Reduce static and flyaways by 99%
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Only the brand’s testing shows this.
Shampoo / Clarifying, deep-cleaning
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: moroccanoil.com
Personal fit
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The rest of what your plan weighs on this product.
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Your avoid-list
Upper-mid price for a shampoo
$2.62/oz at 8.5 oz — more than 70% of the 805 shampoos , which mostly run $0.81–3.01/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Removes oil, buildup, and most residue — a reset wash.
An ordinary shampoo lather.
Conditioning agents are present, lower in the list.
Humectants in the working part of the formula.
No over-the-counter scalp active.
Chelators are present — they bind hard-water and pool minerals.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
No protein or amino acids in the list.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Water | solvent | The base everything else is dissolved in | Neutral |
| Sodium Lauroyl Methyl Isethionate | mild anionic cleanser | — | Cleanses |
| Sodium Cocoyl Isethionate | mild anionic cleanser | — | Cleanses |
| Lauryl Glucoside | nonionic cleanser | — | Cleanses |
| Acrylates Crosspolymer-4 | film former | Lays down the film that holds a shape | Holds |
| Disteareth-75 IPDI | thickener | Sets the texture | Holds |
| Cocamide Methyl MEA | secondary cleanser | Softens the main detergent | Cleanses |
| Coconut Acid | emulsifier | Keeps oil and water mixed | Stabilizes |
| Bis-Cetearyl Amodimethicone | conditioning agent | A supporting conditioner | Buildup |
| Fragrance | fragrance | The scent | Fragrance |
| Ethylhexylglycerin | preservative | Keeps the product from spoiling | Softens |
| Lactobacillus Ferment | preservative | Keeps the product from spoiling | Stabilizes |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A gentle, dense-lathering cleanser used as the primary detergent in many sulfate-free shampoos.
Listed in the first three ingredients, it is likely a structural part of this formula.
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
A mild cleanser that gives a creamy lather and leaves hair less stripped than sulfates.
Listed in the first three ingredients, it is likely a structural part of this formula.
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
A mild sugar-derived cleanser with a soft, low lather.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.
Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
A cross-linked acrylate that thickens a gel and dries to a holding film. Cross-linking makes it build viscosity as well as set.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
An associative thickener that builds viscosity in a water-based formula and gives it a cushioned flow.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
A coconut-derived thickener that stabilises shampoo foam and gives the liquid its body.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
The fatty acid fraction of coconut oil, used to build cleansers and stabilise foam.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A conditioning silicone that deposits selectively on damaged hair for slip and shine.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
A light, widely used oil that softens without much weight.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
A plant or fermented gum. Gums thicken a water-based formula and give it a slippery, cushioned feel; in a styler they also contribute soft hold.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A sugar-derived, low-foaming cleanser used in gentle and curly-method shampoos.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.
Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
An emulsifier that also softens, often added to make a cleanser feel less stripping.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A mild cleanser that comes along with sodium cocoyl isethionate and helps it dissolve.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Cleansing is what lifts deposited films off the strand. How completely depends on which detergent it is and how high on the list it sits.
Every detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.
A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Light and water-binding rather than oily, so it hydrates without contributing weight.
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.
Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.
A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
A readily biodegradable chelator used in place of EDTA to bind hard-water minerals.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
A wax that gives shampoo its pearly look and a slightly richer feel.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
It hydrates without adding oil or a film, which is the combination fine hair usually needs.
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
A gentle preservative helper that also holds a little moisture.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
The smallest fruit acid, used in scalp products to loosen flakes and clear build-up.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
A strong base used in trace amounts to set pH; it is fully neutralised in the finished product.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
A soy- or sunflower-derived lipid that helps conditioning ingredients spread evenly on the strand.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A violet-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 8.5 oz
Priced above the products that do the same job. Stores sell it above the $25 line; products that do this job typically go for about $34 at this size.
Sizes
The 33.8 oz costs 52% less per ounce than the 8.5 oz.
8.5 ozmost listed
33.8 ozBest per ounce
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
The formula carries the systems a shampoo is built around, and it sits in the middle of the range for shampoos per ounce.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget



Final decision
Colour-treated hair, looking for washing without sulfates and a protein-free formula
Not ideal for anyone sensitive to fragrance, curly-method routines, or dry or damaged hair
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
Reduce static and flyaways by 99%
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Only the brand’s testing shows this.
Frizz control for up to 72 hours
Silicones or film formers smooth the cuticle, which is the usual mechanism.
Smoother strands, less frizz.
Reduce frizz by up to 73%
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Only the brand’s testing shows this.
Protect against frizz in up to 90% humidity
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Only the brand’s testing shows this.
Color-safe; formulated without sulfates, phosphates, or parabens
No sulfate detergents appear in the ingredient list.
—
Gentler on colour and coils.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Reviewers in humid climates report the shampoo/conditioner routine keeps hair noticeably smoother through the day compared to prior products
humid-climate usersThe travel size is called out as a convenient way to try the line before committing to a full bottle
travel-size buyersA minority of reviewers report needing more than one use before noticing a difference in frizz control
new/short-term usersSome reviewers with dry hair say they prefer Moroccanoil's Moisture line shampoo over Frizz Control for their texture
dry/thick-hair users comparing to another Moroccanoil line