Flexible hold
Softening ingredients sit alongside the hold polymers, which is what keeps a film flexible.
- Ricinus Communis (Castor) Seed Oil
- C26-28 Alkyl Dimethicone
- Ethylhexyl Olivate
Supported
Natural movement without stiffness.
Odele
Cream Pomade
Styler / Paste, mixed-hold
- Styler
- paste
- Sulfate-free
- Protein-free
- Moisture-rich
- Vegan · label states
- Cruelty-free · label states
Size1.5 fl oz
Price$12.99seen at one store · 1.5 oz
Price / oz$8.66/ozat 1.5 oz
Where to buy3 stores · $12.99–12.99
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
Notes: cucumber, moss, ylang.
“100% natural, gender-neutral fragrance with notes of oakmoss, ylang ylang and cucumber” (Brand page)
Strength: Strong
Manufacturer page: odelebeauty.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 23 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
Curly–Coily
Not in your profile
Moisture level
Moderate
Not in your profile
Hold system
Moderate
Not in your profile
Slip / detangling
Some
Not in your profile
Weight on hair
Rich
Not in your profile
Fragrance
Present
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
High
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Scent
Woody & earthy · FloralStrong strength
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
Moderate
Not in your profile
Vegan / cruelty-free
Vegan · label statesCruelty-free · label states
Not in your profile
Animal-derived ingredients
Vegan · label states
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Not determined
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
High
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
20 ingredientsAbout average
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
Brand websiteOne channel
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a paste
$8.66/oz at 1.5 oz, more than 56% of the 197 pastes , which mostly run $4.92–11.75/oz. The cost less.
Great for
Protein-sensitive hairthat stiffens when protein is added
Dry, thirsty hairhumectants and emollients both sit up front
Curl definitionfilm formers hold a clump together
Coarse or dry hairthat absorbs everything you give it
Vegan and cruelty-freeour researched record has it as both
Aerosol avoidancea pump or tube, not a pressurised can
Maybe skip if
this product has a strong scent
Curly-method routinesthese silicones need a detergent to remove
Oily scalp or fine hairthat gets weighed down
Very dry or damaged hairit contains fast-drying alcohol
Picking it up locallywe’ve only seen it sold in one channel
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold system
Mixed
Gums and synthetic polymers together.
Cast risk
Unlikely
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Weight on the hair
Rich
Heavy butters and waxes in the first eight ingredients.
Oil absorption
None
No absorbent powders or starches.
Oils and butters
Present, high in the list
Oils sit high in the list: a softening, coating formula.
Fast-drying alcohol
Present
Contains fast-drying alcohol, which speeds drying but can leave hair feeling dry.
Needs detergent to remove
Yes
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Water | solvent | The base everything else is dissolved in | Neutral |
| Ricinus Communis (Castor) Seed Oil | oil | Softens the film so it does not set hard | Softens |
| C26-28 Alkyl Dimethicone | emollient | Softens and smooths the strand | Buildup |
| Ethylhexyl Olivate | light ester | Light slip without much weight | Softens |
| Glyceryl Stearate Se | emulsifier | Keeps oil and water mixed | Softens |
| Cetyl Alcohol | fatty alcohol | Thickens and conditions (not a drying alcohol) | Softens |
| Propanediol | humectant | Pulls water into the hair | Moisturizes |
| VP/VA Copolymer | film former | Lays down the film that holds a shape | Holds |
| Hydrogenated Castor Oil | wax | Adds a little grip | Buildup |
| Alcohol Denat.Alcohol | drying alcohol | A small amount, for fast setting | Drying |
| Copernicia Cerifera (Carnauba) Wax | wax | Adds a little grip | Buildup |
| Fragrance | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesThe list carries no sulfates. No protein: a moisture formula, not a repair one. Fragrance is on the label. Heavier butters sit in the working part of the list.
Full ingredient list (20)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Ricinus Communis (Castor) Seed Oil
General function
A thick, tacky oil used for sealing ends and for slick, held-down styles.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
3
C26-28 Alkyl Dimethicone
- emollient
- silicone
-
4
Ethylhexyl Olivate
General function
A light olive-derived ester used as a plant alternative to silicone slip.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
5
Glyceryl Stearate Se
General function
A self-emulsifying version of glyceryl stearate that builds a cream on its own.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emulsifier
- emollient
-
6
Cetyl Alcohol
General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
7
Propanediol
General function
A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it adds less weight than oils or butters do.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
8
VP/VA Copolymer
General function
A hold polymer that dries to a clear film. It sets the style and washes out with water.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
9
Hydrogenated Castor Oil
General function
Castor oil hardened into a wax. It thickens balms and gives a firm, sealing feel.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitMaximum-hold stylingA wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
May suitVery dry or highly damaged hairForms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
- wax
- emollient
- sealant
-
10
Alcohol Denat.
· Alcohol
General function
Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
PubChemMay suitFine or easily flattened hairEvaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.
- drying alcohol
- solvent
- 11 Cetearyl Phosphate
-
12
Squalane
General function
The fully hydrogenated form of squalene, now made from olive or sugarcane rather than shark liver. Hydrogenation is what makes it so slow to oxidise; it spreads very lightly and absorbs without a greasy film.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
PubChemMay suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
- emollient
- conditioning agent
-
13
Copernicia Cerifera (Carnauba) Wax
General function
A hard palm wax that gives firm hold and shine.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitMaximum-hold stylingA wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
May not suitBuild-up-sensitive routinesWaxes do not dissolve in water. They need a detergent wash to come off, and they are the classic cause of a coated feel.
DependsCurls or waves needing flexible holdHow rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
- wax
- film former
-
14
Carbomer
General function
A thickener that turns a liquid into a clear gel. It also contributes a light hold.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- thickener
- polymer
- film former
-
15
Methacryloyl Ethyl Betaine/Acrylates Copolymer
- film former
- polymer
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
16
Tetrasodium Glutamate Diacetate
General function
A biodegradable hard-water chelator used in place of EDTA.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
17
Aminomethyl Propanol
General function
A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemDependsFrizz-prone, damaged, or high-friction hairpH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
- pH adjuster
-
18
Ethylhexylglycerin
General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- preservative
- emollient
-
19
Phenoxyethanol
- preservative
-
20
Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
What the whole list adds up to
- 8 emollients
- 4 film formers
- 3 solvents
- 3 polymers
- 2 thickeners
- 2 waxs
- 2 preservatives
- 1 oil
- 1 silicone
- 1 light ester
- 1 emulsifier
- 1 fatty alcohol
- 1 humectant
- 1 sealant
Ingredient list captured 2026-09-15. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 1.5 oz
Seen at
$12.99
Good value under
$12
Priced above the products that do the same job. Stores sell it above the $12 line; products that do this job typically go for about $14 at this size.
Show the price ladder
Where we’ve seen it3 listings · 3 stores
-
Target
$12.991.5 oz · $8.66/ozSep 16Lowest per oz
-
Ulta Beauty
$12.991.5 oz · $8.66/ozSep 16
-
Odele (odelebeauty.com)
$12.991.5 oz · $8.66/ozSep 15
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 1.5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $12.99 is the price we have observed for the 1.5 oz. We need three stores before we call a price commonly seen.
- Good value under $12 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $7.77/oz; at 1.5 oz that is $12. Under that line you are paying less than most of them.
- About $14 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 1.5 oz.
Formula
10
Formula score
10 of 10
A complete formula at an ordinary price: mid-range per ounce among pastes, with the working systems in place.
How the score is counted
- Costs more per ounce than 56% of the 197 pastes we’ve priced
- Covers 6 of the 6 things a paste should do
- Masstige tier, sold at Brand website
- Masstige tier
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
Kevin MurphyLowest cost per oz
KILLER.CURLS Anti-Frizz Defining Crème
$6.87/oz $1.79/oz less
- Protein-free
- Rich
- No aerosol
- Function
- Also
UNITE HairSilicone-free
CONUNDRUM Paste
$15.74/oz $7.08/oz more
- Protein-free
- Curly method
- Rich
- Function
- Also
L'anzaClose function
Healing Style Sculpting Paste
$8.82/oz $0.16/oz more
- Rich
- No aerosol
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Good for the right personBest user
Hair that stiffens on protein who want a protein-free formula and moisture that stays in
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance, curly-method routines, or oily scalps and fine hair
Best alternative if not
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Calms flyaways + smooths edges
Possible from silicones or film formers, but not something the list targets.
- C26-28 Alkyl Dimethicone
- VP/VA Copolymer
- Copernicia Cerifera (Carnauba) Wax
Stated by brand
May help, but not a primary focus.
Adds texture + matte finish
Nothing absorbent sits high enough to read as a matte system.
—
Stated by brand
Can’t be confirmed from label.
Plant-derived formula
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Several reviewers say it works best on shorter styles or damp hair, and can feel sticky or clumpy when finger-combed through longer hair.
A recurring complaint is that the hold does not last, fading within a few hours and needing reapplication.
Multiple reviewers with straight or thick hair say the product can feel heavy or greasy and leave a visible cast unless thoroughly emulsified between the palms first.
Many reviewers describe a flexible hold useful for slicked-back styles and taming flyaways without a stiff or crunchy feel.
Reviewers are split on the scent, with several calling it pleasant and long-lasting and others finding it too strong or overpowering.
More from Odele
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 5 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 3 editorial), last checked 2026-09-16.
- Ingredient references are linked for 8 of 15 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-09-15.
