Plumps each strand of hair by up to 150%
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
Kenra Professional
Platinum Thickening Mousse 12
Styler / Mousse, light-hold
- Styler
- mousse
- foam
- Sulfate-free
- Silicone-free
- Protein-free
- Cruelty-free · PETA-listed
Size6.7 fl oz
Price$12–25commonly seen · 6.7 oz
Price / oz$3.36/ozat 6.7 oz
Where to buy6 stores · $12.35–25.00
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: ulta.com
Personal fit
Is this right for you?
Complete the consultation to see exactly how well this product fits your hair and your goals. With 2,400+ products in our library we can match exactly the right products to you.
- In 10 minutes we can identify your exact hair condition and traits.
- Every product matched against your hair across the 23 factors we check.
- A personalized routine for your daily life — your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
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Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
None found
Not in your profile
Hold (as stated)
Light
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
Present
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Parabens / preservatives
Present
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pressurised can
Not in your profile
Needs heat to set
Air-sets
Not in your profile
Humidity resistance
High
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
11 ingredientsA short list
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
Ulta · Amazon +2Widely sold
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Upper-mid price for a mouss
$3.36/oz at 6.7 oz — more than 64% of the 138 mousses , which mostly run $1.54–4.12/oz. The cost less.
Great for
Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove
Maybe skip if
this product carries a scent
Anyone who dislikes a castthe film formers here can set firm
Styles that must holdthe brand states a light hold at most
Aerosol avoidancethis is a pressurised can
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold (as stated)
Light
A light hold, as stated by the brand.
Hold system
Synthetic polymer
Synthetic hold polymers — the firmest of the hold systems.
Cast risk
Likely
Film formers without much softening them — expect a cast to scrunch out.
Weight on the hair
Medium
Middle of the range — noticeable on fine hair, light on coarse hair.
Humidity resistance
Claimed
The brand claims humidity resistance; the ingredient list cannot confirm it.
Oil absorption
None
No absorbent powders or starches.
Oils and butters
None
No oils or butters in the list.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water/Eau | solvent | The base everything else is dissolved in | Neutral |
| Polyurethane-14 | film former | Lays down the film that holds a shape | Holds |
| AMP-Acrylates Copolymer | film former | Lays down the film that holds a shape | Holds |
| Isobutane | propellant | Pushes the product out of the can | Neutral |
| Polyquaternium-4/Hydroxypropyl Starch Copolymer | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| Polysorbate 20 | solubilizer | Keeps oils dissolved in water | Stabilizes |
| Propane | propellant | Pushes the product out of the can | Neutral |
| Phenoxyethanol | preservative | Keeps the product from spoiling | Stabilizes |
| FragranceParfum/Fragrance | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Pressurised aerosol.
Full ingredient list (11)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
· Aqua/Water/Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Polyurethane-14
General function
A flexible hold polymer that bends rather than cracks, used for touchable styling.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
3
AMP-Acrylates Copolymer
General function
A neutralised acrylate hold polymer used in sprays for firm, humidity-resistant set.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
4
Isobutane
General function
A pressurised gas that pushes an aerosol out of the can and evaporates on contact.
Supporting ingredientPubChemListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- propellant
-
5
Polyquaternium-4/Hydroxypropyl Starch Copolymer
General function
A synthetic film-forming polymer. Polymers of this kind dry to a continuous film on the hair, which is how a styling product holds a shape.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- conditioning agent
- film former
- polymer
-
6
Polysorbate 20
General function
Keeps fragrance and oils dissolved in a watery formula so it stays clear.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- solubilizer
- emulsifier
-
7
Propane
General function
An aerosol propellant, usually blended with butane to set the spray pressure.
Supporting ingredientPubChemListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- propellant
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
8
Phenoxyethanol
General function
The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- preservative
- 9 Laueth-3
-
10
Fragrance
· Parfum/Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
11
Methylparaben
- paraben
- preservative
What the whole list adds up to
- 3 film formers
- 3 polymers
- 2 propellants
- 2 preservatives
- 1 solvent
- 1 conditioning agent
- 1 solubilizer
- 1 emulsifier
- 1 fragrance
- 1 declared fragrance
- 1 paraben
Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 6.7 oz
Commonly seen
$12–25
Good value under
$6
Priced above the products that do the same job. Stores sell it above the $6 line; products that do this job typically go for about $10 at this size.
Show the price ladder
Where we’ve seen it5 listings · 5 stores
-
Saber Professional
$12.356.7 oz · $1.84/ozAug 30Lowest per oz
-
New Trend Beauty
$12.376.7 oz · $1.85/ozAug 30
-
JCPenney
$22.506.7 oz · $3.36/ozAug 30Sale · was $25.00
-
Ulta Beauty
$25.006.7 oz · $3.73/ozAug 30
-
Hair Cosmopolitan
$25.006.7 oz · $3.73/ozAug 30
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 6.7 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 6.7 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
- Good value under $6 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.95/oz; at 6.7 oz that is $6. Under that line you are paying less than most of them.
- About $10 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 6.7 oz.
Formula
7
Formula score
7 of 10
Both the formula and the price land mid-range: it covers the core of what a mouss does and costs about what mousses cost per ounce.
How the score is counted
- 7 products we score as doing the same job cost less per ounce
- Costs more per ounce than 64% of the 138 mousses we’ve priced
- No softeners alongside the hold in the formula
- Reviewers mention 2 things they like about how it performs
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
TRESemméLowest cost per oz
TRESemmé Extra Hold Mousse
$0.70/oz $2.66/oz less
- Protein-free
- Curly method
- Lightweight
- Function
- Also
TRESemmeLighter feel
Total Volume Plumping Mousse
$0.78/oz $2.58/oz less
- Protein-free
- Curly method
- Lightweight
- Function
- Also
John FriedaLighter feel
Kickstarter Thickening Mousse
$1.33/oz $2.03/oz less
- Curly method
- Lightweight
- Silicone-free
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Hair that stiffens on protein, looking for a protein-free formula and real detangling slip
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance, anyone who will not scrunch out a cast, or styles that have to hold all day
Best alternative if not
Consider TRESemmé TRESemmé Extra Hold Mousse, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
1
Potential conflictFormula works against claim
Resists humidity for up to 48 hours
Silicones or film formers smooth the cuticle, which is the usual mechanism.
- Polyurethane-14
- AMP-Acrylates Copolymer
- Polyquaternium-4/Hydroxypropyl Starch Copolymer
Supported
Smoother strands, less frizz.
Flexible, light hold lasts up to 24 hours
Synthetic hold polymers are present.
- Polyurethane-14
- AMP-Acrylates Copolymer
- Polyquaternium-4/Hydroxypropyl Starch Copolymer
Supported
Structure that lasts the day.
Thermal protection up to 428 degrees F
Heat protection is a performance claim; an ingredient list cannot confirm it.
- Polyurethane-14
- AMP-Acrylates Copolymer
- Polyquaternium-4/Hydroxypropyl Starch Copolymer
Stated by brand
Only lab testing can show this.
Non-flaking, brushable finish
Hold polymers appear without the emollients that usually keep a film from setting firm.
- Polyurethane-14
- AMP-Acrylates Copolymer
- Polyquaternium-4/Hydroxypropyl Starch Copolymer
Potential conflict
Expect a cast you have to scrunch out.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Reviewer with very fine hair said this was the first volumizing product that actually worked for them
Ulta reviewer, fine hairReviewer repeatedly repurchases, switching from the regular (non-Platinum) Kenra mousse to this one and keeps one can after another
Ulta reviewer, repeat buyerReviewer with fine hair said it made hair feel immediately greasy and did not add fullness
Ulta reviewer, fine hairReviewer with very thin/fine hair found it too heavy, weighing hair down despite the 'light hold' label claim
Ulta reviewer, very fine/thin hairMore from Kenra Professional
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 1 source consulted for this product (0 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
- Ingredient references are linked for 0 of 3 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-27.