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OGX

ProGrowth + Peptide Hair Serum Mist - Thicken & Protect

Finisher / Serum, lightweight

  • Finisher
  • serum
  • mist
  • Sulfate-free
  • Moisture-rich
  • Lightweight
  • Not cruelty-free · PETA-listed
Size6.5 fl ozusual store size · 2 sizes
Price$11.99 Good valueseen at one store · 6.5 oz
Price / oz$1.88/ozat 6.5 oz
Where to buy6 stores · 2 sizes

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Listing used for research: target.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

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$49 with 60 days of follow-up questions and plan updates

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Lower cost than most serums

$1.88/oz at 6.5 oz, less than 95% of the 136 serums , which mostly run $3.94–14.80/oz.

Price and stores

Great for

Protein-hungry hairthat stretches and stays stretched when wet
Dry, thirsty hairhumectants and emollients both sit up front
Fine hairthat flattens under most products
Very dry hairno fast-drying alcohol in the list
Aerosol avoidancea pump or tube, not a pressurised can
Short ingredient listsfifteen ingredients or fewer

Maybe skip if

this product has a scent
Curly-method routinesthese silicones need a detergent to remove
Protein-sensitive hairthat goes stiff or straw-like on protein
Anyone who dislikes a castthe film formers here can set firm
Hair that looks dullno recognised shine system in the list
Dry or very humid airwhere heavy humectants work against you

Whether a finisher this rich looks shiny or greasy on you depends on your strand thickness and how oily your hair gets. Your consultation answers that.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Weight on the hair Light

Water-first and light: unlikely to flatten fine hair.

Oils and butters None

No oils or butters in the list.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Fragrance Prominent

Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterAqua (Water) solvent The base everything else is dissolved in Neutral
Isopentyldiol solvent The base everything else is dissolved in Moisturizes
Oleth-10 emulsifier Keeps oil and water mixed Stabilizes
Ethylhexylglycerin preservative Keeps the product from spoiling Shine
Fragrance fragrance The scent Fragrance
Pisum Sativum (Pea) Peptide protein A small amount of protein Protein
Hydrolyzed Rice Protein film former A supporting film former Protein
Niacinamide vitamin A trace vitamin addition Detangles
Propoxytetramethyl Piperidinyl Dimethicone silicone A little shine Buildup
What the list leaves out, and what it carriesThe list carries no sulfates or drying alcohols. Protein sits high: this is a strengthening step rather than a moisture one. Fragrance is on the label. Water-insoluble silicones that need a detergent wash to remove.
Full ingredient list (15)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water · Aqua (Water)
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Isopentyldiol
    General function

    A light solvent and humectant used to dissolve extracts and improve feel.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it adds less weight than oils or butters do.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • solvent
    • humectant
  • 3 Oleth-10
    General function

    An emulsifier used to disperse oils and fragrance.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • emulsifier
    • solubilizer
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 4 Ethylhexylglycerin
    General function

    A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • preservative
    • emollient
  • 5 Fragrance
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 6 Pisum Sativum (Pea) Peptide
    General function

    A short-chain pea protein used for strength and body claims in vegan formulas.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsVery dry or highly damaged hair

    Unhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.

    • protein
  • 7 Hydrolyzed Rice Protein
    General function

    A light plant protein that adds body and shine, popular in volume products.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

    • film former
    • protein
    • hydrolysed protein
  • 8 Niacinamide
    General function

    Vitamin B3, used in scalp products for conditioning claims.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    PubChem
    • vitamin
    • conditioning agent
  • 9 Panthenol
    General function

    Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    It hydrates without adding oil or a film, which is the combination fine hair usually needs.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

    PubChem
    • humectant
    • conditioning agent
    • vitamin
  • 10 Propoxytetramethyl Piperidinyl Dimethicone
    General function

    A silicone. Silicones coat the strand for slip, shine and frizz control; unless the name carries PEG or PPG, removing one takes a detergent rather than water.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    • silicone
    • conditioning agent
  • 11 Trideceth-6
    • emulsifier
    • solubilizer
  • 12 Cetrimonium Chloride
    General function

    A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    The C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    International Journal of Cosmetic Science
    • conditioning agent
    • cleanser
  • 13 PVP
    General function

    A classic hairspray polymer. It gives firm hold but attracts moisture, so humidity can soften the set.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    DependsCurls or waves needing flexible hold

    It sets firm on its own. Whether the curl stays flexible depends on the plasticisers and oils the rest of the formula carries.

    PubChem
    • film former
    • polymer
  • 14 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator
  • 15 Phenoxyethanol
    • preservative

What the whole list adds up to

  • 3 conditioning agents
  • 2 solvents
  • 2 humectants
  • 2 emulsifiers
  • 2 solubilizers
  • 2 preservatives
  • 2 proteins
  • 2 film formers
  • 2 vitamins
  • 1 emollient
  • 1 fragrance
  • 1 declared fragrance
  • 1 hydrolysed protein
  • 1 silicone

Ingredient list captured 2026-09-05. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 6.5 oz

Seen at $11.99 lowest of 2 stores · checked Oct 31
Good value under $23 Under $3.56/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $23 line, and products that do this job typically go for about $43 at this size.

Sizes

0.33 oz
$10–11
$31.79/oz
6.5 ozusual store size
$11.99
$1.88/oz

The 6.5 oz costs 94% less per ounce than the 0.33 oz.

Show the price ladder
Where we’ve seen it7 listings · 5 stores

6.5 ozusual store sizeBest per ounce

  • Target
    $10.49
    6.5 oz · $1.61/oz
    Sep 5Lowest per oz
  • Target
    $10.49
    6.5 oz · $1.61/oz
    Sep 5
  • Ulta Beauty
    $11.99
    6.5 oz · $1.84/oz
    Oct 31
  • Walgreens
    $12.49
    6.5 oz · $1.92/oz
    Oct 31

0.33 oz

  • Walmart
    $10.47
    0.33 oz · $31.73/oz
    Sep 6Lowest per oz
  • Target
    $10.49
    0.33 oz · $31.79/oz
    Oct 31
  • CVS
    $11.49
    0.33 oz · $34.82/oz
    Oct 31

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 6.5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $11.99 is the price we have observed for the 6.5 oz. We need three stores before we call a price commonly seen.
  3. Good value under $23 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $3.56/oz; at 6.5 oz that is $23. Under that line you are paying less than most of them.
  4. Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
  5. About $43 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 6.5 oz.

Formula

Formula score
9 of 10

It carries the working systems a serum needs and still sits in the lower part of the price range for serums per ounce.

How the score is counted
  • Costs less per ounce than 95% of the 136 serums we’ve priced
  • Covers 5 of the 6 things a serum should do
  • Reviewers mention 2 things they like about how it performs
  • Drugstore tier, sold at Grocery / mass
  • A shine systemThe silicone, oil, or ester that produces gloss.3 pts
  • A weightless carrierDelivers the shine without leaving grease.2 pts
  • Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
  • An antioxidantKeeps the oils in the bottle from going off.1 pt
  • No drying alcohol in the first threeFast drying without leading on alcohol.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

TRESemmeLowest cost per oz Keratin Smooth Weightless Silk Serum $3.60/oz $1.72/oz more
  • Protein
  • Lightweight
  • Alcohol-free
· Close function
Function
  • Film formers
Also
  • Cruelty-free
  • 3.3 oz bottle
  • Sold online
Compare
Color WowClose function Pop & Lock High Gloss Finish $12.78/oz $10.90/oz more
  • Protein-free
  • Lightweight
  • Shine
Function
  • Protein
Also
  • Masstige tier
  • 1.8 oz bottle
Compare
Color WowClose function Pop & Lock Frizz Control & Glossing Serum $15.56/oz $13.68/oz more
  • Protein-free
  • Lightweight
  • Shine
Function
  • Protein
  • UV filter
Also
  • Masstige tier
  • 1.8 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Suits every hair pattern

Final decision

Should you buy it?

Good for the right person
Best user

Soft, over-stretchy hair, for protein high in the formula and moisture that stays in

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, curly-method routines, or hair that stiffens on protein

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Instantly plumps & protects your hair from root to tip

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Reduces hair fall due to breakage

Protein sits in the first eight ingredients.

  • Pisum Sativum (Pea) Peptide
  • Hydrolyzed Rice Protein
  • Cetrimonium Chloride
Supported

Reinforces a damaged strand.

Provides heat protection up to 450F

Heat protection is a performance claim; an ingredient list cannot confirm it.

  • Pisum Sativum (Pea) Peptide
  • Hydrolyzed Rice Protein
  • Propoxytetramethyl Piperidinyl Dimethicone
Stated by brand

Only lab testing can show this.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

many reviewers report their hair looks and feels visibly fuller and thicker with regular use

general reviewers, several repeat purchasers

reviewers describe the product becoming a routine staple, citing overall hair strengthening and health

long-term/repeat users

some reviewers with fine or thin hair say the product produced no noticeable thickening effect despite continued use

reviewers who purchased specifically hoping to thicken thin hair

More from OGX

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (0 manufacturer or regulatory, 4 retailer, 0 editorial), last checked 2026-09-05.
  • Ingredient references are linked for 7 of 11 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-09-06.

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