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Kevin Murphy

ANTI.GRAVITY

Styler / Styling product, polymer-set

  • Styler
  • lotion
  • Sulfate-free
  • Silicone-free
  • Protein-free
  • Cruelty-free · PETA-listed
Size150 ml
Price$37seen at one store · 5.07 oz
Price / oz$7.30/ozat 5.07 oz
Where to buy1 store · $37.00–37.00

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

Notes: eucalyptus, lavender, rosewood.

“A fresh blend of eucalyptus and lavender, grounded by rosewood” (Brand page)

Strength: Strong

Manufacturer page: kevinmurphy.com.au

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

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  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49 with 60 days of follow-up questions and plan updates

$99 with 12 months. Pay once; the year renews only if you choose.

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Same job for less elsewhere

$7.30/oz at 5.07 oz, more than 91% of the 36 lotions , which mostly run $1.45–6.04/oz.

View alternatives

Great for

Protein-sensitive hairthat stiffens when protein is added
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove

Maybe skip if

this product has a strong scent
Anyone who dislikes a castthe film formers here can set firm
Dry or very humid airwhere heavy humectants work against you
Tight budgetsit sits in the upper price tiers

Whether this hold suits you depends on your density, porosity and how long your style needs to last. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold system Synthetic polymer

Synthetic hold polymers, the firmest kind of hold.

Cast risk Likely

Film formers with little to soften them, so expect a cast to scrunch out.

Weight on the hair Medium

Middle of the range: noticeable on fine hair, light on coarse hair.

Oil absorption None

No absorbent powders or starches.

Oils and butters None

No oils or butters in the list.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterWater (Aqua) (Eau) solvent The base everything else is dissolved in Neutral
VP/VA Copolymer film former Lays down the film that holds a shape Holds
Lavandula Intermedia Flower/Leaf/Stem Extract botanical extract A plant extract, there as much for marketing as for function Neutral
HoneyHoney (Mel) (Miel) humectant Pulls water into the hair Moisturizes
Squalane emollient Softens and smooths the strand Detangles
Hydrogenated Polydecene emollient Softens and smooths the strand Softens
Trideceth-10 emulsifier Keeps oil and water mixed Stabilizes
Polysorbate 20 solubilizer Keeps oils dissolved in water Stabilizes
FragranceFragrance (Parfum) fragrance The scent Fragrance
Linalool fragrance The scent Fragrance
Limonene fragrance The scent Fragrance
Benzyl Benzoate fragrance The scent Fragrance
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein: a moisture formula, not a repair one. Fragrance is on the label.
Full ingredient list (20)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water · Water (Aqua) (Eau)
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 VP/VA Copolymer
    General function

    A hold polymer that dries to a clear film. It sets the style and washes out with water.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 3 Lavandula Intermedia Flower/Leaf/Stem Extract
    • botanical extract
  • 4 Honey · Honey (Mel) (Miel)
    General function

    A natural sugar-based humectant that holds water against the strand.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    Hydration with no oil attached, so it adds very little weight even high on a list.

    May suitVery dry or highly damaged hair

    Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    • humectant
    • botanical extract
  • 5 Squalane
    General function

    The fully hydrogenated form of squalene, now made from olive or sugarcane rather than shark liver. Hydrogenation is what makes it so slow to oxidise; it spreads very lightly and absorbs without a greasy film.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    PubChem
    • emollient
    • conditioning agent
  • 6 Hydrogenated Polydecene
    General function

    A synthetic light emollient used for slip that does not go rancid.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    • emollient
  • 7 Trideceth-10
    General function

    An emulsifier that keeps oils evenly dispersed.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • emulsifier
    • solubilizer
  • 8 Polysorbate 20
    General function

    Keeps fragrance and oils dissolved in a watery formula so it stays clear.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • solubilizer
    • emulsifier
  • 9 Polysorbate 60
    • emulsifier
    • solubilizer
  • 10 VP/Dmapa Acrylates Copolymer
    General function

    A hold polymer that sets with some flexibility and washes out with water.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 11 sodium laneth-40 maleate/styrene sulfonate copolymer
    General function

    A synthetic film-forming polymer. Polymers of this kind dry to a continuous film on the hair, which is how a styling product holds a shape.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 12 Sodium Polyacryloyldimethyl Taurate
    • thickener
    • polymer
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 13 Phenoxyethanol
    • preservative
  • 14 Benzoic Acid
    • preservative
  • 15 Dehydroacetic Acid
    • preservative
  • 16 Benzalkonium Chloride
    General function

    A positively charged conditioning agent. Damaged hair carries a negative charge, so it deposits where the damage is and makes wet hair comb through.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    May suitVery dry or highly damaged hair

    The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    • conditioning agent
  • 17 Fragrance · Fragrance (Parfum)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 18 Linalool
    General function

    A floral fragrance component listed separately as a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 19 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 20 Benzyl Benzoate
    General function

    A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen

What the whole list adds up to

  • 4 polymers
  • 4 fragrances
  • 3 film formers
  • 3 emulsifiers
  • 3 solubilizers
  • 3 preservatives
  • 3 named fragrance allergens
  • 2 botanical extracts
  • 2 emollients
  • 1 solvent
  • 1 humectant
  • 1 conditioning agent
  • 1 thickener
  • 1 conditioning agent

Ingredient list captured 2026-10-17. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 5.07 oz

Seen at $37 1 store · checked Oct 15
Good value under $17 Under $3.29/oz it costs less than three-quarters of the 7 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $17 line; products that do this job typically go for about $18 at this size.

Show the price ladder
Where we’ve seen it2 listings · 1 store

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 5.07 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $37 is the price we have observed for the 5.07 oz. We need three stores before we call a price commonly seen.
  3. Good value under $17 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $3.29/oz; at 5.07 oz that is $17. Under that line you are paying less than most of them.
  4. About $18 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 5.07 oz.

Formula

Formula score
10 of 10

Sold through salons, and 7 products that do the same job cost less. Part of what you pay for is where it is sold.

How the score is counted
  • 7 products that do the same job cost less per ounce
  • Costs more per ounce than 91% of the 36 lotions we’ve priced
  • Covers 6 of the 6 things a lotion should do
  • Salon tier, sold at Brand website and Salons
  • A hold systemThe polymer, gum, or wax that holds the shape.3 pts
  • Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
  • No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
  • A humectantBinds water into the hair.1 pt
  • A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Paul MitchellLowest cost per oz Extra-Body Sculpting Gel $3.14/oz $4.16/oz less
  • Protein-free
  • Curly method
  • Silicone-free
· Same function
Differs
  • Citrus scent, not mint
  • Masstige tier
  • 5.1 oz bottle
Compare
Paul MitchellClose function Tea Tree Firm Hold Gel - 5.1 oz $3.63/oz $3.67/oz less
  • Protein-free
  • Curly method
  • Silicone-free
Function
  • Water-binding (humectants)
Also
  • Masstige tier
  • 5.1 oz bottle
Compare
Paul MitchellClose function Tea Tree Styling Gel - 2.5 oz $3.80/oz $3.50/oz less
  • Protein-free
  • Curly method
  • Silicone-free
Function
  • Slip and detangling
Also
  • Drugstore tier
  • 2.5 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Suits every hair pattern

Final decision

Should you buy it?

Good for the right person, not the lowest cost
Best user

Hair that stiffens on protein, for a protein-free formula and moisture that stays in

Biggest tradeoff

Less suited to anyone sensitive to fragrance, anyone who will not scrunch out a cast, or very dry or very humid climates

Best alternative if not

Paul Mitchell Extra-Body Sculpting Gel for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

1
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
1
Potential conflictFormula works against claim
Anti-frizz

Silicones or film formers smooth the cuticle, which is the usual mechanism.

  • VP/VA Copolymer
  • VP/Dmapa Acrylates Copolymer
  • sodium laneth-40 maleate/styrene sulfonate copolymer
Supported

Smoother strands, less frizz.

Volumizing

A mid-weight formula: it will not flatten fine hair, but lift is not its main job.

  • VP/VA Copolymer
  • VP/Dmapa Acrylates Copolymer
  • sodium laneth-40 maleate/styrene sulfonate copolymer
Partly supported

Neutral on lift.

Soft hold

Hold polymers appear without the emollients that usually keep a film from setting firm.

  • VP/VA Copolymer
  • Squalane
  • Hydrogenated Polydecene
Potential conflict

Expect a cast you have to scrunch out.

Enhances shine

Nothing in the list reads as a shine system.

—

Stated by brand

Can’t be confirmed from label.

Controls flyaways

Possible from silicones or film formers, but not something the list targets.

  • VP/VA Copolymer
  • VP/Dmapa Acrylates Copolymer
  • sodium laneth-40 maleate/styrene sulfonate copolymer
Stated by brand

May help, but not a primary focus.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Reviewers with fine or flat hair say it gives lasting root lift and fullness without feeling sticky or weighing the hair down.

fine-haired reviewers, many long-time Kevin Murphy users

Some reviewers found the lift fades within hours, is barely noticeable, or does not stand up to humidity, and a long-time user felt the formula had become thinner.

reviewers who saw little or short-lived volume

The scent divides reviewers, with some calling it great and others finding it strong and unpleasant.

reviewers commenting on fragrance

Several reviewers note that a very small amount is enough, so the bottle lasts, though one found the amount needed too costly for the value.

regular users commenting on quantity and cost

More from Kevin Murphy

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 2 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 1 editorial), last checked 2026-10-17.
  • Ingredient references are linked for 4 of 11 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-10-17.

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