Ultra-plumping spray foam
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Drybar
Southern Belle Volume-Boosting Root Lifter
Styler / Volumizer, mixed-hold
- Styler
- volumizer
- aerosol
- Sulfate-free
- Silicone-free
- Curly-method
- Vegan · label states
Size7.7 oz
Priceabout $31commonly seen · 7.7 oz
Price / oz$4.03/ozat 7.7 oz
Where to buy5 stores · $31.00–31.00
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Strength: Strong
Listing used for research: ulta.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 23 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
Straight–Wavy
Not in your profile
Moisture level
Moderate
Not in your profile
Hold system
Moderate
Not in your profile
Slip / detangling
Moderate
Not in your profile
Weight on hair
Light
Not in your profile
Fragrance
Present
Not in your profile
Protein
Prominent
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Scent
ScentedStrong strength
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Vegan · label states
Not in your profile
Animal-derived ingredients
Vegan · label states
Not in your profile
Aerosol can
Pressurised can
Not in your profile
Needs heat to set
Not determined
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
29 ingredientsAbout average
Not in your profile
Price tier
Salon
Not in your profile
Where to buy it
UltaOne channel
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Priced with its peers
$4.03/oz at 7.7 oz, less than 67% of the 143 volumizers , which mostly run $3.31–9.38/oz. The cost less.
Great for
Protein-hungry hairthat stretches and stays stretched when wet
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Fine hairthat flattens under most products
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove
Maybe skip if
this product has a strong scent
Protein-sensitive hairthat goes stiff or straw-like on protein
Anyone who dislikes a castthe film formers here can set firm
Aerosol avoidancethis is a pressurised can
Tight budgetsit sits in the upper price tiers
Picking it up locallywe’ve only seen it sold in one channel
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold system
Mixed
Gums and synthetic polymers together.
Cast risk
Likely
Film formers with little to soften them, so expect a cast to scrunch out.
Weight on the hair
Light
Water-first and light: unlikely to flatten fine hair.
Oil absorption
High
Absorbent powders or starches high in the list.
Oils and butters
None
No oils or butters in the list.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua | solvent | The base everything else is dissolved in | Neutral |
| Hydrofluorocarbon 152a | propellant | Pushes the product out of the can | Neutral |
| Butane | propellant | Pushes the product out of the can | Neutral |
| Corn Starch Modified | starch | Soaks up oil and adds grip | Neutral |
| Hydrolyzed Pea Protein | film former | Lays down the film that holds a shape | Protein |
| Centella Asiatica Extract | botanical extract | A plant extract, there as much for marketing as for function | Neutral |
| Bambusa Vulgaris Leaf/Stem Extract | botanical extract | A plant extract, there as much for marketing as for function | Neutral |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| FragranceParfum | fragrance | The scent | Fragrance |
| Hexyl Cinnamal | fragrance | The scent | Fragrance |
| Linalool | fragrance | The scent | Fragrance |
| Alpha-Isomethyl Ionone | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-forward: a strengthening formula, not a moisture one. Contains fragrance. Pressurised aerosol.
Full ingredient list (29)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· Aqua
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Hydrofluorocarbon 152a
General function
A non-flammable aerosol propellant used in dry shampoos and finishing sprays.
Leading ingredientPubChemListed in the first three ingredients, it is likely a structural part of this formula.
- propellant
-
3
Butane
General function
A pressurised gas that pushes an aerosol out of the can and evaporates immediately.
Leading ingredientPubChemListed in the first three ingredients, it is likely a structural part of this formula.
- propellant
-
4
Corn Starch Modified
General function
A modified starch. It soaks up oil and water and leaves a dry, slightly grippy feel, which is what puts starches in dry shampoos and texture products.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairAdds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.
DependsMaximum-hold stylingStarch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- starch
- absorbent
-
5
Hydrolyzed Pea Protein
General function
A plant protein used for strength claims in vegan formulas.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFrizz-prone, damaged, or high-friction hairFilling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
May suitVery dry or highly damaged hairHydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
-
6
Centella Asiatica Extract
General function
An extract of Centella Asiatica. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
-
7
Bambusa Vulgaris Leaf/Stem Extract
General function
An extract from the leaf/stem of Bambusa Vulgaris. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
-
8
Glycerin
General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
9
Biotin
- vitamin
-
10
PVP
General function
A classic hairspray polymer. It gives firm hold but attracts moisture, so humidity can soften the set.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
PubChemMay suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
May not suitClimate-sensitive or frizz-prone hairThe film takes up water from the air. The patent work that produced the VP/VA copolymers describes a PVP film turning sticky after time in a humid atmosphere, and being dependable only where humidity is low — so hold and feel both move with the weather.
- film former
- polymer
-
11
Polyquaternium-4
General function
A cellulose-based hold polymer used in gels and sprays for flexible set.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
-
12
Maltodextrin/VP Copolymer
General function
A starch-based hold polymer that sets softly and washes out with water.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
13
Ethylhexylglycerin
General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- preservative
- emollient
-
14
Cocamidopropyl Betaine
General function
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Indian Journal of DermatologyMay suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May not suitBuild-up-sensitive routinesThe mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
DependsVery dry or highly damaged hairAmong the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.
- amphoteric cleanser
- secondary cleanser
- cleanser
-
15
PPG-5-Ceteth-20
- emulsifier
- solubilizer
-
16
Polysorbate 20
- solubilizer
- emulsifier
-
17
Phenoxyethanol
- preservative
-
18
Caprylyl Glycol
General function
A gentle preservative helper that also holds a little moisture.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitVery dry or highly damaged hairHumectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- preservative
- humectant
-
19
Potassium Sorbate
- preservative
-
20
Hexylene Glycol
General function
A solvent that keeps other ingredients dissolved and helps preservatives work.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it adds less weight than oils or butters do.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- solvent
- humectant
-
21
Butylene Glycol
General function
A light humectant and carrier that helps extracts dissolve.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it adds less weight than oils or butters do.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
22
Sodium Chloride
- salt
- thickener
-
23
Sodium Benzoate
- preservative
-
24
Sorbic Acid
- preservative
-
25
Fragrance
· Parfum
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
26
Hexyl Cinnamal
General function
A jasmine-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
27
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
28
Alpha-Isomethyl Ionone
General function
A violet-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
29
Citral
General function
A lemon-scented fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
What the whole list adds up to
- 6 preservatives
- 5 fragrances
- 4 film formers
- 4 humectants
- 4 named fragrance allergens
- 3 solvents
- 3 polymers
- 2 propellants
- 2 botanical extracts
- 2 emulsifiers
- 2 solubilizers
- 1 starch
- 1 absorbent
- 1 protein
Ingredient list captured 2026-08-27. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 7.7 oz
Commonly seen
about $31
Good value under
$28
Priced above the products that do the same job. Stores sell it above the $28 line; products that do this job typically go for about $49 at this size.
Show the price ladder
Where we’ve seen it5 listings · 5 stores
-
Ulta
$31.007.7 oz · $4.03/ozAug 27Lowest per oz
-
Drybar
$31.007.7 oz · $4.03/ozAug 30
-
Ulta Beauty
$31.007.7 oz · $4.03/ozAug 30
-
Sephora
$31.007.7 oz · $4.03/ozAug 30
-
Bloomingdale's
$31.007.7 oz · $4.03/ozAug 30
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 7.7 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 7.7 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
- Good value under $28 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $3.68/oz; at 7.7 oz that is $28. Under that line you are paying less than most of them.
- About $49 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 7.7 oz.
Formula
8
Formula score
8 of 10
The formula carries the systems a volumizer is built around, and it sits in the middle of the range for volumizers per ounce.
How the score is counted
- Costs less per ounce than 67% of the 143 volumizers we’ve priced
- Covers 5 of the 6 things a volumizer should do
- Reviewers mention 3 things they like about how it performs
- Reviewers mention 2 recurring complaints
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
R+CoClosest function
BALLOON Dry Volume Spray
$7.20/oz $3.17/oz more
- Protein-free
- Curly method
- Lightweight
- Function
- Also
Camille RoseLowest cost per oz
Batana Miracle Oil Fro Mousse
$2.64/oz $1.39/oz less
· Related function
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Soft, over-stretchy hair who want protein high in the formula and a curly-method-compatible formula
Biggest tradeoff
Less suited to anyone sensitive to fragrance, hair that stiffens on protein, or anyone who will not scrunch out a cast
Best alternative if not
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Targets roots for instant lift
It reads light on the strand, which is what volume claims depend on.
- Corn Starch Modified
- Hydrolyzed Pea Protein
- PVP
Supported
Leaves room for lift.
Lightweight, non-greasy
Light silicones and low wax content help it avoid visible residue.
- Water
- Hexylene Glycol
Supported
Less likely to weigh hair down.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Smells great and gives roots volume; would recommend
Ulta reviewerAdds noticeable body for fine, straight hair
Ulta reviewer with fine straight hairLifts roots without causing frizz, with a scent reminiscent of a designer perfume
Ulta reviewerStrong scent triggered a migraine and left hair feeling sticky and greasy
Ulta reviewerStrong scent with no noticeable volume benefit
Ulta reviewerMore from Drybar
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 1 source consulted for this product (0 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
- Ingredient references are linked for 11 of 16 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-08-27.
