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It's a 10

Blow Dry Miracle Blow Dry Styling Balm

Styler / Smoothing cream, polymer-set

  • Styler
  • smoothing cream
  • cream
  • Sulfate-free
  • Moisture-rich
  • Lightweight
Size5 fl oz
Price$18.50 Good valueseen at one store · 5 oz
Price / oz$3.70/ozat 5 oz
Where to buy2 stores · $18.50–22.00

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: itsa10haircare.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

  • About 20 minutes, and your answers save as you go.
  • Every product matched against your hair across the 23 factors we check.
  • A personalized routine built around your schedule, styling habits, and local weather.
  • Find products that do the same job at a lower cost.
  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49 with 60 days of follow-up questions and plan updates

$99 with 12 months. Pay once; the year renews only if you choose.

Start your consultation

Priced with its peers

$3.70/oz at 5 oz, less than 72% of the 81 smoothing creams , which mostly run $3.50–7.03/oz.

Price and stores

Great for

Dry, thirsty hairhumectants and emollients both sit up front
Curl definitionfilm formers hold a clump together
Fine hairthat flattens under most products
Humid climatesthe brand claims humidity resistance
Very dry hairno fast-drying alcohol in the list
Sun and colour fadea UV filter is in the list

Maybe skip if

this product has a scent
Curly-method routinesthese silicones need a detergent to remove
Dry or very humid airwhere heavy humectants work against you

Whether this hold suits you depends on your density, porosity and how long your style needs to last. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold system Synthetic polymer

Synthetic hold polymers, the firmest kind of hold.

Cast risk Unlikely

Softening ingredients sit alongside the film formers, so a hard shell is unlikely.

Weight on the hair Light

Water-first and light: unlikely to flatten fine hair.

Humidity resistance Claimed

The brand claims humidity resistance; the ingredient list cannot confirm it.

Oil absorption None

No absorbent powders or starches.

Oils and butters Present, lower down

Oils are present, but low enough to be a finishing touch.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Prominent

Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Water solvent The base everything else is dissolved in Neutral
Propylene Glycol humectant Pulls water into the hair Moisturizes
Cyclopentasiloxane silicone Smooths the cuticle and adds shine Buildup
Dimethicone silicone Smooths the cuticle and adds shine Buildup
Phenoxyethanol preservative Keeps the product from spoiling Stabilizes
Acrylates/C10-30 Alkyl Acrylate Crosspolymer thickener Adjusts the texture Holds
Fragrance fragrance The scent Fragrance
Sodium Hydroxide pH adjuster Fine-tunes the pH pH balancer
Hydrolyzed Soy Protein film former A supporting film former Protein
Amodimethicone silicone A little smoothing and shine Buildup
Hydrolyzed Vegetable Protein film former A supporting film former Protein
PG-Propyl Silanetriol silicone A little smoothing and shine Buildup
What the list leaves out, and what it carriesNo sulfates or drying alcohols. Contains fragrance. The silicones here need a detergent wash to come off. Chelators for hard water.
Full ingredient list (39)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Propylene Glycol
    General function

    A small humectant and solvent that keeps formulas stable and helps active ingredients spread.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it adds less weight than oils or butters do.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 3 Cyclopentasiloxane
    General function

    A light, fast-evaporating silicone that spreads other ingredients then leaves. It gives serums their weightless glide.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitBuild-up-sensitive routines

    It leaves the hair by evaporating rather than by being washed off, so it is not part of what accumulates.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFine or easily flattened hair

    A cyclic silicone evaporates after it has spread the formula, so it carries the other ingredients without leaving weight behind.

    PubChem
    • silicone
    • emollient
  • 4 Dimethicone
    General function

    The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    May not suitBuild-up-sensitive routines

    Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.

    • silicone
    • emollient
    • conditioning agent
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 5 Phenoxyethanol
    General function

    The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    PubChem
    • preservative
  • 6 Acrylates/C10-30 Alkyl Acrylate Crosspolymer
    General function

    A gel-forming thickener that also keeps oils suspended. It contributes a little hold.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • thickener
    • polymer
    • film former
  • 7 Fragrance
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 8 Sodium Hydroxide
    General function

    A strong base used in trace amounts to raise pH; fully neutralised in the finished product.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsFrizz-prone, damaged, or high-friction hair

    The alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.

    International Journal of Trichology
    • pH adjuster
  • 9 Sodium Lauroamphoacetate
    General function

    A very mild cleanser common in baby and sensitive-scalp shampoos.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May suitVery dry or highly damaged hair

    One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.

    May not suitBuild-up-sensitive routines

    The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

    PubChem
    • amphoteric cleanser
    • secondary cleanser
    • cleanser
  • 10 Isostearic Acid
    • emollient
    • emulsifier
  • 11 Methylparaben
    • paraben
    • preservative
  • 12 Butylene Glycol
    General function

    A light humectant and carrier that helps extracts dissolve.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it adds less weight than oils or butters do.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 13 Ethylhexyl Methoxycinnamate
    General function

    A UV filter added to protect the product's colour and, in leave-ins, to slow colour fade.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    Sunlight oxidises hair pigment, and on gray, silver or lightened hair that shows up as yellowing. A UV filter on the label absorbs some of the light that drives it.

    PubChem
    • UV filter
  • 14 PEG-60 Hydrogenated Castor Oil
    • solubilizer
    • emulsifier
  • 15 Propylparaben
    • paraben
    • preservative
  • 16 Disodium EDTA
    General function

    Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 17 Sodium Chloride
    • salt
    • thickener
  • 18 Helianthus Annuus Seed Extract
    • botanical extract
  • 19 Ethylparaben
    • paraben
    • preservative
  • 20 Hydrolyzed Soy Protein
    General function

    A plant protein used for body and moisture retention.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

    • film former
    • protein
    • hydrolysed protein
  • 21 Sodium Glycolate
  • 22 Amodimethicone
    General function

    A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    International Journal of Trichology
    • silicone
    • conditioning agent
    • film former
  • 23 Ginkgo Biloba Leaf Extract
    • botanical extract
  • 24 C11-15 Pareth-7
    • emulsifier
    • solubilizer
  • 25 Laureth-9
    • emulsifier
    • solubilizer
  • 26 Glycerin
    General function

    Glycerin, also called glycerol, attracts moisture and mixes completely with water.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 27 Trideceth-12
    • emulsifier
    • solubilizer
  • 28 Hydrolyzed Vegetable Protein
    General function

    A general plant protein blend used for strength and body; the silanetriol form binds more firmly.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

    • film former
    • protein
    • hydrolysed protein
  • 29 PG-Propyl Silanetriol
    • silicone
    • film former
  • 30 Shorea Stenoptera Seed Butter
    • butter
    • emollient
    • sealant
  • 31 Cyclohexane
  • 32 ethyl acetate
    • fragrance
  • 33 Acetic Acid
    General function

    Vinegar acid, used in tiny amounts to bring the formula to an acidic pH so the cuticle lies flat.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsFrizz-prone, damaged, or high-friction hair

    pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

    PubChem
    • pH adjuster
  • 34 Acrylic Acid
  • 35 Hydrolyzed Keratin
    General function

    Fragments of the same protein hair is made of. They fill gaps on damaged strands and make hair feel firmer for a few washes.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    DependsCurls or waves needing flexible hold

    How rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.

    International Journal of Cosmetic Science
    • film former
    • protein
    • hydrolysed protein
  • 36 Potassium Sorbate
    • preservative
  • 37 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator
  • 38 Potassium Benzoate
  • 39 Sodium Benzoate
    • preservative

What the whole list adds up to

  • 6 preservatives
  • 6 film formers
  • 5 emulsifiers
  • 4 silicones
  • 4 emollients
  • 4 solubilizers
  • 3 solvents
  • 3 humectants
  • 3 pH adjusters
  • 3 parabens
  • 3 proteins
  • 3 hydrolysed proteins
  • 2 conditioning agents
  • 2 thickeners

Ingredient list captured 2026-08-27. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 5 oz

Seen at $18.50 1 store · checked Aug 30
Good value under $23 Under $4.51/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $23 line, and products that do this job typically go for about $25 at this size.

Show the price ladder
Where we’ve seen it3 listings · 2 stores

5 ozusual store sizeBest per ounce

  • Pomelo Beauty
    $18.50
    5 oz · $3.70/oz
    Aug 30Lowest per oz
  • Ulta
    $22.00
    5 oz · $4.40/oz
    Aug 27
  • Ulta
    $22.00
    Aug 25

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $18.50 is the price we have observed for the 5 oz. We need three stores before we call a price commonly seen.
  3. Good value under $23 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $4.51/oz; at 5 oz that is $23. Under that line you are paying less than most of them.
  4. About $25 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 5 oz.

Formula

Formula score
9 of 10

The formula carries the systems a smoothing cream is built around, and it sits in the middle of the range for smoothing creams per ounce.

How the score is counted
  • Costs less per ounce than 72% of the 81 smoothing creams we’ve priced
  • Covers 5 of the 6 things a smoothing cream should do
  • Reviewers mention 3 things they like about how it performs
  • Masstige tier, sold at Ulta and Brand website
  • A hold systemThe polymer, gum, or wax that holds the shape.3 pts
  • Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
  • No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
  • A humectantBinds water into the hair.1 pt
  • A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

KenraLowest cost per oz Smoothing Sleek Spray $4.78/oz $1.08/oz more
  • Lightweight
  • Alcohol-free
  • No aerosol
· Close function
Function
  • Film formers
  • Slip and detangling
Also
  • Cruelty-free
  • Salon tier
  • 6.7 oz bottle
Compare
DavinesClose function OI Soufflé $11.82/oz $8.12/oz more
  • Lightweight
  • Alcohol-free
  • No aerosol
Function
  • Film formers
  • Slip and detangling
Also
  • Cruelty-free
  • Prestige tier
  • 4.2 oz bottle
Compare
VirtueClose function Un-Frizz Hair Styling & Smoothing Cream $11.00/oz $7.30/oz more
  • Humidity
  • Alcohol-free
  • No aerosol
Function
  • Film formers
  • Weight on the hair
Also
  • Salon tier
  • 4 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Built for straight to curly hair

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Hair that craves moisture, looking for moisture that stays in and defined, clumped curls

Biggest tradeoff

Less suited to anyone sensitive to fragrance, curly-method routines, or very dry or very humid climates

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

5
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Smooths hair

Silicones or film formers smooth the cuticle, which is the usual mechanism.

  • Cyclopentasiloxane
  • Dimethicone
  • Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Supported

Smoother strands, less frizz.

Non-greasy

Light silicones and low wax content help it avoid visible residue.

  • Water
  • Propylene Glycol
  • Cyclopentasiloxane
Supported

Less likely to weigh hair down.

Adds shine

The formula carries a recognised shine system — silicone, oil, or light ester.

  • Cyclopentasiloxane
  • Dimethicone
Supported

Reflects light for visible shine.

Thermal protectant

Heat protection is a performance claim; an ingredient list cannot confirm it.

  • Cyclopentasiloxane
  • Dimethicone
  • Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Stated by brand

Only lab testing can show this.

Humidity resistant

Humidity resistance is measured in a lab, not read off a label; film formers can help.

  • Cyclopentasiloxane
  • Dimethicone
  • Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Stated by brand

May help, but not measurable here.

Defrizzes

Silicones or film formers smooth the cuticle, which is the usual mechanism.

  • Cyclopentasiloxane
  • Dimethicone
  • Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Supported

Smoother strands, less frizz.

UV protectant

A UV filter appears in the ingredient list.

  • Ethylhexyl Methoxycinnamate
Supported

A real filter is listed.

No buildup

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Lightweight, non-greasy formula that a little product goes a long way

Ulta reviewer

Effective at controlling frizz and works across straight, wavy, and curly hair

Ulta reviewer

Leaves hair soft and manageable after blow-drying

brand-site reviewer

Left hair looking oily for some users

brand-site reviewer

Some found the results just average, not living up to expectations

brand-site reviewer

More from It's a 10

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 2 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
  • Ingredient references are linked for 12 of 17 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-09-22.

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