozusual store size · 2 sizes
Price$36seen at one store · 9.3 oz
Price / oz$4.57/ozat 9.3 oz

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

Notes: fresh.

Manufacturer page: rahua.com

Personal fit

Is this right for you?

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$49 with 60 days of follow-up questions and plan updates

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Same job for less elsewhere

$4.57/oz at 9.3 oz, more than 91% of the 1544 shampoos , which mostly run $0.79–3.04/oz.

View alternatives

Great for

Colour-treated hairthat fades faster in a sulfate wash
Fast-oiling scalpsthat need a real reset wash
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Silicone-free routinesno silicones appear in the list
Very dry hairno fast-drying alcohol in the list

Maybe skip if

this product has a scent
Dry or damaged haira strong detergent system strips as it cleans
Hair that tangles wetnothing here makes combing easier
Dry or very humid airwhere heavy humectants work against you
Hard waterno chelator here to bind the minerals
Tight budgetsit sits in the upper price tiers

How much cleansing you need depends on how fast your scalp gets oily, how much product you layer and your water. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Strong

A reset wash that removes oil, buildup, and most residue.

Expected lather High

Thick foam that spreads quickly through the hair.

Slip and detangling Little

Nothing here is built to reduce combing force.

Water-binding (humectants) High

Humectants near the top: binding water is one of its main jobs.

Scalp active None

No over-the-counter scalp active.

Hard-water defence None

No chelating agent in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterWater/Aqua/Eau solvent The base everything else is dissolved in Neutral
Sodium C14-16 Olefin Sulfonate olefin sulfonate cleanser — Cleanses
Cocamidopropyl Betaine amphoteric cleanser — Cleanses
Sodium ChlorideSodium Chloride (Sea Salt) salt Thickens the formula Stabilizes
Glycerin humectant Pulls water into the hair Moisturizes
Hamamelis Virginiana (Witch Hazel) Leaf Extract botanical extract A plant extract, there as much for marketing as for function Neutral
Oenocarpus Bataua (Ungurahua) Fruit Oil oil Coats and softens the strand Softens
Mauritia Flexuosa (Buriti) Fruit OilMauritia Flexuosa (Morete) Fruit Oil oil A small amount of oil for softness Softens
Hydrolyzed Quinoa film former A supporting film former Protein
FragranceFragrance/Parfum fragrance The scent Fragrance
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Contains fragrance.
Full ingredient list (20)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water · Water/Aqua/Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Sodium C14-16 Olefin Sulfonate
    General function

    A strong non-sulfate detergent used in "sulfate-free" shampoos. It cleans about as thoroughly as a sulfate despite the label difference.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitBuild-up-sensitive routines

    A strong detergent with no sulfate on the label. It removes deposited films about as completely as a sulfate does.

    May not suitVery dry or highly damaged hair

    Sulfate-free on the label is a naming fact, not a mildness one: this is an efficient detergent, and hair short of moisture can feel it.

    PubChem
    • olefin sulfonate cleanser
    • cleanser
  • 3 Cocamidopropyl Betaine
    General function

    A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May not suitBuild-up-sensitive routines

    The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

    DependsVery dry or highly damaged hair

    Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

    Indian Journal of Dermatology
    • amphoteric cleanser
    • secondary cleanser
    • cleanser
  • 4 Sodium Chloride · Sodium Chloride (Sea Salt)
    General function

    Table salt. In shampoo it is used to thicken the liquid, not to treat the hair.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    PubChem
    • salt
    • thickener
  • 5 Glycerin
    General function

    Glycerin, also called glycerol, attracts moisture and mixes completely with water.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 6 Hamamelis Virginiana (Witch Hazel) Leaf Extract
    General function

    An extract from the leaf of Witch Hazel (Hamamelis Virginiana). Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • botanical extract
  • 7 Oenocarpus Bataua (Ungurahua) Fruit Oil
    General function

    A light Amazonian fruit oil used for shine and softness.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May not suitFine or easily flattened hair

    Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

    • oil
    • emollient
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 8 Mauritia Flexuosa (Buriti) Fruit Oil · Mauritia Flexuosa (Morete) Fruit Oil
    General function

    A rich orange fruit oil used in small amounts in curl and colour-care products.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
    • antioxidant
  • 9 Plukenetia Volubilis (Sacha Inchi) Seed Oil
    General function

    A light seed oil rich in fatty acids, used for softness without much weight.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 10 Aloe Barbadensis Leaf Extract
    General function

    A concentrated aloe extract used for light moisture and a soothing claim.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Hydration with no oil attached, so it adds very little weight even high on a list.

    May suitVery dry or highly damaged hair

    Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    • botanical extract
    • humectant
  • 11 Ilex Guayusa Leaf Extract
    • botanical extract
  • 12 Cucumis Sativus (Cucumber) Fruit Extract
    • botanical extract
  • 13 Hydrolyzed Quinoa
    General function

    A quinoa-derived protein used for light strengthening and colour retention claims.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

    • film former
    • protein
    • hydrolysed protein
  • 14 Medicago Sativa (Alfalfa) Extract
    • botanical extract
  • 15 Calendula Officinalis Flower Extract · Calendula Extract
    • botanical extract
  • 16 Camellia Sinensis (Green Tea) Leaf Extract
    • botanical extract
    • antioxidant
  • 17 Fragrance · Fragrance/Parfum
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 18 Glycine
    General function

    The smallest amino acid in hair protein, added for moisture binding.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitVery dry or highly damaged hair

    Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

    DependsProtein-sensitive hair

    The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

    PubChem
    • amino acid
  • 19 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator
  • 20 Potassium Sorbate
    • preservative

What the whole list adds up to

  • 7 botanical extracts
  • 3 oils
  • 3 emollients
  • 2 cleansers
  • 2 humectants
  • 2 antioxidants
  • 1 solvent
  • 1 olefin sulfonate cleanser
  • 1 amphoteric cleanser
  • 1 secondary cleanser
  • 1 salt
  • 1 thickener
  • 1 film former
  • 1 protein

Ingredient list captured 2026-08-22. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 9.3 oz

Seen at $36 lowest of 2 stores · checked Aug 30
Good value under $29 Under $3.10/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $29 line; products that do this job typically go for about $38 at this size.

Show the price ladder
Where we’ve seen it3 listings · 3 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 9.3 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $36 is the price we have observed for the 9.3 oz. We need three stores before we call a price commonly seen.
  3. Good value under $29 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $3.10/oz; at 9.3 oz that is $29. Under that line you are paying less than most of them.
  4. About $38 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 9.3 oz.

Formula

Formula score
8 of 10

The formula carries what a shampoo is built around, and 2 products we score as close matches cost at least a quarter less per ounce. The difference is the label, not the formula.

How the score is counted
  • 2 products we score as doing the same job cost less per ounce
  • Costs more per ounce than 91% of the 1544 shampoos we’ve priced
  • Covers 6 of the 7 things a shampoo should do
  • Reviewers mention 4 things they like about how it performs
  • A working detergent systemWhat actually removes oil and product.3 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

The DouxLowest cost per oz SUCKA FREE Moisturizing Shampoo® $1.75/oz $2.82/oz less
  • Sulfate-free
  • Deep clean
  • Curly method
· Close function
Function
  • Oils and butters
  • Hard-water defence
Also
  • Masstige tier
  • 8 oz bottle
Compare
The DouxFragrance-free NO SCRUBS Exfoliating Shampoo $2.06/oz $2.51/oz less
  • Fragrance-free
  • Unscented
  • Sulfate-free
· Close function
Function
  • Oils and butters
  • Protein
Also
  • Unscented
  • Masstige tier
  • 8 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Suits every hair pattern

Final decision

Should you buy it?

Similar results available for less
Best user

Colour-treated hair who want washing without sulfates and a proper reset wash

Biggest tradeoff

Less suited to anyone sensitive to fragrance, dry or damaged hair, or hair that tangles the moment it is wet

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
A soothing shampoo that gently cleanses while helping restore balance to dry, irritated scalps.

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Hair is left refreshed, healthier-looking, and comfortably hydrated with every wash

Humectants or rich emollients sit in the first eight ingredients.

  • Glycerin
  • Oenocarpus Bataua (Ungurahua) Fruit Oil
  • Mauritia Flexuosa (Buriti) Fruit Oil
Supported

Helps hair feel hydrated.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Light, non-overwhelming scent is called out favorably by several reviewers.

Sensitive-skin/scalp-acne-prone reviewers report no irritation, contrasted with other salon-grade products they had tried.

sensitive scalp/skin reviewers

Reviewers with fine hair say it cleanses without weighing hair down.

fine-hair reviewers

Multiple reviewers report the shampoo calmed dry, itchy, or flaky scalp conditions after regular use.

reviewers with dry/irritated scalp

One reviewer received a set with opened/leaking seals and described unhelpful automated customer-service responses.

fulfillment/shipping issue, not product performance

More from Rahua

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 5 sources consulted for this product (4 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 5 of 11 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-08-25.

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