Pura d'or Scalp Therapy Shampoo — 16 oz container

Pura d'or

Scalp Therapy Shampoo

Shampoo / Gentle cleanser, gentle

Shampoo
gel
Sulfate-free
Silicone-free
Vegan · label states
Cruelty-free · label states

Size16 oz

Price$20–23commonly seen · 16 oz

Price / oz$1.25/ozat 16 oz

Where to buy5 stores · $19.99–25.62

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

No added fragrance on the label, but it contains scenting botanicals. Essential oils have a smell even when they are not labelled as fragrance.

Manufacturer page: purador.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level High Not in your profile

Cleansing strength Gentle Not in your profile

Slip / detangling High Not in your profile

Weight on hair Medium Not in your profile

Fragrance None listed Not in your profile

Protein Prominent Not in your profile

Silicone / wax buildup None Not in your profile

Clarifying wash needed Moderate Not in your profile

Sulfates None listed Not in your profile

Show all 22 factors we check

The rest of what your plan weighs on this product.

Parabens / preservatives None of these listed Not in your profile

Essential oils Present Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Vegan · label statesCruelty-free · label states Not in your profile

Animal-derived ingredients Vegan · label states Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence High Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 33 ingredientsA long list Not in your profile

Price tier Masstige Not in your profile

Where to buy it Brand websiteOne channel Not in your profile

The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.

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$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.

Priced with its peers

$1.25/oz at 16 oz, less than 57% of the 1544 shampoos , which mostly run $0.79–3.04/oz. The cost less.

Price and stores

Great for

no fragrance (parfum) on the label, but still scented

Colour-treated hairthat fades faster in a sulfate wash

Frequent washerswho want gentler cleansing

Protein-hungry hairthat stretches and stays stretched when wet

Maximum slipfor hair that tangles the moment it is wet

Curly-method routinesno sulfates and no water-insoluble silicones

Maybe skip if

this product has a scent

Protein-sensitive hairthat goes stiff or straw-like on protein

Heavy product buildupthis is not a clarifying wash

A squeaky-clean feelthis deliberately leaves conditioning behind

Dry or very humid airwhere heavy humectants work against you

Picking it up locallywe’ve only seen it sold in one channel

How much cleansing you need depends on how fast your scalp gets oily, how much product you layer and your water. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Gentle

Removes light dirt and oil without stripping.

Expected lather Moderate

An ordinary shampoo lather.

Slip and detangling High

Conditioning agents sit high in the list, so this is a detangling formula.

Water-binding (humectants) High

Humectants near the top: binding water is one of its main jobs.

Scalp active None

No over-the-counter scalp active.

Hard-water defence Chelators present

Contains chelators, which bind hard-water and pool minerals.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Protein Prominent

Protein high in the list: a strengthening formula, not a moisture one.

Fragrance None listed

No fragrance is listed.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
Decolorized Aloe Barbadensis (Aloe Vera) Leaf JuiceDecolorized Aloe Barbadensis (Aloe Vera) (Leaf) Juice	botanical extract	A plant extract, there as much for marketing as for function	Moisturizes
Cetyl Hydroxyethylcellulose	gum	Natural hold and clump definition	Holds
Sodium Hydroxide	pH adjuster	Brings the formula to hair-friendly pH	pH balancer
Keratin	protein	Firms up soft, over-stretchy hair	Protein
Sodium Cocoyl Glutamate	mild anionic cleanser	—	Cleanses
Cocamidopropyl Hydroxysultaine	amphoteric cleanser	—	Cleanses
Polysorbate 20	solubilizer	Keeps oils dissolved in water	Stabilizes
Polyquaternium-73	conditioning agent	Puts conditioning back as it washes	Detangles
Melaleuca Alternifolia (Tea Tree) Leaf OilTea Tree (Melaleuca Alternifolia) (Leaf) Oil	botanical extract	A trace plant extract	Fragrance
Zinc Gluconate	active	A secondary active	Active

What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-forward: a strengthening formula, not a moisture one. Chelators for hard water. Recorded as vegan and cruelty-free.

Full ingredient list (33)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

1 Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice · Decolorized Aloe Barbadensis (Aloe Vera) (Leaf) Juice

General function
Aloe leaf juice filtered to remove its yellow latex fraction. Used for light moisture and slip, often in place of some of the water.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- botanical extract
- humectant
2 Cetyl Hydroxyethylcellulose

General function
A cellulose thickener with a fatty tail, so it thickens and leaves a conditioning film at once.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitCurls or waves needing flexible hold
A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

May suitFrizz-prone, damaged, or high-friction hair
A soft film binds neighbouring strands together, which is most of what helps flyaways lie down.

May not suitMaximum-hold styling
Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
- gum
- thickener
- film former
3 Sodium Hydroxide

General function
A strong base used in trace amounts to raise pH; fully neutralised in the finished product.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

DependsFrizz-prone, damaged, or high-friction hair
The alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.

International Journal of Trichology
- pH adjuster
4 Keratin

General function
The protein hair is made of. On the outside of the strand it fills gaps and firms up the feel for a few washes.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May not suitProtein-sensitive hair
A large surface-depositing protein. If protein reliably makes your hair feel rigid, this is the form most likely to do it.

DependsVery dry or highly damaged hair
Unhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.
- protein
5 Sodium Cocoyl Glutamate

General function
An amino-acid-derived cleanser, among the mildest in common use, with a low-foam, creamy feel.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitCurls or waves needing flexible hold
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

May suitDry, coarse, or high-porosity hair
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

May suitVery dry or highly damaged hair
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

PubChem
- mild anionic cleanser
- cleanser
6 Cocamidopropyl Hydroxysultaine

General function
A mild co-cleanser that keeps foam stable in hard water.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May suitVery dry or highly damaged hair
One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.

May not suitBuild-up-sensitive routines
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
- amphoteric cleanser
- secondary cleanser
- cleanser
7 Polysorbate 20

General function
Keeps fragrance and oils dissolved in a watery formula so it stays clear.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- solubilizer
- emulsifier
8 Polyquaternium-73

General function
A styling polymer used for hold with a light, non-tacky feel.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitCurls or waves needing flexible hold
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

May suitFrizz-prone, damaged, or high-friction hair
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
9 Cocamide MIPA

General function
A coconut-derived thickener that stabilises shampoo foam and gives the liquid its body.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May suitVery dry or highly damaged hair
A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.

May not suitBuild-up-sensitive routines
Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
- secondary cleanser
- nonionic cleanser
- thickener
10 Argania Spinosa Kernel Oil · Argan (Argania Spinosa) (Kernel) Oil

General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
▾Below about here, the order stops meaning much. These are usually used at 1% or less.
11 Melaleuca Alternifolia (Tea Tree) Leaf Oil · Tea Tree (Melaleuca Alternifolia) (Leaf) Oil

General function
Tea tree essential oil, used in scalp products for its sharp scent and traditional clarifying reputation.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
12 Peppermint (Mentha Piperita) Oil
13 Lemon (Citrus Limon) (Peel) Oil
14 Cedarwood (Cedrus Atlantica) (Bark) Oil
15 Lavender (Lavandula Angustifolia) Oil
16 Clary Sage (Salvia Sclarea) Oil
17 Avocado (Persea Gratissima) (Fruit) Oil
18 Patchouli (Pogostemon Cablin) Oil
19 Biotin · Biotin (Vitamin H)
- vitamin
20 Thiamin
21 Riboflavin
22 Niacin
- conditioning agent
- vitamin
23 Pantothenic Acid
24 Pyridoxine
25 Folic Acid
- vitamin
26 Vitamin B12 · Cyanocobalamin
- vitamin
27 Ascorbic Acid · Ascorbic Acid (Vitamin C)
- antioxidant
- vitamin
28 Zinc Gluconate
- active
- mineral
29 Tocopherol · Tocopherol (Vitamin E)
- antioxidant
- vitamin
30 Caprylhydroxamic Acid

General function
A coconut-derived preservative booster that also binds trace metals.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

PubChem
- preservative
- hard-water chelator
31 Caprylyl Glycol

General function
A gentle preservative helper that also holds a little moisture.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitVery dry or highly damaged hair
Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- preservative
- humectant
32 Glycerin

General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
33 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator

What the whole list adds up to

6 vitamins
3 humectants
2 botanical extracts
2 thickeners
2 film formers
2 pH adjusters
2 cleansers
2 secondary cleansers
2 antioxidants
2 preservatives
2 hard-water chelators
1 gum
1 protein
1 mild anionic cleanser

Ingredient list captured 2026-10-17. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 16 oz

Commonly seen $20–23 Midpoint $19.99 · 3 stores · checked Oct 17

Good value under $17 Under $1.06/oz it costs less than three-quarters of the 7 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $17 line; products that do this job typically go for about $25 at this size.

Show the price ladder

Price for 16 ozlower is better

Where we’ve seen it5 listings · 5 stores

Pura d'or (brand site)
$19.99

16 oz · $1.25/oz

Oct 7Lowest per oz
Pura d'or (purador.com)
$19.99

16 oz · $1.25/oz

Oct 15
Vitacost.com
$19.99

16 oz · $1.25/oz

Oct 17
iHerb
$19.99

16 oz · $1.25/oz

Oct 17
Target
$25.62

16 oz · $1.60/oz

Oct 17

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

16 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Commonly seen is the middle half of current prices for the 16 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
Good value under $17 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $1.06/oz; at 16 oz that is $17. Under that line you are paying less than most of them.
About $25 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 16 oz.

Formula

Formula score

10 of 10

The formula carries the systems a shampoo is built around, and it sits in the middle of the range for shampoos per ounce.

How the score is counted

1 products we score as doing the same job cost less per ounce
Costs less per ounce than 57% of the 1544 shampoos we’ve priced
Covers 7 of the 7 things a shampoo should do
Masstige tier, sold at Brand website

A working detergent systemWhat actually removes oil and product.3 pts
Slip for detanglingReduces the force it takes to comb wet hair.2 pts
A humectantBinds water into the hair.1 pt
A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

SheaMoistureLowest cost per oz Aloe Butter Scalp Moisture Shampoo $0.69/oz $0.56/oz less

Sulfate-free
Protein
Curly method

· Close function

Function: Cleansing strength
Film formers
Also: Drugstore tier
13 oz bottle

Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision

Should you buy it?

A solid pick for the hair it suits

Best user

People sensitive to fragrance, for a formula with no added fragrance and washing without sulfates

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, hair that stiffens on protein, or heavy buildup that needs a clarifying wash

Best alternative if not

SheaMoisture Aloe Butter Scalp Moisture Shampoo, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Daily dry scalp therapy

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Helps ease scalp and minimize dryness

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

3-in-1 Shampoo, Conditioner & Body Wash

A mid-weight formula: it will not flatten fine hair, but lift is not its main job.

Cetyl Hydroxyethylcellulose
Keratin
Polyquaternium-73

Partly supported

Neutral on lift.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

How this page was made

Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
4 sources consulted for this product (1 manufacturer or regulatory, 0 retailer, 3 editorial), last checked 2026-10-17.
Ingredient references are linked for 6 of 13 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v23. Record last updated 2026-10-17.