Sizes & containers
Full - 10.2 fl oz · $34.99 at one store · UPC 665654623502
Smoothing Lotion
Styler / Styling product, polymer-set
- Styler
- lotion
- Sulfate-free
- Protein-free
- Moisture-rich
- Cruelty-free · PETA-listed
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: moroccanoil.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Show all 22 factors we check
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a lotion
$3.48/oz at 10.2 oz, more than 63% of the 36 lotions , which mostly run $1.45–6.04/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Synthetic hold polymers, the firmest kind of hold.
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Middle of the range: noticeable on fine hair, light on coarse hair.
No absorbent powders or starches.
Oils are present, but low enough to be a finishing touch.
Contains fast-drying alcohol, which speeds drying but can leave hair feeling dry.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAQUA/WATER/EAU | solvent | The base everything else is dissolved in | Neutral |
| CyclopentasiloxaneCYCLOMETHICONE | silicone | Smooths the cuticle and adds shine | Buildup |
| Dimethicone | silicone | Smooths the cuticle and adds shine | Buildup |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions (not a drying alcohol) | Softens |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| FragrancePARFUM/FRAGRANCE | fragrance | The scent | Fragrance |
| Behentrimonium Chloride | conditioning agent | Adds slip, lower in the list | Detangles |
| Polyquaternium-70 | conditioning agent | Adds slip, lower in the list | Detangles |
| Hydrogenated Vegetable Oil | wax | Adds a little grip | Buildup |
| Isopropyl Alcohol | drying alcohol | A small amount, for fast setting | Drying |
| Alpha-Isomethyl Ionone | fragrance | The scent | Fragrance |
| Linalool | fragrance | The scent | Fragrance |
Full ingredient list (29)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· AQUA/WATER/EAU
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Cyclopentasiloxane
· CYCLOMETHICONE
General function
A light, fast-evaporating silicone that spreads other ingredients then leaves. It gives serums their weightless glide.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitBuild-up-sensitive routinesIt leaves the hair by evaporating rather than by being washed off, so it is not part of what accumulates.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFine or easily flattened hairA cyclic silicone evaporates after it has spread the formula, so it carries the other ingredients without leaving weight behind.
- silicone
- emollient
-
3
Dimethicone
General function
The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairLays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
May not suitBuild-up-sensitive routinesDimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
- silicone
- emollient
- conditioning agent
-
4
Cetearyl Alcohol
General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
5
Glycerin
General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
6
Fragrance
· PARFUM/FRAGRANCE
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
7
Behentrimonium Chloride
General function
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of Cosmetic ScienceMay suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
DependsVery dry or highly damaged hairEvery detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.
- conditioning agent
- cleanser
-
8
Polyquaternium-70
General function
A positively charged conditioning polymer. It leaves a thin film that cuts static and eases combing, and it survives rinsing better than a simple conditioner.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
-
9
Polyquaternium-11
General function
A styling and conditioning polymer that adds light hold and shine, common in mousses and setting sprays.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- film former
- polymer
- conditioning agent
-
10
Steareth-2
- emulsifier
-
11
Argania Spinosa Kernel Oil
· ARGANIA SPINOSA (ARGAN) KERNEL OIL
General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
12
Hydrogenated Vegetable Oil
General function
A plant oil hardened into a wax, used to thicken balms and pastes.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitMaximum-hold stylingA wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
- wax
- emollient
-
13
Tilia Tomentosa Bud Extract
- botanical extract
-
14
Caprylyl Glycol
General function
A gentle preservative helper that also holds a little moisture.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitVery dry or highly damaged hairHumectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- preservative
- humectant
-
15
Dipropylene Glycol
General function
A light humectant and solvent that helps fragrance and extracts dissolve evenly.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it adds less weight than oils or butters do.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
16
Isopropyl Alcohol
General function
A fast-evaporating alcohol used as a solvent and to speed drying. Well down the list it is a processing aid; near the top it can leave hair feeling dry.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairEvaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.
- drying alcohol
- solvent
-
17
Glyceryl Stearate
General function
A workhorse emulsifier that holds oil and water together in a cream.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emulsifier
- emollient
-
18
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
19
Oleth-10
- emulsifier
- solubilizer
-
20
Chlorphenesin
- preservative
-
21
Phenoxyethanol
- preservative
-
22
Potassium Sorbate
- preservative
-
23
Sodium Benzoate
- preservative
-
24
Ci 26100 (Red 17)
General function
A certified colour that tints the product itself. It does not colour hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitGray, silver, or brass-prone hairA violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
-
25
Ci 47000 (Yellow 11)
General function
A certified colour that tints the product itself. It does not colour hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitGray, silver, or brass-prone hairA violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
-
26
Alpha-Isomethyl Ionone
General function
A violet-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
27
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
28
Hydroxycitronellal
General function
A soft floral fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
- 29 BENZYL BENZOATE. MOSL04
What the whole list adds up to
- 6 emollients
- 5 preservatives
- 4 fragrances
- 3 solvents
- 3 humectants
- 3 conditioning agents
- 3 emulsifiers
- 3 named fragrance allergens
- 2 silicones
- 2 film formers
- 2 polymers
- 2 colourants
- 1 conditioning agent
- 1 fatty alcohol
Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 10.2 oz
Priced above the products that do the same job. Stores sell it above the $24 line; products that do this job typically go for about $37 at this size.
Show the price ladder
Where we’ve seen it3 listings · 3 stores
-
Target
$34.9910.2 oz · $3.43/ozOct 7Lowest per ozSale · was $49.99
-
Moroccanoil (brand site)
$36.0010.2 oz · $3.53/ozOct 7
-
Fringe Salon
$36.0010.2 oz · $3.53/ozOct 7
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 10.2 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $34.99 is the price we have observed for the 10.2 oz. We need three stores before we call a price commonly seen.
- Good value under $24 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $2.31/oz; at 10.2 oz that is $24. Under that line you are paying less than most of them.
- About $37 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 10.2 oz.
Formula
A complete formula at an ordinary price: mid-range per ounce among lotions, with the working systems in place.
How the score is counted
- 2 products that do the same job cost less per ounce
- Costs more per ounce than 63% of the 36 lotions we’ve priced
- Covers 5 of the 6 things a lotion should do
- Salon tier, sold at Brand website
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
- Protein-free
- Flexible hold
- Alcohol-free
- Function
- Also
- Protein-free
- Alcohol-free
- No aerosol
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Good for the right personHair that stiffens on protein, looking for a protein-free formula and real detangling slip
Less suited to anyone sensitive to fragrance, curly-method routines, or very dry or high-damage hair
Design Essentials Almond & Avocado Curling Crème for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Many reviewers say the lotion tames frizz and leaves hair smooth without a heavy feel.
Reviewers with curly, coarse, or thick hairSome reviewers say it did not calm their frizz and left hair looking dry or brittle.
Reviewers across hair types, including long wavy and fine dyed hairReviewers split on weight: some find it light and shine-friendly, while others say it feels heavy, sticky or dirty.
Reviewers with fine, straight, or curly hairReviewers disagree on scent, with some calling it pleasant and others saying it smells like plastic or damp wood.
Reviewers across hair typesMore from Moroccanoil
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 4 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 3 editorial), last checked 2026-10-31.
- Ingredient references are linked for 12 of 20 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-10-07.
