Moisture Nourishing Shampoo

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

• 1 Water
  General function

  The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  • solvent
• 2 Aloe Barbadensis Leaf Juice
  General function

  Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitCurls or waves needing flexible hold

  Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

  May suitFine or easily flattened hair

  Hydration with no oil attached, so it adds very little weight even high on a list.

  May suitVery dry or highly damaged hair

  Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.

  • humectant
  • botanical extract
  • gum
• 3 Sodium Laureth Sulfate
  General function

  A strong, high-foaming cleanser and the most common shampoo detergent. It removes oil and product efficiently, which can be more than dry or colour-treated hair wants.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitBuild-up-sensitive routines

  A sulfate detergent removes deposited silicone, wax and styling films in one wash, which is what resets a routine before build-up is visible.

  May suitFine or easily flattened hair

  Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.

  May not suitDry, coarse, or high-porosity hair

  Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.

  Indian Journal of Dermatology
  • sulfate cleanser
  • cleanser
• 4 Lauryl Glucoside
  General function

  A mild sugar-derived cleanser with a soft, low lather.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

  May suitVery dry or highly damaged hair

  A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.

  May not suitBuild-up-sensitive routines

  Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.

  PubChem
  • nonionic cleanser
  • cleanser
• 5 Cocoamidopropyl Betaine
  General function

  A mild secondary cleanser. It boosts foam and softens the effect of the stronger detergent it is paired with.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  • amphoteric cleanser
  • secondary cleanser
  • cleanser
• 6 POLYQUATERIUM-7
• 7 Glycol Stearate
  General function

  A wax that makes shampoo look pearly and adds a slightly richer feel.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitFrizz-prone, damaged, or high-friction hair

  Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

  PubChem
  • opacifier
  • emollient
• 8 Glycerin
  General function

  A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

  May suitVery dry or highly damaged hair

  Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

  DependsClimate-sensitive or frizz-prone hair

  Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

  Scientific Reports
  • humectant
• 9 HYDROXYPROPYLTRIMONIUM
• 10 Hydrolyzed Wheat Protein
  General function

  Wheat protein broken into fragments small enough to cling to the hair. It adds temporary strength and body; too much can feel stiff.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitFrizz-prone, damaged, or high-friction hair

  Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

  May suitMaximum-hold styling

  Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

  May suitVery dry or highly damaged hair

  Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

  • film former
  • protein
  • hydrolysed protein
• 11 Wheat Amino Acids
  General function

  Wheat protein broken into amino acids, used for lightweight moisture binding.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitVery dry or highly damaged hair

  Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

  DependsProtein-sensitive hair

  The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

  • protein
  • amino acid
• ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
• 12 Tocopherol · TOCOPHEROL (VITAMIN E)
  • antioxidant
  • vitamin
• 13 Lecithin
  General function

  A soy- or sunflower-derived lipid that helps conditioning ingredients spread evenly on the strand.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFrizz-prone, damaged, or high-friction hair

  Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

  PubChem
  • emulsifier
  • emollient
• 14 Panthenol
  General function

  Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  It hydrates without adding oil or a film, which is the combination fine hair usually needs.

  May suitFrizz-prone, damaged, or high-friction hair

  Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

  May suitVery dry or highly damaged hair

  A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

  PubChem
  • humectant
  • conditioning agent
  • vitamin
• 15 Caprylic Acid
  • preservative
  • emulsifier
• 16 Glycine
  General function

  The smallest amino acid in hair protein, added for moisture binding.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitVery dry or highly damaged hair

  Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

  DependsProtein-sensitive hair

  The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

  PubChem
  • amino acid
• 17 Potassium Sorbate
  • preservative
• 18 Phenoxyethanol
  • preservative
• 19 Citric Acid
  General function

  Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

  May suitFrizz-prone, damaged, or high-friction hair

  The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

  May suitGray, silver, or brass-prone hair

  Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

  International Journal of Trichology
  • pH adjuster
  • hard-water chelator
• 20 Fragrance
  General function

  An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

  • fragrance
  • declared fragrance

What the whole list adds up to

• 3 humectants
• 3 cleansers
• 3 preservatives
• 2 emollients
• 2 proteins
• 2 amino acids
• 2 vitamins
• 2 emulsifiers
• 1 solvent
• 1 botanical extract
• 1 gum
• 1 sulfate cleanser
• 1 nonionic cleanser
• 1 amphoteric cleanser

Ingredient list captured 2026-03-13. Formulas change — check the package in your hand when an ingredient matters to you.