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Pura d'or

Sleek & Smooth Conditioner

Conditioner / Everyday rinse-out, detangling

  • Conditioner
  • cream
  • Sulfate-free
  • Silicone-free
  • Cruelty-free · PETA-listed
Size16 oz
Price$17.99seen at one store · 16 oz
Price / oz$1.12/ozat 16 oz

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.

Manufacturer page: purador.com

Personal fit

Is this right for you?

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Priced with its peers

$1.12/oz at 16 oz, less than 69% of the 1119 conditioners , which mostly run $0.94–3.41/oz. The cost less.

Price and stores

Great for

no fragrance (parfum) on the label
free of strong smells
Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones

Maybe skip if

Very dry or damaged hairit contains fast-drying alcohol
Hair that needs proteinthere is none in this list
Dry or very humid airwhere heavy humectants work against you
If scent matters to younothing is added here
Picking it up locallywe’ve only seen it sold in one channel

Whether this much richness suits you depends on your strand thickness, porosity and how easily your hair goes flat. We work that out in the consultation.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Slip and detangling High

Conditioning agents sit high in the list, so this is a detangling formula.

Oils and butters Present, high in the list

Oils sit high in the list: a softening, coating formula.

Weight on the hair Medium

Middle of the range: noticeable on fine hair, light on coarse hair.

Water-binding (humectants) High

Humectants near the top: binding water is one of its main jobs.

Protein None

No protein or amino acids in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Hard-water defence Chelators present

Contains chelators, which bind hard-water and pool minerals.

Fragrance None listed

No fragrance is listed.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Decolorized Aloe Barbadensis (Aloe Vera) Leaf JuiceDecolorized Aloe Vera (Aloe Barbadensis) (Leaf) Juice botanical extract A plant extract, there as much for marketing as for function Moisturizes
Water solvent The base everything else is dissolved in Neutral
Glycerin humectant Pulls water into the hair Moisturizes
Cetearyl Alcohol fatty alcohol Thickens and conditions (not a drying alcohol) Softens
Behentrimonium Chloride conditioning agent Conditions and softens so hair combs through Detangles
Cocos Nucifera (Coconut) OilCoconut (Cocos Nucifera) Oil oil Coats and softens the strand Softens
Ethylhexyl Olivate light ester Light slip without much weight Softens
Squalane emollient Softens and smooths the strand Detangles
Isopropanol drying alcohol A small amount, for fast drying Drying
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or fragrance. No protein: a moisture formula, not a repair one. Hard-water chelators are present. Contains fast-drying alcohol.
Full ingredient list (25)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice · Decolorized Aloe Vera (Aloe Barbadensis) (Leaf) Juice
    General function

    Aloe leaf juice filtered to remove its yellow latex fraction. Used for light moisture and slip, often in place of some of the water.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • botanical extract
    • humectant
  • 2 Water
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 3 Glycerin
    General function

    Glycerin, also called glycerol, attracts moisture and mixes completely with water.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 4 Cetearyl Alcohol
    General function

    A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

    Role in this product type

    In conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    May suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Consider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.

    BASF
    • fatty alcohol
    • emollient
    • thickener
  • 5 Behentrimonium Chloride
    General function

    A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    International Journal of Cosmetic Science
    • conditioning agent
    • cleanser
  • 6 Cocos Nucifera (Coconut) Oil · Coconut (Cocos Nucifera) Oil
    General function

    One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May suitVery dry or highly damaged hair

    The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.

    International Journal of Trichology
    • oil
    • emollient
  • 7 Ethylhexyl Olivate
    General function

    A light olive-derived ester used as a plant alternative to silicone slip.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 8 Squalane
    General function

    The fully hydrogenated form of squalene, now made from olive or sugarcane rather than shark liver. Hydrogenation is what makes it so slow to oxidise; it spreads very lightly and absorbs without a greasy film.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    PubChem
    • emollient
    • conditioning agent
  • 9 Guar Hydroxypropyltrimonium Chloride
    General function

    A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitFrizz-prone, damaged, or high-friction hair

    Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

    May suitMaximum-hold styling

    A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.

    • conditioning agent
    • polymer
    • gum
  • 10 Oat (Avena Sativa) (Bran) Extract
  • 11 Orange (Citrus Aurantium Dulcis) (Peel) Extract
  • 12 Cocamidopropyl Hydroxysultaine
    General function

    A mild co-cleanser that keeps foam stable in hard water.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May suitVery dry or highly damaged hair

    One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.

    May not suitBuild-up-sensitive routines

    The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

    • amphoteric cleanser
    • secondary cleanser
    • cleanser
  • 13 Saponins
  • 14 Rice (Oryza Sativa) (Bran) Extract
  • 15 Rosemary (Rosmarinus Officinalis) (Leaf) Extract
  • 16 Sunflower (Helianthus Annuus) (Seed) Extract
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 17 Tocopherol · Tocopherol (Vitamin E)
    • antioxidant
    • vitamin
  • 18 Abyssinian (Crambe Abyssinica) (Seed) Oil
  • 19 Cedarwood (Cedrus Atlantica) (Bark) Oil
  • 20 Lemon (Citrus Limon) (Peel) Oil
  • 21 Lemongrass (Cymbopogon Flexuosus) Oil
  • 22 Clary Sage (Salvia Sclarea) Oil
  • 23 Disodium EDTA
    General function

    Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 24 Potassium Sorbate
    • preservative
  • 25 Isopropanol
    • drying alcohol
    • solvent

What the whole list adds up to

  • 4 emollients
  • 2 humectants
  • 2 solvents
  • 2 conditioning agents
  • 2 cleansers
  • 1 botanical extract
  • 1 fatty alcohol
  • 1 thickener
  • 1 oil
  • 1 light ester
  • 1 conditioning agent
  • 1 polymer
  • 1 gum
  • 1 amphoteric cleanser

Ingredient list captured 2026-10-17. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 16 oz

Seen at $17.99 1 store · checked Oct 17
Good value under $14 Under $0.89/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $14 line; products that do this job typically go for about $31 at this size.

Show the price ladder
Where we’ve seen it3 listings · 3 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 16 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $17.99 is the price we have observed for the 16 oz. We need three stores before we call a price commonly seen.
  3. Good value under $14 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.89/oz; at 16 oz that is $14. Under that line you are paying less than most of them.
  4. About $31 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 16 oz.

Formula

Formula score
9 of 10

A complete formula at an ordinary price: mid-range per ounce among conditioners, with the working systems in place.

How the score is counted
  • 2 products that do the same job cost less per ounce
  • Costs less per ounce than 69% of the 1119 conditioners we’ve priced
  • Covers 5 of the 6 things a conditioner should do
  • Masstige tier, sold at Brand website
  • Conditioning agents up frontWhat makes wet hair comb through.3 pts
  • Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Herbal EssencesSame function Full + Thick Passionflower Sulfate Free Conditioner $0.74/oz $0.38/oz less
  • Protein-free
  • Curly method
  • Silicone-free
Differs
  • Floral scent, not unscented
  • Drugstore tier
  • 13.5 oz bottle
Compare
Garnier FructisLowest cost per oz Whole Blends Moisturizing Conditioner with Coconut Water & Aloe Vera $0.52/oz $0.60/oz less
  • Protein-free
  • Curly method
  • Silicone-free
· Close function
Function
  • Hard-water defence
Also
  • Drugstore tier
  • 12.5 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Suits every hair pattern

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

People sensitive to fragrance, for a formula with no added fragrance and a product with no scent

Biggest tradeoff

Not ideal for very dry or high-damage hair, soft, over-stretchy hair that needs protein, or very dry or very humid climates

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

2
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
0
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Anti-frizz Straightening System for sleek, luminous hair

Oils and polymers can smooth a little; the stronger smoothing agents are not listed.

  • Cocos Nucifera (Coconut) Oil
  • Guar Hydroxypropyltrimonium Chloride
Partly supported

Some smoothing, in dry air.

Detangles, conditions and smooths hair shaft

Conditioning agents that reduce combing force sit high in the list.

  • Cetearyl Alcohol
  • Behentrimonium Chloride
  • Squalane
Supported

Easier detangling, less breakage.

Improves manageability

Conditioning agents that reduce combing force sit high in the list.

  • Cetearyl Alcohol
  • Behentrimonium Chloride
  • Squalane
Supported

Easier detangling, less breakage.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

More from Pura d'or

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (1 manufacturer or regulatory, 0 retailer, 3 editorial), last checked 2026-10-17.
  • Ingredient references are linked for 6 of 9 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-10-17.

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