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Odele

Curl Defining No-Lather Shampoo

Co-wash / Low-lather cleanser, gentle

  • Co-wash
  • cream
  • Sulfate-free
  • Silicone-free
  • Moisture-rich
  • Vegan · label states
  • Cruelty-free · label states
Size13 fl oz
Priceabout $12 Good valuecommonly seen · 13 oz
Price / oz$0.92/ozat 13 oz
Where to buy4 stores · $11.99–12.79

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

“100% natural, gender-neutral fragrance with notes of oakmoss, ylang ylang and cucumber.” — Brand page

Manufacturer page: odelebeauty.com

Personal fit

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Lower cost than most co-washes

$0.92/oz at 13 oz — less than 78% of the 95 co-washes , which mostly run $1.08–2.76/oz.

Price and stores

Great for

Colour-treated hairthat fades faster in a sulfate wash
Frequent washerswho want gentler cleansing
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Hard waterand swimmers dealing with mineral deposit
Curl definitionfilm formers hold a clump together

Maybe skip if

this product carries a scent
A squeaky-clean feelthis deliberately leaves conditioning behind
Foam-heavy washesit barely lathers
Dry or very humid airwhere heavy humectants work against you
Picking it up locallywe have it recorded in one channel only

Whether washing without detergent suits you depends on your scalp oil rate and build-up history — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Gentle

Removes light dirt and oil without stripping.

Slip and detangling Moderate

Conditioning agents are present, lower in the list.

Oils and butters None

No oils or butters in the list.

Water-binding (humectants) High

Humectants near the top — water-binding is a headline mechanism here.

Weight on the hair Light

Water-first and light: unlikely to flatten fine hair.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Water solvent The base everything else is dissolved in Neutral
Tetrasodium Glutamate Diacetate hard-water chelator Binds hard-water minerals Stabilizes
Cetearyl Alcohol fatty alcohol Body and cleansing feel — not a drying alcohol Softens
Cocamidopropyl Betaine amphoteric cleanser — Cleanses
Glycerin humectant Pulls water into the hair Moisturizes
Propanediol humectant Pulls water into the hair Moisturizes
Stearic Acid emulsifier Keeps oil and water mixed Softens
Amaranthus Caudatus Seed Extract botanical extract A plant extract, marketed as much as functional Neutral
Hydrolyzed Rice Protein film former A supporting film former Protein
Fragrance fragrance The scent Fragrance
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. Fragrance is on the label. Hard-water chelators are present. Vegan and cruelty-free.
Full ingredient list (20)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Water
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Tetrasodium Glutamate Diacetate
    General function

    A biodegradable hard-water chelator used in place of EDTA.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 3 Cetearyl Alcohol
    General function

    A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 4 Cocamidopropyl Betaine
    General function

    A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May not suitBuild-up-sensitive routines

    The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

    DependsVery dry or highly damaged hair

    Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

    Indian Journal of Dermatology
    • amphoteric cleanser
    • secondary cleanser
    • cleanser
  • 5 Glycerin
    General function

    A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 6 Propanediol
    General function

    A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it hydrates without contributing weight.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 7 Stearic Acid
    General function

    A fatty acid that thickens creams and helps them hold their texture.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • emulsifier
    • thickener
    • fatty alcohol
  • 8 Amaranthus Caudatus Seed Extract
    General function

    An amaranth seed extract used at low levels for moisture and shine claims.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • botanical extract
  • 9 Hydrolyzed Rice Protein
    General function

    A light plant protein that adds body and shine, popular in volume products.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFrizz-prone, damaged, or high-friction hair

    Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

    • film former
    • protein
    • hydrolysed protein
  • 10 Xanthan Gum
    General function

    A fermented sugar gum that thickens water-based formulas and adds soft, natural hold.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitCurls or waves needing flexible hold

    A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

    May suitFrizz-prone, damaged, or high-friction hair

    A soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.

    May not suitMaximum-hold styling

    Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.

    • gum
    • thickener
    • film former
  • 11 Guar Hydroxypropyltrimonium Chloride
    General function

    A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitFrizz-prone, damaged, or high-friction hair

    Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

    May suitMaximum-hold styling

    A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.

    • conditioning agent
    • polymer
    • gum
  • 12 Cetyl Alcohol
    General function

    A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 13 Mannan
  • 14 Steareth-2
    • emulsifier
  • 15 Steareth-100
  • 16 Hydroxyethylcellulose
    General function

    A cellulose thickener that gives gels and conditioners their body and adds a soft, flexible film.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitCurls or waves needing flexible hold

    A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

    May suitFrizz-prone, damaged, or high-friction hair

    A soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.

    May not suitMaximum-hold styling

    Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.

    PubChem
    • gum
    • thickener
    • film former
  • ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 17 Phenoxyethanol
    • preservative
  • 18 Ethylhexylglycerin
    General function

    A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • preservative
    • emollient
  • 19 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator
  • 20 Fragrance
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance

What the whole list adds up to

  • 5 thickeners
  • 3 fatty alcohols
  • 3 emollients
  • 3 film formers
  • 3 gums
  • 2 solvents
  • 2 hard-water chelators
  • 2 humectants
  • 2 emulsifiers
  • 2 preservatives
  • 1 amphoteric cleanser
  • 1 secondary cleanser
  • 1 cleanser
  • 1 botanical extract

Ingredient list captured 2026-09-05. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 13 oz

Commonly seen about $12 Midpoint $11.99 · 3 stores · checked Sep 5
Good value under $21 Under $1.63/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $21 line, and products that do this job typically go for about $38 at this size.

Show the price ladder
Where we’ve seen it4 listings · 4 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 13 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 13 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
  3. Good value under $21 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.63/oz; at 13 oz that is $21. Under that line you are paying less than most of them.
  4. About $38 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 13 oz.

Formula

Formula score
7 of 10

Not the most complete co-wash formula we have read, but it is under most of the range for co-washes per ounce.

How the score is counted
  • Costs less per ounce than 78% of the 95 co-washes we’ve priced
  • No conditioning agents up front in the formula
  • Reviewers mention 3 things they like about how it performs
  • Drugstore tier, sold at Brand website
  • Conditioning agents up frontWhat makes wet hair comb through.3 pts
  • Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
  • Gentle or no detergentCleans without stripping the conditioning back off.2 pts
  • A humectantBinds water into the hair.1 pt
  • No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

OuidadLowest cost per oz Coil Infusion Drink Up Cleansing Conditioner Co-Wash $1.08/oz $0.16/oz more
  • Sulfate-free
  • Gentle cleanse
  • Curly method
· Close function
Function
  • Slip and detangling
  • Oils and butters
Also
  • Salon tier
  • 12 oz bottle
Compare
Together BeautyClose function Wash & Co $3.00/oz $2.08/oz more
  • Sulfate-free
  • Gentle cleanse
  • Curly method
Function
  • Oils and butters
  • Needs detergent to remove
  • Hard-water defence
Also
  • Coconut scent
  • Salon tier
Compare
BouclemeFragrance-free Curl Cleanser $2.77/oz $1.85/oz more
  • Fragrance-free
  • Sulfate-free
  • Protein-free
· Related function
Function
  • Oils and butters
  • Protein
  • Hard-water defence
Also
  • Citrus scent
  • Salon tier
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Built for wavy to coily hair

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Colour-treated hair who want washing without sulfates and gentle cleansing without foam

Biggest tradeoff

Less suited to anyone sensitive to fragrance, anyone who wants a squeaky-clean feel, or anyone who wants a quick, foam-heavy shampoo

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

3
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
0
Stated by brandNo clear evidence
1
Potential conflictFormula works against claim
Deep moisture, strength + enhanced bounce

Humectants or rich emollients sit in the first eight ingredients.

  • Cetearyl Alcohol
  • Glycerin
  • Propanediol
Supported

Helps hair feel hydrated.

Gently removes buildup without stripping

The detergent system is gentle; it is unlikely to clear heavy build-up on its own.

  • Tetrasodium Glutamate Diacetate
  • Cocamidopropyl Betaine
  • Citric Acid
Potential conflict

Too gentle for real build-up.

Locks out frizz, locks in moisture

Humectants or rich emollients sit in the first eight ingredients.

  • Cetearyl Alcohol
  • Glycerin
  • Propanediol
Supported

Helps hair feel hydrated.

Improves definition + bounce

Film formers or natural gums are present, which is what holds a clump together.

  • Hydrolyzed Rice Protein
  • Xanthan Gum
  • Guar Hydroxypropyltrimonium Chloride
Supported

Holds a clump together.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Reviewers with drier or coarser hair say it softened and made their hair more manageable, several noting they use it as the first step before the brand's conditioner and styling products.

reviewers who described dry or coarse hair

Several reviewers describe the product as lightweight and say it doesn't leave hair feeling limp or weighed down despite producing little to no foam.

general reviewers commenting on texture after rinsing

Curly and coily reviewers repeatedly say this no-lather cleanser leaves curls clean and soft without the dryness, squeakiness or frizz they associate with foaming shampoos.

reviewers who identified as curly or coily

More from Odele

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 2 editorial), last checked 2026-09-05.
  • Ingredient references are linked for 10 of 14 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-09-05.

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