Hydrate Cleansing Conditioner

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

• 1 Water · Aqua (Water)
  General function

  The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  • solvent
• 2 Cetearyl Alcohol
  General function

  A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitDry, coarse, or high-porosity hair

  The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

  May suitFrizz-prone, damaged, or high-friction hair

  Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

  DependsFine or easily flattened hair

  Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

  PubChem
  • fatty alcohol
  • emollient
  • thickener
• 3 Glycerin
  General function

  Glycerin, also called glycerol, attracts moisture and mixes completely with water.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitDry, coarse, or high-porosity hair

  High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

  May suitVery dry or highly damaged hair

  Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

  DependsClimate-sensitive or frizz-prone hair

  Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

  Scientific Reports
  • humectant
• 4 Behentrimonium Chloride
  General function

  A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.

  May suitFrizz-prone, damaged, or high-friction hair

  A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

  DependsBuild-up-sensitive routines

  Substantive by design. A routine with no detergent wash gives it nothing to leave with.

  International Journal of Cosmetic Science
  • conditioning agent
  • cleanser
• 5 Cetyl Alcohol
  General function

  A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

  May suitFrizz-prone, damaged, or high-friction hair

  Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

  DependsFine or easily flattened hair

  Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

  PubChem
  • fatty alcohol
  • emollient
  • thickener
• 6 Stearyl Alcohol
  General function

  A fatty alcohol that thickens conditioners and helps them coat the hair evenly.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

  May suitFrizz-prone, damaged, or high-friction hair

  Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

  DependsFine or easily flattened hair

  Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

  PubChem
  • fatty alcohol
  • emollient
  • thickener
• 7 Coco-Glucoside
  General function

  A sugar-derived, low-foaming cleanser used in gentle and curly-method shampoos.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

  May suitVery dry or highly damaged hair

  A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.

  May not suitBuild-up-sensitive routines

  Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.

  PubChem
  • nonionic cleanser
  • cleanser
• ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
• 8 Phenoxyethanol
  General function

  The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  PubChem
  • preservative
• 9 Fragrance · Parfum (Fragrance)
  General function

  An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

  • fragrance
  • declared fragrance
• 10 Caprylyl Glycol
  General function

  A gentle preservative helper that also holds a little moisture.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitVery dry or highly damaged hair

  Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

  DependsClimate-sensitive or frizz-prone hair

  A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

  PubChem
  • preservative
  • humectant
• 11 Ethylhexylglycerin
  General function

  A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFrizz-prone, damaged, or high-friction hair

  Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

  PubChem
  • preservative
  • emollient
• 12 Citric Acid
  General function

  Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

  May suitFrizz-prone, damaged, or high-friction hair

  The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

  May suitGray, silver, or brass-prone hair

  Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

  International Journal of Trichology
  • pH adjuster
  • hard-water chelator
• 13 Sodium Hydroxide
  General function

  A strong base used in trace amounts to raise pH; fully neutralised in the finished product.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  DependsFrizz-prone, damaged, or high-friction hair

  The alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.

  International Journal of Trichology
  • pH adjuster

What the whole list adds up to

• 4 emollients
• 3 fatty alcohols
• 3 thickeners
• 3 preservatives
• 2 humectants
• 2 cleansers
• 2 pH adjusters
• 1 solvent
• 1 conditioning agent
• 1 nonionic cleanser
• 1 fragrance
• 1 declared fragrance
• 1 hard-water chelator

Ingredient list captured 2026-09-17. Formulas change, so check the package in your hand when an ingredient matters to you.