Reduces breakage by 40% after one use (clinically tested)
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
Philip Kingsley
Elasticizer Extreme Rich Deep-Conditioning Treatment
Mask / Moisture treatment, oil-rich
- Mask / treatment
- moisture
- Sulfate-free
- Moisture-rich
- Not vegan · ingredient list
Size5.07 fl ozmost listed · 2 sizes
Price$58seen at one store · 5.07 oz · from $6.15/oz in the 16.91 oz
Price / oz$11.44/ozat 5.07 oz
Where to buy4 stores · 2 sizes
Scent:
No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.
Manufacturer page: philipkingsley.com
Personal fit
Is this right for you?
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- Every product matched against your hair across the 22 factors we check.
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Factor
Your profile
Fit
Best for hair types
Curly–Coily
Not in your profile
Moisture level
High
Not in your profile
Oils and butters
Moderate
Not in your profile
Slip / detangling
Moderate
Not in your profile
Weight on hair
Rich
Not in your profile
Fragrance
None listed
Not in your profile
Protein
Minor
Not in your profile
Silicone / wax buildup
High
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Scent
Unscented
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Not vegan · ingredient list
Not in your profile
Animal-derived ingredients
Not vegan · ingredient list
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
Present
Not in your profile
pH adjusted
No adjuster listed
Not in your profile
Ingredient list
18 ingredientsAbout average
Not in your profile
Price tier
Prestige
Not in your profile
Where to buy it
Brand website · Specialty beauty
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Same job for less elsewhere
$11.44/oz at 5.07 oz — more than 96% of the 341 masks and treatments , which mostly run $1.63–5.59/oz.
Great for
no fragrance (parfum) on the label
free of strong smells
Dry, thirsty hairhumectants and emollients both sit up front
Coarse or dry hairthat absorbs everything you give it
Very dry hairno fast-drying alcohol in the list
Sun and colour fadea UV filter is in the list
Maybe skip if
Curly-method routinesthese silicones need a detergent to remove
Oily scalp or fine hairthat gets weighed down
Dry or very humid airwhere heavy humectants work against you
Vegan and cruelty-freeour record does not support both claims here
Tight budgetsit sits in the upper price tiers
If scent matters to younothing is added here
Wash day
How it fits into wash day
Read from the product’s own directions on the date shown. A step the label leaves out is shown as not stated, never filled in.
- When
- Before shampoo — Conditioning the lengths
- Start on
- damp hair
- Where
- lengths
- Label wait
- at least 20 minutes (longer allowed)
- Then
- shampoo it out
- Needs
- a shampoo and a conditioner
- Conditioner after
- yes — the label says to condition after shampooing it out
- How often
- not stated on the label
- Worth knowing
- Overnight use is allowed by the label. Designed to be shampooed away; the brand says it is too heavy for most hair types to rinse off without shampoo.
- Apply to damp hair.
- Leave for at least 20 minutes; longer is fine, including overnight under a wrap.
- Wash out with a shampoo (fine hair: shampoo twice).
- Condition and style as normal.
Browse technique guides (general — not matched to this product’s directions)
Source: brand page · checked 2026-09-16
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Oils and butters
Present, high in the list
Oils sit high in the list — a softening, coating formula.
Weight on the hair
Rich
Heavy butters and waxes in the first eight ingredients.
Protein
Minor
Protein appears, low enough to be a supporting ingredient.
Water-binding (humectants)
High
Humectants near the top — water-binding is a headline mechanism here.
Slip and detangling
Moderate
Conditioning agents are present, lower in the list.
Needs detergent to remove
Yes
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance
None listed
No fragrance is listed.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water/Eau | solvent | The base everything else is dissolved in | Neutral |
| Ricinus Communis (Castor) Seed Oil | oil | Coats and softens the strand | Softens |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Propylene Glycol | humectant | Pulls water into the hair | Moisturizes |
| Olea Europaea (Olive) Fruit OilOlea (Olive) Europaea Fruit Oil | oil | Coats and softens the strand | Softens |
| Ethylhexyl Dimethyl PABA | UV filter | Absorbs UV | Neutral |
| Amodimethicone | silicone | Smooths the cuticle and adds shine | Buildup |
| Silicone Quaternium-18 | silicone | A little smoothing and shine | Buildup |
| Hydrolyzed Elastin | protein | A small amount of protein | Protein |
What the list leaves out, and what it carriesNo sulfates, drying alcohols, or fragrance. Contains heavier butters. The silicones here need a detergent wash to come off.
Full ingredient list (18)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
· Aqua/Water/Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Ricinus Communis (Castor) Seed Oil
General function
A thick, tacky oil used for sealing ends and for slick, held-down styles.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
3
Cetearyl Alcohol
General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
4
Glycerin
General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
5
Propylene Glycol
General function
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it hydrates without contributing weight.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
6
Olea Europaea (Olive) Fruit Oil
· Olea (Olive) Europaea Fruit Oil
General function
A heavy, coating oil traditionally used for deep conditioning.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
7
Ethylhexyl Dimethyl PABA
General function
A UV filter used in leave-on hair products to slow colour fade.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitGray, silver, or brass-prone hairSunlight oxidises hair pigment, and on gray, silver or lightened hair that shows up as yellowing. A UV filter on the label absorbs some of the light that drives it.
- UV filter
-
8
Amodimethicone
General function
A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
International Journal of TrichologyMay suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairAmino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- silicone
- conditioning agent
- film former
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
9
Phenoxyethanol
- preservative
-
10
Polyquaternium-37
General function
A thickening polymer that gives creams and curl products their bounce and helps them cling to the strand.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
- thickener
-
11
Silicone Quaternium-18
General function
A conditioning silicone that clings to damaged areas and survives rinsing.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairAmino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- silicone
- conditioning agent
- film former
-
12
Propylene Glycol Dicaprylate/Dicaprate
General function
A light, dry-feeling ester that spreads other ingredients and softens without a greasy finish.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
13
Trideceth-12
- emulsifier
- solubilizer
-
14
Trideceth-6
- emulsifier
- solubilizer
-
15
Cetrimonium Chloride
General function
A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of Cosmetic ScienceMay suitFine or easily flattened hairThe C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
- cleanser
-
16
Hydrolyzed Elastin
General function
An animal-derived protein used for elasticity and body claims.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairFilling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
May suitVery dry or highly damaged hairHydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- protein
- hydrolysed protein
-
17
Ethylhexylglycerin
General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- preservative
- emollient
-
18
PPG-1 Trideceth-6
- emulsifier
- solubilizer
What the whole list adds up to
- 5 emollients
- 3 film formers
- 3 conditioning agents
- 3 emulsifiers
- 3 solubilizers
- 2 solvents
- 2 oils
- 2 thickeners
- 2 humectants
- 2 silicones
- 2 preservatives
- 1 fatty alcohol
- 1 UV filter
- 1 conditioning agent
Ingredient list captured 2026-08-24. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 5.07 oz
Seen at
$58
Good value under
$8
Priced above the products that do the same job. Stores sell it above the $8 line; products that do this job typically go for about $17 at this size.
Sizes
5.07 ozmost listed
$58
$11.44/oz
16.91 oz
$104
$6.15/oz
The 16.91 oz costs 46% less per ounce than the 5.07 oz.
Show the price ladder
Where we’ve seen it4 listings · 4 stores
5.07 ozmost listed
-
Philip Kingsley DTC
$55.005.07 oz · $10.85/ozAug 24Lowest per oz
-
Liberty US
$58.005.07 oz · $11.44/ozAug 30
16.91 ozBest per ounce
-
Philip Kingsley US
$104.0016.91 oz · $6.15/ozAug 30Lowest per oz
-
Amazon
$108.0016.9 oz · $6.39/ozAug 24
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 5.07 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $58 is the price we have observed for the 5.07 oz. We need three stores before we call a price commonly seen.
- Good value under $8 comes from the 6 products we score as doing the same job as this one. A quarter of them cost less than $1.66/oz; at 5.07 oz that is $8. Under that line you are paying less than most of them.
- Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
- About $17 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 5.07 oz.
Formula
7
Formula score
7 of 10
It costs more per ounce than 96% of the 341 masks and treatments we’ve priced, and 5 formulas we score as close matches cost at least a quarter less per ounce.
How the score is counted
- 5 products we score as doing the same job cost less per ounce
- Costs more per ounce than 96% of the 341 masks and treatments we’ve priced
- No conditioning agents up front in the formula
- Reviewers mention 2 things they like about how it performs
- Rich emollientsThe depth a treatment step is built around.3 pts
- Conditioning agents up frontWhat makes wet hair comb through.2 pts
- Protein or amino acidsThe strengthening side of a treatment.2 pts
- A humectantBinds water into the hair.1 pt
- A stated dwell timeThe brand says how long to leave it on.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
The Mane ChoiceLowest cost per oz
Proceed With Caution Killer Curls & Brutal Bounce Stop The Damage Pre or Post Poo Mask
$1.29/oz $10.15/oz less
· Close function
- Function
- Also
- Wash day
- this one is not a before-shampoo product
African PrideClose function
Olive Miracle Deep Conditioning Treatment
$1.56/oz $9.88/oz less
- Rich
- Budget
- Function
- Also
- Wash day
- this one is not a before-shampoo product
Keratin ComplexClose function
PicturePerfect Hair Bond Sealing Masque
$8.00/oz $3.44/oz less
- Rich
- Widely sold
- Function
- Also
- Wash day
- this one is not a before-shampoo product
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
Similar results available for lessBest user
People sensitive to fragrance, looking for a formula with no added fragrance and a product with no scent
Biggest tradeoff
Not ideal for curly-method routines, oily scalps and fine hair, or very dry or very humid climates
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
1
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Defines and strengthens curls
Protein or ceramides are present, but low enough that this reads as support, not treatment.
- Polyquaternium-37
- Silicone Quaternium-18
- Cetrimonium Chloride
Partly supported
Supports the surface, not a treatment.
Intensely hydrates and deeply conditions
Humectants or rich emollients sit in the first eight ingredients.
- Ricinus Communis (Castor) Seed Oil
- Cetearyl Alcohol
- Glycerin
Supported
Helps hair feel hydrated.
Restores elasticity and bounce
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
NOTHING has ever made my hair so soft
Amazon reviewer with bleached hairMy hair is soft, shiny and looks so much healthier with no breakage
Amazon reviewer with chemically processed/curly hairProduct turned my hair grey for 1-2 weeks before washing out
Amazon reviewer with blonde hairExpensive so not sure I will buy again but it does work
Amazon reviewer, value-consciousMore from Philip Kingsley
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 5 sources consulted for this product (4 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-25.
- Ingredient references are linked for 6 of 13 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-25.