Innersense Organic Beauty Bright Balance Hairbath — 2 oz container

Innersense Organic Beauty · Bright Balance

Bright Balance Hairbath

Shampoo / Everyday cleanser, balanced

Shampoo
Sulfate-free
Silicone-free

Size2 fl ozmost listed · 2 sizes

Price$10.56seen at one store · 2 oz · from $3.20/oz in the 10 oz

Price / oz$5.28/ozat 2 oz

Where to buy2 stores · 2 sizes

Scent:

Notes: floral, jasmine.

Manufacturer page: innersensebeauty.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level High Not in your profile

Cleansing strength Moderate Not in your profile

Slip / detangling High Not in your profile

Weight on hair Light Not in your profile

Fragrance None listed Not in your profile

Protein Minor Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed Moderate Not in your profile

Scent FloralStrength not recorded Not in your profile

Show all 23 factors we check

The rest of what your plan weighs on this product.

Sulfates None listed Not in your profile

Parabens / preservatives None of these listed Not in your profile

Essential oils Present Not in your profile

Fast-drying alcohol Moderate Not in your profile

Vegan / cruelty-free Not yet verified Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence High Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 61 ingredientsA long list Not in your profile

Price tier Prestige Not in your profile

Where to buy it Brand website · Salons Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

Start your consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Priced above most shampoos

$5.28/oz at 2 oz — more than 95% of the 805 shampoos , which mostly run $0.81–3.01/oz.

Price and stores

Great for

no fragrance (parfum) on the label — scented

Colour-treated hairthat fades faster in a sulfate wash

Maximum slipfor hair that tangles the moment it is wet

Curly-method routinesno sulfates and no water-insoluble silicones

Hard waterand swimmers dealing with mineral deposit

Fine hairthat flattens under most products

Maybe skip if

this product carries a scent

Very dry or damaged hairit contains fast-drying alcohol

Stretching wash dayswaxes stay until a detergent wash removes them

Dry or very humid airwhere heavy humectants work against you

Tight budgetsit sits in the upper price tiers

Whether this much cleansing is right for you depends on how fast your scalp oils, how much product you layer, and your water — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Moderate

Removes oil and product; leaves some conditioning behind.

Expected lather Moderate

An ordinary shampoo lather.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Water-binding (humectants) High

Humectants near the top — water-binding is a headline mechanism here.

Scalp active None

No over-the-counter scalp active.

Hard-water defence Chelators present

Chelators are present — they bind hard-water and pool minerals.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Fragrance None listed

No fragrance is listed.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterWater/Aqua/EAU	solvent	The base everything else is dissolved in	Neutral
Cocamidopropyl Hydroxysultaine	amphoteric cleanser	—	Cleanses
Hamamelis Virginiana (Witch Hazel) Water	botanical extract	A plant extract, marketed as much as functional	Neutral
Sodium Cocoyl Isethionate	mild anionic cleanser	—	Cleanses
Glycerin	humectant	Pulls water into the hair	Moisturizes
Alcohol Denat.Alcohol	drying alcohol	Speeds drying — and can read dry on the hair	Drying
Caprylyl/Capryl Glucoside. Glyceryl Stearate SE	emulsifier	Keeps oil and water mixed	Cleanses
Guar Hydroxypropyltrimonium Chloride	conditioning agent	Puts conditioning back as it washes	Detangles
Hydrolyzed Rice Protein	film former	A supporting film former	Protein
Simmondsia Chinensis (Jojoba) Seed OilSimmondsia Chinensis (Jojoba) Seed Oil*	emollient	A softening touch, low in the list	Buildup
allyl heptoate natural	fragrance	The scent	Fragrance
alpha-terpineol	fragrance	The scent	Fragrance

What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or fragrance. Hard-water chelators are present. Contains fast-drying alcohol.

Full ingredient list (61)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water · Water/Aqua/EAU

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Cocamidopropyl Hydroxysultaine

General function
A mild co-cleanser that keeps foam stable in hard water.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May suitVery dry or highly damaged hair
One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.

May not suitBuild-up-sensitive routines
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
- amphoteric cleanser
- secondary cleanser
- cleanser
3 Hamamelis Virginiana (Witch Hazel) Water

General function
Witch hazel water, used in scalp products for an astringent claim.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- botanical extract
4 Sodium Cocoyl Isethionate

General function
A mild cleanser that gives a creamy lather and leaves hair less stripped than sulfates.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitCurls or waves needing flexible hold
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

May suitDry, coarse, or high-porosity hair
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

May suitVery dry or highly damaged hair
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
5 Glycerin

General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
6 Alcohol Denat. · Alcohol

General function
Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFine or easily flattened hair
Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.

May not suitDry, coarse, or high-porosity hair
Porous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.

May not suitVery dry or highly damaged hair
It evaporates quickly and takes some water with it. On hair already short of moisture, a formula built on a lot of it can finish drier than it started.

PubChem
- drying alcohol
- solvent
7 Caprylyl/Capryl Glucoside. Glyceryl Stearate SE

General function
A supplied blend of a mild sugar cleanser with a self-emulsifying softener. The stray full stop is the label's.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- emulsifier
- nonionic cleanser
- cleanser
8 Guar Hydroxypropyltrimonium Chloride

General function
A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitCurls or waves needing flexible hold
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

May suitFrizz-prone, damaged, or high-friction hair
Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

May suitMaximum-hold styling
A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
- conditioning agent
- polymer
- gum
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
9 Sodium Levulinate
- preservative
10 Potassium Sorbate
- preservative
11 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
12 Pyrus Malus (Apple) Fruit Extract
- botanical extract
13 Oryza Sativa (Rice) Extract · Oryza Sativa (Rice) Extract*
- botanical extract
14 2
15 6-Dimethyl-7-octen-2-ol
16 Orange Terpenes
17 Triethyl Citrate

General function
A citrate ester used to stabilise fragrance and support the preservative system.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

DependsFrizz-prone, damaged, or high-friction hair
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

PubChem
- pH adjuster
- preservative
18 Basic Blue 99
- colourant
- direct dye
- blue dye
19 Sodium Gluconate

General function
A gentle, biodegradable chelator that binds hard-water minerals in place of EDTA.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

PubChem
- hard-water chelator
20 Basic Red 76
- colourant
- direct dye
- red dye
21 Hydrolyzed Rice Protein

General function
A light plant protein that adds body and shine, popular in volume products.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
22 Butyrospermum Parkii (Shea) Butter · Butyrospermum Parkii (Shea) Butter*

General function
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

May suitVery dry or highly damaged hair
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
23 Calophyllum Inophyllum Seed Oil · Calophyllum Inophyllum Seed Oil*

General function
The oil pressed from Calophyllum Inophyllum. How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
24 Persea Gratissima (Avocado) Oil

General function
A rich oil used in masks and heavier creams for softness on coarse or dry hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
25 Plumeria Acutifolia Flower Extract
- botanical extract
26 Simmondsia Chinensis (Jojoba) Seed Oil · Simmondsia Chinensis (Jojoba) Seed Oil*

General function
Not chemically an oil: about 97% of it is liquid wax esters, which is why it resists going rancid and sits close to the scalp's own sebum. It smooths without a heavy finish.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May suitMaximum-hold styling
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
- emollient
- light ester
- oil
- wax
27 allyl heptoate natural
- fragrance
28 alpha-terpineol
- fragrance
29 Amyris Balsamifera Bark Oil

General function
The oil pressed from Amyris Balsamifera's bark. How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
30 anisaldehyde

General function
An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
31 benzyl acetate

General function
An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
32 beta-ionone
- fragrance
33 Citronellol

General function
A rose-like fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
34 dimethyl heptenal

General function
An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
35 Dodecahydro Tetramethyl Naphthofuran
36 Eugenia Caryophyllus (Clove) Leaf Oil

General function
The essential oil of Clove (Eugenia Caryophyllus). Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- botanical extract
37 Eugenol

General function
A clove-scented fragrance component listed separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
38 gamma decalactone
- fragrance
39 gamma nonalactone
- fragrance
40 gamma undecalactone
- fragrance
41 hexenyl acetate

General function
An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
42 hexyl acetate

General function
An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
43 Hexyl Cinnamal · Hexyl Cinnamal (Hexyl Cinnamic Aldehyde)

General function
A jasmine-like fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
44 Lemon Oil Terpenes
45 Methyl Benzoate

General function
An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
46 phenethyl acetate
- fragrance
47 Phenethyl Alcohol

General function
A rose-scented alcohol that acts as both a mild preservative and a fragrance note.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

PubChem
- preservative
- fragrance
48 raspberry ketone
- fragrance
49 Rosmarinus Officinalis (Rosemary) Leaf Oil

General function
Rosemary essential oil, used for scent and its traditional scalp reputation.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
50 Vanillin

General function
The main scent compound in vanilla, used as a fragrance note.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

PubChem
- fragrance
51 Hydrolyzed Quinoa

General function
A quinoa-derived protein used for light strengthening and colour retention claims.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
52 Taraxacum Officinale (Dandelion) Leaf Extract
- botanical extract
53 Melissa Officinalis Leaf Extract
- botanical extract
54 Salvia Officinalis (Sage) Leaf Extract
- botanical extract
55 Coconut Acid
- emulsifier
- salt
56 Sodium Isethionate

General function
A mild cleanser that comes along with sodium cocoyl isethionate and helps it dissolve.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Cleansing is what lifts deposited films off the strand. How completely depends on which detergent it is and how high on the list it sits.

DependsVery dry or highly damaged hair
Every detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.
- cleanser
57 Sodium Benzoate
- preservative
58 Benzyl Alcohol
- preservative
- solvent
59 Citronellol · Citronellolᵻ

General function
A rose-like fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
60 Limonene · Limoneneᵻ

General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
61 Linalool · Linaloolᵻ

General function
A floral fragrance component listed separately as a recognised contact allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen

What the whole list adds up to

24 fragrances
9 botanical extracts
6 preservatives
6 named fragrance allergens
5 emollients
4 cleansers
4 oils
3 solvents
2 emulsifiers
2 pH adjusters
2 hard-water chelators
2 colourants
2 direct dyes
2 film formers

Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 2 oz

Seen at $10.56 1 store · checked Aug 30

Good value under $6 Under $2.87/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $6 line; products that do this job typically go for about $9 at this size.

Sizes

2 ozmost listed

$10.56

$5.28/oz

10 oz

$32

$3.20/oz

The 10 oz costs 39% less per ounce than the 2 oz.

Show the price ladder

Price for 2 ozlower is better

Where we’ve seen it2 listings · 2 stores

2 ozmost listed

Cult Beauty
$10.56

2 oz · $5.28/oz

Aug 30Lowest per ozSale · was $13.20

10 ozBest per ounce

Innersense Organic Beauty (brand DTC)
$32.00

10 oz · $3.20/oz

Aug 22Lowest per oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

2 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $10.56 is the price we have observed for the 2 oz. We need three stores before we call a price commonly seen.
Good value under $6 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $2.87/oz; at 2 oz that is $6. Under that line you are paying less than most of them.
Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
About $9 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 2 oz.

Formula

Formula score

9 of 10

Above the range for shampoos per ounce for a complete formula, with no close, lower-priced match in our library.

How the score is counted

Nothing in our library does the same job for less
Costs more per ounce than 95% of the 805 shampoos we’ve priced
Covers 6 of the 7 things a shampoo should do
Reviewers mention 3 things they like about how it performs

A working detergent systemWhat actually removes oil and product.3 pts
Slip for detanglingReduces the force it takes to comb wet hair.2 pts
A humectantBinds water into the hair.1 pt
A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

Innersense Organic BeautyClosest function Hydrating Cream Hairbath $5.00/oz $0.28/oz less

Fragrance-free
Sulfate-free
Curly method

Function: Toning dye
Slip and detangling
Also: Mint scent, not floral

Compare

BriogeoClose function Don't Despair, Repair! Rich Rice Water Shampoo Concentrate $8.40/oz $3.12/oz more

Sulfate-free
Curly method
Hard water

Function: Toning dye
Slip and detangling
Film formers
Also: Fresh scent, not floral
5 oz bottle
Sold online

Compare

Christophe RobinLowest cost per oz Shade Variation Shampoo With Florentina Iris Baby Blonde $3.15/oz $2.13/oz less

Sulfate-free
Protein-free
Deep clean

· Related function

Function: Cleansing strength
Slip and detangling
Water-binding (humectants)
Also: 8.4 oz bottle
Sold at specialty beauty counters

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

An above-range pick for the hair it suits

Best user

People sensitive to fragrance who want a formula with no added fragrance and washing without sulfates

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, very dry or high-damage hair, or anyone stretching time between washes

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

boost the brilliance of blondes, grays and silvers

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

custom pigment blend that delivers potent purple power

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

silicone free formula

No silicones appear in the ingredient list.

—

Supported

Nothing that needs a strong wash.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Hair feels hydrated rather than stripped, a contrast some reviewers note versus other purple shampoos

general

Reviewers with blonde, gray, or lightened hair report visible brass/yellow neutralization

blonde/gray/lightened-hair users

Jasmine fragrance is called out positively

general

Opinions are split on toning strength: some find the purple pigment ideal, others find it too strong for their tone

blonde/gray/lightened-hair users

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
4 sources consulted for this product (4 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-25.
Ingredient references are linked for 13 of 32 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-08-25.

Bright Balance Hairbath

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, against what the formula shows

What people report

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How this page was made

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