Platinum Luxe Shine Oil
Finisher / Hair oil, glossing
- Finisher
- oil
- Sulfate-free
- Protein-free
- Moisture-rich
- Cruelty-free · PETA-listed
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: ulta.com
Personal fit
Is this right for you?
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Your avoid-list
Priced above most hair oils
$18.00/oz at 1.5 oz — more than 79% of the 169 hair oils , which mostly run $4.50–16.47/oz.
Great for
Maybe skip if
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
A silicone or oil blend does the shine work here.
Middle of the range — noticeable on fine hair, light on coarse hair.
No oils or butters in the list.
The brand claims humidity resistance; the ingredient list cannot confirm it.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
No fast-drying alcohol in the list.
Fragrance sits in the first eight ingredients — a larger share of the formula.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Cyclopentasiloxane | silicone | The shine system | Buildup |
| Dimethicone | silicone | The shine system | Buildup |
| Phenyl Trimethicone | silicone | The shine system | Buildup |
| FragranceParfum (Fragrance) | fragrance | The scent | Fragrance |
| Tocopheryl Acetate | antioxidant | Protects the formula | Stabilizes |
| WaterAqua (Water, Eau) | solvent | Carrier for the rest of the formula | Neutral |
| Pentylene Glycol | humectant | Adds a little water-binding | Moisturizes |
| Xanthan Gum | gum | Adds body and a little hold | Holds |
| Hexyl Cinnamal | fragrance | The scent | Fragrance |
| Hydroxycitronellal | fragrance | The scent | Fragrance |
| Citral | fragrance | The scent | Fragrance |
| Benzyl Salicylate | fragrance | The scent | Fragrance |
Full ingredient list (13)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Cyclopentasiloxane
General function
A light, fast-evaporating silicone that spreads other ingredients then leaves. It gives serums their weightless glide.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitBuild-up-sensitive routinesIt leaves the hair by evaporating rather than by being washed off, so it is not part of what accumulates.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFine or easily flattened hairA cyclic silicone evaporates after it has spread the formula, so it carries the other ingredients without leaving weight behind.
- silicone
- emollient
-
2
Dimethicone
General function
The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.
Role in this product typeIn a finishing oil, dimethicone spreads as a smooth, low-friction layer over the hair surface. It improves slip, reduces flyaways, and creates a glossier finish.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
DowMay suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairMay suit frizz-prone, damaged, or high-friction hair that benefits from surface smoothing and added slip.
DependsBuild-up-sensitive routinesConsider cleansing habits: dimethicone is not water-soluble, so repeated use may leave more deposited film than a low-detergent routine removes.
- silicone
- emollient
- conditioning agent
-
3
Phenyl Trimethicone
General function
A high-refractive silicone used specifically for visible shine in serums and finishing oils.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairLays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
May not suitBuild-up-sensitive routinesDimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
- silicone
- emollient
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
4
Fragrance
· Parfum (Fragrance)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
5
Tocopheryl Acetate
General function
A stable form of vitamin E used to keep the oils in a formula from oxidising. It is used at fractions of a percent.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- antioxidant
- vitamin
-
6
Water
· Aqua (Water, Eau)
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- solvent
-
7
Pentylene Glycol
General function
A humectant that also helps preserve the formula, often used where a brand wants a short preservative list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it hydrates without contributing weight.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
- preservative
-
8
Xanthan Gum
General function
A fermented sugar gum that thickens water-based formulas and adds soft, natural hold.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdA polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
May suitFrizz-prone, damaged, or high-friction hairA soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.
May not suitMaximum-hold stylingGum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
- gum
- thickener
- film former
-
9
Hexyl Cinnamal
General function
A jasmine-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
10
Hydroxycitronellal
General function
A soft floral fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
11
Citral
General function
A lemon-scented fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
12
Benzyl Salicylate
General function
A soft floral fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
13
Dimethyl Phenethyl Acetate
General function
A fresh, floral fragrance component.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
What the whole list adds up to
- 6 fragrances
- 4 named fragrance allergens
- 3 silicones
- 3 emollients
- 2 solvents
- 1 conditioning agent
- 1 declared fragrance
- 1 antioxidant
- 1 vitamin
- 1 humectant
- 1 preservative
- 1 gum
- 1 thickener
- 1 film former
Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 1.5 oz
Priced above the products that do the same job. Stores sell it above the $18 line; products that do this job typically go for about $21 at this size.
Show the price ladder
Where we’ve seen it5 listings · 5 stores
1.5 ozmost listed
-
Ulta
$27.001.5 oz · $18.00/ozAug 27Lowest per oz
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Ulta Beauty
$27.001.5 oz · $18.00/ozAug 30
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Kenra Professional
$27.001.5 oz · $18.00/ozAug 30
-
Nordstrom
$27.001.5 oz · $18.00/ozAug 30
15 ozBest per ounce
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JCPenney
$24.3015 oz · $1.62/ozAug 30Lowest per ozSale · was $27.00
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 1.5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 1.5 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
- Good value under $18 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $11.67/oz; at 1.5 oz that is $18. Under that line you are paying less than most of them.
- About $21 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 1.5 oz.
Formula
Above the range for hair oils per ounce for a complete formula, with no close, lower-priced match in our library.
How the score is counted
- 1 products that do the same job cost less per ounce
- Costs more per ounce than 79% of the 169 hair oils we’ve priced
- Covers 5 of the 6 things a hair oil should do
- Reviewers mention 4 things they like about how it performs
- A shine systemThe silicone, oil, or ester that produces gloss.3 pts
- A weightless carrierDelivers the shine without leaving grease.2 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- An antioxidantKeeps the oils in the bottle from going off.1 pt
- No drying alcohol in the first threeFast drying without leading on alcohol.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
- Protein-free
- Shine
- Humidity
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
An above-range pick for the hair it suitsHair that stiffens on protein who want a protein-free formula and moisture that stays in
Not ideal for anyone sensitive to fragrance, curly-method routines, or anyone who will not scrunch out a cast
Pantene Smooth & Sleek Anti-Frizz Serum, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Repeat purchaser satisfaction across multiple bottles
Adds shine with a well-liked scent
Tames flyaways effectively
Shine without greasy feel
More from Kenra Professional
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 2 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
- Ingredient references are linked for 7 of 11 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-28.