Ouidad Curl Shaper Double Duty Weightless Cleansing Conditioner — 16 fl oz

Sizes & containers

16 fl oz

3.4 fl ozTravel size

33.8 fl ozJumbo

16 fl oz · $36 at one store · UPC 736658486056

Ouidad

Curl Shaper Double Duty Weightless Cleansing Conditioner

Co-wash / Low-lather cleanser, gentle

Co-wash
cream
Sulfate-free
Silicone-free
Protein-free
Cruelty-free · PETA-listed

Size16 fl ozusual store size · 3 sizes

Price$36seen at one store · 16 oz

Price / oz$2.25/ozat 16 oz

Where to buy1 store · $36.00–36.00

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: ouidad.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types Wavy–Coily Not in your profile

Moisture level Moderate Not in your profile

Cleansing strength Gentle Not in your profile

Slip / detangling High Not in your profile

Weight on hair Medium Not in your profile

Fragrance Present Not in your profile

Protein None Not in your profile

Silicone / wax buildup None Not in your profile

Clarifying wash needed Moderate Not in your profile

Sulfates None listed Not in your profile

Show all 22 factors we check

The rest of what your plan weighs on this product.

Parabens / preservatives Present Not in your profile

Essential oils Present Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Cruelty-free · PETA-listed Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Not heavy Not in your profile

Hard-water defence High Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 32 ingredientsA long list Not in your profile

Price tier Salon Not in your profile

Where to buy it Ulta · Brand website Not in your profile

The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.

Start your consultation

$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.

Upper-mid price for a co-wash

$2.25/oz at 16 oz, more than 61% of the 98 co-washes , which mostly run $1.02–2.74/oz. The cost less.

Price and stores

Great for

Colour-treated hairthat fades faster in a sulfate wash

Protein-sensitive hairthat stiffens when protein is added

Frequent washerswho want gentler cleansing

Maximum slipfor hair that tangles the moment it is wet

Curly-method routinesno sulfates and no water-insoluble silicones

Hard waterand swimmers dealing with mineral deposit

Maybe skip if

this product has a scent

A squeaky-clean feelthis deliberately leaves conditioning behind

Foam-heavy washesit barely lathers

Tight budgetsit sits in the upper price tiers

Whether washing without detergent suits you depends on how oily your scalp gets and how much buildup you get. Your consultation answers that.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Gentle

Removes light dirt and oil without stripping.

Slip and detangling High

Conditioning agents sit high in the list, so this is a detangling formula.

Oils and butters Present, high in the list

Oils sit high in the list: a softening, coating formula.

Water-binding (humectants) Low

Humectants appear, but low enough to be a minor part.

Weight on the hair Medium

Middle of the range: noticeable on fine hair, light on coarse hair.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Protein None

No protein or amino acids in the list.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterWater/Aqua/Eau	solvent	The base everything else is dissolved in	Neutral
Stearyl Alcohol	fatty alcohol	Body and cleansing feel (not a drying alcohol)	Softens
Behentrimonium Chloride	conditioning agent	Does the cleaning here, since a co-wash cleans with conditioners	Detangles
Cetyl Alcohol	fatty alcohol	Body and cleansing feel (not a drying alcohol)	Softens
Hydroxypropyl Starch Phosphate	starch	Soaks up oil and adds grip	Holds
Sodium Lauroamphoacetate	amphoteric cleanser	—	Cleanses
Anastatica Hierochuntica (Rose Of Jericho) ExtractAnastatica Hierochuntica Extract	botanical extract	A plant extract, there as much for marketing as for function	Neutral
Oryza Sativa (Rice) Bran OilRice Bran Oil/Hydrogenated Rice Bran Oil Esters	oil	Coats and softens the strand	Softens
Caprylyl Glycol	preservative	Keeps the product from spoiling	Moisturizes
Methylchloroisothiazolinone	isothiazolinone	—	Stabilizes
Methylisothiazolinone	isothiazolinone	—	Stabilizes
Phenoxyethanol	preservative	Keeps the product from spoiling	Stabilizes

What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein: a moisture formula, not a repair one. Fragrance is on the label. Hard-water chelators are present.

Full ingredient list (32)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

1 Water · Water/Aqua/Eau

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Stearyl Alcohol

General function
A fatty alcohol that thickens conditioners and helps them coat the hair evenly.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
3 Behentrimonium Chloride

General function
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

International Journal of Cosmetic Science
- conditioning agent
- cleanser
4 Cetyl Alcohol

General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
5 Hydroxypropyl Starch Phosphate

General function
A modified starch that thickens and leaves a light, powdery film — often used for body in curl products.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFine or easily flattened hair
Adds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.

DependsCurls or waves needing flexible hold
How rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.

DependsMaximum-hold styling
Starch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- starch
- thickener
- film former
6 Sodium Lauroamphoacetate

General function
A very mild cleanser common in baby and sensitive-scalp shampoos.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May suitVery dry or highly damaged hair
One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.

May not suitBuild-up-sensitive routines
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

PubChem
- amphoteric cleanser
- secondary cleanser
- cleanser
7 Anastatica Hierochuntica (Rose Of Jericho) Extract · Anastatica Hierochuntica Extract

General function
An extract of Rose Of Jericho (Anastatica Hierochuntica). Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
8 Oryza Sativa (Rice) Bran Oil · Rice Bran Oil/Hydrogenated Rice Bran Oil Esters

General function
A light oil used for shine and slip, often alongside rice-derived proteins.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May not suitFine or easily flattened hair
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
9 Cocamidopropyl Hydroxysultaine

General function
A mild co-cleanser that keeps foam stable in hard water.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May suitVery dry or highly damaged hair
One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.

May not suitBuild-up-sensitive routines
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
- amphoteric cleanser
- secondary cleanser
- cleanser
▾Below about here, the order stops meaning much. These are usually used at 1% or less.
10 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
11 Ceteareth-20
- emulsifier
12 Disodium EDTA

General function
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

PubChem
- hard-water chelator
13 Hydroxypropyl Bis-Hydroxyethyldimonium Chloride

General function
A positively charged conditioning agent. Damaged hair carries a negative charge, so it deposits where the damage is and makes wet hair comb through.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
14 Sodium Chloride
- salt
- thickener
15 Butylene Glycol

General function
A light humectant and carrier that helps extracts dissolve.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it adds less weight than oils or butters do.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- solvent
16 Caprylyl Glycol

General function
A gentle preservative helper that also holds a little moisture.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitVery dry or highly damaged hair
Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- preservative
- humectant
17 Hexylene Glycol

General function
A solvent that keeps other ingredients dissolved and helps preservatives work.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it adds less weight than oils or butters do.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- solvent
- humectant
18 Methylchloroisothiazolinone
- isothiazolinone
- preservative
19 Methylisothiazolinone
- isothiazolinone
- preservative
20 Phenoxyethanol
- preservative
21 Benzyl Salicylate

General function
A soft floral fragrance component listed separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
22 Citronellol

General function
A rose-like fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
23 Coumarin

General function
A sweet, hay-like fragrance component listed separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
24 Hexamethylindanopyran

General function
A synthetic musk used as a long-lasting fragrance base note.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

PubChem
- fragrance
25 Hydroxycitronellal

General function
A soft floral fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
26 Limonene

General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
27 Terpineol

General function
A lilac-like fragrance component found naturally in several essential oils.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
28 Tetramethyl Acetyloctahydronaphthalenes

General function
A synthetic musk or woody-amber note used as a fragrance base.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
29 Vanillin

General function
The main scent compound in vanilla, used as a fragrance note.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

PubChem
- fragrance
30 Citrus Aurantium Peel Oil

General function
A cold-pressed orange peel oil used for scent. Citrus oils are naturally high in limonene.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
31 Citrus Limon (Lemon) Peel Oil · Citrus Limon Peel Oil

General function
A cold-pressed citrus oil used for a fresh scent; naturally high in limonene.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
32 Fragrance · Fragrance (Parfum)

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance

What the whole list adds up to

12 fragrances
5 named fragrance allergens
4 thickeners
4 preservatives
3 solvents
3 emollients
3 cleansers
3 botanical extracts
3 humectants
2 fatty alcohols
2 conditioning agents
2 amphoteric cleansers
2 secondary cleansers
2 hard-water chelators

Ingredient list captured 2026-10-01. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 16 oz

Seen at $36 1 store · checked Aug 30

Good value under $29 Under $1.79/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $29 line; products that do this job typically go for about $36 at this size.

Show the price ladder

Price for 16 ozlower is better

Where we’ve seen it5 listings · 1 store

Ulta
$36.00

16 oz · $2.25/oz

Aug 27Lowest per oz
Ulta
$36.00

16 oz · $2.25/oz

Aug 30
Ulta
$36.00

16 oz · $2.25/oz

Aug 30
Ulta
$36.00

16 oz · $2.25/oz

Aug 30
Ulta
$36.00

16 oz · $2.25/oz

Aug 30

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

16 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $36 is the price we have observed for the 16 oz. We need three stores before we call a price commonly seen.
Good value under $29 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.79/oz; at 16 oz that is $29. Under that line you are paying less than most of them.
About $36 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 16 oz.

Formula

Formula score

10 of 10

A complete formula at an ordinary price: mid-range per ounce among co-washes, with the working systems in place.

How the score is counted

1 products that do the same job cost less per ounce
Costs more per ounce than 61% of the 98 co-washes we’ve priced
Covers 6 of the 6 things a co-wash should do
Reviewers mention 4 recurring complaints

Conditioning agents up frontWhat makes wet hair comb through.3 pts
Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
Gentle or no detergentCleans without stripping the conditioning back off.2 pts
A humectantBinds water into the hair.1 pt
No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Oyin HandmadeLowest cost per oz Ginger Mint Co-Wash $1.62/oz $0.63/oz less

Sulfate-free
Gentle cleanse
Curly method

· Close function

Function: Water-binding (humectants)
Protein
Hard-water defence
Also: Mint scent
Masstige tier

Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision

Should you buy it?

A solid pick for the hair it suits

Best user

Colour-treated hair, for washing without sulfates and a protein-free formula

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, anyone who wants a squeaky-clean feel, or anyone who wants a quick, foam-heavy shampoo

Best alternative if not

Oyin Handmade Ginger Mint Co-Wash for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Gently cleanses, conditions, detangles and nourishes curls

Humectants or rich emollients sit in the first eight ingredients.

Stearyl Alcohol
Cetyl Alcohol
Oryza Sativa (Rice) Bran Oil

Supported

Helps hair feel hydrated.

Removes dirt, oil and buildup without stripping hair

The detergent system is gentle; it is unlikely to clear heavy build-up on its own.

Behentrimonium Chloride
Sodium Lauroamphoacetate
Cocamidopropyl Hydroxysultaine

Potential conflict

Too gentle for real build-up.

Creamy, lather-free formula

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Detangles while infusing moisture to encourage definition and add volume without weighing down your curls

A mid-weight formula: it will not flatten fine hair, but lift is not its main job.

Hydroxypropyl Starch Phosphate

Partly supported

Neutral on lift.

Free from Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten

No sulfate detergents appear in the ingredient list.

—

Supported

Gentler on colour and coils.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Reviewers with spiral or densely curly hair single it out as the one cleanser that lets them detangle in the shower, and some say it conditions well enough that a separate conditioner step stops feeling necessary.

Ulta reviewers with spiral curls, including the most-helpful positive review

Long-time repurchasers say the product was reformulated and that the current version no longer performs like the one they had been buying.

Ulta reviewer who calls it a former favourite

The strongest criticism is that it does not read as a cleanser: the scalp never feels clean, the product is hard to rinse fully, and hair is left frizzy and still tangled.

Ulta's most-helpful critical review, loose curls and waves, returned after two uses

Reviewers with thick, coarse hair conclude the formula is too light for their density and say it would suit fine or thin hair better.

Ulta reviewer, thick and coarse hair

Fine, thin-haired wavy reviewers report the opposite outcome: hair feels dry straight after washing yet turns oily again within a day.

Ulta reviewer describing wavy thin hair

How this page was made

Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
2 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-30.
Ingredient references are linked for 16 of 25 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v23. Record last updated 2026-09-02.