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Kenra Professional

Platinum Thickening Mousse 12

Styler / Mousse, light-hold

  • Styler
  • mousse
  • foam
  • Sulfate-free
  • Silicone-free
  • Protein-free
  • Cruelty-free · PETA-listed
Size6.7 fl oz
Price$12–25commonly seen · 6.7 oz
Price / oz$3.36/ozat 6.7 oz
Where to buy6 stores · $12.35–25.00

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Listing used for research: ulta.com

Personal fit

Is this right for you?

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Upper-mid price for a mouss

$3.36/oz at 6.7 oz, more than 62% of the 201 mousses , which mostly run $1.54–4.14/oz. The cost less.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove

Maybe skip if

this product has a scent
Anyone who dislikes a castthe film formers here can set firm
Styles that must holdthe brand states a light hold at most
Aerosol avoidancethis is a pressurised can

Whether this hold suits you depends on your density, porosity and how long your style needs to last. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold (as stated) Light

A light hold, as stated by the brand.

Hold system Synthetic polymer

Synthetic hold polymers, the firmest kind of hold.

Cast risk Likely

Film formers with little to soften them, so expect a cast to scrunch out.

Weight on the hair Medium

Middle of the range: noticeable on fine hair, light on coarse hair.

Humidity resistance Claimed

The brand claims humidity resistance; the ingredient list cannot confirm it.

Oil absorption None

No absorbent powders or starches.

Oils and butters None

No oils or butters in the list.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterAqua/Water/Eau solvent The base everything else is dissolved in Neutral
Polyurethane-14 film former Lays down the film that holds a shape Holds
AMP-Acrylates Copolymer film former Lays down the film that holds a shape Holds
Isobutane propellant Pushes the product out of the can Neutral
Polyquaternium-4/Hydroxypropyl Starch Copolymer conditioning agent Conditions and softens so hair combs through Detangles
Polysorbate 20 solubilizer Keeps oils dissolved in water Stabilizes
Propane propellant Pushes the product out of the can Neutral
Phenoxyethanol preservative Keeps the product from spoiling Stabilizes
FragranceParfum/Fragrance fragrance The scent Fragrance
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Pressurised aerosol.
Full ingredient list (11)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water · Aqua/Water/Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Polyurethane-14
    General function

    A flexible hold polymer that bends rather than cracks, used for touchable styling.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 3 AMP-Acrylates Copolymer
    General function

    A neutralised acrylate hold polymer used in sprays for firm, humidity-resistant set.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 4 Isobutane
    General function

    A pressurised gas that pushes an aerosol out of the can and evaporates on contact.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    PubChem
    • propellant
  • 5 Polyquaternium-4/Hydroxypropyl Starch Copolymer
    General function

    A synthetic film-forming polymer. Polymers of this kind dry to a continuous film on the hair, which is how a styling product holds a shape.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • conditioning agent
    • film former
    • polymer
  • 6 Polysorbate 20
    General function

    Keeps fragrance and oils dissolved in a watery formula so it stays clear.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • solubilizer
    • emulsifier
  • 7 Propane
    General function

    An aerosol propellant, usually blended with butane to set the spray pressure.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    PubChem
    • propellant
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 8 Phenoxyethanol
    General function

    The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    PubChem
    • preservative
  • 9 Laueth-3
  • 10 Fragrance · Parfum/Fragrance
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 11 Methylparaben
    • paraben
    • preservative

What the whole list adds up to

  • 3 film formers
  • 3 polymers
  • 2 propellants
  • 2 preservatives
  • 1 solvent
  • 1 conditioning agent
  • 1 solubilizer
  • 1 emulsifier
  • 1 fragrance
  • 1 declared fragrance
  • 1 paraben

Ingredient list captured 2026-08-27. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 6.7 oz

Commonly seen $12–25 Midpoint $22.50 · 5 stores · checked Aug 30
Good value under $8 Under $1.24/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $8 line; products that do this job typically go for about $11 at this size.

Show the price ladder
Where we’ve seen it5 listings · 5 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 6.7 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 6.7 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
  3. Good value under $8 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.24/oz; at 6.7 oz that is $8. Under that line you are paying less than most of them.
  4. About $11 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 6.7 oz.

Formula

Formula score
7 of 10

Both the formula and the price land mid-range: it covers the core of what a mouss does and costs about what mousses cost per ounce.

How the score is counted
  • 6 products we score as doing the same job cost less per ounce
  • Costs more per ounce than 62% of the 201 mousses we’ve priced
  • No softeners alongside the hold in the formula
  • Reviewers mention 2 things they like about how it performs
  • A hold systemThe polymer, gum, or wax that holds the shape.3 pts
  • Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
  • No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
  • A humectantBinds water into the hair.1 pt
  • A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

TRESemmeLighter feel Extra Hold Mousse $0.95/oz $2.41/oz less
  • Protein-free
  • Curly method
  • Lightweight
· Close function
Function
  • Water-binding (humectants)
  • Weight on the hair
Also
  • Drugstore tier
  • 10.5 oz bottle
Compare
TRESemmeLighter feel TRES Two Extra Hold Mousse $1.99/oz $1.37/oz less
  • Protein-free
  • Curly method
  • Lightweight
· Close function
Function
  • Water-binding (humectants)
  • Weight on the hair
Also
  • Drugstore tier
  • 10.5 oz bottle
Compare
TRESemmeLowest cost per oz Total Volume Plumping Mousse $0.78/oz $2.58/oz less
  • Protein-free
  • Curly method
  • Lightweight
· Close function
Function
  • Water-binding (humectants)
  • Weight on the hair
Also
  • Drugstore tier
  • 10.5 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Suits every hair pattern

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Hair that stiffens on protein, looking for a protein-free formula and real detangling slip

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, anyone who will not scrunch out a cast, or styles that have to hold all day

Best alternative if not

Consider TRESemme Extra Hold Mousse, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
1
Potential conflictFormula works against claim
Plumps each strand of hair by up to 150%

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

Resists humidity for up to 48 hours

Silicones or film formers smooth the cuticle, which is the usual mechanism.

  • Polyurethane-14
  • AMP-Acrylates Copolymer
  • Polyquaternium-4/Hydroxypropyl Starch Copolymer
Supported

Smoother strands, less frizz.

Flexible, light hold lasts up to 24 hours

Synthetic hold polymers are present.

  • Polyurethane-14
  • AMP-Acrylates Copolymer
  • Polyquaternium-4/Hydroxypropyl Starch Copolymer
Supported

Structure that lasts the day.

Thermal protection up to 428 degrees F

Heat protection is a performance claim; an ingredient list cannot confirm it.

  • Polyurethane-14
  • AMP-Acrylates Copolymer
  • Polyquaternium-4/Hydroxypropyl Starch Copolymer
Stated by brand

Only lab testing can show this.

Non-flaking, brushable finish

Hold polymers appear without the emollients that usually keep a film from setting firm.

  • Polyurethane-14
  • AMP-Acrylates Copolymer
  • Polyquaternium-4/Hydroxypropyl Starch Copolymer
Potential conflict

Expect a cast you have to scrunch out.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Reviewer with very fine hair said this was the first volumizing product that actually worked for them

Ulta reviewer, fine hair

Reviewer repeatedly repurchases, switching from the regular (non-Platinum) Kenra mousse to this one and keeps one can after another

Ulta reviewer, repeat buyer

Reviewer with fine hair said it made hair feel immediately greasy and did not add fullness

Ulta reviewer, fine hair

Reviewer with very thin/fine hair found it too heavy, weighing hair down despite the 'light hold' label claim

Ulta reviewer, very fine/thin hair

More from Kenra Professional

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 1 source consulted for this product (0 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
  • Ingredient references are linked for 0 of 3 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-08-27.

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