99% Plant-Based, lightweight detangling formula
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
Pura d'or
Renewal Argan Oil Conditioner
Conditioner / Rich rinse-out, detangling
- Conditioner
- cream
- Sulfate-free
- Silicone-free
- Vegan · label states
- Cruelty-free · label states
Size16 oz
Price$19.99seen at one store · 16 oz
Price / oz$1.25/ozat 16 oz
Where to buy2 stores · $19.99–19.99
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.
“Smoothing blend of Lavender Oil, Vanilla Extract, Argan Oil” (Brand page)
Manufacturer page: purador.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
Curly–Coily
Not in your profile
Moisture level
High
Not in your profile
Oils and butters
Moderate
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Rich
Not in your profile
Fragrance
None listed
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Scent
Unscented
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Vegan · label statesCruelty-free · label states
Not in your profile
Animal-derived ingredients
Vegan · label states
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
Adjusted
Not in your profile
Ingredient list
18 ingredientsAbout average
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
Brand websiteOne channel
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Priced with its peers
$1.25/oz at 16 oz, less than 64% of the 1119 conditioners , which mostly run $0.94–3.41/oz. The cost less.
Great for
no fragrance (parfum) on the label
free of strong smells
Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Maybe skip if
Oily scalp or fine hairthat gets weighed down
Hair that needs proteinthere is none in this list
Dry or very humid airwhere heavy humectants work against you
If scent matters to younothing is added here
Picking it up locallywe’ve only seen it sold in one channel
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Slip and detangling
High
Conditioning agents sit high in the list, so this is a detangling formula.
Oils and butters
Present, high in the list
Oils sit high in the list: a softening, coating formula.
Weight on the hair
Rich
Heavy butters and waxes in the first eight ingredients.
Water-binding (humectants)
High
Humectants near the top: binding water is one of its main jobs.
Protein
None
No protein or amino acids in the list.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Hard-water defence
None
No chelating agent in the list.
Fragrance
None listed
No fragrance is listed.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Decolorized Aloe Barbadensis (Aloe Vera) Leaf JuiceDecolorized Aloe Vera (Aloe Barbadensis) (Leaf) Juice | botanical extract | A plant extract, there as much for marketing as for function | Moisturizes |
| Cocos Nucifera (Coconut) OilCoconut (Cocos Nucifera) Oil | oil | Coats and softens the strand | Softens |
| Limnanthes Alba (Meadowfoam) Seed OilMeadowfoam (Limnanthes Alba) (Seed) Oil | oil | Coats and softens the strand | Softens |
| Ethylhexyl Olivate | light ester | Light slip without much weight | Softens |
| Polyquaternium-81 | conditioning agent | Conditions and softens so hair combs through | Detangles |
| Hydroxyethylcellulose | gum | Natural hold and clump definition | Holds |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Argania Spinosa Kernel OilArgan (Argania Spinosa) (Kernel) Oil | oil | Coats and softens the strand | Softens |
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein: a moisture formula, not a repair one. Heavier butters sit in the working part of the list. Vegan and cruelty-free.
Full ingredient list (18)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice
· Decolorized Aloe Vera (Aloe Barbadensis) (Leaf) Juice
General function
Aloe leaf juice filtered to remove its yellow latex fraction. Used for light moisture and slip, often in place of some of the water.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- botanical extract
- humectant
-
2
Cocos Nucifera (Coconut) Oil
· Coconut (Cocos Nucifera) Oil
General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairBecause it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May suitVery dry or highly damaged hairThe exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.
- oil
- emollient
-
3
Limnanthes Alba (Meadowfoam) Seed Oil
· Meadowfoam (Limnanthes Alba) (Seed) Oil
General function
A very stable oil that forms a light, non-greasy protective layer.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
4
Ethylhexyl Olivate
General function
A light olive-derived ester used as a plant alternative to silicone slip.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
5
Polyquaternium-81
General function
A positively charged conditioning polymer. It leaves a thin film that cuts static and eases combing, and it survives rinsing better than a simple conditioner.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- conditioning agent
- film former
- polymer
-
6
Hydroxyethylcellulose
General function
A cellulose thickener that gives gels and conditioners their body and adds a soft, flexible film.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitCurls or waves needing flexible holdA polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
May suitFrizz-prone, damaged, or high-friction hairA soft film binds neighbouring strands together, which is most of what helps flyaways lie down.
May not suitMaximum-hold stylingGum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
- gum
- thickener
- film former
-
7
Glycerin
General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
8
Argania Spinosa Kernel Oil
· Argan (Argania Spinosa) (Kernel) Oil
General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
- 9 Lavender (Lavandula Angustifolia) Oil
- 10 Vanilla (Vanilla Planifolia) (Fruit) Extract
- 11 Retinol (Vitamin A)
-
12
Panthenol
· Panthenol (Vitamin B5)
General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
PubChemMay suitFine or easily flattened hairIt hydrates without adding oil or a film, which is the combination fine hair usually needs.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairA humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
- humectant
- conditioning agent
- vitamin
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
13
Tocopherol
· Tocopherol (Vitamin E)
- antioxidant
- vitamin
-
14
Phenoxyethanol
- preservative
-
15
Ethylhexylglycerin
General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- preservative
- emollient
-
16
Hexylene Glycol
General function
A solvent that keeps other ingredients dissolved and helps preservatives work.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it adds less weight than oils or butters do.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- solvent
- humectant
-
17
Caprylyl Glycol
General function
A gentle preservative helper that also holds a little moisture.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitVery dry or highly damaged hairHumectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- preservative
- humectant
-
18
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
What the whole list adds up to
- 5 humectants
- 5 emollients
- 3 oils
- 3 preservatives
- 2 film formers
- 2 vitamins
- 1 botanical extract
- 1 light ester
- 1 conditioning agent
- 1 polymer
- 1 gum
- 1 thickener
- 1 conditioning agent
- 1 antioxidant
Ingredient list captured 2026-10-17. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 16 oz
Seen at
$19.99
Good value under
$17
Priced above the products that do the same job. Stores sell it above the $17 line; products that do this job typically go for about $22 at this size.
Show the price ladder
Where we’ve seen it2 listings · 2 stores
-
Pura d'or (brand site)
$19.9916 oz · $1.25/ozOct 7Lowest per oz
-
Pura d'or (purador.com)
$19.9916 oz · $1.25/ozOct 15
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 16 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $19.99 is the price we have observed for the 16 oz. We need three stores before we call a price commonly seen.
- Good value under $17 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.04/oz; at 16 oz that is $17. Under that line you are paying less than most of them.
- About $22 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 16 oz.
Formula
10
Formula score
10 of 10
A complete formula at an ordinary price: mid-range per ounce among conditioners, with the working systems in place.
How the score is counted
- 1 products that do the same job cost less per ounce
- Costs less per ounce than 64% of the 1119 conditioners we’ve priced
- Covers 6 of the 6 things a conditioner should do
- Masstige tier, sold at Brand website
- Conditioning agents up frontWhat makes wet hair comb through.3 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
Maui MoistureLowest cost per oz
Gentle Lightweight Flaxseed Conditioner
$0.54/oz $0.71/oz less
- Protein-free
- Curly method
- Silicone-free
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
People sensitive to fragrance who want a formula with no added fragrance and a product with no scent
Biggest tradeoff
Less suited to oily scalps and fine hair, soft, over-stretchy hair that needs protein, or very dry or very humid climates
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
3
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
intense shine, without residue build up
The formula carries a recognised shine system — silicone, oil, or light ester.
- Cocos Nucifera (Coconut) Oil
- Limnanthes Alba (Meadowfoam) Seed Oil
- Ethylhexyl Olivate
Supported
Reflects light for visible shine.
Nourishes and controls frizz
Humectants or rich emollients sit in the first eight ingredients.
- Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice
- Cocos Nucifera (Coconut) Oil
- Limnanthes Alba (Meadowfoam) Seed Oil
Supported
Helps hair feel hydrated.
Free from harsh chemicals, environmentally responsible, hypo-allergenic, vegan and cruelty free
Our researched record has this brand or product as vegan.
—
Supported
Matches our researched record.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
More from Pura d'or
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 3 sources consulted for this product (1 manufacturer or regulatory, 0 retailer, 2 editorial), last checked 2026-10-17.
- Ingredient references are linked for 8 of 11 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-10-17.
