cleanse, protect, and tone color-treated hair
The detergent system is not recorded, so fade risk cannot be read.
- Polyquaternium-73
- Tocopherol
- Retinyl Palmitate
Stated by brand
Can’t be confirmed from label.
Pura d'or
ColorHarmony Purple Shampoo
Shampoo
- Shampoo
- gel
- Cruelty-free · PETA-listed
Size16 oz
Priceabout $16 Good valuecommonly seen · 16 oz
Price / oz$1.00/ozat 16 oz
Where to buy5 stores · $15.99–19.99
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: purador.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 17 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
High
Not in your profile
Expected lather
Moderate
Not in your profile
Slip / detangling
High
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Sulfates
Not determined
Not in your profile
Parabens / preservatives
Not determined
Not in your profile
Essential oils
Present
Not in your profile
Vegan / cruelty-free
Cruelty-free · PETA-listed
Not in your profile
Show all 17 factors we check
The rest of what your plan weighs on this product.
Animal-derived ingredients
Not yet verified
Not in your profile
Heavy humectants
Heavy
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
Adjusted
Not in your profile
Ingredient list
20 ingredientsAbout average
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
Brand websiteOne channel
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Priced with its peers
$1.00/oz at 16 oz, less than 66% of the 1544 shampoos , which mostly run $0.79–3.04/oz.
Great for
Maximum slipfor hair that tangles the moment it is wet
Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
Maybe skip if
this product has a scent
Dry or very humid airwhere heavy humectants work against you
Picking it up locallywe’ve only seen it sold in one channel
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Expected lather
Moderate
An ordinary shampoo lather.
Slip and detangling
High
Conditioning agents sit high in the list, so this is a detangling formula.
Water-binding (humectants)
High
Humectants near the top: binding water is one of its main jobs.
Scalp active
None
No over-the-counter scalp active.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice | botanical extract | A plant extract, there as much for marketing as for function | Moisturizes |
| Sodium Hydroxide | pH adjuster | Brings the formula to hair-friendly pH | pH balancer |
| Sodium Cocoyl Glutamate | mild anionic cleanser | — | Cleanses |
| Cocamidopropyl Hydroxysultaine | amphoteric cleanser | — | Cleanses |
| Polyquaternium-73 | conditioning agent | Puts conditioning back as it washes | Detangles |
| TocopherolTocopherol (Vitamin E) | antioxidant | Protects the formula | Stabilizes |
| Ammonium Acryloyldimethyltaurate/Vp Copolymer | film former | A supporting film former | Holds |
| Bambusa (Bamboo) Vulgaris | — | — | Neutral |
| Lavandula Angustifolia (Lavender) Flower Oil | botanical extract | A trace plant extract | Fragrance |
| Hydrolyzed Keratin | film former | A supporting film former | Protein |
Full ingredient list (20)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice
General function
Aloe leaf juice filtered to remove its yellow latex fraction. Used for light moisture and slip, often in place of some of the water.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- botanical extract
- humectant
-
2
Sodium Hydroxide
General function
A strong base used in trace amounts to raise pH; fully neutralised in the finished product.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
International Journal of TrichologyDependsFrizz-prone, damaged, or high-friction hairThe alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.
- pH adjuster
-
3
Sodium Cocoyl Glutamate
General function
An amino-acid-derived cleanser, among the mildest in common use, with a low-foam, creamy feel.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitCurls or waves needing flexible holdThe detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
May suitDry, coarse, or high-porosity hairA gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
May suitVery dry or highly damaged hairCleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
-
4
Cocamidopropyl Hydroxysultaine
General function
A mild co-cleanser that keeps foam stable in hard water.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May suitVery dry or highly damaged hairOne of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.
May not suitBuild-up-sensitive routinesThe mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
- amphoteric cleanser
- secondary cleanser
- cleanser
-
5
Polyquaternium-73
General function
A styling polymer used for hold with a light, non-tacky feel.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
6
Tocopherol
· Tocopherol (Vitamin E)
General function
Vitamin E. It keeps the oils in a formula from going rancid and is used at very low levels.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- antioxidant
- vitamin
-
7
Ammonium Acryloyldimethyltaurate/Vp Copolymer
General function
A synthetic film-forming polymer. Polymers of this kind dry to a continuous film on the hair, which is how a styling product holds a shape.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- film former
- polymer
- 8 Bambusa (Bamboo) Vulgaris
-
9
Glycerin
General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
- 10 Colocasia (Taro) Esculenta
-
11
Lavandula Angustifolia (Lavender) Flower Oil
- botanical extract
- essential oil
- fragrance
-
12
Argania Spinosa Kernel Oil
· Argania Spinosa (Argan) Kernel Oil
General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
- 13 Citrus Grandis (Grapefruit) Seed Oil
-
14
Salvia Sclarea (Clary) Oil
General function
The oil pressed from Clary (Salvia Sclarea). How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- emollient
- essential oil
- oil
-
15
Retinyl Palmitate
· Retinyl Palmitate (Vitamin A)
- vitamin
- antioxidant
-
16
Biotin
- vitamin
-
17
Hydrolyzed Keratin
General function
Fragments of the same protein hair is made of. They fill gaps on damaged strands and make hair feel firmer for a few washes.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of Cosmetic ScienceMay suitFrizz-prone, damaged, or high-friction hairFilling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
DependsCurls or waves needing flexible holdHow rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
- film former
- protein
- hydrolysed protein
-
18
Xylityl Sesquicaprylate
General function
A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
19
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
20
Ext. Violet 2 (CI 60730)
General function
A certified colour that tints the product itself. It does not colour hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitGray, silver, or brass-prone hairA violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
- direct dye
- violet dye
What the whole list adds up to
- 3 film formers
- 3 vitamins
- 3 emollients
- 2 botanical extracts
- 2 humectants
- 2 pH adjusters
- 2 cleansers
- 2 polymers
- 2 antioxidants
- 2 essential oils
- 2 oils
- 1 mild anionic cleanser
- 1 amphoteric cleanser
- 1 secondary cleanser
Ingredient list captured 2026-10-17. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 16 oz
Commonly seen
about $16
Good value under
$18
Usually a good value. Most stores sell it under the $18 line, and products that do this job typically go for about $42 at this size.
Show the price ladder
Where we’ve seen it5 listings · 5 stores
-
Target
$15.9916 oz · $1.00/ozOct 17Lowest per oz
-
iHerb
$15.9916 oz · $1.00/ozOct 17
-
Vitacost.com
$15.9916 oz · $1.00/ozOct 17
-
Pura d'or (brand site)
$19.9916 oz · $1.25/ozOct 7
-
Pura d'or (purador.com)
$19.9916 oz · $1.25/ozOct 15
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 16 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 16 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
- Good value under $18 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.14/oz; at 16 oz that is $18. Under that line you are paying less than most of them.
- About $42 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 16 oz.
Formula
10
Formula score
10 of 10
A complete formula at an ordinary price: mid-range per ounce among shampoos, with the working systems in place.
How the score is counted
- Costs less per ounce than 66% of the 1544 shampoos we’ve priced
- Covers 7 of the 7 things a shampoo should do
- Masstige tier, sold at Brand website
- Masstige tier
- A working detergent systemWhat actually removes oil and product.3 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
Mielle OrganicsLowest cost per oz
Kalahari Melon & Aloe Vera Blonde Radiance Purple Shampoo
$1.16/oz $0.16/oz more
- Sulfate-free
- Protein-free
- Curly method
- Function
- Also
CurlMixClose function
Color Correcting Purple Shampoo – Purple Power
$1.88/oz $0.88/oz more
- Sulfate-free
- Protein-free
- Curly method
- Function
- Also
LUSETAClose function
Biotin & Collagen Shampoo Bar
$3.98/oz $2.98/oz more
- Sulfate-free
- Protein
- Curly method
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Good for the right personBest user
People who want maximum slip, for real detangling slip and a formula brought to an acidic pH
Biggest tradeoff
Less suited to anyone sensitive to fragrance, very dry or very humid climates, or anyone who wants to pick it up locally
Best alternative if not
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Best for lighter colored hair, specifically bleached blonde and silver!
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
superior hydration to help revitalize dried out, over-dyed, brittle hair without stripping away the color treatment
Humectants or rich emollients sit in the first eight ingredients.
- Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice
- Glycerin
- Argania Spinosa Kernel Oil
Supported
Helps hair feel hydrated.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
More from Pura d'or
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 4 sources consulted for this product (1 manufacturer or regulatory, 0 retailer, 3 editorial), last checked 2026-10-17.
- Ingredient references are linked for 5 of 11 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-10-17.
