Pura d'or

Restore & Renew Conditioner

Conditioner / Light rinse-out, detangling

Conditioner
cream
Sulfate-free
Silicone-free
Cruelty-free · PETA-listed

Size16 oz

Price$14.99seen at one store · 16 oz

Price / oz$0.94/ozat 16 oz

Where to buy2 stores · $14.99–14.99

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

No added fragrance on the label, but it contains scenting botanicals. Essential oils have a smell even when they are not labelled as fragrance.

Manufacturer page: purador.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level High Not in your profile

Oils and butters Low Not in your profile

Slip / detangling High Not in your profile

Weight on hair Light Not in your profile

Fragrance None listed Not in your profile

Protein None Not in your profile

Silicone / wax buildup None Not in your profile

Clarifying wash needed Moderate Not in your profile

Parabens / preservatives None of these listed Not in your profile

Show all 21 factors we check

The rest of what your plan weighs on this product.

Essential oils Present Not in your profile

Fast-drying alcohol Moderate Not in your profile

Vegan / cruelty-free Cruelty-free · PETA-listed Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence High Not in your profile

UV filter None listed Not in your profile

pH adjusted No adjuster listed Not in your profile

Ingredient list 30 ingredientsAbout average Not in your profile

Price tier Masstige Not in your profile

Where to buy it Brand websiteOne channel Not in your profile

The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.

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$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.

Lower cost than most conditioners

$0.94/oz at 16 oz, less than 75% of the 1119 conditioners , which mostly run $0.94–3.41/oz. The cost less.

Price and stores

Great for

no fragrance (parfum) on the label, but still scented

Protein-sensitive hairthat stiffens when protein is added

Maximum slipfor hair that tangles the moment it is wet

Dry, thirsty hairhumectants and emollients both sit up front

Curly-method routinesno sulfates and no water-insoluble silicones

Fine hairthat flattens under most products

Maybe skip if

this product has a scent

Very dry or damaged hairit contains fast-drying alcohol

Hair that needs proteinthere is none in this list

Dry or very humid airwhere heavy humectants work against you

Coarse, very dry hairthis is a light formula for its category

Picking it up locallywe’ve only seen it sold in one channel

Whether this much richness suits you depends on your strand thickness, porosity and how easily your hair goes flat. We work that out in the consultation.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Slip and detangling High

Conditioning agents sit high in the list, so this is a detangling formula.

Oils and butters Present, lower down

Oils are present, but low enough to be a finishing touch.

Weight on the hair Light

Water-first and light: unlikely to flatten fine hair.

Water-binding (humectants) High

Humectants near the top: binding water is one of its main jobs.

Protein None

No protein or amino acids in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Hard-water defence Chelators present

Contains chelators, which bind hard-water and pool minerals.

Fragrance None listed

No fragrance is listed.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice	botanical extract	A plant extract, there as much for marketing as for function	Moisturizes
Water	solvent	The base everything else is dissolved in	Neutral
Disodium EDTAEthylenediaminetetraacetic Acid, Disodium Salt	hard-water chelator	Binds hard-water minerals	Stabilizes
Glycerin	humectant	Pulls water into the hair	Moisturizes
Guar Hydroxypropyltrimonium ChlorideCationic Guar Hydroxypropyltrimonium Chloride	conditioning agent	Conditions and softens so hair combs through	Detangles
Cetearyl Alcohol	fatty alcohol	Thickens and conditions (not a drying alcohol)	Softens
Behentrimonium Chloride	conditioning agent	Conditions and softens so hair combs through	Detangles
Isopropanol	drying alcohol	Speeds drying but can leave hair feeling dry	Drying
Pelargonium Graveolens (Geranium) Oil	botanical extract	A trace plant extract	Fragrance
Citrus Aurantifolia (Lime) Oil	fragrance	The scent	Fragrance
Cedarwood Oil	fragrance	The scent	Fragrance

What the list leaves out, and what it carriesNo sulfates, silicones, or fragrance. Protein-free: this is built for moisture rather than for strengthening. Chelators for hard water. Fast-drying alcohol is in the list.

Full ingredient list (30)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

1 Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice

General function
Aloe leaf juice filtered to remove its yellow latex fraction. Used for light moisture and slip, often in place of some of the water.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- botanical extract
- humectant
2 Water

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
3 Disodium EDTA · Ethylenediaminetetraacetic Acid, Disodium Salt

General function
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

PubChem
- hard-water chelator
4 Glycerin

General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
5 Guar Hydroxypropyltrimonium Chloride · Cationic Guar Hydroxypropyltrimonium Chloride

General function
A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitCurls or waves needing flexible hold
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

May suitFrizz-prone, damaged, or high-friction hair
Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

May suitMaximum-hold styling
A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
- conditioning agent
- polymer
- gum
6 Cetearyl Alcohol

General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

Role in this product type
In conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
May suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Consider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.

BASF
- fatty alcohol
- emollient
- thickener
7 Behentrimonium Chloride

General function
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

International Journal of Cosmetic Science
- conditioning agent
- cleanser
8 Isopropanol

General function
A fast-evaporating alcohol used as a solvent and to speed drying. Low on a list it is a processing aid; high on one it can leave hair feeling dry.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChem
- drying alcohol
- solvent
9 Cocos Nucifera (Coconut) Oil

General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May suitVery dry or highly damaged hair
The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.

International Journal of Trichology
- oil
- emollient
10 Avena Sativa (Oat) Bran Extract
- botanical extract
11 Citrus Aurantium Dulcis (Orange) Peel Extract
- botanical extract
12 Ethylhexyl Olivate

General function
A light olive-derived ester used as a plant alternative to silicone slip.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
13 Squalane

General function
The fully hydrogenated form of squalene, now made from olive or sugarcane rather than shark liver. Hydrogenation is what makes it so slow to oxidise; it spreads very lightly and absorbs without a greasy film.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

PubChem
- emollient
- conditioning agent
14 Cocamidopropyl Hydroxysultaine

General function
A mild co-cleanser that keeps foam stable in hard water.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May suitVery dry or highly damaged hair
One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.

May not suitBuild-up-sensitive routines
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
- amphoteric cleanser
- secondary cleanser
- cleanser
15 Saponins
▾Below about here, the order stops meaning much. These are usually used at 1% or less.
16 Oryza Sativa (Rice) Bran Extract
- botanical extract
- antioxidant
17 Rosmarinus Officinalis (Rosemary) Leaf Extract
- botanical extract
- antioxidant
18 Helianthus Annuus (Sunflower) Extract
- botanical extract
19 Tocopherol
- antioxidant
- vitamin
20 Crambe Abyssinica Seed Oil

General function
A light oil with very long fatty-acid chains, used as a plant alternative to silicone shine.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
21 Seaberry Seed Oil
22 Caryodendron Orinocense (Cacay) Seed Oil
- oil
- emollient
23 Glycine Soja (Soybean) Seed Extract
- botanical extract
24 Elaeis Guineensis (Palm) Fruit Extract
- botanical extract
- antioxidant
25 Pelargonium Graveolens (Geranium) Oil

General function
The essential oil of Geranium (Pelargonium Graveolens). Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
26 Lavandula Angustifolia (Lavender) Flower Extract
- botanical extract
27 Citrus Aurantifolia (Lime) Oil
- fragrance
- botanical extract
28 Cedarwood Oil
- fragrance
- botanical extract
29 Potassium Sorbate
- preservative
30 Sodium Benzoate
- preservative

What the whole list adds up to

12 botanical extracts
6 emollients
4 antioxidants
3 oils
3 fragrances
2 humectants
2 solvents
2 conditioning agents
2 cleansers
2 preservatives
1 hard-water chelator
1 polymer
1 gum
1 fatty alcohol

Ingredient list captured 2026-10-17. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 16 oz

Seen at $14.99 1 store · checked Oct 15

Good value under $2 Under $0.15/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $2 line; products that do this job typically go for about $13 at this size.

Show the price ladder

Price for 16 ozlower is better

Where we’ve seen it2 listings · 2 stores

Pura d'or (brand site)
$14.99

16 oz · $0.94/oz

Oct 7Lowest per oz
Pura d'or (purador.com)
$14.99

16 oz · $0.94/oz

Oct 15

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

16 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $14.99 is the price we have observed for the 16 oz. We need three stores before we call a price commonly seen.
Good value under $2 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.15/oz; at 16 oz that is $2. Under that line you are paying less than most of them.
About $13 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 16 oz.

Formula

Formula score

9 of 10

This formula covers the systems a conditioner is built around, and it costs less per ounce than most of the conditioners we have researched.

How the score is counted

4 products we score as doing the same job cost less per ounce
Costs less per ounce than 75% of the 1119 conditioners we’ve priced
Covers 5 of the 6 things a conditioner should do
Masstige tier, sold at Brand website

Conditioning agents up frontWhat makes wet hair comb through.3 pts
Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
Slip for detanglingReduces the force it takes to comb wet hair.2 pts
A humectantBinds water into the hair.1 pt
A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

SuaveClosest function Essentials Wild Cherry Blossom Conditioner $0.15/oz $0.79/oz less

Protein-free
Curly method
Lightweight

Function: Oils and butters
Also: Floral scent
Value tier
22.5 oz bottle

Compare

SuaveClose function Essentials Ocean Breeze Conditioner $0.13/oz $0.81/oz less

Protein-free
Curly method
Lightweight

Function: Oils and butters
Also: Value tier
22.5 oz bottle

Compare

SuaveLowest cost per oz Sun Ripened Strawberry Conditioner $0.10/oz $0.84/oz less

Protein-free
Curly method
Lightweight

· Close function

Function: Oils and butters
Also: Value tier
22.5 oz bottle

Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision

Should you buy it?

Good for the right person

Best user

People sensitive to fragrance, for a formula with no added fragrance and a protein-free formula

Biggest tradeoff

Less suited to anyone sensitive to fragrance, very dry or high-damage hair, or soft, over-stretchy hair that needs protein

Best alternative if not

Suave Essentials Wild Cherry Blossom Conditioner for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Restores hair's strength, moisture and luster

Humectants or rich emollients sit in the first eight ingredients.

Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice
Glycerin
Cetearyl Alcohol

Supported

Helps hair feel hydrated.

Repairs damaged, distressed, over-processed hair

No protein or bond ingredient appears in the list.

Guar Hydroxypropyltrimonium Chloride
Behentrimonium Chloride

Stated by brand

Can’t be confirmed from label.

Provides maximum protection and intensive care

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

How this page was made

Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
3 sources consulted for this product (2 manufacturer or regulatory, 0 retailer, 1 editorial), last checked 2026-10-17.
Ingredient references are linked for 6 of 11 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v23. Record last updated 2026-10-17.

Restore & Renew Conditioner

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, and what the formula shows

More from Pura d'or

How this page was made

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