Hello Hydration Deeply Moisturizing Shampoo

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

• 1 Water
  General function

  The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  • solvent
• 2 Sodium Lauryl Sulfate
  General function

  A high-foaming, strongly cleansing detergent. It clears build-up thoroughly and is the harsher of the two common sulfates.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitBuild-up-sensitive routines

  A sulfate detergent removes deposited silicone, wax and styling films in one wash, which is what resets a routine before build-up is visible.

  May suitFine or easily flattened hair

  Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.

  May not suitDry, coarse, or high-porosity hair

  Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.

  Indian Journal of Dermatology
  • sulfate cleanser
  • cleanser
• 3 Glycol Distearate
  General function

  A wax that gives shampoo its pearly look and a slightly richer feel.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitFrizz-prone, damaged, or high-friction hair

  Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

  PubChem
  • opacifier
  • emollient
• 4 Sodium Chloride
  General function

  Table salt. In shampoo it is used to thicken the liquid, not to treat the hair.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  PubChem
  • salt
  • thickener
• 5 Cocamidopropyl Betaine
  General function

  A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

  May not suitBuild-up-sensitive routines

  The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

  DependsVery dry or highly damaged hair

  Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

  Indian Journal of Dermatology
  • amphoteric cleanser
  • secondary cleanser
  • cleanser
• ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
• 6 Sodium Citrate
  General function

  Used with citric acid to hold the formula at a steady, slightly acidic pH. It also binds a little hard-water mineral.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

  May suitGray, silver, or brass-prone hair

  Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

  DependsFrizz-prone, damaged, or high-friction hair

  pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

  PubChem
  • pH adjuster
  • hard-water chelator
• 7 Sodium Xylenesulfonate
  General function

  A hydrotrope that keeps a shampoo clear and pourable.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  PubChem
  • solubilizer
• 8 Zea Mays (Corn) Silk Extract
  General function

  An extract of Corn (Zea Mays). Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  • botanical extract
• 9 Cocos Nucifera (Coconut) Fruit Extract
  • botanical extract
• 10 Fragrance
  General function

  An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

  • fragrance
  • declared fragrance
• 11 Dimethiconol
  General function

  A high-shine silicone often paired with dimethicone for a smoother, glossier finish.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitClimate-sensitive or frizz-prone hair

  A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

  May suitFrizz-prone, damaged, or high-friction hair

  Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

  PubChem
  • silicone
  • emollient
• 12 Citric Acid
  General function

  Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

  May suitFrizz-prone, damaged, or high-friction hair

  The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

  May suitGray, silver, or brass-prone hair

  Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

  International Journal of Trichology
  • pH adjuster
  • hard-water chelator
• 13 Sodium Benzoate
  • preservative
• 14 Guar Hydroxypropyltrimonium Chloride
  General function

  A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitCurls or waves needing flexible hold

  Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

  May suitFrizz-prone, damaged, or high-friction hair

  Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

  May suitMaximum-hold styling

  A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.

  • conditioning agent
  • polymer
  • gum
• 15 Dimethicone
  General function

  The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitClimate-sensitive or frizz-prone hair

  A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

  May suitFrizz-prone, damaged, or high-friction hair

  Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

  • silicone
  • emollient
  • conditioning agent
• 16 Tetrasodium EDTA
  General function

  Binds the metal ions in hard water so they cannot dull hair or destabilise the formula.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

  May suitGray, silver, or brass-prone hair

  Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

  PubChem
  • hard-water chelator
• 17 TEA-Dodecylbenzenesulfonate
  General function

  A strong detergent used mainly in clarifying and deep-cleansing shampoos.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Cleansing is what lifts deposited films off the strand. How completely depends on which detergent it is and how high on the list it sits.

  DependsVery dry or highly damaged hair

  Every detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.

  PubChem
  • cleanser
• 18 Trideceth-10
  • emulsifier
  • solubilizer
• 19 Methylchloroisothiazolinone
  • isothiazolinone
  • preservative
• 20 Methylisothiazolinone
  • isothiazolinone
  • preservative
• 21 Blue 1 (CI 42090) · Blue 1
  General function

  A certified colour used to tint the product itself, not the hair.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitGray, silver, or brass-prone hair

  A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

  • colourant
  • direct dye
  • blue dye

What the whole list adds up to

• 3 cleansers
• 3 emollients
• 3 hard-water chelators
• 3 preservatives
• 2 pH adjusters
• 2 solubilizers
• 2 botanical extracts
• 2 silicones
• 2 isothiazolinones
• 1 solvent
• 1 sulfate cleanser
• 1 opacifier
• 1 salt
• 1 thickener

Ingredient list captured 2026-09-15. Formulas change — check the package in your hand when an ingredient matters to you.